Chinyorwa Directory
Hapana kutenga kunodzokororwaE-commerceBhizinesi rinonetesa
Bhizinesi harina kuvakirwa nekufamba kwevanhu, asi nekutenga kunodzokororwa kubva kuvatengi.
Chinhu chekutanga chevaridzi vemabhizinesi e-commerce mangwanani ega ega ndechekutarisa traffic yavo yekumashure uye data rekushambadzira.
Asi chinonyanya kujekesa kuti unogona kurarama here hachisi chiyero chemazuva ano che "click-through", asi kuti vatengi vanoda kudzoka here.
Chikonzero chikuru nei mabhizinesi asingakwanise kukura
Chokwadi chinorwadza chekutengeserana kwepaindaneti ndechekuti makambani mazhinji ari kuita "bhizinesi risingawanzoitiki".
Munotengesa madhirezi emuchato, asi vatengi vanongoatenga kamwe chete muhupenyu hwavo.
Kana ukatengesa midziyo yakasimba, vatengi vako havazodzoki kwemakore gumi.
Modhi iyi yakagadzirirwa kukunetsa zuva nezuva, nekuti pasina kuungana kwevatengi vekare, mashandiro ako anogona kungovimba nevatengi vatsva.
Mhedzisiro yacho idenderedzwa rakaipa:
Kufamba kwevanhu kuri kuramba kuchidhura, uye mitengo yekubhidha iri kukwira gore negore.
Kunyangwe paine kugadziriswa kwehuwandu hwekuchinja kwevatengi kusvika padanho rayo guru, inogona kuvandudzwa nezvikamu zvishoma chete, izvo zvisingakwanise kufambirana nekukwira kwemitengo yemotokari.
Purofiti yacho yakadyiwa nepuratifomu yekushambadzira, uye pakupedzisira, ndakaona kuti ndaingoshandira puratifomu yacho.
"Global E-commerce Trends Report" yaMcKinsey inoti "makambani anodarika 68% e-commerce ane purofiti iri pasi pe5%, kunyanya nekuda kwekuvimba zvakanyanya nekutenga vatengi vatsva." (Chitubu: McKinsey Global Report, 2024)
Ngatinzwisisei masvomhu: Sei zvichikosha kuwedzera kutenga zvinhu kakawanda?
Makore mashoma apfuura, ndakachinja zvachose maitiro angu, ndichichinja kubva pazvigadzirwa zvinotengeswa kamwe chete kuenda pamitengo yepamusoro yekutengwazve uye mutengo wepakati wekutenga.
Pfungwa yacho iri nyore: ndeyekuverenga mari.
Ngatitii chigadzirwa chine purofiti ye50 yuan.
Pasi pemuenzaniso wemutengo wakaderera wekutengazve, mari yekutenga vatengi inogona kutora mayuan makumi mana nemapfumbamwe, zvichisiya yuan imwe chete pakupedzisira.
Pasi pemuenzaniso wemutengo wepamusoro wekutengazve, mutengi anogona kutengazve kashanu mune ramangwana, uye purofiti yese ichava 250 yuan.
Panguva ino, mitemo yemutambo yakasiyana zvachose.
Ndinoda kushandisa 100 yuan kutenga mutengi nekuti ndinoziva kuti ndinogona kudzoka kumba.
Panguva iyi, vakwikwidzi vangu vaigona kungotenga mayuan makumi mana nemapfumbamwe chete, saka ndakaita sendinofarira vanhu vakawanda.
Ichi chipingamupinyi chakakosha.
Hazvirevi kuti hunyanzvi hwangu hwekushanda huri nani pane hwevamwe, asi kuti maitiro angu ebhizinesi anondibvumira kuva "munhu anonyanyisa" kupfuura vamwe.
Harvard Business Review yakambosimbisa kuti "Kukosha Kwehupenyu Hwevatengi (LTV) ndiyo nzira inonyanya kukosha yemakambani e-commerce." (Chitubu: Harvard Business Review, 2023)
Mazano ekushandisa bhosi
Dhatabhesi yezvigadzirwa zvekuongorora hutano
Bvisa zvigadzirwa zvese wotarisa mutengo wekutengwazve.
Kana chigadzirwa chisina kutenga zvinhu zvakawanda, zvakaita semadhirezi emuchato kana midziyo yakasimba, saka usatarisira kuwana purofiti yakawanda.
Nzira dzekushanda hadzigone kuchinja hunhu hwechigadzirwa.
Gadzirai Muenzaniso we "Kurasikirwa Nemari"
Tsvaga chigadzirwa chinowanzo shandiswa; kunyangwe ukarasikirwa nemari pakutenga kwekutanga, chero bedzi uchikwanisa kuwana vashandisi vakakodzera, kukunda.
Kuongororwa kwepurofiti kunofanirwa kuiswa kumashure, kwete kumberi.
Kuva nhengo yePrime yeAmazon muenzaniso wakanaka. Hazvina mari yakawanda mugore rekutanga, asi kutenga kwenguva refu uye kuchengetedza kunoita kuti ive purogiramu yekuva nhengo ine purofiti yakanyanya pasi rose. (Chitubu: Amazon Annual Report, 2024)
Kunyangwe kuchinja makwara
Kana mutengi akatenga obva ipapo ipapo, chinja chigadzirwa chacho.
Kusarudzwa kwechigadzirwa kunoratidza kubudirira kana kukundikana.
