Vatengesi ve-e-commerce vanogona sei kuyambuka muganhu kaviri purofiti yavo mumwedzi miviri chete? Mazano mana akakosha akazarurwa, akaratidzwa kushanda!

Unogona kuzvitenda here? Kuyambuka muganhuE-commerceMukuru wacho, kunyange zvazvo aigona kuwana kutengesa kwemamiriyoni e100 pagore, akanga akaneta zuva nezuva zvokuti aida "kutiza". Somugumisiro, takamubatsira nezviito zvishomanana zvinokosha, uye mumwedzi miviri chete, purofiti yake yakapetwa kaviri!

Iyi nyaya yekudzoka inonzwika senge melodrama? Asi zvakaitika chaizvo.

Vanhu vazhinji vaifunga kuti izvo zvatakagovana navo yaive imwe tekinoroji yevatema, asi kutaura zvazviri, aive ese manejimendi zviito zvinoenderana nekufunga kwebhizinesi.

Zvino ini ndichatsanangura aya mana akakosha mazano kwauri zvakasiyana. Mushure mekuaverenga, iwe ucharova zvidya zvako uye woti: Handina kuziva kuti zvinogona kuitwa nenzira iyi!

Nei vazhinji vekuyambuka muganhu e-commerce mabhosi vachiwedzera kuneta?

Iwe unofunga kuti bhizinesi rakanyanya kuoma here? Aiwa, kuwanda kwezviitwa. Vazhinji varidzi vemabhizinesi emuganho vanonetsekana nemabasa ezuva nezuva: mazana emaSKU, zvikwata zvemakumi mazhinji, asi zvakadaro vaneta uye vachiri kuona purofiti shoma.

Zvakafanana nekutyaira mota yeF1 wobva watsika accelerator mumugwagwa une tsvina kumaruwa. Zvingashamisa kana isina kupinduka.

Sabhuku watakanga tichibatsira aingove munhu aingove "dirt-road tycoon." Kutengeswa kwakanga kwakakwira, uye zvinhu zvaiita sezvine tariro, asi kambani yacho yaitambudzwa nokusawirirana kwemukati, kushanda zvakanaka kwechikwata kwakanga kwaita manyama amire nerongo, uye mari yaishandiswa zvisina maturo.

Patakamupa iyi seti ye "mazano mana makuru", akaerekana aona: Ah, zvinoitika kuti kuita bhizinesi hakuvimbi nechisimba, asi nekutonga chaiko.

Strategy 1: Kudhirowa kwechigadzirwa uye mitengo yekuputsa "egalitarianism"

Rega ndikubvunze mubvunzo kutanga: Ungaisa here kuedza kwakafanana mukushandisa chigadzirwa chakarova uye chigadzirwa chemukati?

Zviri pachena kuti kwete. Asi muchokwadi, makambani mazhinji anoyambuka miganhu anoita izvo chaizvo: anobata zvigadzirwa zvese zvakaenzana, uye nekudaro, zvigadzirwa zvavo zvepakati hazvina kukwidziridzwa, asi panzvimbo pezvo zvinodhonzwa pasi nezvigadzirwa zveparutivi.

Chinhu chandakatanga kumukumbira kuti aite Product classification.

• A-giredhi zvigadzirwa: Iyo yakawanda yemapurofiti, tarisa pane mashandiro, uye zvakanyanya kuchinjika mitengo.
• B-giredhi zvigadzirwa: Batsira mukuzadza nekuchengetedza musika.
• C-kirasi zvigadzirwa: Chenesa mipendero uye enda kwaunogona.

Kamwe kugadzirisa uku kwaitwa, purofiti yezvigadzirwa zvake zvepakati zvakaputika pakarepo.

Kwete chete purofiti yakawedzera, asi inventory turnover zvakare yakaderera zvakanyanya.

Zvakafanana nekurwa hondo, kuisa moto wepfuti pamuzinda wemuvengi pane kushandisa firepower kuuraya umhutu.

Nzira 2:AINerutsigiro, kukurumidza kwekugadzirwa kwechigadzirwa kwakapetwa kaviri uye zvakapetwa kaviri zvakare

Munguva yakapfuura, aikwanisa kugadzira huwandu hwe7 SKUs pazuva.

