Chinyorwa Directory
Unofunga kuti nyika yekutengeserana paindaneti ndeye "traffic ndiyo mambo" here? Zvisirizvo! Chinonyatsochengetedza purofiti yenguva refu hachisi traffic, kana zvigadzirwa, asi— zvakanaka zvekutarisira.
Traffic ingori "basa repamusoro", manejimendi ndiyo yakadzika pfungwa
Varidzi vemabhizinesi e-commerce vazhinji vanopedza mazuva avo vachifunga: nzira yekukwezva vanhu vanofamba nemotokari ? Nzira yekugadzira kutengesa kwakanyanya? Nzira yekusarudza zvigadzirwa? Asi chii chinoguma chaitika? Mushure mekurwira vanhu vanofamba nemotokari zvakanyanya, mari yese inopiswa, uye mhedzisiro yacho inenge yakanyanyisa.
Sei? Nekuti traffic ndeyekumhanya padanho rehunyanzvi, nepo manejimendi ari marathon padanho rehurongwa.
Chikwata chisina hutungamiriri hwakafanana neuto risina mutungamiriri - mutsara wepamberi unoenda mberi, asi wekumashure unovata; vamwe vakabatikana sembwa, nepo vamwe vasina chavanobatira segehena.
Panguva ino, kunyangwe uine traffic yakawanda, haugone kuchengetedza purofiti.
Chii chinonzi "management advantage"?
Mushoko - shandura njere kuita kugona kwesangano.
Zvinonzwika zvisinganzwisisike? Ichokwadi chaizvo.
Fungidzira izvi: Kana vakwikwidzi vako vawana nzira itsva yekuwana vatengi vatsva , timu yako inogona here kuyedza, kuongorora, uye kuishandisa mukati mevhiki imwe chete? Kana zvakadaro, uri kuvaka "mukana wekutungamira".
Vezera rako vangashandisa nzira itsva kutanga chigadzirwa chimwe chete. Asi zvakadini newe? Iwe unogona kushandisa nzira imwechete kune zvigadzirwa zve100. Iri isimba resangano.
Zvikwata zvakasimba zvechokwadi hazvivimbi ne "mukuru wehunyanzvi" kuti azvitungamirire kubudiriro; panzvimbo pezvo, zvinovimba nenzira, kushandira pamwe, uye masisitimu ekupa mhinduro anogonesa nhengo yega yega kutevedzera kubudirira. Kubatsira kwehutungamiriri kuri mukuita kuti njere dzisave dzinovimba nevanhu, asi "ndangariro yetsandanyama" inodzokororwa musangano rese.
Nei vamwe vezera rako vachigara vari nhanho imwe pamberi pako?
Wakambosangana nemamiriro ezvinhu anogumbura aya: iwe pakupedzisira wawana hit strategy, uye mumwe munhu akazviita zuva raitevera; chigadzirwa chitsva chawakanyatsogadzira chakateedzerwa mumazuva mashoma, kunyangwe kurongedza kwakafanana.
Iwe unoda chaizvo kupwanya komputa yako?
Uku ndiko kurwadziwa kwe "hapana zvipingamupinyi".
Mazano emumigwagwa anogona kukopwa, zvigadzirwa zvinogona kuteedzerwa, asi zvakanakira manejimendi hazvigone kuteedzerwa. Izvi zvinodaro nekuti haisi chiitiko chimwe chete, asi hurongwa hwakakwana hwekufunga uye kuuraya.
Kambani ine manejimendi mabhenefiti akafanana neinjini inozorwa kusvika pakukwana. Kunyangwe kana musika uchichinja track, inogona kukurumidza kuchinja nzira uye kuramba ichiwedzera.
Kugona manejimendi ndiyo "moat" yebhizinesi
Jack Ma akamboti: "Mabhizinesi madiki anotarisa mikana, mabhizinesi epakati anotarisa mamodheru ebhizinesi, uye mabhizinesi makuru anotarisa kurongeka."
Uyu mutsara unoratidza chokwadi nezve e-commerce.
Iwe unogona kuita mari nekukurumidza nechigadzirwa chakarova, asi kuita mari kwehupenyu hwese kunoenderana nekubatanidzwa kwesangano rako. Paunokwanisa kumisikidza, template, uye otomatiki zano mukati mekambani yako, iwe wamisa chipingamupinyi chekupinda.
Rudzi urwu rwechipinganidzo harugone kucherwa kunze nevamwe, asi "chinhu chisingaoneki" chakaunganidzwa kuburikidza nekusingaverengeki kuyedzwa uye kukanganisa, optimization, uye kumhanya-mukati.
Makambani ane manejimendi mabhenefiti anogona kudzokorora zvavakaita kamwechete zana. Makambani asina manejimendi mabhenefiti anovimba chete nasabhuku kuti azvitungamirire wega bhizinesi. Kana sabhuku aneta, ane usimbe, kana kutsauswa, kambani inogaya kumiswa.
