Manyorero emusoro kopi yekuzvishambadza-media kukwezva kutarisa?5 mhando dzehuropi zvinonetsa

Isu media ad zitaKuteedzeraNzira yekunyora sei kukwezva kutarisa?

Pfupisa zvinonetsa zvemhando 5 dzehuropi

Isu tinoita WeChatPublic account promotionVese vanoda kuve nemafans ekutanga. Kana iwe uchida nhamba yakakwana yevateveri, unofanirwa "kukwidziridza zvine hunyanzvi pakusimudzira".

kupfupikisadrainagePfungwa huru ndeiyi inotevera:

• 1. Sarudza chikuva apo nhamba huru yevashandisi inoungana
• 2. Mitemo yepuratifomu yekutsvaga (kudzivisa kurambidzwa kutyora, uye kuwedzera kuratidzwa)
• 3. Isa "mbeu dzemuedzo"

itaWechat marketingPane musiyano mukuru pachiyero cheshanduko pakati pekopi yemusoro ine muedzo wakanyatsogadzirwa uye kopi yemusoro pasina chero muedzo.Nekuti ndiwo hunhu hwevanhu, uye ndakaita bvunzo nekuenzanisa.

Ichi chinyorwa chichashandisa chaicho网络 营销Promotion kesi, kuongorora uye kutsanangura maitiro ekugadzira muedzo?

(Pamusoro pezvo, ini ndichagoverawo mepu yemuenzaniso yemaitiro chaiwo ekuedza nzira. Chero bedzi uchitevera iyi mepu yemuenzaniso kugadzira muedzo, haufanirwe kukanganisa)

(1) Ongorora chakavanzika chemusoro wechinyorwa chinokonzeresa mutsauko

Isu tose tinoziva kuti pakunyora chinyorwa, musoro wacho unonyanya kukosha ka10 pane chinyorwa, saka ndinoda kuongorora musoro wechinyorwa chekutanga na @ Qin Gang "Hakusi kuti imba yemotokari yakanaka kwazvo, asi mamwe mawebsite ari. ane usimbe zvakanyanya", nei ichibata maziso kudaro?

Parizvino ndakatsvaga "haisi kuti Autohome yakanyanya kunaka, asi mamwe masaiti ane usimbe" uye akawana zvingangoita zviuru gumi nezviviri (12,000 masekondi)

Magadzirirwo ezita iri anoita zvinhu zviviri:

1. Chinangwa cheuropi

• Sezvakataurwa naQin Gang, shasha yekupengereka, akati, "Autohome yakanyorwa, uye mutengo wayo wemusika unosvika 30 bhiriyoni US dollars, iyo yawira pasi pemagirazi ewebhusaiti yakawanda. Kwechinguva, Indaneti yakazara nehurukuro. nezve Autohome", saka tenzi weflicker Qin Gang akakwereta Inogona kushambadzira.

2. Kusiyanisa

• "Kunyanya kunaka" uye "kunyanya usimbe" mutsauko, uye pachava nekusiyana kukuru mukutarisisa kwehuropi.
• Kana pfungwa yehuropi nekusiyanisa zvabatanidzwa, pachava nemhedzisiro yekusiyanisa.Kukura kwemusiyano, kunowedzera mhinduro yemushandisi kumusoro.

Muenzaniso wekuenzanisa:

• pamberi vs mushure
• max vs min
• hongu vs kwete
• kukurumidza vs kunonoka
• Kuwedzera vs kudzikira
• Negative vs inosimbisa
• kwete VS asi
• Kunyanya kunaka vs kune usimbe
• murume vs mukadzi
• Kuzvibvunza vs kuzvipindura

Mumwe muenzaniso

Mazuva mashoma apfuura, mumwe wedu Cao Weiying, akanyora chinyorwa uye akawana aya mapoinzi maviri——Brain focus + kusiyanisa.

"Koka iwe kuti uve mukadzi anonhuhwirira (wevarume chete)"

Kunhuhwirira chirevo, "mukadzi anonhuhwirira" ndiko kutariswa kwehuropi, uye "varume vanomira kutarisa" mutsauko.

Kuwedzera "kutarisisa kwehuropi" kune "kusiyanisa" kuchaita kuti pave nemusiyano.Musiyano wakakura, mhinduro yakakura.Naizvozvo, kana chinyorwa chaburitswa, vanhu vazhinji vanodzvanya kuti vaverenge.

Kutariswa kwehuropi + kusiyanisa, nzira iyi yekunyora inogona kuita kuti zita remusoro riite mutsauko wakasimba.

