Ndechipi chipingamupinyi chikuru muindasitiri ye-e-commerce? Haisi traffic, kwete zvigadzirwa, asi "management mukana"

UnofungaE-commerce"Trafiki ndimambo" munyika ino? Zvakaipa! Chinonyatso tsigira purofiti yenguva refu haisi traffic, kana zvigadzirwa, asi——Management zvakanakira.

Traffic ingori "basa repamusoro", manejimendi ndiyo yakadzika pfungwa

Mazhinji e-commerce mabhosi ari kufunga mazuva ese: Maitiro ekuitadrainageIwe unowedzera sei kutengesa? Unosarudza sei zvigadzirwa? Chii chinoguma? Mushure mehondo huru yemotokari, mari yese yaenda, asi mhedzisiro yacho inongodaro-saizvozvo.

Sei? Nekuti traffic ndeyekumhanya padanho rehunyanzvi, nepo manejimendi ari marathon padanho rehurongwa.

Chikwata chisina hutungamiriri hwakafanana neuto risina mutungamiriri - mutsara wepamberi unoenda mberi, asi wekumashure unovata; vamwe vakabatikana sembwa, nepo vamwe vasina chavanobatira segehena.

Panguva ino, kunyangwe uine traffic yakawanda, haugone kuchengetedza purofiti.

Chii chinonzi "management advantage"?

Mushoko - shandura njere kuita kugona kwesangano.

Zvinonzwika zvisinganzwisisike? Ichokwadi chaizvo.

Fungidzira izvi: Vezera rako pavanoziva itsvadrainageKo timu yako inogona kuyedza, kuongorora, uye kuita mukati mevhiki? Kana zvakadaro, uri kuvaka "management advantage."

Vezera rako vangashandisa nzira itsva kutanga chigadzirwa chimwe chete. Asi zvakadini newe? Iwe unogona kushandisa nzira imwechete kune zvigadzirwa zve100. Iri isimba resangano.

Chikwata chakasimba zvechokwadi hachivimbi ne "mukuru wenyanzvi" kuti atungamire timu, asi anovimba nemaitiro, kushandirapamwe, uye masisitimu emhinduro kuitira kuti nhengo yega yega ikwanise kutevedzera budiriro. Kubatsira kwekutungamira nderekuita kuti hungwaru hurege kutsamira pane vanhu, asi kuti hudzokorore mu "muscle memory" yesangano rose.

Nei vamwe vezera rako vachigara vari nhanho imwe pamberi pako?

Wakambosangana nemamiriro ezvinhu anogumbura aya: iwe pakupedzisira wawana hit strategy, uye mumwe munhu akazviita zuva raitevera; chigadzirwa chitsva chawakanyatsogadzira chakateedzerwa mumazuva mashoma, kunyangwe kurongedza kwakafanana.

Iwe unoda chaizvo kupwanya komputa yako?

Uku ndiko kurwadziwa kwe "hapana zvipingamupinyi".

Mazano emumigwagwa anogona kukopwa, zvigadzirwa zvinogona kuteedzerwa, asi zvakanakira manejimendi hazvigone kuteedzerwa. Izvi zvinodaro nekuti haisi chiitiko chimwe chete, asi hurongwa hwakakwana hwekufunga uye kuuraya.

Kambani ine manejimendi mabhenefiti akafanana neinjini inozorwa kusvika pakukwana. Kunyangwe kana musika uchichinja track, inogona kukurumidza kuchinja nzira uye kuramba ichiwedzera.

Kugona manejimendi ndiyo "moat" yebhizinesi

Ma YunZvakambonzi: "Mabhizimisi maduku anotarisa mikana, mabhizimisi epakati anotarisa mienzaniso, uye mabhizimisi makuru anotarisa masangano."

Uyu mutsara unoratidza chokwadi nezve e-commerce.

Iwe unogona kuita mari nekukurumidza nechigadzirwa chakarova, asi kuita mari kwehupenyu hwese kunoenderana nekubatanidzwa kwesangano rako. Paunokwanisa kumisikidza, template, uye otomatiki zano mukati mekambani yako, iwe wamisa chipingamupinyi chekupinda.

Rudzi urwu rwechipinganidzo harugone kucherwa kunze nevamwe, asi "chinhu chisingaoneki" chakaunganidzwa kuburikidza nekusingaverengeki kuyedzwa uye kukanganisa, optimization, uye kumhanya-mukati.

