Yintoni indawo yokuthengisa imveliso?Kubhalwa njani?IMveliso eYodwa yokuThengisa iNdawo yokuNcokisa iCopywriting Case

Into ebizwa ngokuba yindawo yokuthengisa yemveliso ngokwenene luphawu lweempawu zemveliso kunye nesizathu esinamandla sokusetyenziswa.

Intengiso ye-IntanethiukukhuphelaIndawo yokuthengisa imoto ifana nenjini yemoto: injini inquma ukusebenza kwemoto, kwaye indawo yokuthengisa imisela amandla okuthengisa ikopi.

sibhalauKhuthazo lweWebhuNgaphambi kokubhala, isinyathelo sokuqala kukushwankathela indawo yokuthengisa imveliso, kuba indawo yokuthengisa iyona nto iphambili yokubhala ikopi!

Yintoni indawo yokuthengisa imveliso?

Indawo yokuthengisa imveliso yimibono eyahlukeneyo yabathengi.

Eli lixesha lokhuphiswano.Kwimalike ekujoliswe kuyo, luhlobo luni lwexabiso elahlulwayo imveliso ibonelela ngayo kwaye luhlobo luni lweqela labathengi ekujoliswe kulo eyanelisayo?

• Ukuqonda indawo yokuthengisa, umcwangcisi wentengiso uthe "USP (Isiphakamiso esiKhethekileyo sokuthengisa)";
• Abathengisi bathi "yinqaku lomdla elinikezelwa yimveliso kumthengi";
• Isikhokelo sokuthenga sathi le "yindawo apho imveliso inokukholisa abathengi abaninzi."

Amawakawaka abantu athetha iwaka lamagama, kwaye kukho amawaka eeyantlukwano, kodwa ezi mbono zintathu zahlukeneyo zibeka phambili umbono wamanqaku amathathu okuthengisa.

Ndiyichaza njenge: indawo yokuthengisa engundoqo, indawo yokuthengisa rhoqo kunye nendawo yokuthengisa eyahlukileyo.

Yenziwa njani indawo yokuthengisa eyodwa yemveliso?

Ndinika umzekelo:

• Ngokomzekelo, ukuba uthengisa iimpahla, i-100% ye-Aksu ye-cotton ende, i-seams epheleleyo, oku kuyimpawu yalo mveliso;
• Ukusebenza okuchasene nemibimbi kunye nokunyamekelwa kakuhle ziimpawu zokusebenza;
• Ukungoyiki ukuxinana kwindlela engaphantsi kunenzuzo kubasebenzisi.

Ukususela kumbono womsebenzisi, oku kukwazisa kwiimpawu ezisebenzayo zempahla.

• Nangona kunjalo, ukusukaEzorhweboUkusuka kwindawo yokujonga ikopi yokuthengisa, yindawo yokuthengisa imveliso.
• Ukuba nayiphi na imveliso ayinayo intengiso ekhethekileyo yokuthengisa, akuyi kuba lula ukuyithengisa.
• Ke kufuneka ufumanise ukuba ngawaphi amanqaku okuthengisa kunye neenzuzo zemveliso yakho.

Indlela yokwenza umsebenzi omhle wokwahlula imveliso kunye nokubeka kwindawo kwimarike?

Isishwankathelo esinyeUkubekwa endaweniAmanqaku okuThengisa awodwa kwiMveliso:Ukwahlula kwemveliso + izibonelelo zokusebenza + iinzuzo zomsebenzisi = amanqaku okuthengisa.

• Kuphela ngeempawu ezimbini zokwahlula kunye neenzuzo ezinokuthi zithathwe njengeyona ndawo ifanelekileyo yokuthengisa ekhethekileyo, ngaphandle koko yindawo yokuthengisa yobuxoki.

Indlela yokubhala indawo yokuthengisa imveliso?

Umfundisi-ntsapho woqeqesho lwe-e-commerce walungisa iindawo zokuthengisa imveliso emva kwemini, waze wafumana imveliso eninzi edibanisa amashishini kunye neemveliso zoontanga ukuze zisetyenziswe.

Ngequbuliso bendinomdla kwaye ndacinga ukuya eBaidu ndiyokukhangela "Kutheni eli nani lingasebenzisa imveliso enjalo", ukufumanisa ukuba iindawo zokuthengisa zezizathu ezichazwe ngu-Baidu zezona zibaluleke kakhulu. Ngokusisiseko, iindawo zokuthengisa zezizathu eziveliswe yi-Baidu zinokusetyenziswa, kwaye ndivakalelwa kukuba banokubulala iindawo zokuthengisa ezizodwa zeemveliso ezininzi imizuzwana.

Xa ndisiva le ndlela okwesihlandlo sokuqala, andizange ndiyiqonde ncam, kodwa ngoku ndayiqonda!bulela!

Indlela yokubhala indawo yokuthengisa kunye nesitayile seemveliso ze-e-commerce?