Matatu makuru mbiru dzekutarisira mukana
Saka mubvunzo ndewokuti: tingavaka sei "chinzvimbo chekutungamira"?
Ndinozvipfupikisa mumashoko matatu anokosha:
1️⃣ Maitiro - Kugadzira sarudzo nekuita zvakarongeka. Maitiro akanaka akafanana nehurongwa hwekufamba otomatiki, huchibatsira timu kudzivirira nzira dzekutsauka.
2️⃣ Kushandira pamwe - Kuve nechokwadi chekuti ruzivo rwunofambiswa zvakanaka uye pasina chinovhiringidza. Matimu akanaka haashande ari ega, asi, seminwe nemaoko, anoshanda pamwe chete zvakanaka chero nguva.
3️⃣ Mhinduro - Ita kuti kudzidza kuve tsika. Kuongorora nekukurumidza uye kuedza-nekukanganisa ndizvo zvakakosha pakukura kwechikwata. Nzira yekupa mhinduro inoshanda zvakakwana ndiyo chete inogona kukurudzira "kugona kudzidza kwesangano."
Aya mapoinzi matatu akakosha.
Iko kutendeuka kwe e-commerce mabhosi: kubva ku "operator" kuenda ku "coach"
Mabhosi mazhinji anga ari mushishi kudzima moto - zvigadzirwa zvitsva, zvinotengeswa zvinopisa, basa revatengi, mashandiro ... zvese kamwechete.
Asi waona here kuti vakuru vemakambani makuru chaiwo vese "havashande"?
Nekuti vakachinja kubva pa "kuzviita ivo pachavo" kuenda ku "kurega timu iite." Iyi ndiyo yepamusoro nhanho yekubatsira manejimendi: kana sahwira adzokera kumashure, timu inogona kuhwina.
Kubva mushandisi kuenda kune murairidzi, iyi ndiyo shanduko iyo wese e-commerce boss anofanira kupfuura.
Kufunga Kwenyaya: Nyaya Yevaviri Mabhosi
Boss A achiri kutarisa kudzoserwa kumashure mangwanani ega ega; Boss B vanongopedza maawa maviri mumisangano yenguva dzose uye vanopedza imwe nguva vachidzidza maitiro.
Hafu yegore gare gare, timu yaBoss A yakanga iri mumakwikwi emukati uye kuita kwayo kwakamira; Chikwata chaBoss B chakashanda otomatiki uye purofiti yacho yakapetwa kaviri.
Musiyano uripo pakati pavo uri mushoko rimwe chete— mukana wekutarisira.
Mhedziso: Zvipingamupinyi hazvisi zvekunze, asi zvemukati
Tenzi wechokwadi haasi uya ane njere kupfuura vamwe, asi uyo anogona kushandura "njere" kuita kugona kwesangano nekukurumidza kupfuura vamwe.
Iyo e-commerce indasitiri inoita seinokwikwidza pane zvigadzirwa uye traffic, asi kutaura zvazviri, inozopedzisira yakwikwidza pakuita kwesangano uye manejimendi njere.
Zvakanakira zvehutungamiriri i "injini isingaoneki" yebhizinesi, zvichikugonesa kufambira mberi zvishoma nezvishoma pakati pemafungu ekuchinja, uye zvichipa timu yako kugona kuzvirapa uye kudzokororwa kwekukura kwakarongeka.
Pfupiso pfungwa:
- Traffic uye zvigadzirwa mhedzisiro, asi manejimendi ndiwo musimboti wekuita kuti mhedzisiro ienderere mberi.
- Zvakanakira manejimendi zvinobva kuzvinhu zvitatu: michina, kuronga uye mhinduro.
- Makambani ane manejimendi mabhenefiti anogona kudzokorora kubudirira kwavo, nepo vasina vanogona kungoshanda nesimba.
- Chinangwa chekupedzisira chee-commerce boss ndechekugonesa timu "kubhururuka yega."
Saka, nguva inotevera kana uchitaura nezve "e-commerce zvipingamupinyi", funga nezve iwe uchiri mu "hit chigadzirwa kufunga"?
Iyo chaiyo chipingamupinyi haisi traffic iyo vamwe vanogona kuona, asi iyo "simba rekutonga" rakavanzwa musangano. 🚀
Ndinovimba chinyorwa chinoti "Chii chinonyanya kukanganisa kupinda muindasitiri ye e-commerce? Haisi traffic, haisi chigadzirwa, 'kubatsirwa kwemanejimendi'" chakagoverwa pablog raChen Weiliang ( https://www.chenweiliang.com/ ) chichakubatsira.
Sunungukai kugovera link yechinyorwa chino: https://www.chenweiliang.com/cwl-33321.html