Nzira yekusarudza yakakamurwa musika vs. mass market? Chokwadi kuseri kwe10 nguva purofiti musiyano inoburitswa!

Nzira yekusarudza pakati pemusika wakakamukana uye musika wemisa? Ndeapi zvakavanzika zvebhizinesi zvakavanzwa kuseri kwegumi-kupeta purofiti musiyano? Kuongorora kwakadzama kwezvakanakira uye kuipa kwemisika miviri mikuru kuchakubatsira iwe kuita sarudzo dzakaringana uye nekukurumidza pinda munzira inoenda kune yakakwira purofiti!

Mutengo weChigadzirwa cheZvikamu Zvikamu: Musika Mudiki, Hungwaru Hukuru!

1. Chikamu chemusika VS musika mukuru: Ndiani wekusarudza?

Fungidzira kuti wakamira pamharadzano dzenzira, ine nzira dzakatetepa dzemisika mikuru kune rimwe divi uye nzira dzakafara dzemisika mizhinji kune rimwe. Misika yakakamurwa inogona kuseta mitengo yakakwira uye kuve nepamusoro gross profit margins inogona kubata huwandu nemitengo yakaderera uye kuve nehukuru hunogona chiyero.

Pakutanga kuona, misika yeruzhinji hairatidzike inoyevedza here? Yakakura muchiyero uye ine mukana mukuru Inonzwa sekunge iwe unogona kuita mari yakawanda paunongopinda.

kuva neE-commerceMutengesi ane chigadzirwa chiri paruoko, chinogona kutengwa nemutengo wepamusoro muchikamu chemusika wepamusoro uye kuwana purofiti yakakura ye50% kana kuti anogona kusarudza kupinda mumusika mukuru uye kuwana purofiti yakakura ye30% pa mutengo wakaderera.

• IyetangledZvakanyanya, nekuti hukuru hunogona kuitika hwemusika wakaderera hunotarisa zvakapetwa kagumi zvinoyedza.
• Saka mubvunzo ndewokuti, tinofanira kuomerera kunzira yepamusoro-yemutengo wezvikamu zvemusika, kana kuti tinofanira kuitora uye tosarudza nzira yakaderera-yemutengo wemusika mukuru?
• Mushure mekunyatso funga uye "brainstorming", mhedziso yedu yekupedzisira ndeye - zvine hungwaru dzokera kumutengo wepamusoro wechikamu chemusika!
• Mushure mezvose, mumunda wepamusoro-soro, purofiti ndimambo!

Ngationgororei zvakadzama:

1. Makwikwi ekumanikidza muzvikamu zvemusika zvakaderera
Muchiitiko ichi, musika we niche une vakwikwidzi vasingasviki vashanu, nepo musika mukuru une vanopfuura zana. Uyu mukaha wakada kufanana nemusiyano uripo pakati pe "gwenga" uye "musika wakanyorova". Kunyange zvazvo renje riri duku, mikana yacho yakakura;

2. Vashandisi vemisika mizhinji havanzwisisi kunaka
Mumusika mukuru, vashandisi vanowanzo tevera mutengo-kubudirira. Tenga ani nani akachipa, vashoma vanhu vanoda kubhadhara kunaka. Muzvikamu zvemusika, vatengi vanonyanya kutarisisa kumhando yechigadzirwa uye chimiro chemhando, uye ivo vakagadzirira kubhadhara mamwe maprimiyamu ezvigadzirwa zvakanaka. Izvi zvakafanana nekuvhura chitoro chekofi Unofanira kugadzira kofi yakabikwa nemaoko kana kutengesa kofi pakarepo? Kofi yekukurumidza iri nyore, asi inonaka isina mweya, handiti?

3. Zvikamu zvemusika zvine nzvimbo yakawanda yemitengo
Musika weruzhinji unowanzo kugarwa nemamwe mabhurendi akasimba, uye mitengo yavo uye pesvedzero yemhando inopotsa yavharira nzvimbo yepamusoro yevamwe vatambi. Muzvikamu zvemusika, kune mikana yakawanda, uye zvinotokwanisika kuve nhamba yekutanga brand. Semuenzaniso, mumusika mukuru, unowana gaka pasi pemapfudzi ehofori, nepo mumusika weniche, unomira panzvimbo yakavhurika uye unogona kushandisa zvakasununguka zvibhakera zvako.

2. Saizi yemusika haina kuenzana nesaizi yepurofiti

Kana vanhu vazhinji vachitaura nezve "musika mukuru", mufananidzo we "kuita mari yakawanda" unouya mupfungwa, asi usanyengerwa nenhamba! Saizi yemusika uye saizi yepurofiti zvinhu zviviri zvakasiyana.

1. Kutengeswa kukuru ≠ purofiti yakakwirira
Kunyangwe chiyero chemusika mukuru chakakura, mibairo yepurofiti inodzikiswa yakaderera zvakanyanya nekuda kwemakwikwi anotyisa uye hondo dzemitengo dzinogara dzichiitika. Pundutso yaunogona kugovera ishoma chaizvo. Muchikamu chemusika, kunyangwe chiyero chiri chidiki, purofiti kubva kune yega yega yekutengesa yakawanda.

