Chinyorwa Directory
Sei makambani makuru achinyanya kupinda mumatambudziko sezvaanokura? Chokwadi chine utsinye chenyika yebhizimisi ndechekuti: "Mukana muduku × uwandu = chokwadi". Sezvo vhoriyamu yekutengeserana, nhamba yezvitoro, uye mitsara yechigadzirwa ichikura, zviitiko zvidiki zvingangoitika munguva pfupi kana gare gare, uye zvinogona kutova "bhomba renguva"!
Ichi chinyorwa chinoburitsa zvikonzero chaizvo nei mabhureki achiwanzo kundikana, uye chinokudzidzisa nzira yekudzivirira matambudziko ebhizinesi uye kuvaka yenguva refu uye yakagadzikana yekambani yekukura modhi!
Wakambozvibvunza here kuti sei mamwe makambani, kunyangwe ari kuita zvakanaka, akangoerekana "aparara"? Uye nei mamwe makambani achigara akashinga panguva dzakaoma?
Kutaura zvazviri, pfungwa huru iri shure kweizvi iri nyore kwazvo: chiitiko chine mukana mudiki chikawanziridzwa nenhamba yakakwana chinozopedzisira chave chokwadi.
Zviitiko zvakaderera-zvingangoita: zvinoita sezvisina kukosha, asi zvine simba zvakanyanya
Muchidzidzo fundoyetsimba , chiitiko chepasi (low-probability event) chinoreva chinhu chine mukana wakaderera zvikuru wekuti chingaitika. Semuenzaniso, mukana wekuhwina jackpot paunotenga tikiti rerotari ungangova mumwe chete mumamiriyoni.
Asi zvakadini kana wakatenga mamiriyoni awo? Kuhwina mubairo chinenge chinhu chechokwadi.
Pfungwa imwe chete iyi inoshandawo kunyika yebhizinesi. Mikana yekuti dambudziko riitike mune chero link imwe chete inogona kunge yakaderera zvikuru, asi kana ukawedzera nhamba yacho, kuitika kwematambudziko hakuchisiri netsaona, asi hakudzivisiki.
Iyo "butterfly effect" munyika yebhizimisi: iyo yakakura chiyero, inowedzera njodzi
Chitoro chidiki chine vatengesi vashoma uye chitubu chimwe chezvigadzirwa. Cheni yese iri nyore uye yakajeka, saka mukana wekukanganisa wakaderera.
Zvisinei, kana chitoro ichi chikawedzera kusvika kuzviuru zvezvitoro, nevatengesi munyika yese uye kunyange pasi rose, uye zvigadzirwa zvacho zvikawedzera kubva patii yemukaka kusvika kumahamburger, huku yakakangwa, ice cream... chimwe nechimwe chitsva chinopa njodzi.
Mhedzisiro ndeyekuti yakaderera-inogoneka zviitiko zvakanyanyisa zvinova zviitiko zvepamusoro zvinogoneka.
Pangdonglai VS yechinyakare yekutengesa: Ndiani anogona kumira bvunzo zvirinani?
Pang Donglai, kambani yagara ichirumbidzwa nevanhu vakawanda, haina kungogumira pabasa rayo rakanaka chete, asiwo pakutonga kwayo zvakanyanya pamusoro pezvekutengeswa kwezvinhu nemaitiro ekutarisira.
- Pane zvishoma zvinongedzo muketani yekugovera, uye zvigadzirwa zvese zvinotariswa zvakanyanya, saka hapana chikonzero chekunetseka nezve "OEM" kutadza.
- Kusarudzwa kwezvigadzirwa zvishoma asi zvakanaka, uye isu hatitsvage huwandu hukuru, asi hutano hwakagadzikana chete.
- Kudzora kwakasimba kuona kuti zvese zvinongedzo zvinosangana nezviyero, kunyangwe vashandikufaraManzwiro haaregi.
Kusiyana neizvi, zvitoro zvakawanda zvechinyakare zvekutengesa zvine huwandu hwakasiyana hwezvikamu uye vatengesi, uye kutonga kwavo kwemhando hakusi munzvimbo, saka mukana wekubhuroka wakakwira.
Kuvimbika kweBrand: Paunodonha, vangani vanhu vanokuchemera?
Chiratidzo chechokwadi hachivimbi nerumbidzo yevakakurumbira kana hype yenguva pfupi yekushambadzira, asi pane kuunganidzwa kwenguva refu kweshoko remuromo.
Paunorwiswa nokunyombwa, pane vanhu vasingaverengeki vanosimuka kuti vakutaurire here?