Ndakamuudza kuti ashandise maturusi eAI kukwenenzvera iyo R&D maitiro uye semi-otomatiki maitiro ese ekutsvagisa, mazita, tsananguro, uye mifananidzo.

Fembera chii? Ivo vanogona kugadzira makumi matatu SKUs muzuva rimwe chete!

Zvinorevei makumi matatu SKUs? Zvinoreva mwero wepamusoro wezvigadzirwa zvinorova, izvo zvinoreva kupetwa kaviri kwekuvharwa kwemusika.

Sekare pataivimba nemanpower kuchera matsime, taichera matsime 7 pazuva, asi iye zvino tava kushandisa machere, tinogona kuchera matsime makumi matatu pazuva. Zvechokwadi, mukana wekuputika kwechitubu wakawedzera zvikuru.

Ndezvipi zvinhu zvakakosha mukuyambuka-muganhu e-commerce? Speed ​​​​uye chiyero!

Kubuda kweAI hakusi icing pakike, asi inokubvumira kuti udzore ipapo "nuclear power engine".

Nzira 3: Ita mashandiro eSOP-based; kudzokorora kunokosha kupfuura kuhaya nyanzvi

Kare, shefu uyu ainyanya kurwadziwa nekuvhiyiwa. “Kushanda kwakanaka kwazvo” kwakanga kwakaoma kupinza basa, uye kunyange avo vakanga vapinzwa basa vaiwanzotiza. Nekuda kweizvozvo, bhizinesi rakavharwa zvachose nevashandi.

Zano rangu kwaari nderekuti: pwanya maoparesheni ese SOP (Standard Procedure).

Kubva pakusarudzwa kwechigadzirwa, kunyora, kushambadza, kune basa revatengi, chiito chese chinoitwa nenzira iyo "vatsva vanogona kutevera."

Mamiriro ezvinhu aripo ndeokuti vabatsiri vanogona kubata mabasa evakuru ekare, uye kubudirira kwekudzokorora kwakawedzera zvakanyanya.

Mukuru wacho akatoti: "Ndinoona sokuti handidi nyanzvi shomanana kuti ndigadzire mamiriyoni 5. Ndakanga ndichingozvifunga kare."

Zvakafanana neMcDonald's, iyo isingade mashefu asi inovimba nekumira.

Sezvakangoita kuyambuka muganhu e-commerce, Chete nekutyora zviito zvakaomarara kuita benzi-uchapupu maitiro anogona mabhizinesirisingagumikuwedzera.

Chirongwa chechina: Tarisa pane cheni yekugovera, uko zvipingamupinyi chaizvo zvinotanga kubuda

Chekupedzisira kiyi chiito ndicho chakanyanya-refu-refu moat: kukwidziridzwa kweketani.

Akanga ambotaurirana mitengo nefekitari, asi akanga asina kuona kuti fekitari pachayo inogona kuvandudzwa. Paakanyura mufekitari, akawana kusakwana kwakawanda kwaigona kudzikiswa zvakanyanya nekugadziridzwa kudiki.

Ichi ndicho chipingamupinyi chaicho. Zvigadzirwa zvinogona kuteedzerwa, kushambadza kunogona kuteedzerwa, asi yako yakadzika kubatana nemafekitori emhando yepamusoro uye kugona kutyaira kukwidziridzwa kwavo ndiyo moats isingagone kutevedzera vamwe.

Pakupedzisira, kuyambuka-muganho e-commerce kunoenderana nekugovera cheni. Traffic uye mapuratifomu epuratifomu ari kugara achichinja, asi kana iwe uchinge wagona kugovera cheni, purofiti inovimbiswa.

Kutungamira ndiro goko rekufunga kwebhizinesi

Apo mukuru akati kwandiri: "Zvinoitika kuti kuita bhizinesi kunogona kuva nyore."

Ndakaseka hangu. Vanhu vazhinji vanobata manejimendi se "chidzidzo chepamusoro-soro," vachidzidza nzira dzakawanda asi vozodzishandisa munzvimbo dzisiridzo.

