Ko yako e-commerce kambani yakanamatira pa50-munhu bhodhoro? Chokwadi hachisi kushaikwa kwevashandi, asi kuti hauna kudzidza hunyanzvi hwekutarisira kutanga!

zvizhinjiE-commerceKambani payakakura kusvika kuvashandi vanosvika makumi mashanu, sahwira akasangana nedambudziko: kusimudzira bhizinesi kwakaoma, kugona kwevashandi kwakadzikira, uye mukuru webasa akawedzera kushanda zvakanyanya. Chikonzero chaicho kwaisava kushaikwa kwevashandi, asi kutadza kutanga kudzidza hunyanzvi hwekutarisira!

Ichi chinyorwa chinopa ongororo yakadzama yekuti sei mabhizinesi ari kuona zvichiwedzera kuoma kushanda, maitiro ekufunga manejimendi anogona kufambisa kukura, uye anokudzidzisa nzira yekunyatso ronga manejimendi epakati uye kumisa maitiro akamisikidzwa ekushandura kambani yako kubva mumhirizhonga kuenda kune inoshanda.

Kudzidza manejimendi iko zvino ndiyo kiyi yekuita kuti bhizinesi rikure rakakura!

Vazhinji varidzi vebhizinesi vanotenda mune chirevo, "Tanga kutanga, uye isu tichataura nezve manejimendi kana yakura." Asi chokwadi ndechekuti-Mukuru webasa asinganzwisise manejimendi haazombokwanisi kusimudzira kambani yake kuita bhizinesi hombe.

Kutaura pachena, manejimendi haisi yekushongedza, asi "mudzi" unofanirwa kudyarwa nekambani kubva pakutanga.

Kunyange muti wakareba unodonha kana midzi yawo isina kusimba. Iwe unogona kukura kambani kune vanhu makumi mashanu kuburikidza nekutyaira uye kushanda nesimba, asi kubva panguva iyoyo zvichienda mberi, uchaona kuti zvinhu zvave kutanga kubuda mukutonga.

Iyo "50-munhu kutukwa" kune e-commerce mabhosi: zvakanyanya kushanda kwaunoita, iwe unowedzera kuneta; kana ukawedzera kuita, ndipo panowedzera nyonganyonga zvinhu.

Ndakaona varidzi vebhizinesi ve-e-commerce vakawandisa seizvi. Makambani avo anokura kubva pavanhu vatatu kusvika pamakumi matatu, nevashandi vanoshanda zvakawandisa mazuva ese, vachitopindura mameseji evatengi vachidya.

Asi apo nhamba yevanhu yakasvika pamakumi mashanu, chimwe chinhu chinoshamisa chakaitika—mapurojekiti akanonoka, vashandi vakava nousimbe, madhipatimendi achipomerana, uye mukuru wacho pachake akava “mudzimi wemoto,” achidzima moto zuva riri rose.

Sei? Nekuti vachiri kushandisa "bhizinesi-yakatarisana" pfungwa kugadzirisa dambudziko re "kutonga kambani".

Zvichitaurwa zviri nyore, sahwira achiri kufunga nezve "nzira yekusimudzira kutengesa nhasi", asi hapana ari kufunga nezve "maitiro ekuona kuti sangano rinogona kuramba richiwedzera kutengesa munguva refu". Mumwe anomhanya, mumwe anomhanya kure.

Dambudziko rekutanga: Kusavapo kwehutungamiri hwepakati kunoreva kuti mukuru anogara achiita basa re "superman."

Kana kambani iine vashandi vanenge makumi mashanu, chiratidzo chiri pachena ndechekuti matambudziko ese anopedzisira adzokera kuna sabhuku.

Zvichemo zvevatengi? Sabhuku anoona. Vashandi vachikakavadzana? Sabhuku anoreverera. Product inventory mune disarray? Sabhuku vanopopota. Nekufamba kwenguva, sabhuku pachake anova senge anotenderera, ane dzungu uye akavhiringidzika.

Chokwadi maneja akanakisa kubvira kare akadzidza "kuzvikopa".

