Isalathiso senqaku
Kubathengisi bewebhusayithi abazimeleyo, eyona nto ibalulekileyo yindlela esichaza ngayo indawo yewebhusayithi . Indawo yewebhusayithi kufuneka isekelwe kwiiprofayili zomsebenzisi;
Nje ukuba indawo echanekileyo ifunyenwe, ukwenziwa ngcono kwe-SEO okuqhubekayo kwenziwa ngokuhlanganisa iimfuno zomsebenzisi neendlela zokuthengisa, kwaye iividiyo ezimfutshane kunye nezinye iindlela zisetyenziselwa ukwandisa indawo yewebhusayithi.
Umda wokuwelaEzorhweboUyilo lwendawo yophawu lwesikhululo esizimeleyo
Ukubekwa kwewebhusayithi kwangaphambili kufuneka kuphandwe, kubandakanywa: imarike, abaphulaphuli, abakhuphisana kunye neemveliso.Kukho ii-engile ezininzi kunye nezixhobo zokuqalisa xa usenza olu phando:
Ukuba ithuba lemarike langoku lifunyenwe kumkhombandlela wotyalo-mali, uhlalutyo lwentsingiselo enkulu evela kwi-PEST;
Okokuqala, kufuneka siqale nabakhuphisana nabo ekujoliswe kubo ukwenza iwebhusayithi okanye isicwangciso soshishino;
Ngokumalunga nezixhobo, ungasebenzisa idatha yokuthengisa yee-platforms ze-e-commerce, i-media media keywords efanayo yewebhu, kunye ne-google trends static tools.
Nje ukuba unayo idatha yangaphambili, ungaqala ukucinga malunga nokuma kwebhrendi yakho.
ukuthetha ngokubanzi:
- ndingubani?
- Uvelaphi
- Uyaphi?
Ekugqibeleni yenze indawo yokuqala yokuma kwewebhusayithi.
Ezi zikhundla ziphinda ziphindwe ngokusekelwe kwiinguqu zemarike kunye nengxelo yedatha.
Ukuma kwewebhusayithi okuzimeleyo: indlela yokufumana ngokuchanekileyo imifanekiso yabasebenzisi?
Kunzima ukufumana isiseko esicacileyo sabathengi kwimodeli yemveliso eyaziwayo kunye namajelo akhokelayo kunye ne-traffic ehamba phambili.
Ngesiqhelo, abathengisi abazimeleyo abakhathali ukuba ngubani othenge imveliso yam, okoko nje umsebenzisi ethenga.
Ngoko ke, inyathelo lokuqala kukutshintsha ingcamango yokuqala yokuthengisa kwi-intanethi ngokwembono yophuhliso oluzinzileyo kunye nokuchaza abasebenzisi ekujoliswe kubo.
Amanyathelo athile ngala alandelayo:
- 1. Cacisa elakho icala kunye nethoni;
- 2. Sebenzisa izixhobo ezahlukeneyo ukwenza uhlalutyo lwabaphulaphuli bokuqala kunye nokumiswa, kwaye ufumane umfanekiso wokuqala womsebenzisi;
- 3. Yandisa imithombo ye-traffic ye-intanethi, fanisa idatha yokwandiswa kwetshaneli engaxhunyiwe kwi-intanethi, kwaye uqokelele idatha ye-portrait yomsebenzisi ene-dimensional-dimensional data kwimilinganiselo emininzi.
- 4. UhlalutyouKhuthazo lweWebhuIdatha, yahlula abasebenzisi ngokweenkcukacha, kwaye emva koko yenza iintlobo ezahlukeneyo zovavanyo lwe-AB kumaqela ahlukeneyo abantu.Kwangaxeshanye, inokunxibelelana kunye nempendulo kunye nabasebenzisi bethu bokuthenga ukwenza i-loop evaliweyo yokuqonda komsebenzisi.
Ngaba uyafuna ukuba yinkampani ye-e-commerce ezimeleyo kodwa ungayifumani indawo?
Abantu abaninzi bafuna ukudala iwebhusayithi ezimeleyo, kodwa emva kosuku okanye ezimbini, abakagqibi ukumisela iwebhusayithi kwiwebhusayithi yabo ezimeleyo engaphaya kwemida.
Ekugqibeleni, kusenzima ukumisela indawo ye-e-commerce ewela umda.
Enyanisweni, nazi izizathu eziphambili:
- khange ndizibeke kwindawo endifuna ukuyenza...
- Andizange ndiyifumane indawo, andazi ukuba mandiqhubeke njani?
- Ngoko ke ndisibeka njani isikhululo esizimeleyo endifuna ukusenza?
