Unokufumana njani ukuba iwebhusayithi inamakhonkco afileyo kwiibhetshi? 404 isixhobo sokubona iphepha lempazamo

Izixhumanisi ezifileyo ezimbi zinokuchaphazela kakhulu amava omsebenzisi wewebhusayithi.

Ingaba umsebenzisi uphequlula iphepha lewebhusayithi yakho okanye ikhonkco langaphandle ngaphakathi kwephepha, ukudibana nephepha lephutha le-404 kunokuba mnandi.

Amakhonkco afileyo achaphazela igunya lephepha elifunyenwe ngamakhonkco angaphakathi nangaphandle.

Ngokukodwa xa kuziwa ekukhuphisaneni nabakhuphisana nabo, igunya lephepha elisezantsi linokuba nefuthe elibi kwiwebhusayithi yakho.seoUkubekwa kwinqanaba kunempembelelo embi.

Eli nqaku liza kuchaza izizathu zezixhumanisi ezifileyo, ukubaluleka kokuhlaziya i-404 izixhumanisi ezimbi, kunye nendlela yokusebenzisa isixhobo sophicotho lwe-SEMrush indawo yokukhangela izixhumanisi ezifileyo kwindawo yakho ngobuninzi.

Yintoni i-404 yempazamo yephepha/ikhonkco elifileyo?

Xa ikhonkco kwiwebhusayithi ingekho okanye iphepha alifumaneki, ikhonkco "yaphukile", okubangelwa iphepha lephutha le-404, ikhonkco efile.

Impazamo ye-HTTP 404 ibonisa ukuba iphepha lewebhu elikhonjwe likhonkco alikho, oko kukuthi, i-URL yephepha lewebhu lokuqala alisebenzi.Oku kwenzeka rhoqo kwaye akunakuphepheka.

Ngokomzekelo, imigaqo yokuvelisa ii-URL zephepha lewebhu zitshintshiwe, iifayile zewebhu zibizwa ngokutsha okanye zihanjiswe, izixhumanisi zokungenisa azipelwanga kakuhle, njl njl. Idilesi ye-URL yoqobo ayikwazi ukufikelela.

• Xa umncedisi wewebhu efumana isicelo esifanayo, uya kubuyisela ikhowudi yesimo se-404, exelela umkhangeli ukuba isibonelelo esiceliweyo asikho.
• Umyalezo wemposiso: 404 AYIFUMANANI
• Umsebenzi: Ukuthwala uxanduva olunzima lwamava omsebenzisi kunye nokulungiswa kwe-SEO

Zininzi izizathu eziqhelekileyo zamaphepha eempazamo angama-404 (amakhonkco afileyo):

1. Uhlaziye i-URL yephepha lewebhusayithi.
2. Ngexesha lokufuduka kwesiza, amanye amaphepha alahlekile okanye athiywe ngokutsha.
3. Usenokuba uqhagamshele kumxholo (ofana neevidiyo okanye amaxwebhu) asusiweyo kwiseva.
4. Usenokuba ufake i-URL engalunganga.

Umzekelo wephepha lempazamo le-404/ikhonkco elifileyo

Uyakwazi ukuba ikhonkco laphukile ukuba ucofa ikhonkco kwaye iphepha libuyisela impazamo elandelayo:

1. Iphepha le-404 alifunyenwanga: Ukuba ubona le mpazamo, iphepha okanye umxholo ususiwe kumncedisi.
2. Umamkeli ombi: Umncedisi akafikeleleki okanye akakho okanye igama lenginginya alisebenzi.
3. Ikhowudi yemposiso: Umncedisi wophule imigaqo yeHTTP.
4. I-400 Isicelo esibi: Umncedisi womninimzi akayiqondi i-URL kwiphepha lakho.
5. Ixesha lokuvala: Iseva iphelelwe lixesha xa izama ukuqhagamshela kwiphepha.

Kutheni kukho amaphepha emposiso angama-404/amakhonkco afileyo?

Ukuqonda indlela amaphepha eempazamo angama-404 enziwa ngayo kunokukunceda ukuba uthathe amanyathelo okuthintela amakhonkco angama-404 afileyo kangangoko kunokwenzeka.