Ndinoziva muridzi wekambani ine mari yegore negore inopfuura 100 miriyoni yuan. Akandiudza kuti: "Ini chete pachedu ndinobata 10% yematambudziko, nokuti iyo yakasara 90% inobatwa nehutungamiri hwepakati."

Nei akakwanisa kuzviita? Nekuti akange agadzira yepakati-level manejimendi timu pakutanga.

Vaya vatungamiri vepakati havasi "vatungamiri vepamusoro-soro vanodzingwa kubva kunze," asi panzvimbo iyo vanhu vakarimwa mukati mekambani, vanonyatsonzwisisa bhizinesi, uye vanoziva tsika yekambani.

Mushure memwedzi mitanhatu kana kunyange gore rekugadzirisa, zvishoma nezvishoma vanovandudza kukwanisa kuita sarudzo dzakasununguka-ndizvo zvinorehwa nehutungamiri hwepakati.

Vakuru vazhinji vanoita zvikanganiso zvinotevera: Vanongofunga "nekukurumidza kutsvaga maneja wepakati kuti adzime moto" kana matambudziko amuka. Mutsva asati atombonzwisisa nezvebhizimisi, moto wakanga watopararira mudura.

Kutungamira kunosimbisa "kugadzirira" pane "kununura".

Chechipiri chipingamupinyi: Pasina zviyero, zvichitsamira zvachose pane intuition, kambani inozowira mumhirizhonga munguva pfupi kana gare gare.

Mabhosi mazhinji anoda kuti, "Paunowedzera kuita, iwe unowedzera kuwana." Zvinonzwika zvakanaka, asi ndiyo nzira yechinyakare yekukurudzira.

Uyu muenzaniso unoshanda zvakanaka muzvikwata zviduku-vanhu vatatu kusvika kune vashanu vanoshanda nesimba, izvo zvine simba! Asi kana nhamba yevanhu ichiwedzera, "chido" chete hachina kukwana.

Uchaona kuti vashandi vanotanga kunyunyuta, "Ini ndinoshandawo nesimba, sei bhonasi yangu iri shoma pane vamwe?" Madhipatimendi anotanga kurwira chikwereti: "Ndiani chaizvo akasaina chibvumirano ichi?" Maitiro anowedzera kusagadzikana, uye mabasa anowedzera kusajeka.

Pakupedzisira, kambani yakava nzvimbo iyo "ani nani anodanidzira zvikuru anowana kudana pfuti."

Masangano akakura zvechokwadi haavimbi ne "incentives," asi ne "standards." Miyero ndiyo musimboti weutariri; incentives ingori bhonasi.

Pasina SOPs (Standard Operating Procedures), zvakafanana nekurwa hondo isina mepu. Vashandi vanoshanda zvichienderana neruzivo zuva rega rega, vachiita chimwe chinhu nhasi uye chimwe mangwana, uye pakupedzisira, hapana anoziva kana ivo vakarurama kana zvakaipa.

Kambani yakamisa maitiro akaenzana inogona kuramba ichishanda zvakajairika kunyangwe sahwira ari kuenda kunze kwenyika. Izvi zvinodaro nekuti chinzvimbo chese uye chiito chese chine mitemo yekutevera.

Dambudziko rechitatu: Hapana nzira yekuzivisa; sabhuku ndiye anogara ari wekupedzisira kuziva chokwadi.

Apo kambani yakanga iri duku, mukuru wacho akachengetedza kurongeka kuburikidza nekuvimba ne "hukama hwemunhu." Aiita kutenderera zuva rega rega, achibvunza mibvunzo yedhipatimendi rega rega, uye kugadzirisa chero matambudziko nekukurumidza.

Asi zano iri rinoshaya basa kana kambani yakakura. Kune ruzivo rwakawandisa uye madhipatimendi akawandisa; sabhuku haagone kuzvibata zvese. Panguva yaanoziva dambudziko, zvinhu zvinenge zvatoputika.

saka,Makambani akakura anogara aine "reporting mechanism"..

Vashandi vanoona matambudziko - vazivise; vatariri vanoongorora zvikonzero - kupfupikisa zvakawanikwa; vatungamiri vepakati vanogadzira mhinduro - dziite.