(2) Batanidza basa razvino kuti uderedze kurambwa kwekushambadzira

Tinowanzoona ruzivo rwakawanda uye zviziviso mumapoka eWeChat uye NguvaWechatZviziviso zvinotumirwa zvinosemesa, sei zvimwe zviziviso zvisiri kusemesa?

Ingave iri diki bhizinesi kana wega-media munhu, paunenge uchiita WeChat kushambadzira, iwe unofanirwa kudzidza kuona hunhu hwevanhu.

Tingaona sei hunhu hwevanhu?

Sezvo hunhu hwese hwemunhu hwakavakirwa pamhedzisiro yemhinduro yehuropi, kana uchida kunzwisisa hunhu hwevanhu, unofanirwa kuongorora maitiro ehuropi.Ndeipi pfungwa inomutsa pfungwa dzehuropi?

Chimwe chezvinangwa zvekuenda kudenderedzwa reshamwari ndechekugutsa "voyeuristic chido" cheuropi.Huropi hunoda kuziva zvirikuitwa neshamwari?

Saka, tingagona sei kukurukura & vega-media vanhu kutumira Moments kushambadzira kuderedza kusemesa?Basa rekutanga nderekugutsa basa razvino.

Basa redu razvino rekuona denderedzwa reshamwari kugutsa "voyeuristic chido" chehuropi, saka tinosanganisa kushambadziraHupenyuYakasanganiswa, haigoni kungogutsa chido chevoyeuristic chevanhu, asiwo kutamba basa rekushambadzira.

Ichi ndicho chikonzero ma selfies atinotumira, uye ruzivo rwekushandisa WeChat zvigadzirwa nevanhu chaivo vanoenda kunze kwenyika, zvinokwezva makomendi uye zvinoda kubva kushamwari.

Brain tarisiro (inoenderana nebasa razvino + musiyano):

Kutaura idi, kuitira kuti vanhu vazivise, kana kushambadza kuri muboka reshamwari chete kuchingoshandisa pfungwa dzouropi, zvingasashanda.

Nekuda kwemafashama eruzivo rwakafanana, uropi hune chiveve kutarisisa.Panguva ino, zvinodikanwa kuwedzera musiyano kuti uite musiyano, izvo zvinozoita kuti uropi hudavire zvakasimba.

Chero bedzi isu tichiteerera kune zvigadzirwa zvekushambadzira zvezvimwe zvigadzirwa zveWeshang Media, zvimwe zvacho zvine misiyano inopesana, yakadai se: Caibao Vegetable Washing Machine, Alpha Egg (an artificial intelligence robot inogadzirwa neFLYTEK), Nuan Niu heater, nezvimwewo. .

Pane musiyano, pane musiyano

• 1. Caibaobao muriwo wekugeza muchina: Enzanisa miriwo, michero nenyama zvakacheneswa nekucheneswa neCaibaobao.
• 2. Alpha Diki Zai: Enzanisa nemuchina wenyaya uye muchina wedzidzo yekutanga.
• 3. Mhou inopisa inopisa: enzanisa zuva duku, machubhu emafuta, kupisa kwepasi uye air conditioning.

Ini ndinotenda kuti vazhinji vanobatana vanoisa maodha nekuti vatengi vanoona aya akasiyana kushambadzira uye vane chishuwo chekutenga.

Vamwe vadyidzani veWeishang Media vakaita basa rakanaka kwazvo mune aya maviri mapoinzi akakosha, izvo zvakakodzera kudzidza kwedu.

Kuti uderedze kusada kwemushandisi kwezviziviso mudenderedzwa reshamwari, zvinodikanwa kusanganisa zviziviso nehupenyu (zvinoenderana nebasa razvino + mutsauko wechiyero).

(3) Zvinhu zvinofarirwa + pfungwa yekusiyana

Ndezvipi zvinhu zvinowanzofarirwa nevanhu?

Semuyenzaniso: runako, bonde (kubereka hunhu), chikafu, anecdotes, nzira dzekubudirira, nezvimwe ...

Pandakaona shoko rokuti "runako", ndakayeuchidzwa nezvechigadzirwa cheWeshang Media - Swiiny Slimming Milkshake Meal Replacement, iyo inowanzoshandisa mifananidzo yevakadzi vakanaka senzira yekuzivisa.

Kana iwe ukangogovana mifananidzo yevakadzi vakanaka vachinwa mukaka, zvingasava nyore kune vashandisi kudzvanya nekuteerera.

