Chinyorwa Directory
Kutsvaga zvinodiwa nemushandisi ndiro gonhi rakavanzika kune kodhi yehupfumi!
Hamunzwi here kuti makaremerwa nemarudzi akasiyana-siyana ezvigadzirwa zviripo mazuva ano, kunyangwe paine mukana wekuonana nemotokari nemavhidhiyo? Ma Ying-jeou paakagara mumotokari yeBYD ndokunzwa nezvechinhu ichi, akabvunza achishamisika achiti, "Izvi zvinonyatsokosha here?" Ungave wakabvunza mubvunzo mumwe chete, asi mhinduro yemugadziri inopesana zvakananga neizvozvo: "Hongu! Vanhu vazhinji vanoda izvi!"
Zvinonzwika sekutamba, asi zvinovanza chakavanzika chikuru chekugadzirwa kwechigadzirwa— zvinodiwa nevashandisi ndizvo zvinobva pane zvese.
Haasi ese mabasa akapusa, asi kana iwe usinganzwisise mushandisi, iwe wakapusa chaizvo
Mazuva ano, zvigadzirwa zviri kuramba zvichiwedzera kukwikwidza. Kana iwe usingaiti chimwe chinhu "shady", iwe uchabviswa nemusika mumaminitsi.
Kare vanhu vaifunga kuti nharembozha dzaingoshandiswa pakufona nekutumira mameseji, asi vakazokwikwidzana panyaya yekutora mapikicha, hupenyu hwebhatiri, nekumhanya kwechaji zvichivaita seTransformers.
Mazuva ano, motokari dzinewo basa iri. Haisi chete inogona kutyaira, asi inogona kushandiswawo kumisangano, karaoke, uye kurara.
Unofunga kuti izvi kuwedzeredza here? Kwete, imhaka yekuti kuferefeta zvinodiwa nezvigadzirwa zvevashandisi ibasa rakakosha zvekuti vagadziri vava kutanga kuteerera zvakanyanya manzwi evashandisi vavo.
Iwe unofunga kuti teknolojia yevatema, asi inonzwisisa mutauro wevanhu
Mazhinji mabasa anotaridzika "yepamusoro-yekupedzisira" haana matekinoroji epamberi kumashure kwavo.
Semuenzaniso, zvinhu zvakaita semusangano wevhidhiyo mumotokari, panoramic sunroofs, otomatiki zvinonhuhwirira, uye vana... hazvisi nekuti mainjiniya vane mazano ekugadzira zvinhu, asi nekuti vane timu inoongorora vashandisi zuva nezuva, kusvika padanho rekupedzisira.
Seri kwezvose izvi kune basa risingaonekwe asi rakakosha rinosarudza hupenyu kana rufu rwekambani— mushandisi anoda kutsvagurudzwa.
E-commerceChidzidzo chinofanirwa-kudzidza kune mabhosi: Usadzidze traffic, tanga wadzidza vanhu
Semunhu anga achiita zve e-commerce kwemakore akawanda, ndinogona kutaura nemoyo wangu wese:
Mukambani yega yega, chinzvimbo chinobhadharwa zvakanyanya hachisi chekushambadzira paindaneti kana kuisa mari mukushambadzira, asi chinzvimbo che "kutsvaga zvinodiwa nezvigadzirwa".
Sei? Nokuti iri ndiro basa repfungwa rinokosha.
Traffic yakakosha, asi ingori amplifier.
Kana chigadzirwa chako chakashata, iyo traffic ichawedzera chiyero chekudzoka.
Kana chigadzirwa chako chakanakisa, traffic inosimudzira purofiti uye kudzokorora kutenga.
Kungofanana nemutengesi wemvura, kana asiri kunanga munzira kwayo, kuedza kwake kwese kunenge kuri pasina.
"Kunzwisisa vanhu" ndiyo kiyi, kwete "kunzwisisa kushambadzira"
Ndakaona vachangobva kuuya vakawanda vakatora boka re data yetraffic uye vakaita mari yakawanda, asi pakupedzisira data ichiri kukundikana.
Asi mumwe maneja wezvigadzirwa akapedza husiku hwese achitarisa chikamu chemashoko paXiaohongshu (Little Red Book) , uye nepfungwa imwe chete yekuvandudza, kutengeswa kweSKU yese kwakawedzera katatu.
Iwe unoti traffic yakakosha? Ehe zvakakosha, asi chii chinotsigira traffic?
Zvinoenderana nekuti wanyatsoona here "panonyanya kurwadza" yemushandisi.
Kutsvaga nzvimbo yekurwadziwa kuri nani pane kupfura mavhidhiyo e100.
Kupatsanurwa kwemusika hakusisiri maitiro, asi mutemo wekupona
Munguva yakapfuura takataura nezve "mahombe uye akakwana", asi iye zvino makwikwi pakati pemakambani e-commerce ndeye "maduku uye akanaka".