Nazi izizathu eziqhelekileyo zokwenziwa kwamaphepha eempazamo angama-404 kunye namakhonkco afileyo:

1. Upelo olugwenxa lwe-URL
2. Ulwakhiwo lwe-URL yesayithi yakho lunokuba lutshintshile: Ukuba uye wafuduka kwindawo okanye wacwangcisa ngokutsha ubume bomxholo wakho, kuya kufuneka usete i-301 yokuqondisa ngokutsha ukunqanda iimpazamo kuwo nawaphi na amakhonkco.
3. Indawo yangaphandle ezantsi: Xa ikhonkco eliya lingasasebenzi okanye isiza siphantsi okwethutyana, ikhonkco lakho liya kubonakala njengekhonkco elifileyo de ulicime okanye isayithi ibuyiselwe.
4. Uqhagamshela kwisiqulatho esisusiweyo okanye esicinyiweyo: Ikhonkco lingaya ngqo kwifayile engasekhoyo.
5. Izinto ezimbi kwiphepha: Kusenokubakho iimpazamo ezingalunganga zeHTML okanye zeJavaScript, nokuba zisukaWordPress Ukuphazamiseka okuthile kwiiplagi (ucinga ukuba indawo yakhiwe ngeWordPress).
6. Kukho i-network firewall okanye i-geo-restrictions: Ngamanye amaxesha abantu abangaphandle kwendawo ethile abavumelekanga ukuba bangene kwiwebhusayithi.Oku kuhlala kusenzeka ngeevidiyo, imifanekiso, okanye omnye umxholo (onokuthi ungavumeli iindwendwe zamazwe ngamazwe ukuba zijonge umxholo kwilizwe labo).

Impazamo yekhonkco yangaphakathi

Unxulumano olubi lwangaphakathi lunokwenzeka ukuba:

1. Itshintshe iURL yephepha lewebhu
2. Iphepha lisusiwe kwindawo yakho
3. Amaphepha alahlekileyo ngexesha lokufuduka kwesiza

• Unxulumano olubi lwangaphakathi lwenza kubenzima kuGoogle ukurhubuluza amaphepha esayithi yakho.
• Ukuba ikhonkco kwiphepha alilunganga, uGoogle akazukwazi ukufumana iphepha elilandelayo.Iya kuphinda ibonise kuGoogle ukuba indawo yakho ayilungiswanga ngokufanelekileyo, nto leyo enokuba yingozi kwindawo yakho ye-SEO.

Impazamo yekhonkco yangaphandle

Ezi khonkco zikhomba kwiwebhusayithi yangaphandle engasekhoyo, ihambile, kwaye ayizange iphumeze naluphi na ulwalathiso.

Ezi ziqhagamshelo zangaphandle ezaphukileyo zibi kumava omsebenzisi kwaye zibi ukuhanjiswa kobunzima bekhonkco.Ukuba ubala kwiikhonkco zangaphandle ukuze ufumane igunya lephepha, izixhumanisi ezifileyo kunye neempazamo ze-404 aziyi kufumana ubunzima.

404 IiBacklinks ezimbi

Iphutha le-backlink lenzeka xa enye iwebhusayithi idibanisa kwicandelo lewebhusayithi yakho kunye naziphi na iimpazamo ezingentla (isakhiwo se-URL esibi, ukubhalwa kakubi, umxholo ocinyiweyo, imiba yokubamba, njl.).

Iphepha lakho lilahlekelwa ligunya lephepha ngenxa yala makhonkco amabi angama-404, kwaye kufuneka uwalungise ukuze uqiniseke ukuba awachaphazeli i-SEO rankings yakho.

Kutheni 404 ezimbi amakhonkco afileyo embi SEO?

Okokuqala, amakhonkco afile anokuba yingozi kumava omsebenzisi wewebhusayithi.

Ukuba umntu ucofa ikhonkco kwaye ufumana impazamo ye-404, unokucofa kwelinye iphepha okanye ashiye indawo.

Ukuba abasebenzisi aboneleyo bayayenza le nto, inokuchaphazela izinga lakho lokutsiba, okunika lona uGoogleEzorhweboUya kuqaphela oku xa ubeka iwebhusayithi yakho.

I-404 izixhumanisi ezimbi ezifileyo nazo zinokuphazamisa ukuhanjiswa kwegunya lekhonkco, kwaye i-backlinks evela kwiindawo eziyaziwayo inokunyusa igunya lekhasi lesayithi lakho.

Ukudibanisa kwangaphakathi kunceda ekugqithiseni igunya ngaphakathi kwewebhusayithi yakho.Umzekelo, ukuba uqhagamshelana namanqaku anxulumene nebhlog, unokuphucula umgangatho wamanye amanqaku.

Okokugqibela, amakhonkco afileyo anciphisa i-bots kaGoogle ezama ukukhasa kunye nesalathiso kwindawo yakho.