Nekuti kune akawanda mapikicha evakadzi vakanaka vanotora selfies muWeChat Moments yedu, mumamiriro ezvinhu akadaro, tinofanira kugadzira pfungwa yekusiyanisa uye kushandisa nzira inosiyanisa kuita kuti mifananidzo yevakadzi vakanaka ibude pachena.

Heino muenzaniso wekuti iyo Swiiny Slimming Shake inoshandisa sei runako kuenzanisa:

• 1. Mapikicha akashata asati apera uremu vs. vanhu vaviri vakasiyana mushure mekurema
• 2. Mabatirwo evakadzi vakafutisa VS kurapwa kwevanonaka
• 3. Akaora mwoyo mukobvu mukadzi VS kufararunako runofadza

Pese pandinoona iyi yemhando yemifananidzo yekufananidza yakagovaniswa nevabatsiri veWechat Media, nekuda kwekusiyana, ini handigone kubatsira asi kudzvanya kuti uione, haha!

Zvinogona kuoneka kuti kana munhu-media kana munhu diki-bhizinesi achida kuita WeChat kushambadzira, kugovera mapikicha kune denderedzwa reshamwari, uye tariro yekuti vashandisi vanozoteerera kune izvo zvavanofarira, ivo vanofanirwa kuwedzera mapikicha. ine pfungwa yekusiyanisa, kuitira kuti uropi hwemushandisi hugone kudzvanya zviri nyore.

Zvinonakidza zvinhu + kusiyanisa, zvinogona kuita kuti uropi hwemushandisi hupindure kuti titeerere kune zvatinogovana.

(4) Batanidza marwadzo mapoinzi uye woenzanisa mabhenefiti

Imwe nguva pakati pehusiku, ndakatumira zvinyorwa zvakagoverwa kuboka reWeChat reLin Yu Elite Team Special Training Camp. Pasina nguva refu, ndakaona shamwari yangu inonzi "JAKE" iyo yakatumira skrini yewebsite yeLuzhou News. Nhau Musoro wekuti "Simba rinodzima muLuzhou kubva muna Kubvumbi 4 kusvika 5".

Zvadaro, akawana kuti boka risina kururama rakatumirwa, uye nokukurumidza akadzorera mufananidzo, asi mufananidzo wacho watoonekwa neni, hahaha!

Nei aizoisa mascreenshots enhau akadai?

Nokuti iyi nhau i "marwadzo ane chokuita newe pachako", zvinongoitika kuva bhuku, uye ndeimwe yezvinetswa zvehuropi zvandinoda kutaura nezvazvo, "zvine chokuita nemarwadzo emushandisi".

Sezvo vanhu vachingofunga nezvematambudziko avo, isu tinofanirwa kubatanidza marwadzo emushandisi.

Uyewo, uropi hunowanzoita chiveve kumashoko akafanana, asi uropi hunonzwisisa zvakanyanya kuchinja uye kusiyana.

Naizvozvo, kana isu-midhiya vanhu uye mabhizinesi madiki tichishambadzira paMoments, kana vakangotaura kuti chigadzirwa chavo kana hunhu hwesevhisi hwakanaka sei, asi vasinganei nemarwadzo evashandisi, uye kana vakasagadzira misiyano, ivo vachitaura nezvavo.

Saka, ungatanga sei kubatanidza marwadzo emushandisi, wozotsanangura mabhenefiti ekuenzanisa (kusiyanisa)?

(1) Heino muenzaniso wekopi yekushambadzira yechigadzirwa cheWeishang Media-Caibao Vegetable Washing Machine:

"Qingming zororo diki, ndadzoka kubva kunze, handina chekudya, handina kumbobika kwenguva yakareba.
Ndichiri kugezesa mwana wemuriwo ka4 wachawachiwa kanenge kachingobuda furo, ko murimi murikudyisei, muchikuvadza vamwe imi muri kuzvikuvadzawo!
Asi toita sei nedenga?Kurumidza uzviponese, Cai Baoba kurumidza kuishandisa!Kana zvisina kudaro, mushure memakore mashanu kusvika ku5, mahomoni nemishonga inorwisa mabhakitiriya ichaunganidza zvakanyanya, zvichikonzera kurwara kwakakomba uye kuzvidemba.
Ndokunonoka! "

Kuongorora 1: Batanidza marwadzo emushandisi
"Apedza 4 kugeza, kuchiri furo shoma. Ko murimi murikudyisa chii? Imi muchikuvadza vamwe, muri kuzvikuvadzawo!"
"Zvikasadaro, mushure memakore mashanu kusvika ku5, mahomoni nemishonga inorwisa mabhakitiriya ichaunganidza zvakanyanya, uye ichave yakanyanyisa kuzvidemba chirwere chakakomba!"