Paunosangana nedambudziko, pane mumwe munhu anoda kuramba achikutsigira uye kunyange kutora ngozi nokuda kwako here?
Paunowa, pane anokunzwira urombo zvechokwadi here?
Kana mhinduro iri hongu, saka makorokoto, iwe wawana chokwadi branding.
Kusiyana neizvi, kana kambani ichigona kuvimba chete nezvikamu zvetraffic, kushandisa mari pakushambadzira, kukoka vanhu vane mukurumbira, uye kuwana vane mukurumbira painternet kuti vasimudzire zvigadzirwa zvavo, asi isina rutsigiro rwevashandisi vakavimbika, kana traffic yanyangarika, mhando inonyangarika.
Ichi ndicho chikonzero mabhureki achifanira kutora matanho akatsiga pane kungowedzera mapofu.
Mixue Ice City's supply chain chishamiso: kuvaka iyo brand yakanyanya kuomarara moat
Kubudirira kweMixue Bingcheng hakusi nekuda kwekuchipa kwayo, asiwo nekuda kwehurongwa hwayo hwekugovera ketani.
- Kura yako malemon uye uvake yako fekitori, dzora mutengo uye mhando kubva kunobva uye usavimbe nevechitatu-bato vatengesi.
- Kunyanya optimization yechigadzirwa chimwe cheteKunyangwe mutsara wechigadzirwa wakapfuma, chikamu chega chega chine kutonga kwakasimba pamusoro pekutengesa cheni.
- Scale Effect, makumi ezviuru zvezvitoro munyika yose zvinotsigira kutenga kukuru, kuderedza mari uye kuona mari yepurofiti.
Ndosaka mabhureki mazhinji "akatevera maitiro" eMixue Bingcheng akazodonha - vaive vasina yavo yekugovera cheni uye vaingovimba nevatengesi vekunze. Pakangove nedambudziko neiyo yekutengesa cheni, brand yakange yaparara.
Izvi zvinosimbisa zvakare zvakare: yakaderera-inogoneka zviitiko × uwandu = chimwe chiitiko.
Nzira yekuderedza sei njodzi ye "kuputika kusingadzivisiki"?
1. Usawedzera upofu, tarisa pazvikamu zvakakosha
Mukutsvaga kukura, makambani mazhinji anoita chero mari, asi anozopedzisira ave "jack of all trades and master of none" uye kukanganisa kwese.
Paunenge uchigadzira brand, zviri nani kutarisa pakuziva chigadzirwa chimwe chete zvakadzama pane kuedza kuita zvese.
2. Supply chain control ndiro hupenyu hwemhando
Kana iwe usingakwanise kudzora cheni yako yekugovera, saka brand yako haisi yako, asi yemutengesi wako.
Chete nekutora kutonga kweakakosha malink uye kuderedza kutsamira tinogona kudzikisa mukana we "kuputika".
3. Nyaya dzehutano nguva dzose ndidzo "mutsara wehupenyu nerufu" webhizinesi
Kuvaka brand kunoda zviitiko zvakanaka gumi kana kunyange zana kuti pave nechiitiko chimwe chete chisina kunaka.
Nyaya yekuchengetedzwa kwechikafu inogona kuita kuti vatengi varege kukuvimba kwehupenyu hwavo hwese.
Handityi kufamba zvishoma, ndinotya kupinduka.
Mhedziso: Chokwadi chebhizinesi, chinhu chisingadzivisiki chinodiwa
Hapana bhizinesi munyika ino rakavimbiswa kuita purofiti, uye kuwedzera kwese kunoperekedzwa nenjodzi dzakakwirira.
Kana iwe ukasadzora kuitika kwezvinoitika zvishoma-zvingangoitika, unenge uchingoisa hwaro hwezvinoputika zvinoputika.
Kune bhizinesi rakangwara, kubudirira hakutariswe nekuti ndiani anogona kumhanya nekukurumidza, asi ndiani anogona kurarama kwenguva refu.
Mukana wakaderera × huwandu = chokwadi chekuitika. Iyi haisi nzira yemasvomhu chete, asiwo mutemo usingaperi munyika yebhizinesi.
Ndinovimba kuti chinyorwa chinoti "Sei Makambani Makuru Achiwanzoita Zvisina Kurongeka? 'Kugona Kushoma × Huwandu = Kusadzivisika' Kunokuudza Chokwadi!" chakagoverwa pablog raChen Weiliang ( https://www.chenweiliang.com/ ) chichakubatsira.
Sunungukai kugovera link yechinyorwa chino: https://www.chenweiliang.com/cwl-32595.html