Ngaba uyafuna ukuba yinkampani ye-e-commerce ezimeleyo kodwa ungayifumani indawo?Uyilo lwendawo yophawu lwe-e-commerce olunqamlezayo

Kubathengisi bewebhusayithi abazimeleyo, kubaluleke kakhulu ukuba siyibamba njani iwebhusayithiUkubekwa endaweni.Ukubekwa kwewebhusayithi kufuneka kudityaniswe nemifanekiso yomsebenzisi;

Emva kokufumana indawo echanekileyo, idityaniswe neemfuno zomsebenzisi iindlela zokuthengisa ziyaqhubekaseoUkuphucula, kunye neevidiyo ezimfutshane kunye nezinye iindlela zokwandisa indawo yewebhusayithi.

Umda wokuwelaEzorhweboUyilo lwendawo yophawu lwesikhululo esizimeleyo

Ukubekwa kwewebhusayithi kwangaphambili kufuneka kuphandwe, kubandakanywa: imarike, abaphulaphuli, abakhuphisana kunye neemveliso.Kukho ii-engile ezininzi kunye nezixhobo zokuqalisa xa usenza olu phando:

Ukuba ithuba lemarike langoku lifunyenwe kumkhombandlela wotyalo-mali, uhlalutyo lwentsingiselo enkulu evela kwi-PEST;

Okokuqala, kufuneka siqale nabakhuphisana nabo ekujoliswe kubo ukwenza iwebhusayithi okanye isicwangciso soshishino;

Ngokumalunga nezixhobo, ungasebenzisa idatha yokuthengisa yee-platforms ze-e-commerce, i-media media keywords efanayo yewebhu, kunye ne-google trends static tools.

Nje ukuba unayo idatha yangaphambili, ungaqala ukucinga malunga nokuma kwebhrendi yakho.

ukuthetha ngokubanzi:

• ndingubani?
• Uvelaphi
• Uyaphi?

Ekugqibeleni yenze indawo yokuqala yokuma kwewebhusayithi.

Ezi zikhundla ziphinda ziphindwe ngokusekelwe kwiinguqu zemarike kunye nengxelo yedatha.

Ukuma kwewebhusayithi okuzimeleyo: indlela yokufumana ngokuchanekileyo imifanekiso yabasebenzisi?

Kunzima ukufumana isiseko esicacileyo sabathengi kwimodeli yemveliso eyaziwayo kunye namajelo akhokelayo kunye ne-traffic ehamba phambili.
Ngesiqhelo, abathengisi abazimeleyo abakhathali ukuba ngubani othenge imveliso yam, okoko nje umsebenzisi ethenga.

Ngoko ke, okokuqala, kwimbono yophuhliso oluzinzileyo, kufuneka sitshintshe i-originalIntengiso ye-Intanethiingqiqo, ekujoliswe kubasebenzisi.

Amanyathelo athile ngala alandelayo:

• 1. Cacisa elakho icala kunye nethoni;
• 2. Sebenzisa izixhobo ezahlukeneyo ukwenza uhlalutyo lwabaphulaphuli bokuqala kunye nokumiswa, kwaye ufumane umfanekiso wokuqala womsebenzisi;
• 3. Yandisa imithombo ye-traffic ye-intanethi, fanisa idatha yokwandiswa kwetshaneli engaxhunyiwe kwi-intanethi, kwaye uqokelele idatha ye-portrait yomsebenzisi ene-dimensional-dimensional data kwimilinganiselo emininzi.
• 4. UhlalutyouKhuthazo lweWebhuIdatha, yahlula abasebenzisi ngokweenkcukacha, kwaye emva koko yenza iintlobo ezahlukeneyo zovavanyo lwe-AB kumaqela ahlukeneyo abantu.Kwangaxeshanye, inokunxibelelana kunye nempendulo kunye nabasebenzisi bethu bokuthenga ukwenza i-loop evaliweyo yokuqonda komsebenzisi.

Ngaba uyafuna ukuba yinkampani ye-e-commerce ezimeleyo kodwa ungayifumani indawo?

Abantu abaninzi bafuna ukuba yiwebhusayithi ezimeleyo, kodwa emva kosuku okanye ezimbini, abakayigqibi i-website ezimeleyo ewela umda.ukwakha iwebhusayithiisikhundla.

Ekugqibeleni, kusenzima ukumisela indawo ye-e-commerce ewela umda.