Ndagara ndichitaura kuti bhizinesi rinenge riri pamusoro pemifungo. Chese chekuita manejimendi chinofanira kuita sebhomba chairo, pasina kutambisa. Zviito zvekutungamira zvinofanirwa kutariswa chaizvo munzvimbo dzinodiwa kuvandudzwa kwebhizinesi.

Nenzira iyi, chinhu chidiki chese chinoitwa nechikwata chinogona kutyaira zvakanangana kumusoro.

Ndinogara ndichitaura kuti dambudziko guru revakuru vakuru nderekuti vanopatsanura nechisimba bhizinesi nemanejimendi.

Vanhu vazhinji vanofunga kuti manejimendi ekudzidza ingori yekubata nemusoro seti shoma dzemaitiro, asi kune dzakawanda nzira dzekutarisira semabhodhoro emishonga muchitoro chemishonga. Iwe unofanirwa kunzwisisa zviratidzo kutanga uye wozonyora mushonga wakakodzera.

Kana ukashandisa nzira dzisiridzo, zvakafanana nekunwa mushonga usiri iwo. Kwete chete ichave isingashande, inogonawo kuita kuti zvinhu zviwedzere.

Bhizinesi ndicho chirwere, kutonga ndiwo mushonga.

Kutungamira hakusi kwekushamisira, asi mushonga webhizinesi.

Chinangwa chekutungamira hachisi "kutora mushonga" asi "kurapa chirwere".

Nekungoziva izvi chete ndipo patinogona kunyatsonzwisisa mafambiro ekukura kwekambani.

Mhedziso: Kuseri kwekupetwa kaviri kwepurofiti ndiko kuvandudzwa kwekufunga

Vatengesi veBorder e-commerce vanoda kupeta purofiti yavo, kwete nerombo, asi nekuvandudza MaSystem kufunga.

1. Kurongeka kwechigadzirwa kunobvumira zviwanikwa kuti zvive zvakanyanya.
2. Kuvandudzwa kweAI kunoita kuti kushanda nesimba kuwedzere.
3. Inoshanda SOP inobvumira kudzokorora kusingagumi.
4. Kukwidziridza ketani yekugovera kunoita kuti zvipingamupinyi zviwedzere kusimba.

Izvi zviito zvina, sembiru ina, zvinotsigira shanduko yebhizinesi kubva kune mhirizhonga kuenda kune yakareruka, kubva pakufunganya kuenda kune kugona.

Naizvozvo, tenzi chaiye haasi kudzima moto zuva rega rega, asi kugadzira kambani Kuzvivhiya, semuchina wakanyatsozorwa mafuta, unongogadzira purofiti.

Ramangwana nderaani? Kune avo vanogona kurerutsa kuoma, kune avo vanogona kuwana kurongeka mumhirizhonga.

Nhandare yehondo yekuyambuka muganhu e-commerce yave kuwedzera kutyisa, asi pakupedzisira, chakakosha huchenjeri hwekutarisira.

Uye uchenjeri nguva dzose hunokosha kupfuura simba risina utsinye.

Pfupiso yekupedzisira

1. Kiyi yekupeta kaviri kuyambuka-muganho e-commerce purofiti iri mukugadzirisa manejimendi zviito zvakatenderedza bhizinesi repakati.
2. Kuiswa kwechigadzirwa ndiyo musimboti wekutangira pakuputika kwepurofiti.
3. Kuvandudzwa kunofambiswa neAI kunowedzera kaviri nhamba yeSKUs uye mikana yezvigadzirwa zvinorova.
4. SOP-based operations inobvumira zvikwata kuti zvidzoke zvakanaka uye kuderedza kuvimba netarenda.
5. Supply chain upgrades ndiyo chaiyo yenguva refu chipingamupinyi.

Rangarira: kana iwe ukanyora mushonga wakakodzera wechirwere chako, kupeta purofiti yako hakusi kurota!

👉 Zvino mubvunzo ndewekuti, kambani yako iri kuita zvisina hanya kana kuita zvinhu nemazvo?

Mhinduro inosarudza kana iwe uchigona kupeta purofiti yako mumwedzi miviri inotevera.