Nzira yekunyora kunze-kwe-yakajairwa copywriting?Ndakadzidza kubva mukutaura kunotyisa kwaJack Ma

i kubvaMa Yunkutaura kunotyisa

Dzidza kunyora uchingofungaKuteedzera

Ndaona zvimwe munguva pfupi yapfuuramidhiya mitsvavanhu (Intercept Collegevaunodzidza navo), nezvimwewoWechatVashandi vakataura kuti havazonyora zvinyorwa zvakanaka uye kugadzirwa kweWeChat kushambadzira veruzhinji.

Kutaura zvazviri, kana tichida kunyora makopi akanaka, kutevedzera ndiyo nzira yakanakisisa yokudzidza nayo.Patinoona makopi akanaka, tinofanira kunyatsoachengeta, kuitira kuti tikwanise kutarisa uye kutevedzera zviri nyore pakunyora makopi ^_^

Nezvezviyero zvekunyora kwakanaka, ndaitawo pfupiso.Kungove macores mana anotevera akazadzikiswa, iko kukopa kwakanaka.

1. Wana kutarisa (ongorora kutarisa kwehuropi)
2. kumutsa kufarira (tsanangura mabhenefiti echigadzirwa kana sevhisi)
3. Kurudzira kuda (shandisa "contrast" kugadzira musiyano, "ona" kukurudzira chido)
4. Kukurudzira chiito (uchishandisa mazwi akaita se "ikozvino", "pakarepo", "ikozvino")

AIDI mitemo

Kureva kutarisisa (kutarisisa), kufarira (Kufarira), chido (Chido) uye chiito (Chiito).

Mune mamwe mazwi, kopi inofanira kutangabata pfungwa dzemuverengi, uye wozoita kuti vapindure kune chigadzirwakufarira, uye ipapo kufarira uku kunowedzera kune muridzi wechigadzirwachido chakasimba, uye pakupedzisira tungamira mushandisiAction order chigadzirwa

Jack Ma huru yekutaura kesi

PaSt. Petersburg International Economic Forum, mutungamiriri akamubvunza kuti:"Ko chii chikuru chawakanganisa?"

Ma Yun akapindura kuti:

"Chikanganiso chikuru chehupenyu hwangu kutanga Alibaba. Handina kumbofunga kuti Alibaba angashandura hupenyu hwangu zvachoseHupenyu, Ndaingoda kutanga bhizinesi duku, handina kumbofunga kuti richakura kusvika pamwero mukuru zvakadaro uye rinondiunzira mabasa akawanda uye matambudziko. "

Sei kutaura kwaJack Ma kwakamutsa nhaurirano pakati pevanetizens?

Ngationgororei kopi yekutaura kwaJack Ma:

Kukanganisa kukuru kwandati ndamboita...

Unoda kunzwa chokwadi here?

- Attention
"Ehe, ndinoda kunzwa chokwadi"

Kukanganisa kukuru kwehupenyu hwangu kwaive kutanga Alibaba.

Handina kumbofunga kuti Alibaba aizochinja hupenyu hwangu zvachose,

Ini zviripachena ndinongoda kuita bhizinesi diki,

Handina kumbofunga kuti ingakura kusvika pamwero mukuru kudaro.

Zvinondiunzira mabasa akawandisa nematambudziko.

-Kufarira
"Fufura, unoramba uchifuridza"

Ndinonzwa kunge ndakabatikana mazuva ese semutungamiri,

Asi haina masimba makuru emutungamiri wenyika,

Handina kana hupenyu hwangu.

- Chido (kukurudzira chido)
"Ahaha, ungadaro! Taura zvimwe!"

Kana kune hupenyu mushure mekufa,

Ini handingaite sarudzo imwechete,

Ndinongoda kuva ini,

Nakidzwa neupenyu,

saka,

Kutanga Alibaba kwaive kukanganisa kukuru kwandati ndamboita.

-Chiito / Govera (kusimudzira chiito / kukonzera kugovana)

Mr. Ma inyanzvi yekushambadzira uye anoshandisa AIDA mutemo wekutonga, asi paInternet, ndakaona kuti inogona kuvandudzwa kuAISAS copywriting model!

kutaura neWechat marketingMusiyano ndewekuti ese ari maviri maitiro ekunyengetedza.

Mutauri anogona kugonesa vateereri mumasekonzi makumi matanhatu uye kuita kuti vanhu vagamuchire maonero ake,Web PromotionKo kukopa kunganyengetedza vamwe here?

Hongu, ndeyekubatanidza marwadzo, kutsanangura mabhenefiti, uye kugadzira pfungwa yekusiyanisa nenzira yekusiyanisa.Kuwana ruzivo, ndapota tarisa ichi chinyorwa chandanyora"Maitiro ekunyora iyo kopi yezita rekuzvishambadza-media kukwezva kutarisa? ".