Matambudziko anowanikwa mudanho ravo rekutanga, pane kuburitswa asati ave "mabhomba".

Izvi zvinodaidzwa kuti "bottom-up management," apo mukuru webasa haafanire kutarisa mazuva ese; iyo system inoshanda yega.

Vanhu vazhinji vanofunga kuti masisitimu ekuzivisa "akanyanya kurongeka," asi mabhosi ane hunyanzvi vanoziva kuti kushuma ndiyo "nervous system" yesangano. Pasina iyo, kambani yakafanana nemuviri wakaneta, usingakwanisi kunzwa marwadzo ekubuda ropa.

Sei uchidzidza manejimendi kutanga, pane kumirira kusvika kambani yakura kuti ubate?

Fungidzira kuvaka chivakwa chine nhurikidzwa gumi, uye iwe unongofunga kuwedzera simbi yekusimbisa kana wasvika pauriri hwechishanu. Chii chaizoitika? Chimiro chacho chaizoparara.

Izvi zvinoshandawo kune mabhizinesi. A manejimendi system chimiro, kwete chishongo.

Kana iwe ukadzidza manejimendi nekukurumidza, unogona kudyara mhodzi dzemasisitimu, maitiro, uye tsika mumatanho ekutanga ekukura kwekambani. Gare gare, zvinhu izvi zvinozotungamira kukura kwesangano.

Kudzidza manejimendi hakusi kukuita kuti "uite basa shoma," asi nezvekugonesa "kuita basa rinobatsira."

Mabhizinesi anoita mari kuburikidza nekuuraya, nepo manejimendi achipona kuburikidza nenzira dzakarongeka. Iyo yekutanga inosarudza kuti imarii yaunogona kuwana, iyo yekupedzisira inosarudza kuti iwe unogona kurarama kwenguva yakareba sei.

Mhedziso: Vagadziri vechokwadi vanotanga nekunzwisisa "vanhu".

Pakupedzisira, musimboti wehutungamiriri "vanhu." Haisi nhamba, maitiro, kana KPIs, asi "simba remwoyo yevanhu."

Sabhuku anonzwisisa manejimendi anogona kugonesa timu kuti ikure yega, kuita kuti vashandi vawirirane nezvinangwa, uye vagadzire nzvimbo yekuzvibatisa simba mukambani.

Iyi ndiyo nzvimbo yekupedzisira yekushanduka kwesangano.

Saka usafungidzire nezvekudzidza manejimendi chete mushure mekunge kambani yako yakura. Izvozvo zvakafanana nokumirira kusvikira watonhora zvikuru kuti utenge mushonga.

Kana wakabatikana waremerwa, chaunonyanya kuda harisi simba remuviri rekushanda wega kusvika pabhonzo, asi kuti kufunga kwehurongwa, hunyanzvi hwesangano, uye kuona kwehurongwa.

Management haisi icing pakike, asi hwaro hwebhizimusi. Kana iwe uchida kuti bhizinesi rako rikure zvechokwadi, unofanirwa kutanga kudzidza kuve maneja izvozvi.Kugona kubata vanhu, kubata zvinhu, uye kubata moyoSabhuku.

Pfupiso yekupedzisira

1. Kuvakwa kwepakati-mwero kunofanira kurongwa mberi.Usamirire kusvika matambudziko amuka usati watsvanzvadzira kuhaya vanhu.
2. Maitiro ebasa uye maitiroNdiyo kiyi yekuti kambani inogona kuwedzera.
3. Reporting mechanismIzvi zvinotarisa kana dambudziko rinogona kunyudzwa mubud.
4. Dzidza manejimendi nekukurumidza sezvinobviraZvikasadaro, iyo yakakura kambani, ndipo painova panjodzi.

Paunodzidza "kutyaira bhizinesi nemanejimendi", kambani yako inosimudzira kubva "kugona kwemukuru wega" kuenda ku "simba rekurwa rechikwata chose".

Kukura kwechokwadi hakusi kwekuva nevanhu vakawanda, asi kuve nehurongwa hwakasimba. Chete kana manejimendi achitungamira bhizinesi kambani inogona kutaura nezve "kukura kukuru."