Makambani ane manejimendi mabhenefiti anogona kudzokorora zvavakaita kamwechete zana. Makambani asina manejimendi mabhenefiti anovimba chete nasabhuku kuti azvitungamirire wega bhizinesi. Kana sabhuku aneta, ane usimbe, kana kutsauswa, kambani inogaya kumiswa.

Matatu makuru mbiru dzekutarisira mukana

Zvino mubvunzo ndouyu: Nzira yekugadzira sei "management benefits"?

Ndinozvipfupikisa mumashoko matatu anokosha:

1️⃣ Machina--Kuita sarudzo uye kuuraya kunotevera seti yemitemo. Muchina wakanaka wakafanana neautomatic navigation system, inobatsira timu kudzivirira kutsauka.

2️⃣ Kudyidzana-Iva nechokwadi chekuyerera kweruzivo kusingadzivirirwe. Chikwata chakanaka hachishande chakazvimirira; panzvimbo pezvo, seminwe noruoko, vanoshanda pamwe chete kushandisa simba nguva dzose.

3️⃣ mhinduroIta tsika yokudzidza. Kukurumidza kuongorora uye kukurumidza kuedza uye kukanganisa ndiwo musimboti wekukura kwechikwata. Chete nemuchina wemhinduro unoshanda unogona kugadzirwa "kugona kudzidza kwesangano".

Aya mapoinzi matatu akakosha.

Iko kutendeuka kwe e-commerce mabhosi: kubva ku "operator" kuenda ku "coach"

Mabhosi mazhinji anga ari mushishi kudzima moto - zvigadzirwa zvitsva, zvinotengeswa zvinopisa, basa revatengi, mashandiro ... zvese kamwechete.

Asi waona here kuti vakuru vemakambani makuru chaiwo vese "havashande"?

Nekuti vakachinja kubva pa "kuzviita ivo pachavo" kuenda ku "kurega timu iite." Iyi ndiyo yepamusoro nhanho yekubatsira manejimendi: kana sahwira adzokera kumashure, timu inogona kuhwina.

Kubva mushandisi kuenda kune murairidzi, iyi ndiyo shanduko iyo wese e-commerce boss anofanira kupfuura.

Kufunga Kwenyaya: Nyaya Yevaviri Mabhosi

Boss A achiri kutarisa kudzoserwa kumashure mangwanani ega ega; Boss B vanongopedza maawa maviri mumisangano yenguva dzose uye vanopedza imwe nguva vachidzidza maitiro.

Hafu yegore gare gare, timu yaBoss A yakanga iri mumakwikwi emukati uye kuita kwayo kwakamira; Chikwata chaBoss B chakashanda otomatiki uye purofiti yacho yakapetwa kaviri.

Musiyano uripo mushoko rimwe chete——Management zvakanakira.

Mhedziso: Zvipingamupinyi hazvisi zvekunze, asi zvemukati

Tenzi wechokwadi haasi uya ane njere kupfuura vamwe, asi uyo anogona kushandura "njere" kuita kugona kwesangano nekukurumidza kupfuura vamwe.

Iyo e-commerce indasitiri inoita seinokwikwidza pane zvigadzirwa uye traffic, asi kutaura zvazviri, inozopedzisira yakwikwidza pakuita kwesangano uye manejimendi njere.

Kutungamira mukana ndiyo "isingaonekwe injini" yebhizinesi, iyo inoita kuti iwe uenderere mberi zvakatsiga mukufamba kwekuchinja uye inoita kuti timu yako ive nayo.Iko kuzvigadzirisa uye kudzokorora kugona kwekukura kwakarongeka.

Pfupiso pfungwa:

• Traffic uye zvigadzirwa mhedzisiro, asi manejimendi ndiwo musimboti wekuita kuti mhedzisiro ienderere mberi.
• Zvakanakira manejimendi zvinobva kuzvinhu zvitatu: michina, kuronga uye mhinduro.
• Makambani ane manejimendi mabhenefiti anogona kudzokorora kubudirira kwavo, nepo vasina vanogona kungoshanda nesimba.
• Chinangwa chekupedzisira chee-commerce boss ndechekugonesa timu "kubhururuka yega."

Saka, nguva inotevera kana uchitaura nezve "e-commerce zvipingamupinyi", funga nezve iwe uchiri mu "hit chigadzirwa kufunga"?

Iyo chaiyo chipingamupinyi haisi traffic iyo vamwe vanogona kuona, asi iyo "simba rekutonga" rakavanzwa musangano. 🚀