Ndeipi iyo Amazon Advertising ndiyo inodhura-inoshanda nzira yekukwezva traffic?Kushambadzira kushambadzira mazano uye mazano

Amazon ine nzira dzakasiyana dzekushambadza, asi dzakafanana, uye zvisinei kuti unotamba sei, haugone kubva padanho rekutanga rekushambadzira.

Heano maitiro eAmazon anodhura-anoshanda ekushambadzira.

Kutanga, sarudza mazwi makuru

Pamberi, isu tinofanirwa kushandisa maturusi akasiyana kuunganidza aya akakamurwa data, kuita yakadzama data ongororo, uye kuona mazwi akakosha ezvinhu izvi.

Kuwedzera kuongorora, kana pasina kuongororwa kwakawanda padanho rekutanga, izwi ripi rinogona kuiswa pekutanga, rinobatsira kumunhu wese.drainagehuwandu.

Muzvikamu zvakawanda, mazwi madiki ane makwikwi mashoma, uye mwero wekutendeuka wakanyanya, nepo mazwi makuru ane mazwi makuru uye mwero wakaderera weshanduko, uye zvakaoma kuti zvigadzirwa zvitsva zvibate traffic yakakura.
Saka, itaWeb PromotionIwe unogona kusarudza mazwi madiki kutanga, uye wosimudzira pfungwa yemashoko makuru.

Maererano nepfungwa iyi, isa rondedzeroKuteedzeraMazwi ari pakati anovigwa, madiki ane mazwi makuru anoiswa pamberi, mufananidzo wemashoko makuru anoiswa kumberi, uye madiki anoburitswa kumashure.

XNUMX. Amazon Advertising Operation Strategy

Chekutanga kupfupisa: kushambadza hakudi hazvo kuve otomatiki, yakakura, yakarurama, kushambadzira, edza kuchengetedza zvisingakoshi kushambadzira matanho uye mutengo wekushambadzira.

Kune zvigadzirwa zvitsva zvakatangwa munhanho yekutanga, isa kopi yekushambadzira kutanga, yakasanganiswa nekiyi yekuongorora, uye tora anotevera mamiriro maviri:

Yokutanga ndiyo nyaya iri nyore.

• Huwandu hwezvikamu kazhinji ikoromo imwechete yemazwi madiki, anowedzerwa nemazwi makuru.
• Kana paine mazwi madiki mashoma, unogona kushandisa zvakananga mazwi madiki kuakwenenzvera.

Imwe kupatsanurwa kunobva pamashoko madiki, anowedzerwa nemazwi makuru.

• Panyaya yemazwi madiki mazhinji, unogona kutanga wanyora mazwi makuru kana mitsara yekushambadza, uye woshandisa mazwi makuru kuita kuti mazwi madiki aenderane.
• Kana mazwi madiki akaramba akafanana uye chinzvimbo chichikwira zvishoma nezvishoma, chinzvimbo uye huremu hwemashoko makuru ari mumashoko madiki hunowedzera zvinoenderana.
  Iri ndiro izwi guru rekushambadzira zano.
• Mushure mekuita uku, kana chinzvimbo chisisasimuke, unogona kunyora mazwi makuru nenzira yakanangwa.
• Kana paine akawanda makuru mazwi kana mitsara mune ad, uye mashoma mashoma mazwi achionekwa, chaiyo ad ichagadzirwa.
• Ndokumbira utarise kuti mazwi makuru uye madiki madiki haagone kuoneka mumushandirapamwe wekushambadzira, mazwi makuru anozobata traffic kubva mumashoko madiki, zvichikonzera kuti mazwi madiki asafumurwe.

Chechitatu, izwi classification strategy

• Rongedza zvigadzirwa zvine mazwi mashoma akakosha, akadai seakajairika zvigadzirwa zvemwaka.
• Shandisa mazwi aya nemazvo pasina kutambisa mari, nguva uye kushanda nesimba mumashoko makuru kana mazwi.
• Nekuda kweizvi, vatengesi vazhinji vanorasikirwa nemari pakushambadzira.

XNUMX. Amazon Advertising Budgets uye Bids

• Kuti titange kuburitsa zvinhu zvitsva nekukurumidza, tinofanira kudzora mabhajeti ekushambadza, kunyanya kana kushambadza kwakabatidzwa.
• Nemanongedzo matsva, pasina ongororo, uye bhajeti rekushambadzira uye mabhedhi achiri kukwira, hazvishamise kuti iri kurasikirwa nemari!
• Ikozvino kuratidzwa kwehuwandu hwakanyanya, asi pasina kutsigirwa kwehuwandu hwemashoko, haina kunyanya kufadza kune vatengi, uye chiyero chekudzvanya uye chiyero chekushandura chinogona kufungidzirwa.
• Naizvozvo, zvinokurudzirwa kuti udzikise bhajeti yako yekushambadzira uye mabhidhi pasina ongororo yekutanga.

XNUMX. Kudzora ACOS

ACOS inokanganisa huremu hwemazwi akakosha.

• Iyo yakakwirira huremu, iyo yakakwirira iyo organic chinzvimbo uye kuwedzera kwechisikigo kutengeserana.
• Mirira mazwi akakosha kuti agadzikane kumberi kwepeji rekutanga, wobva wadzikisa mitengo yako yekushambadza nekudzikisa bhajeti yako yekushambadza uye kubhidha.
• Sezvineiwo, chikamu chezvakasikwa maodha anoverengera ruzhinji rwehuwandu hwekurongeka kwevhoriyamu, uye purofiti haidzivisike mune iyi modhi.

zvikazoE-commerceKana mutengesi akaita mapoinzi ari pamusoro uye akashandisa mari pane iyo nzira yekushambadzira yakanaka, zvinokwanisika kuwana yakanakisa kushambadzira mhedzisiro nemari shoma shoma.