Rega kufunga nezvekugadzira zvigadzirwa izvo "munhu wese anogona kushandisa". Nyika yachinja uye vanhu vari kuramba vachinyanya kukoshesa.
Bhizinesi ranhasi riri pamusoro pekutarisa boka revanhu vane zvavanoda zvakadzama, uye kubata pfungwa dzavo nemazvo.
Semuenzaniso, kune nharembozha kesi dzakagadzirirwa chaizvo kutora mapikicha emhuka dzinovaraidza, uye thermos makapu akakodzera ehusiku madhiraivha.
Zvigadzirwa izvi zvingasave zvetekinoroji, asi chero bedzi zvichizadzisa zvinodiwa, zvichave zvinhu zvinotevera zvinobudirira.
Chete kana wainzwisisa iwe unogona kuitengesa
Kana iwe usinganzwisisi marwadzo emushandisi, haugone kana kutaura nezvekutengesa mapoinzi echigadzirwa chako.
Kana tsvakiridzo ikasaitwa zvakanaka, zvakafanana nekutengesa mabhokisi ebofu wakavhara maziso, uchivimba nemhanza, kwete njere.
Asi kana iwe uchigona kugona nzira dzekutsvagisa, kunyangwe zvigadzirwa zvakajairika zvinogona kupinda mumusika.
Hapana chaunogona kuita kunze kwekuita tsvakiridzo, kugadzira mazano ezvigadzirwa, uye kuzvitengesa kune avo vanokwanisa kuzvigadzira—ndiyo purofiti inowanikwa nekusawirirana kwemashoko.
Chandinonyanya kudzidza hachisi traffic, asi hunhu hwevanhu.
Ndakatsauka ini.
Ndaimbofunga kuti kushambadza ndiyo nzira yekuenda uye kushandisa mari yaive nzira yekudimbudzira kutengesa.
Sei ndichiri kusawana mari kunyangwe mushure mekukopa zvigadzirwa zvinozivikanwa ? Gare gare ndakaona kuti kune izvo zvigadzirwa zvinotengeswa zvakanyanya, kushambadzira kunongova pamusoro chete; simba chairo rinobva mukunzwisisa kwavo vanhu.
Kuzvidya mwoyo kwevanhu, kuvhiringidzika, uye zviroto zvese zvakavigwa mumashoko evashandisi, Moments shares, uye Xiaohongshu manotsi.
Kunyanya iwe kuziva, zviri nyore kutengesa.
Pfupiso: Tsvagiridzo haisi basa rekutsigira, ibhomba ramambo
Kutsvaga zvinodiwa nemushandisi harisi "basa rekutsigira" asi protagonist inosarudza kana iwe uchigona kuita mari.
Kana uri muridzi webhizinesi, kungave kuri e-commerce, SaaS, kana zvigadzirwa zvemuviri, unofanirwa kukoshesa basa re "zvinodiwa zvezvigadzirwa".
Vakwidzei, vapei zvokushandisa, uye vapei inzwi; maonero avo anogona kunge ari pekutangira kune inotevera hit.
Kana iwe uri munhu anoshanda, unogona zvakare kushandura kuita tsvakiridzo yekuda.
Mune ramangwana, hunyanzvi hunokosha zvikuru hausi kugona kuisa zviziviso, asi kugona kunzwisisa pfungwa dzisina kutaurwa dziri mupfungwa dzevashandisi.
Ungatanga sei?
- Enda kuchikamu chemashoko emushandisi uye uverenge zvavanonyatsotaura.
- Tora danho rekufonera vatengi uye bvunza kuti, "Chii chaunofunga kuti ndicho chinhu chisingafadzi pachigadzirwa ichi?"
- Tarisa ongororo dzisina kunaka dzevakwikwidzi vako kuti uone mikana iyo vamwe vangave vakafuratira.
- Enda kuXiaohongshu, Zhihu,DouyinKuchera mugodhi wegoridhe wemhinduro yemushandisi.
Kunzwisisa kwega kwega kunogona kunge kuri kukonzeresa mamirioni ekutengesa.
Saka rega kumirira, rega kutsvaga vanhu vakawanda — shandisa nguva yako pazvinhu zvinodiwa nevashandisi, uye uchazvitenda nekuda kwazvo.
Tinovimba kuti chinyorwa chinoti "Sei Hapana Anotenga Chigadzirwa Chako? 99% yeVatengesi veE-commerce Vanofuratira Basa Iri Rakakosha!" chakagoverwa pablog raChen Weiliang ( https://www.chenweiliang.com/ ) chichakubatsira.
Sunungukai kugovera link yechinyorwa chino: https://www.chenweiliang.com/cwl-32707.html