Kwixesha elizayo, khangela kwi-Baidu kuqala, kwaye ufunde ukucinga kunye nokusombulula iingxaki kwi-engile eyahlukileyo.

使用Iwebhusayithi yeWordPress, Siye sathembela kwiinjini zokukhangela ukufumana iimpendulo zokusombulula iingxaki esijongene nazo.

Indlela yokuhlola umgangatho wokuthengisa imveliso

Ngeemeko ezingentla, ndiyakholelwa ukuba uyayiqonda intsingiselo yendawo yokuthengisa imveliso.

Ngaphambi kokuba sixoxe ngokucokisa iingongoma zokuthengisa, kufuneka siqale sichaze indlela echazwa ngayo indawo yokuthengisa enempumelelo.

Kuphela ngokuqonda imigangatho ekulinganiswa ngayo ukugqwesa apho sinokufumana phakathi kweengcamango ezininzi ezithengisayo ezisifaneleyo kwaye zilungele ukusetyenziswa kwethu.Nantsi intshayelelo yoluhlu lokuhlola umgangatho wendawo yokuthengisa imveliso.Nokuba yeyiphi indlela okanye i-engile oyisebenzisayo ukukhupha indawo yokuthengisa yemveliso yakho, kufuneka usebenzise olu luhlu lokuhlola umgangatho ukuze uzijonge zonke.Kufuneka kwakhona uhlangabezane neenqobo ezintathu kuluhlu lokukhangela lwe-QA ukuze ube yindawo efanelekileyo, eyimpumelelo yokuthengisa imveliso.

Ikhrayitheriya 1: Umahluko kubantu abakhuphisana nabo

Abantu abakhuphisana nabo abanakuyenza, ababi nasibindi sokuthembisa, abayipapashi, kodwa wena uyayenza, ukuba unokuthembisa, kufuneka ube ngowokuqala, ukuze kubelula ukufumana ukuthenjwa. yabathengi.

Umgangatho 2: Unamandla okuyenza ngokwakho

Indawo yokuthengisa ayikho isilogeni sokukhohlisa abathengi, kodwa ukuzinikela okuqinileyo okufuneka kume uvavanyo lweemarike kunye nabathengi.

Umzekelo, i-JD.com yaphehlelela iziqubulo "zokuhanjiswa kosuku olunye" kunye "nokuhanjiswa kosuku olulandelayo" ngenxa yolungiselelo oluzakhele lona;

I-Daily Youxian ithembisa ukuhambisa iimpahla kwisithuba seyure kwangoko ngemodeli yangaphambi kwendawo yokugcina ubuvulindlela kushishino olutsha lwe-e-commerce.

Ukungaphumeleli oko, uya kulutyumza uphawu lwakho kwaye ungene kwingxaki ye-PR.

UMgangatho wesi-3: Ixabiso eliQiniweyo nelinomlinganiselo

Ngelixa ukwanelisa indawo yokuthengisa eyahlula ukhuphiswano kumandla alo, akunyanzelekanga ukuba ihlangabezane neemfuno zentengiso.

Indawo yokuthengisa eyimpumelelo kufuneka ibe yile nto abathengi bayifunayo, kwaye kufuneka ibonakale kwaye ilinganiseke.

Ubungqina bendawo yokuthengisa imveliso

Emva kokudala indawo yokuthengisa imveliso entle kakhulu, sifuna inyathelo elinye lokungqina indawo yokuthengisa imveliso.

Amanqaku okuthengisa imveliso engangqinwanga yintetho, ayinakukholisa, kwaye abathengi baya kuhleka nje.

• Ukuze baqinisekise indawo yabo yokuthengisa "i-360-degree yokuhlamba izitya kunye nokucoca", abathengisi bokuhlamba izitya baya kubonisa abathengi indlela yokuhlamba izitya logama nje bengena evenkileni, ukuze abathengi bathathe inxaxheba, emva koko bafake indawo yokuthengisa kwiingqondo zabathengi. . .
• Ukuze siqinisekise ukuba "singabalindi bendalo kuphela", iNongfu Spring irekhode yonke inkqubo yokufumanisa umthombo wamanzi ngekhamera kwaye yenza ukuba ibe yintengiso.
• Ukungqina indawo yokuthengisa "amaqanda acocekileyo asekhaya", abathengisi basekhaya bathatha iifoto ezininzi zokutya kunye nokutya izinambuzane ezintabeni, kwaye bakhupha nebhena "hayi amaqanda okwenyani asekhaya, uya kulahlekelwa. I-XNUMX ukuba uyazithenga", esi sithembiso sanele Sothukile.

Sebenzisa imifuniselo, imiboniso, uthelekiso, imbuyekezo ethenjisiweyo, ubungqina babathengi, kunye nokuqinisekiswa kweengcali ukuyila ubungqina bokuthengisa.

Khumbula, imveliso engangqinwanga kwindawo yokuthengisa eyodwa ayiyondawo yokuthengisa yokwenyani.