Okukhona kunzima kuGoogle ukuba ayiqonde ngokupheleleyo iwebhusayithi yakho, kokukhona kuya kukuthatha ukuba ubekwe kakuhle.

Ngo-2014, u-Google Webmaster Trends Umhlalutyi uJohn Mueller uthe:

"Ukuba ufumene ikhonkco elifileyo elibi okanye into ethile, ndingacela ukuba uyilungisele umsebenzisi ukuze asebenzise ngokupheleleyo indawo yakho. [...] Ifana nokunye ukugcinwa rhoqo onokuthi ukwenzele umsebenzisi."

• Impembelelo yamakhonkco aphukileyo kwi-SEO rankings iya kuba nkulu, kwaye kuyacaca ukuba uGoogle ufuna ukuba ugxininise kumava omsebenzisi.

Ndingajonga njani ukuba iwebhusayithi yam inamakhonkco afileyo?

• Kwilizwe elikhuphisanayo le-SEO, kufuneka ufumane kwaye ulungise naziphi na iimpazamo zewebhusayithi ngokukhawuleza.
• Ukulungisa amakhonkco afileyo kufuneka kube yeyona nto iphambili ukuqinisekisa ukuba amava akho omsebenzisi awachaphazeleki kakubi.

Okokuqala, ungasebenzisa iSixhobo soPhicotho lweWebhusayithi ye-SEMrush ukufumana kunye nokulungisa amakhonkco amabi angaphakathi.

Ungawafumana njani amakhonkco afileyo usebenzisa isixhobo soPhicotho lweWebhusayithi ye-SEMrush?

Isixhobo sophicotho lwewebhusayithi ye-SEMrush sibandakanya ngaphezulu kwe-120 eyahlukeneyo kwiphepha kunye neetshekhi ze-SEO zobuchwephesha, kubandakanya nenye eqaqambisa naziphi na iimpazamo zokudibanisa.

Nanga amanyathelo okuseta uphicotho lwewebhusayithi yeSEMrush:

Inyathelo 1:Yenza iprojekthi entsha.

• Kuya kufuneka wenze iprojekthi yewebhusayithi yakho ukufikelela kwisixhobo sophicotho lwewebhusayithi yeSEMrush.
• Kwi-toolbar engundoqo ngasekhohlo, cofa u-"Project" → "Yongeza iProjekthi Entsha" ▼

Isiqendu 2:Qala uphicotho lwewebhusayithi yeSEMrush

Cofa kwindawo ethi "Uphononongo lweSiza" kwideshibhodi yeprojekthi▼

Emva kokuvula isixhobo sophicotho lwewebhusayithi yeSEMrush, uya kucelwa ukuba uqwalasele useto lophicotho ▼

• Ngokusebenzisa i-SEMrush iwebhusayithi yophicotho lwezicwangciso zepaneli yesixhobo, mangaphi amaphepha okuqwalasela isixhobo sokuphicotha?Ngawaphi amaphepha angahoywanga?Kwaye yongeza naluphi na ulwazi lofikelelo olunokufunwa ngumkhangeli.

Isiqendu 3:Hlalutya nawaphi na amakhonkco afileyo ngesixhobo sophicotho lwewebhusayithi ye-SEMrush

Nje ukuba igqityiwe, isixhobo sokuphonononga iwebhusayithi ye-SEMrush siya kubuyisela uluhlu lwemiba onokuyibrawuza.

Sebenzisa igalelo lokukhangela ukuhluza nawaphi na amakhonkco emibuzo▼

Kufuneka ndenze ntoni xa ndifumanisa ukuba iwebhusayithi yam inekhonkco elifileyo?

Isiqendu 4:lungisa ikhonkco

Nje ukuba ufumanise amakhonkco afileyo kwindawo yakho, ungawalungisa ngokujongana nokuhlaziya amakhonkco, okanye uwasuse ngokupheleleyo.

Ufundo olubhekele phaya:

Ungazijonga njani ii-backlinks zeewebhusayithi zangaphandle?Jonga umgangatho webhlog yakho ye-backlinks izixhobo ze-SEO

Uzifumana njani kwaye uzilungise njani ii-Backlink zeWebhusayithi ezimbi?I-backlinks ezimbi zikhonkco ezivela kwenye iwebhusayithi ukuya kweyakho.Udinga i-backlinks enempilo kwiwebhusayithi yakho ukunceda ukukhulisa igunya lakho lephepha.Ukufumana kunye nokulungisa amakhonkco amabi angaphandle, kufuneka usebenzise...