Kuongorora 2: Kuenzaniswa kwezvibatsiro (kusiyanisa)
"Kurumidza uzviponese, Mucheche Cai, kurumidza kuishandisa!"

(2) Ndakati muboka reWeChat:

"Wechat public account operation inoda seti yezvimiro zvepfungwa uye theoretical modhi yekutungamira, zvikasadaro zviri nyore kutora nzira."

Zvadaro, mumwe munhu akatanga kundiwedzera seshamwari, kuti andibvunze nezvekushanda kweWeChat yeruzhinji account.

Kuongorora 1: Batanidza marwadzo emushandisi
"Zvikasadaro zviri nyore kutora nzira"

Kuongorora 2: Kuenzaniswa kwezvibatsiro (kusiyanisa)
"WeChat yepamutemo account account inoda seti yemafungiro masisitimu uye theoretical modhi yekutungamira"

Kubatanidza mapoinzi emarwadzo emushandisi + kubatsiridza kuenzanisa (kusiyanisa) inzira yakajairika uye iri nyore kushandisa yekushambadzira & WeChat kushambadzira.

(5) Taura nyaya dzepfungwa kuti dziite kuti dziite

Nokuti munhu wose ane manzwiro emufaro, kutsamwa uye kusuruvara, uye uropi huchashandisa manzwiro kuratidza kutsigira kana kushorwa kwezvinhu, saka "nyaya dzepfungwa" dzinogona kukwezva kutarisa kweuropi.

Mareferensi (1):

Unogona kutarisa kune iyo Alpha Xiaodan yakapfava chinyorwa "Zvinoitika kuti hungwaru hunotsamira paari" yakanyorwa na @春王lord.

"Zvose Nezveuchenjeri Hwake"

Xiaoming naXiaohong ishamwari dzepamwoyo, uye vabereki vavo ishamwari dzepamwoyo.Vaviri ava vanogara munharaunda imwe chete.Sezvo chikoro chacho chisiri kure, vanenge vari pamwe chete pavanoenda kuchikoro nepavanoenda kuchikoro.

Munguva pfupi yapfuura, Xiaoming akangoerekana aona kuti haazive Xiaohong.Izvi zvakaitika kubva mukutaura kwaXiaohong.Ko akazoerekana ave wekutanga sei mukirasi?Ini ndaimbove ini.Musikana uyu aingozvishingisa akatsikitsira paakataura.Ndakatanga kuteerera. kuna Xiaohong Kubva pandakateerera zvese zvaiitwa naXiaohong, ndakaona kuti Xiaohong anofarira kutaura nguva pfupi yadarika, uye anoseka nezvezwi rake rekuruboshwe, asi ndanga ndisingatarisire kuti achariridza zvakare paanohon'era...

Chii chiri kumboitika? ?Xiaohong akapindura kuti kwete...

Xiao Ming akawedzera kuda kuziva, uye akafunga kunyatsotarisisa zvakaitika kuna Xiaohong.Mumwe mushure memumwe, akaona kuti Xiaohong aive nenguva shoma yekuridza panze munguva pfupi yapfuura. Xiao Ming akanyemwerera zvishoma, uye vanhu vakashanda nesimba, hazvishamisi.

Mushure mekuzvifunga, zvichiri zvisizvo.Handisati ndaona mudzidzisi wemhuri yaXiaohong nehama itsva. Zvinoita sekuti ndinofanira kuenda kumba kwaXiaohong kuti ndizive...

Xiaoming akawana chikonzero chekuenda kumba kwaXiaohong ndokugogodza pamusuwo. Xiaohong haana kumhorosa sepakutanga, asi akatendeuka ndokumhanyira kuimba yake yekurara. Xiaoming haana kuitevera. Akanzwa kuti pasi pechirahwe pakanga pave pedyo. kuvhura.Bvunza mibvunzo, mazai eIsita arikupindura...

Xiaoming akatarisa zai diki reIsita achishamisika, uye Xiaohong akamupa mamwe mabasa: kuimba, kutaura nyaya, zvinotyisa ...

