Chinyorwa Directory
Ndakadzidza kubva mukutaura kwaJack Ma kunoshamisa
Dzidza kunyora kopi inobva pamwoyo.
Munguva pfupi yapfuura, ndakaona vamwe vashandi vatsva vezvenhau ( vadzidzi vekuChazuo Academy ) nevamwe vanoita zvemabhizinesi madiki vachiti havakwanise kunyora kopi yakanaka kana kugadzira zvinyorwa zvekushambadzira zveWeChat public accounts.
Muchokwadi, kana iwe uchida kunyora kopi yakanaka, kutevedzera ndiyo nzira yakanaka yekudzidza. Patinoona kopi yakanaka, tinofanira kunyatsoiunganidza kuti tigone kuiona uye kuitevedzera pakunyora kopi.
Ndakapfupikisawo maitiro ekunyora kwakanaka. Chero bedzi ichizadzisa zvinotevera zvina zvakakosha zvinodiwa, inoonekwa seyakanaka copywriting:
- Kukwezva kutarisa (ongorora uko uropi hunotariswa)
- Gadzira kufarira (tsanangura mabhenefiti echigadzirwa chako kana sevhisi)
- Kurudzira chishuwo (shandisa musiyano kugadzira pfungwa yekusiyanisa, shandisa kuona kuti ukurudzire chishuwo)
- Kurudzira chiito (shandisa mazwi akadai sekuti "ikozvino," "pakarepo," "pakarepo")
AIDI mitemo
Ndiko, kutarisa, kufarira, chido uye chiito.
Nemamwe mashoko, kunyora zvinyorwa kunofanira kutanga kwabata pfungwa dzemuverengi , zvobva zvaita kuti vafarire chigadzirwa , zvozoshandura kufarira ikoko kuita chishuwo chakasimba chekuva nechinhu chacho , uye pakupedzisira kutungamira mushandisi kuti atore matanho uye aise odha.
Mienzaniso yaJack Ma inoshamisa yekutaura
Pamusangano weSt. Petersburg International Economic Forum, mugamuchiri akamubvunza kuti: "Ndechipi chikanganiso chikuru chawati wamboita?"
Ma Yun akapindura kuti:
"Chikanganiso chikuru chandakaita ndechekutanga Alibaba. Handina kumbobvira ndafungidzira kuti Alibaba yaizochinja hupenyu hwangu zvachose . Ndaingoda kuita bhizinesi diki. Handina kumbobvira ndafunga kuti raizokura kusvika padanho rakakura kudaro uye rindiunzire mabasa nematambudziko akawanda kudaro."
Nei kutaura kwaJack Ma kwakamutsa nhaurirano pakati pevanetizens?
Ngationgororei kopi yekutaura yaMa Yun:
Kukanganisa kukuru kwandati ndamboita...
Unoda kunzwa chokwadi here?
——Kungwarira
"Ehe, ndinoda kunzwa chokwadi."
Kukanganisa kukuru kwandakaita muhupenyu hwangu kwaive kutanga Alibaba.
Handina kumbofunga kuti Alibaba aizochinja hupenyu hwangu zvachose.
Ndaida kutanga kabhizimusi chete.
Handina kumbofunga kuti ingakura kusvika pamwero mukuru kudaro.
Zvinondiunzira mabasa akawandisa nematambudziko.
——Kufarira
"Furidza, ramba uchifuridza."
Ndinonzwa kunge ndakabatikana semutungamiri zuva nezuva.
Asi havana simba chairo semutungamiri wenyika.
Ndakanga ndisisina kana hupenyu hwangu.
——Chido
"Ahaha, unogona kutaura izvozvo! Taura zvishoma!"
Kana kune hupenyu mushure mekufa,
Handifi ndakamboita sarudzo imwe chete.
Ndinongoda kuva ini,
Nakidzwa nehupenyu hwako,
saka,
Kutanga Alibaba ndiko kukanganisa kukuru kwandati ndamboita.
Chiito/Goverana
Mr. Ma inyanzvi yekushambadzira uye akashandisa mutemo weAIDA mutemo, asi pandakaenda kuInternet, ndakaona kuti inogona kukwidziridzwa kune AISAS copywriting model!
Kutaura paruzhinji nekushambadzira kweWeChat zvakafanana nekuti zvese izvi inzira dzekukurudzira vanhu.
Mutauri anogona kunyengetedza vateereri kuti vagamuchire maonero ake mumasekonzi makumi matanhatu. Ko kunyora paindaneti kunobatsira vamwe here?
Ehe, unogona. Zvinosanganisira kugadzirisa matambudziko, kutsanangura mabhenefiti, uye kugadzira pfungwa yekusiyana kuburikidza nekuenzanisa. Kuti uwane rumwe ruzivo, ndapota ona chinyorwa changu " Nzira Yokunyora Misoro Inobata Maziso Yezviziviso ZvepaMedia ?"
Ndinovimba kuti chinyorwa chinoti "Nzira Yokunyora Kopi Inobva Pamwoyo? Zvandakadzidza Kubva Mukutaura KwaJack Ma Kunoshamisa," chakagoverwa pablog raChen Weiliang ( https://www.chenweiliang.com/ ), chichakubatsira.
Sunungukai kugovera link yechinyorwa chino: https://www.chenweiliang.com/cwl-412.html