Amazon PPC Advertising Inoshanda Sei?Mhedziso yekuti Amazon Advertising inoshanda sei

Mutengesi ane yepamusoro-soro yeAmazon bhidhi anohwina ad kuiswa kweiyo yakanangwa keyword kana ASIN.

Asi vatengesi havagone kuseta mutengo wakakura kune yega yega nhevedzano yekushambadzira, iyo inodhura zvakanyanya.

Iyo inoshanda yeAmazon yekubhidha zano mhedzisiro yekutsvagisa kwakawanda; nzwisisa nguva yekuita zvehasha, kungave kunongedza chigadzirwa mapeji kana mazwi akakosha, yakanyanya mutengo-per-tinya (CPC) zvikumbaridzo, nezvimwe.

Izvi zvinoratidzika zvakaoma, handizvo?Muchokwadi, kugadzira uye kutonga PPC mishandirapamwe hazvisi nyore sezvazvinoratidzika.

Amazon PPC Advertising Inoshanda Sei?

Saka, iyo Amazon's PPC kushambadzira inopa inoshanda sei?

• Kushambadzira kwePPC paAmazon kwakafanana nekubhidha kwechinyakare, uko vatengesi vanokwikwidza kutengesa zvigadzirwa zvavo kune vatengi kuburikidza nemakwikwi emitengo.
• Kana vatengi vachidzvanya pane ad, vanogona kubhadhariswa zvakananga pachinzvimbo chekubhadhara iyo ad slot pachayo.
• Chimwe chinhu chekucherechedza ndechekuti Amazon inotevera "mutengo wechipiri" wekutengesa mutemo, zvichireva kuti mutengi wayo achabhadhara sendi rinopfuura rechipiri mutengi.Semuenzaniso, kana bhidhi yerimwe keyword iri $4.00 uye imwe bhidhi iri $3.00, Amazon ichabhadhara $3.01.
• Zvimwe zvinhu zvinosanganisira kumhanya kwekutengesa, CTR kudzvanya-kuburikidza mwero (kureva kuti mutengi angangodzvanya pashambadziro) uye mwero wekushandurwa kwechigadzirwa.

Mhedziso Yekuti Amazon PPC Advertising Inoshanda sei

Zvakadaro, pane chimwe chikamu cheAmazon PPC icho vazhinji vatengesi vasingazive:

• Iyo yakareba iyo inotsigirwa ad danidziro inomhanya, iyo inonyanya kukosha iyo inova kune yakanangwa (uye ine hukama) mazwi akakosha.
• Zvichitaurwa zviri nyore, kana ukatora nguva yakareba uchitsvaga ads, ndipo paunowedzera mukana wekuwana yakanyanya kunaka kuiswa ad, kunyangwe neiyo yepamusoro bhidhi.

Asi inoshanda sei?

• Mushure mekutangisa otomatiki inotsigirwa kushambadzira, Amazon's algorithms yakatanga kuunganidza data uye zvirinani "kunzwisisa" chigadzirwa.
• Kubudirira kweiyi mishandirapamwe kunowedzera nekufamba kwenguva sezvo kudzvanya, maratidziro, uye kutengesa kunowedzera.
• Kana iyo algorithm ikaona kuti vatengi vari kuda kutenga chigadzirwa, kunyangwe iyo yekupihwa isiri yakakwirira, inofarirwa ad yemutengesi pamusoro pemutengesi mutsva.
• Nekuda kweizvi, dzimwe nyanzvi dzeAmazon PPC dzinokurudzira kukwidziridzwa kwemishandirapamwe yenguva refu pane kuvabvisa zvachose.