Sarudza nzvimbo uko vashandisi vanofanira kutenga kakawanda, zvakaita sezvinhu zvinodyiwa, masevhisi ekuva nhengo, uye zvigadzirwa zvinopindwa muropa.
Maitiro mashanu e "Hook Product" kubva kuvatengesi ane Kutengesa Kwemwedzi Mumamiriyoni
Varidzi vazhinji vemabhizinesi e-commerce vanonetseka nezvemitengo yakaderera yekutengwazve, asi vatengesi vane makumi emamiriyoni ekutengesa pamwedzi vane nzira dzinoshanda dze "hook products" dzekuvabatsira kudzorera vatengi kutenga zvinhu zvakare uye kudzikamisa mashandiro avo.
1. Tarisa pazvinhu zvinotengeswa zvakanyanyadrainageGadzira nzvimbo dzekupinda mumigwagwa
Sarudza chigadzirwa chinozivikanwa zvikuru chine mukurumbira wepamusoro uye chinokurumidza kuchinja zvinhu kuti chikwezve vatengi vatsva kuchitoro nemitengo yakaderera kana zvidzikiso, zvichiita kuti pave nenzvimbo yekupinda muzvitoro.
2. Ipai musanganiswa wezvigadzirwa zvinopindirana kuti muwedzere avhareji yemutengo weodha.
Gadzira zvigadzirwa zvinoenderana nezvigadzirwa zvehook kuti ugadzire kutengesa kwakabatana, izvo zvisingangogumiri pazvinodiwa nevatengi chete, asi zvinowedzerawo avhareji yemutengo weodha uye mukana wekuti utengezve.
3. Zvikorekedzo zvenhengo, zvinovharira vatengi vakatendeka mukati.
Ipai zvinhu zvekutengesa zvemhando yepamusoro kana zvidzikiso zvenguva pfupi kunhengo kuti muvakurudzire kuti vapinde muhurongwa hwekuva nhengo, nokudaro muchiwedzera kuvimbika kwevatengi uye kukurudzira kutenga zvakare.
4. Gara uchizadza midziyo nguva nenguva kuti ugare uchitenga zvinhu zvako.
Sarudza zvigadzirwa zvine nguva pfupi yekushandiswa nevatengi uye zvinodiwa kuti zviwanikwe kakawanda sezvirauro kuti uvandudze tsika dzevatengi dzekutenga zvakare uye kuti vagadzire nguva dzakagadzikana dzekutenga.
5. Kushambadzira zviri mukati pamwe chete nezvinobatanidza kusimbisa kuzivikanwa kwechiratidzo.
Nekushandisa kushambadzira kwezviri mukati kutsanangura mamiriro ekushandiswa uye kukosha kwezvigadzirwa zveHook, tinogona kuwedzera ruzivo rwevatengi uye kuvimba kwavo, uye kukurudzira kushandurwa kwekutenga kudzokorora.
Maitiro mashanu aya anopindirana, zvichibatsira vatengesi ve e-commerce kuchinja kubva pakutenga kamwe chete kuenda pakutenga zvinhu zvinodzokororwa, uye kuvaka kukura kwekutengesa kwakasimba kwenguva refu.
Mitengo yakaderera yekutengwazve haisiyo mugumo, asi ndiyo mavambo ekugadzirisa mashandiro uye nzira dzezvigadzirwa. Nekushandisa zvinobudirira "zvigadzirwa zvehook", iwewo unogona kuwana budiriro mukutengesa kwemamiriyoni emamiriyoni pamwedzi.
kupfupikisa
Kana mutengi akangotenga kubva kwauri kamwe chete, uchabatwa muhondo isingaperi yekufamba kwemotokari, uye pakupedzisira unenge wasara nepurofiti shoma.
Kana vatengi vakatenga kubva kwauri kakawanda, unogona kukunda hondo yanhasi nekuwana purofiti mune ramangwana.
Munguva ino ine makwikwi makuru kune vatengi varipo, mutengo wekutengazve zvinhu ndiyo nzira yechipiri yekambani.
Nzira chaiyo haisi yekutarisa pamari inobhadharwa neveruzhinji, asi kuvaka chipingamupinyi chekudzoka kwekutenga.
Kutenga zvinhu kakawanda i "mugero usingaoneki" wekambani ye e-commerce uye chinhu chikuru chinoita kuti bhizinesi rikwanise kukunda matambudziko ehupfumi.
Maonero angu akajeka: mapuratifomu e-commerce asina kutenga zvinhu kakawanda anofanirwa kuva varanda vevatengesi; nepo mapuratifomu e-commerce ane kutenga zvinhu kakawanda ari iwo anogadzira kukosha kwechokwadi.
Munhoroondo refu yekutengeserana, kambani inogona kuva nesimba rinogara kwenguva refu chete kana ikatenga zvinhu kakawanda.
Mutengo wekutenga wakadzokororwa ndiwo musimboti wekutengeserana kwepaindaneti.
Tora matanho izvozvi. Rega kuzviisa mukufungidzira kwekuwana purofiti kwenguva pfupi asi gadzira mukana wako wekukwikwidza kwenguva refu.
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ Chinyorwa chinoti "Zvekuita kana pasina mwero wekutenga unodzokororwa mu e-commerce? Nzira shanu dze 'hook product' kubva kuvatengesi dzine makumi emamiriyoni ekutengesa pamwedzi" dzakagoverwa pano dzinogona kukubatsira.
Welcome to share link yechinyorwa chino:https://www.chenweiliang.com/cwl-34033.html