Isalathiso senqaku
Into ebizwa ngokuba yindawo yokuthengisa yemveliso ngokwenene luphawu lweempawu zemveliso kunye nesizathu esinamandla sokusetyenziswa.
Iindawo zokuthengisa zekopi yokuthengisa kwi-intanethi zifana nenjini yemoto: injini imisela ukusebenza kwemoto, kwaye iindawo zokuthengisa zimisela amandla okuthengisa ekopi.
Ngaphambi kokuba sibhale ikopi yokukhuthaza kwi-intanethi , inyathelo lokuqala kukushwankathela amanqaku okuthengisa kwimveliso, kuba amanqaku okuthengisa ngawona nxalenye iphambili yekopi!
Yintoni indawo yokuthengisa imveliso?
Indawo yokuthengisa imveliso yimibono eyahlukeneyo yabathengi.
Eli lixesha lokhuphiswano.Kwimalike ekujoliswe kuyo, luhlobo luni lwexabiso elahlulwayo imveliso ibonelela ngayo kwaye luhlobo luni lweqela labathengi ekujoliswe kulo eyanelisayo?
- Ukuqonda indawo yokuthengisa, umcwangcisi wentengiso uthe "USP (Isiphakamiso esiKhethekileyo sokuthengisa)";
- Abathengisi bathi "yinqaku lomdla elinikezelwa yimveliso kumthengi";
- Isikhokelo sokuthenga sathi le "yindawo apho imveliso inokukholisa abathengi abaninzi."
Amawakawaka abantu athetha iwaka lamagama, kwaye kukho amawaka eeyantlukwano, kodwa ezi mbono zintathu zahlukeneyo zibeka phambili umbono wamanqaku amathathu okuthengisa.
Ndiyichaza njenge: indawo yokuthengisa engundoqo, indawo yokuthengisa rhoqo kunye nendawo yokuthengisa eyahlukileyo.
Yenziwa njani indawo yokuthengisa eyodwa yemveliso?
Ndinika umzekelo:
- Ngokomzekelo, ukuba uthengisa iimpahla, i-100% ye-Aksu ye-cotton ende, i-seams epheleleyo, oku kuyimpawu yalo mveliso;
- Ukusebenza okuchasene nemibimbi kunye nokunyamekelwa kakuhle ziimpawu zokusebenza;
- Ukungoyiki ukuxinana kwindlela engaphantsi kunenzuzo kubasebenzisi.
Ukususela kumbono womsebenzisi, oku kukwazisa kwiimpawu ezisebenzayo zempahla.
- Nangona kunjalo, ukusukaEzorhweboUkusuka kwindawo yokujonga ikopi yokuthengisa, yindawo yokuthengisa imveliso.
- Ukuba nayiphi na imveliso ayinayo intengiso ekhethekileyo yokuthengisa, akuyi kuba lula ukuyithengisa.
- Ke kufuneka ufumanise ukuba ngawaphi amanqaku okuthengisa kunye neenzuzo zemveliso yakho.
Ungazahlula njani kwaye ubeke iimveliso zakho kwindawo ethengiswayo ngempumelelo?
Ngamafutshane, ukuchaza indawo yokuthengisa eyahlukileyo yemveliso: Ukwahluka kwemveliso + iingenelo zokusebenza + iingenelo zomsebenzisi = indawo yokuthengisa.
- Kuphela ngeempawu ezimbini zokwahlula kunye neenzuzo ezinokuthi zithathwe njengeyona ndawo ifanelekileyo yokuthengisa ekhethekileyo, ngaphandle koko yindawo yokuthengisa yobuxoki.
Indlela yokubhala indawo yokuthengisa imveliso?
Umfundisi-ntsapho woqeqesho lwe-e-commerce walungisa iindawo zokuthengisa imveliso emva kwemini, waze wafumana imveliso eninzi edibanisa amashishini kunye neemveliso zoontanga ukuze zisetyenziswe.
Ngequbuliso, ngenxa yomdla, ndakhangela kwiBaidu " kutheni eli qela labantu liza kusebenzisa le mveliso ," ndaza ndafumanisa ukuba izizathu kunye namanqaku okuthengisa anikwe yiBaidu zezona zibalulekileyo. Ndingasebenzisa izizathu kunye namanqaku okuthengisa angeniswe yiBaidu, kwaye ndaziva ngathi banokudlula ngokulula amanqaku okuthengisa akhethekileyo kwiimveliso ezininzi.
Xa ndisiva le ndlela okwesihlandlo sokuqala, andizange ndiyiqonde ncam, kodwa ngoku ndayiqonda!bulela!
Ungazibhala njani izinto ezifunekayo ekuthengiseni nasekuthengiseni iimveliso ze-elektroniki?
Kwixesha elizayo, khangela kwi-Baidu kuqala, kwaye ufunde ukucinga kunye nokusombulula iingxaki kwi-engile eyahlukileyo.
