Akusekho mali itshayo! Funda iingcebiso ezi-3 ezingabizi kakhulu nezisebenzayo zokwakha uphawu lwe-e-commerce kunye nokufumana abathengi.

EzorhweboOkumele kufundwe ngabanini bamashishini: Amaqhinga amathathu okuthengisa uphawu olunengeniso ephezulu yokunyusa ixabiso lemveliso yakho ngama-200%.

Ndisatshisa imali yokwenza izinto ngokungaboniyoIntengiso ye-IntanethiEli nqaku lenzelwe ngokukodwa abanini bamashishini amancinci naphakathi kunye noosomashishini be-e-commerce, linika uhlalutyo olunzulu lwezicwangciso ezintathu eziphambili zokwakha uphawu olunengeniso ephezulu!

Akukho mfuneko yohlahlo-lwabiwo mali olukhulu, ngokuchanekaUkubekwa endaweniLe ndlela iqhutywa ngumxholo kunye nesicwangciso sokwakha ukuthembana kuya kukunceda uphucule ngokukhawuleza impembelelo yophawu lwakho kwaye ufumane ukunyuka kwama-200% kwixabiso lemveliso. Ibandakanya izifundo zokwenyani ezivela kumashishini amaninzi, ikufundisa indlela yokuguqula ithrafikhi ibe ngabathengi abagciniweyo, itsala abathengi ekujoliswe kubo ukuba bakufune kwaye bathenge. Fumana esi sisombululo sisebenzayo sokuqalisa uphawu!

Mandiqale ndichaze iimvakalelo zam.

Kwiminyaka edlulileyo, ndidibene nabahlobo abaninzi abaqhuba amashishini e-e-commerce, kwaye uninzi lwabo lufuna ukwakha uphawu ngoko nangoko. Baqesha iinkampani zoyilo ukwenza iilogo, baqeshe abantu ukuba babhale amabali eempawu, kwaye bathethe "ngokuvela kwi..."Ubomi"Uthando lobomi," "Umbulelo kuye wonke umntu ozamayo"—Ndisoloko ndichukunyiswa ngala mabinzana. Asikuko ukuba aphosakele, kodwa indlela elandelwa ngayo ayilunganga.

Ndiyamazi umhlobo owenza izixhobo zasekhaya ezincinci, kwaye uphawu lwakhe luphumelele kakhulu kwiTmall ngoku. Kodwa uyazi ukuba waqala njani? Yayingasekelwanga kwingcamango yophawu; yayiyi-mini juicer nje eyayixabisa i-69 yuan. Yayifana nekomityi, kwaye ungayisebenzisa ngokufaka intambo ye-USB. Ngaloo mveliso inye, uthengise iiyunithi ezingaphezu kwama-8 ngenyanga enye.

Kuphela emva kokufumana eli qela labasebenzisi waqala ukucinga ngokwakha uphawu.

Xa usakha uphawu, iodolo ibaluleke ngaphezu kokuba ucinga.

Oku kundichukumisile ngokwenene. Ngokuthetha inyani, iimpawu zorhwebo lwe-e-commerce eziphumelela ngokwenene azisoloko zixhomekeke kwibali lophawu kuqala, kodwa endaweni yoko zixhomekeke kwimveliso edumileyo.

Imeko "yeemveliso ze-blockbuster" iyamangalisa. Zimisela uhlobo lwabasebenzisi obatsalayo kwaye ekugqibeleni, isikhundla sexesha elizayo sophawu lwakho. I-9.9 yuan stand itsala abathengi abajongana namaxabiso. Umququzeleli wedesktop oyila i-200 yuan utsala abo bazimisele ukuhlawulela ubuhle. Zivela phi iiprofayili zabasebenzisi? Hayi kwiingcamango zeofisi yakho, kodwa kwinkqubo yokukhetha yendalo yeemveliso ze-blockbuster.

Imveliso edumileyo yeyona ndawo yokuqala yophawu.

Kwenzeka ntoni emva kokuba ufumene imveliso ephumeleleyo?

Abantu abaninzi bacinga ukuba logama nje imveliso iphumelela kwaye ifumana imali, kwanele oko; khawuleza unyuse imarike kwaye wenze ubutyebi. Kodwa ngokwamava am, ukuba uyithatha njengesixhobo sokwenza imali kuphela, uchitha ixabiso layo elikhulu.

Ixabiso lokwenyani lemveliso ye-blockbuster kukuba isebenza njengendawo yokungena kwi-brand.

Musa ukungxama ukwenza imali kwimveliso edumileyo. Yenza ixabiso libe nefuthe elaneleyo, wandise ukubonakala, kwaye wandise isiseko sabasebenzisi. Kweli nqanaba, yonke imali oyilahlekelayo kukuthenga ithrafikhi yophawu lwakho. Indlela yomhlobo wam yayikukwenza imali kancinci kwi-juicer ngokwayo, kodwa wonke umntu othenge enye wayefumana ikhadi elinekhowudi ye-QR ukuze ajoyine iqela lakhe leendaba zoluntu. Eli qela lakhuthaza enye imveliso: iseti ye-juicer ephathekayo eza nayo, eyayinenzuzo ephezulu kakhulu. Imveliso edumileyo...ukukhupha amanziIimveliso ezilandelayo ziya kuvelisa ingeniso.

Le ngqiqo ivakala ilula, kodwa bambalwa kakhulu abantu abanokuyenza. Ngoba? Kuba xa ubona imveliso ethengiswa kakhulu ithengisa amawaka eeyunithi yonke imihla, isilingo sikhulu kakhulu; awunakukwazi ukumelana nokunyusa amaxabiso kwaye ufuna ukwenza imali engakumbi. Kodwa ukuba unyusa amaxabiso, ulahlekelwa ziitrafikhi kwaye abathengi bakho bayasasazeka. Kuphela ngokuxhathisa esi silingo apho unokwakha khona uphawu.