Enyanisweni, nazi izizathu eziphambili:

• khange ndizibeke kwindawo endifuna ukuyenza...
• Andizange ndiyifumane indawo, andazi ukuba mandiqhubeke njani?
• Ngoko ke ndisibeka njani isikhululo esizimeleyo endifuna ukusenza?

Ukubeka nje, kufuneka sazi ukuba siluhlobo luni lomthengisi, kwaye ke sinokuhlalutya uhlobo lweqela lomthengi kwaye sinqume ixabiso lemveliso.Oku kukwaququzelela ukusebenza kwezikhululo ezizimeleyo kwinqanaba elilandelayo kunyeukukhupha amanziukumisela abaphulaphuli.

Ngokokuqonda kwam, abathengisi abathile be-e-commerce abanqamlezayo banokwahlulwa babe:

• Uhlobo lwefektri: inefektri yayo kunye neemveliso zayo, kwaye ixabiso lemveliso lineemeko eziluncedo
• Uhlobo lweempahla ezithengisiweyo: Fumana iimpahla ezivela kumaqonga omntu wesithathu okanye iifektri, kwaye ulungele ukudibanisa izixhobo.
• Uhlobo lweBrand: Ngokufana noShein, Anker, njl.

Ngaba bakhona na abathengisi apha abaya kuthathela ingqalelo ukuba yindawo ezimeleyo ye-e-commerce yokwahlulahlula ngokuthe nkqo?Okanye isikhululo esizimeleyo se-e-commerce?

Okokuqala, makhe sijonge ukuba yintoni isikhululo esithe nkqo kwaye yintoni isikhululo esihlanganisiweyo?

Kwimveliso yezilwanyana zasekhaya, incinci, igxile kwiimveliso zekati, okanye incinci, ithengisa amathoyizi ekati kwindawo enye.

Yenza iwebhusayithi emi nkqo:Ngokubanzi igama lesizinda sakho, isitayile sakho sokuhlobisa iwebhusayithi, njl.Umzekelo, ukuba uyakha ivenkile ye-niche enxulumene nesilwanyana, kuya kuba lula ukufumana i-traffic echanekileyo kunye nokunyusa izinga lokuthenga ngokutsha ngokutyhala kwixesha elizayo, kwaye kufanelekile ngakumbi ukwakha i-brand effect.

Ivenkile ngokubanzi:Njengoko igama libonisa, kukho iintlobo ezininzi ezahlukeneyo zeemveliso kule stand, ezifana nezilwanyana zasekhaya, zangaphandle, izinxibo zabasetyhini, kunye nokunye.

Nangona ivenkile ngokubanzi ayifanelekanga ukwakha uphawu njengesikhululo esithe nkqo, kulula ukuqala njengevenkile ngokubanzi, kunye nokuguquguquka okuphezulu kunye nokukhetha okungakumbi.

Zombini izikhululo ezithe nkqo kunye nezidibeneyo zineenzuzo zazo kunye nokungalunganga.Ngokukodwa, unokukhetha okukufanelayo, kodwa ngokwedatha yemarike, kuyaqondwa ukuba abathengisi abaninzi bathengisa (ukufumana kwiifektri okanye iiplatifomu zomntu wesithathu) kwaye abanalo ikhonkco labo lokubonelela.Kucetyiswa ukuba wamkele imodeli yokuthengisa ye-B2C yokubeka iwebhusayithi.Ukubeka nje, isikhululo esizimeleyo asikho isikhululo sexabiso, kodwa imodeli yokuthengisa enemisebenzi ecocekileyo.Nangona kunjalo, kukho amanqaku amabini okunika ingqalelo ekusebenzeni okucokisekileyo kwewebhusayithi:

isimbo sewebhusayithi: Udidi lwemveliso enye/iwebhusayithi ethe nkqo, inkqubo yokuthenga egudileyo, zama ukuthunyelwa kwamahhala okanye imowudi yokuthumela ephantsi.

Imbonakalo yemveliso:Ulwazi lwemveliso lugqityiwe, imifanekiso mihle, kwaye inzuzo yemveliso ayikho ngaphantsi kwe-75%.

Ukuba uzimisele ukuma kohlobo lwakho lokuthengisa, kwaye ukuma kwemveliso kuphantse kufane, ngoko unokuseka ngokucacileyo kwaye usebenzise isikhululo sakho esizimeleyo.