Xa sisebenzisa iWordPress ukwakha iwebhusayithi , sihlala sixhomekeke kwiinjini zokukhangela ukuze sifumane iimpendulo kwiingxaki esidibana nazo.
Indlela yokuhlola umgangatho wokuthengisa imveliso
Ngeemeko ezingentla, ndiyakholelwa ukuba uyayiqonda intsingiselo yendawo yokuthengisa imveliso.
Ngaphambi kokuba sixoxe ngokucokisa iingongoma zokuthengisa, kufuneka siqale sichaze indlela echazwa ngayo indawo yokuthengisa enempumelelo.
Kuphela ngokuqonda imigangatho ekulinganiswa ngayo ukugqwesa apho sinokufumana phakathi kweengcamango ezininzi ezithengisayo ezisifaneleyo kwaye zilungele ukusetyenziswa kwethu.Nantsi intshayelelo yoluhlu lokuhlola umgangatho wendawo yokuthengisa imveliso.Nokuba yeyiphi indlela okanye i-engile oyisebenzisayo ukukhupha indawo yokuthengisa yemveliso yakho, kufuneka usebenzise olu luhlu lokuhlola umgangatho ukuze uzijonge zonke.Kufuneka kwakhona uhlangabezane neenqobo ezintathu kuluhlu lokukhangela lwe-QA ukuze ube yindawo efanelekileyo, eyimpumelelo yokuthengisa imveliso.
Ikhrayitheriya 1: Umahluko kubantu abakhuphisana nabo
Abantu abakhuphisana nabo abanakuyenza, ababi nasibindi sokuthembisa, abayipapashi, kodwa wena uyayenza, ukuba unokuthembisa, kufuneka ube ngowokuqala, ukuze kubelula ukufumana ukuthenjwa. yabathengi.
Umgangatho 2: Unamandla okuyenza ngokwakho
Indawo yokuthengisa ayikho isilogeni sokukhohlisa abathengi, kodwa ukuzinikela okuqinileyo okufuneka kume uvavanyo lweemarike kunye nabathengi.
Umzekelo, i-JD.com yaphehlelela iziqubulo "zokuhanjiswa kosuku olunye" kunye "nokuhanjiswa kosuku olulandelayo" ngenxa yolungiselelo oluzakhele lona;
I-Daily Youxian ithembisa ukuhambisa iimpahla kwisithuba seyure kwangoko ngemodeli yangaphambi kwendawo yokugcina ubuvulindlela kushishino olutsha lwe-e-commerce.
Ukungaphumeleli oko, uya kulutyumza uphawu lwakho kwaye ungene kwingxaki ye-PR.
UMgangatho wesi-3: Ixabiso eliQiniweyo nelinomlinganiselo
Ngelixa ukwanelisa indawo yokuthengisa eyahlula ukhuphiswano kumandla alo, akunyanzelekanga ukuba ihlangabezane neemfuno zentengiso.
Indawo yokuthengisa eyimpumelelo kufuneka ibe yile nto abathengi bayifunayo, kwaye kufuneka ibonakale kwaye ilinganiseke.
Ubungqina bendawo yokuthengisa imveliso
Emva kokudala indawo yokuthengisa imveliso entle kakhulu, sifuna inyathelo elinye lokungqina indawo yokuthengisa imveliso.
Amanqaku okuthengisa imveliso engangqinwanga yintetho, ayinakukholisa, kwaye abathengi baya kuhleka nje.
- Ukuze baqinisekise indawo yabo yokuthengisa "i-360-degree yokuhlamba izitya kunye nokucoca", abathengisi bokuhlamba izitya baya kubonisa abathengi indlela yokuhlamba izitya logama nje bengena evenkileni, ukuze abathengi bathathe inxaxheba, emva koko bafake indawo yokuthengisa kwiingqondo zabathengi. . .
- Ukuze siqinisekise ukuba "singabalindi bendalo kuphela", iNongfu Spring irekhode yonke inkqubo yokufumanisa umthombo wamanzi ngekhamera kwaye yenza ukuba ibe yintengiso.
- Ukungqina indawo yokuthengisa "amaqanda acocekileyo asekhaya", abathengisi basekhaya bathatha iifoto ezininzi zokutya kunye nokutya izinambuzane ezintabeni, kwaye bakhupha nebhena "hayi amaqanda okwenyani asekhaya, uya kulahlekelwa. I-XNUMX ukuba uyazithenga", esi sithembiso sanele Sothukile.
Sebenzisa imifuniselo, imiboniso, uthelekiso, imbuyekezo ethenjisiweyo, ubungqina babathengi, kunye nokuqinisekiswa kweengcali ukuyila ubungqina bokuthengisa.
Khumbula, imveliso engangqinwanga kwindawo yokuthengisa eyodwa ayiyondawo yokuthengisa yokwenyani.
Ngethemba, inqaku elithi "Zithini iiNqaku zoThengiso lweeMveliso? Ungazibhala njani? Imizekelo yokuKhupha iiNqaku zoThengiso lweeMveliso eziKhethekileyo" elabelwana ngalo kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ) liza kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-1143.html