Urhwebo lwe-intanethi oluqulathe umxholo luguqula iimveliso zibe yindlela yokuphila.

Masiqhubeke nengxoxo yethu ngorhwebo lwe-intanethi oluqulathe umxholo.

Wakuba unemveliso edumileyo, kufuneka ubandakanyeke kwi-e-commerce eqhutywa ngumxholo. Abantu abaninzi bayalibala eli nyathelo. I-e-commerce esekwe kwishelufu inokubonisa kuphela iimveliso—umfanekiso kunye nombhalo omfutshane—kwaye abasebenzisi bayahamba emva kokubukela. Kodwa i-e-commerce eqhutywa ngumxholo yahlukile; ikunceda uchaze ngokupheleleyo iingcamango, iimeko, kunye nexabiso elibonwayo emva kwemveliso.

Mandithathe loo juicer njengomzekelo kwakhona.UbuncwaneEzi zingentla zimbalwa nje imifanekiso, kodwa xa kufikwa kwiTikTok/UDouyinKunye kunyeIncwadi encinci ebomvuYonke into yahlukile ngoku. Abanye abantu bazenzela ii-vlogs zabo besenza iglasi yejusi ngomzuzu nje kusasa, abanye benza iividiyo ezihlekisayo zokuyila ijusi ngasese eofisini, kwaye abanye bayisebenzisela ukugcwalisa iivithamini emva kokuzilolonga. Lonke olu luhlu ludibeneyo luguqule loo jusi ye-69-yuan ukusuka ekubeni "yimveliso engabizi kakhulu" yaba "yindlela yokuphila." Abasebenzisi abakhumbuli ixabiso, kodwa amava.

Yintoni uphawu? Uphawu luphawu oluza engqondweni xa umsebenzisi ecinga ngento ethile. Amaqonga e-e-commerce awanakulwakha olu nxulumano; ngumxholo kuphela onokulwakha.

Ukuthetha inyani, ndisacinga ngale nto. Ekuqaleni kweprojekthi yam ye-e-commerce, bendingengomntu ulungileyo ekudaleni umxholo; ndithathe nje iifoto zeemveliso ndaza ndazithumela, kodwa akukho mntu wazijongayo. Kamva, ndafunda ukubeka iimveliso kwiimeko zokwenyani nakubomi babasebenzisi, kwaye iziphumo zaphucuka kancinci kancinci. Kusenokuba nzima ekuqaleni, kwaye kuthatha ixesha elide kunokuba ulindele, kodwa ngokuqinisekileyo eli linqanaba eliyimfuneko.

Amaqhinga amathathu okuphelisa ingxaki: ukudala i-blockbuster hit, ukuseka umxholo oqinileyo, kunye nokudibanisa iindlela ezahlukeneyo.

Emva kokuba sixoxe ngezinto ezininzi kangaka, xa sijonga ngasemva, yonke ingqiqo ingaqulunqwa ibe ziintshukumo ezintathu.

Icebo lokuqala kukudala imveliso ephambili ukuze ifikelele kwimarike. Musa ukuqala ukucinga ngamabali eebhrendi ngoko nangoko. Okokuqala, sebenzisa imveliso ukuze uvelise indawo ethile kwimarike, sebenzisa imveliso ephambili ukuchaza indawo omi kuyo, kwaye wazise iqela lokuqala labasebenzisi ukuba ungubani.

Icebo lesibini kukwakha uphawu lwakho ngomxholo. Emva kokuba unemveliso edumileyo, musa ukuhlala nje eshelufini uyithengise. Yiya kumaqonga afana noDouyin noXiaohongshu ukuze udale umxholo, uchaze iimeko kunye nexabiso elingasemva kwemveliso. Kulapho kuphela apho abasebenzisi baya kukukhumbula ngokwenene.

Icebo lesithathu kukusebenzisa umxube wemveliso. Musa ukungxama ukwenza imali kwimveliso ethengiswayo; yiphathe njengendawo yokungena kuphawu kwaye usebenzise umxube wemveliso olandelayo ukwenza inzuzo. Ngaphandle komxube wemveliso, imveliso ethengiswayo lishishini elivelisa ithrafikhi kube kanye.

Aba balinganiswa balishumi elinesibini ngabona baphambili:Umxholo ofikelelekayo uvula indlela, umxholo useka indawo, kwaye indibaniselwano yezicwangciso ivelisa inzuzo enkulu.

Bhala ekugqibeleni

Ukuqukumbela, iimvakalelo zam zingachazwa ngesivakalisi esinye.

Uphawu aluyonto oyikhwazayo. Asiyonto onokuyidala ngokuchitha amashumi amawaka eedola kwibali lophawu uze ubeke iintengiso ezimbalwa. Uphawu lwakhiwe ngeemveliso eziphambili, umxholo onomtsalane, kunye nepotifoliyo yemveliso eqinileyo. Ulandelelwano lubalulekile: dala iimveliso eziphambili kuqala, uze wakhe umxholo, kwaye ekugqibeleni, uvelise inzuzo ngepotifoliyo yemveliso eyahlukeneyo. Inyathelo ngalinye lineengxaki zalo, kodwa akukho nanye enokweqiwa.

Andazi ukuba ezi ngcinga zivuthiwe okanye akunjalo; zizinto nje endizivakalelwa ngokwenene kwiminyaka embalwa edlulileyo. Ukuba nawe usesendleleni yokwakha uphawu, ndiyathemba ukuba ziya kukunceda.