Ngamafutshane, kufuneka sichaze ngokucacileyo ukuba singabathengisi abanjani ngaphambi kokuba sikwazi ukuhlalutya iintlobo zabathengi size simisele amaxabiso emveliso. Oku kukwanceda ekuqhutyweni kamva kwewebhusayithi yethu ezimeleyo kunye nokuveliswa kwezithuthi zayo ngokuchonga abaphulaphuli esijolise kubo.
Ngokokuqonda kwam, abathengisi abathile be-e-commerce abanqamlezayo banokwahlulwa babe:
- Uhlobo lwefektri: inefektri yayo kunye neemveliso zayo, kwaye ixabiso lemveliso lineemeko eziluncedo
- Uhlobo lweempahla ezithengisiweyo: Fumana iimpahla ezivela kumaqonga omntu wesithathu okanye iifektri, kwaye ulungele ukudibanisa izixhobo.
- Uhlobo lweBrand: Ngokufana noShein, Anker, njl.
Ngaba bakhona na abathengisi apha abaya kuthathela ingqalelo ukuba yindawo ezimeleyo ye-e-commerce yokwahlulahlula ngokuthe nkqo?Okanye isikhululo esizimeleyo se-e-commerce?
Okokuqala, makhe sijonge ukuba yintoni isikhululo esithe nkqo kwaye yintoni isikhululo esihlanganisiweyo?
Kwimveliso yezilwanyana zasekhaya, incinci, igxile kwiimveliso zekati, okanye incinci, ithengisa amathoyizi ekati kwindawo enye.
Yenza iwebhusayithi ethe nkqo: Ngokubanzi, igama ledomeyini yakho, uyilo olupheleleyo lwewebhusayithi yakho, njalo njalo kufuneka ithe nkqo, ingasathethwa ke ngeemveliso zakho, imidiya yakho yoluntu, njl. Umzekelo, ukuba udala ivenkile enendawo ethile enxulumene nezilwanyana zasekhaya, kuya kuba lula ukufumana abantu abajolise kubo kwaye kwandiswe amazinga okuthenga aphindaphindwayo, kwaye ikwafaneleka ngakumbi ekwakheni ulwazi lophawu.
Ivenkile yeemveliso ezininzi: Njengoko igama lisitsho, le bhuti ineentlobo ngeentlobo zeemveliso, ezifana nezinto zezilwanyana zasekhaya, iimveliso zangaphandle, kunye neempahla zabasetyhini.
Nangona ivenkile ngokubanzi ayifanelekanga ukwakha uphawu njengesikhululo esithe nkqo, kulula ukuqala njengevenkile ngokubanzi, kunye nokuguquguquka okuphezulu kunye nokukhetha okungakumbi.
Zombini izikhululo ezithe nkqo kunye nezidibeneyo zineenzuzo zazo kunye nokungalunganga.Ngokukodwa, unokukhetha okukufanelayo, kodwa ngokwedatha yemarike, kuyaqondwa ukuba abathengisi abaninzi bathengisa (ukufumana kwiifektri okanye iiplatifomu zomntu wesithathu) kwaye abanalo ikhonkco labo lokubonelela.Kucetyiswa ukuba wamkele imodeli yokuthengisa ye-B2C yokubeka iwebhusayithi.Ukubeka nje, isikhululo esizimeleyo asikho isikhululo sexabiso, kodwa imodeli yokuthengisa enemisebenzi ecocekileyo.Nangona kunjalo, kukho amanqaku amabini okunika ingqalelo ekusebenzeni okucokisekileyo kwewebhusayithi:
Uhlobo lwewebhusayithi : Udidi lwemveliso enye/iwebhusayithi ethe nkqo, inkqubo yokuthenga egudileyo, kunye neendlela zokuthumela zasimahla okanye ezingabizi kakhulu nanini na xa kunokwenzeka.
Imbono yemveliso: Ulwazi olupheleleyo lwemveliso, imifanekiso emihle, kunye nomda wenzuzo yemveliso ongaphantsi kwama-75%.
Ukuba uzimisele ukuma kohlobo lwakho lokuthengisa, kwaye ukuma kwemveliso kuphantse kufane, ngoko unokuseka ngokucacileyo kwaye usebenzise isikhululo sakho esizimeleyo.
Ngethemba, inqaku elithi "Ufuna Ukuqala Iwebhusayithi Ezimeleyo Ye-E-commerce kodwa Awukwazi Ukuyifumana Indawo Oyibeke Kuyo? Uyilo Lwendawo Yokuthengisa Uphawu Kwi-E-commerce Enqamlezileyo" elabelwe kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ) liza kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-19014.html