2. Mazana avanhu akabata chikafu VS vanhu vashanu vachigovana muto
Misika yakawanda yakafanana nehari yeporridge Kune vanhu vakawanda vakakomberedza, uye munhu mumwe nomumwe anogona kungowana chipunu chiduku chakafanana nekiki duku, ine vanhu vashomanana chete vanogovana nayo, chikamu chako chichava chikuru.

3. Obsession uye Strategy: Bvisa "big market complex"

Mabhizinesi mazhinji ane chishuwo chekuti musika mukuru ndiwo mukana wenguva yemberi, uye yakakura chiyero, inowedzera kuvimbisa.

Asi chokwadi ndechekuti:Panzvimbo pekutarisa pahukuru hwekeke, tarisa pane chidimbu chaunogona kudya.

Fungidzira kuti chiyero chepurofiti yemusika mukuru i10 bhiriyoni, uye kune 100 vakwikwidzi, imwe neimwe inogamuchira avhareji mugove wemamiriyoni gumi;

Iyo yakazara purofiti chiyero chechikamu chemusika mamirioni mazana maviri, uye kune vakwikwidzi vashanu chete, mumwe nemumwe wavo anogona kuwana mamirioni makumi mana. Pashure pokunge waverenga nhoroondo iyi, zvine musoro here mupfungwa dzako?

4. Zvakanakira kusarudza zvikamu zvemusika

Zvichienderana neongororo iri pamusoro, takazopedzisa kuti:Kupatsanura musika wehunyanzvi isarudzo yakangwara.

1. Vakwikwidzi vashoma: Zviri nyore kumira kunze uye kutora chikamu chemusika.
2. High mutengi kuvimbika: Unoda kubhadhara kune zvigadzirwa zvemhando yepamusoro, iyo purofiti margin ichave yakakura.
3. Imba huru yekukura kwemhando: Iva nemukana wekuva nhamba yekutanga mhando uye kugadzira kukwikwidza kwenguva refu.

5. Tarisiro Yeramangwana uye Maonero Pamunhu

Munzvimbo yemusika yemazuva ano, zvikamu zvemusika zviri kugamuchira zvakanyanya uye zvakanyanya kutarisirwa. Kungave kugadzira dzimba dzepamusoro-soro kana kupa masevhisi akagadziridzwa, makambani anofanirwa kuwana yavo "diki dziva."Hove huru haifaniri kushambira mugungwa, zviri nyore kuva mambo wedhamu duku.

Kudzokera kuchiitiko ichi, kusarudza zvikamu zvemusika hakusi chete kuwedzera kwekubatsira kwenguva pfupi, asiwo ibwe rekona rekugara kwenguva refu kwekuvaka. Mune ino kesi, chete nekutora mikana uye kutarisa pamusika zvikamu tinogona kuwana kaviri goho remhindu uye kukosha.

kupfupikisa: Kunyange zvazvo chikamu chemusika chiri "chidiki", chine makwikwi mashoma uye purofiti yakakwirira Inonyanya kukodzera vatengesi vane zviwanikwa zvishoma vanoda kumira nokukurumidza. Kunyange zvazvo misika yakawanda ingaita se "yakakura", zvakaoma kuwana purofiti yakakwirira. Paunenge uchiita bhizinesi, usangotarisa nhamba dzepamusoro, chera zvakadzika mukati meiyo pfungwa kuseri kwayo uye tsvaga iwo chaiwo mapoinzi ekukura!

Mazano echiito

• Kana iwe uchiri kunetsekana, edza kudzidza kugona kwechikamu chako chemusika uye tsvaga vatengi vanovavarira.
• Vaka mhando yakanakaPositioning, swedera pedyo nepamusoro, uye usawira mumatope ehondo dzemitengo.
• Chinonyanya kukosha ndechekuti, usatya misika midiki, tarisa pane segmentation, uye iwe unogona zvakare kuve "mukundi mukuru"!

🎯 pachako-vezvenhauChinokosha chishandiso: Yemahara Metricool inobatsira iwe nekukurumidza kuwiriranisa akawanda-chikuva kushambadza!

Sezvo makwikwi pakati pe-self-media mapuratifomu achiwedzera, maitiro ekugadzirisa zvinobuditsa kuburitswa kwave musoro kune vagadziri vazhinji. Kubuda kweMetricool yemahara kunounza mhinduro nyowani kune ruzhinji rwevagadziri! 💡

• 🎥 Kurumidza kuwiriranisa akawanda mapuratifomu: Hapasisina kutumira nemaoko rimwe nerimwe! Metricool inogona kuitwa nekudzvanya kumwe chete, ichikubvumidza kuti uvhare nyore mapuratifomu akawanda emagariro.
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• Data analysis artifact: Kwete chete iwe unogona kushambadza, asi iwe unogona zvakare kuteedzera traffic uye kusangana munguva chaiyo, uchipa chaiwo mafambiro ekugadzirisa zvirimo.
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• Chengetedza nguva yakakosha: Taura zvakanaka kune mashandiro anonetesa uye shandisa nguva yako pakugadzira zvemukati!

Mukwikwidzi pakati pevagadziri vemukati mune ramangwana hauzongove wekugadzira, asiwo nezve kugona! 🔥 Dzidza zvimwe izvozvi, tinya chinongedzo pazasi▼