Vaviri pavakanga vachiteerera, baba vaXiaohong vakadzoka. Xiaoming paakabvunza kwaakatenga mazai, baba vaXiaohong vakati: Ndiri mupendi weWeshang Media. Ichi chigadzirwa chimwe chedu. Tine zvigadzirwa zvemhando yepamusoro. bhutsu dzemassage pasi petsoka dzangu dzakagadzirwawo nesu, zvine mhedzisiro yakafanana neyemassage pedicure ...

Pasi pechakavanzika chakazarurwa, uye Xiao Ming akasarudza kurega vabereki vake kuti vatore chikamu muWechat Media, kwete chete kuti awane mwana waaida, asiwo kubvumira vabereki vake kuti vanakidzwe nezvinhu zvakanaka, zvakadai semassage shangu, nezvimwe. ..

Mareferensi (2):

"Yave hafu yegore,
Vanhu vanondiperekedza kuonda nekumhanya vakachinja kana gumi,
Asi masokisi eAUN deodorant andinopfeka haana kutsiviwa!
Sei?Nokuti inogara kwenguva refu! "

Ongororo: Chigadzirwa chiri kure nekutariswa kwehuropi hwemushandisi, uye nyaya dzepfungwa dzinogona kushandiswa kupfupisa chinhambwe kubva pakatarisana nehuropi.

Behavioral analysis of brain focus

Panyaya yekufashama kweruzivo, ruzivo rwunogona kugadzikiswa nehuropi, uye chikonzero chakakosha chinogona kukwezva kutarisisa kwehuropi ichokwadi "hippocampus" iri muuropi yekusefa kunze kweruzivo rusina basa.

Ndeupi ruzivo runogona kuongororwa neiyo hippocampus uye ive iyo pfungwa yehuropi?

"Zviri pamusoro pangu":

• (1) Vamwe vane hanya nezve:Zviitiko zvakakurumbira, mazita anozivikanwa.
• (2) Batanidza basa razvino:Deredza kusada ad uye ongorora zviri kuitwa nevashandisi parizvino?
• (3) Zvinhu zvinofadza:Runako, bonde (kubereka hunhu), chikafu chakanaka, anecdotes, nzira dzekubudirira…
• (4) Akabatanidzwa mushandisi marwadzo mapoinzi:Matambudziko (pain points) awakasangana nawo.
• (5) Nyaya dzepfungwa:Emotional, kutaura nyaya.

Kukosha kwekusiyanisa

Sei ndiri kupfupikisa 5 zvinonetsa muuropi?

Sezvo huropi huchiwanzoita chiveve kuzvinhu zvisingachinjike, zita rezita rezviziviso zvinogadzira muedzo rinoda kuchinjwa, uye zvinodikanwa kuchinja pakati pemhando 5 dzakasiyana dze "brain focus" uye "contrast" kuti uite mhedzisiro inosiyana.

Zvinetso zvishanu zvehuropi zvandapfupikisa zvinosimbisa kukosha kwekusiyanisa.

Nekuti zvinhu zvisingafambi, hazvishanduke uye hazvina mutsauko zvakaoma kukwezva kutarisa kwehuropi, asi zvinhu zvinoshanduka uye zvinofamba zvichanyatso kukwezva kutarisa kwehuropi.

Naizvozvo, kana iri nyaya yekuwedzera kweiyo homogenized yemukati, kana iwe uchida kumira kunze uye kukwezva kutarisa kwehuropi, iwe unofanirwa kuve nekusiyana.

(Kusiyanisa pfupiso yekuenzanisa, ndapota ona mepu yepfungwa pazasi)

Chikonzero chekupfupikisa nekugovana zvinonetsa zvehuropi ndezvekubatsira isu-media uye madiki-mabhizinesi kuita basa rakanaka rekugadzira miedzo.

Zvisineyi, dingindira rekugadzira muedzo nderokudzidza kuona hunhu hwevanhu zvakajeka.Kana uchida kuona hunhu hwevanhu zvakajeka, unofanira kuongorora maitiro ehuropi, wozoita mhedziso.

Chen Weiliangpfupiso

Kugadzira muedzo, mamiriro maviri anofanira kusangana:

• 1. Zviri pamusoro pangu - kutarisa kweuropi.
• 2. Kusiyanisa - kushandura kutarisa kweuropi.

5 mhando dzehuropi hunotarisa + kusiyanisa, ndapedza kugovera nhasi, handizivi zvinofungwa nemunhu wese?

Kana uine chero mibvunzo kana mamwe mazano, ndapota siya meseji kwandiri ^_ ^

Chen WeiliangWeChat: 2166713988