Uyibhala njani ikopi yesihloko sentengiso ye-self-media ukutsala umdla?Iintlobo ezi-5 zeenkxalabo zobuchopho

Thina kwimidiya yentengiso isihlokoukukhuphelaIndlela yokubhala ukutsala umdla?

Shwankathela iinkxalabo zeentlobo ezi-5 zobuchopho

Senza iWeChatUkunyuswa kweakhawunti yoluntuBonke kufuneka babe nabalandeli abasisiseko. Ukuba ufuna inani elaneleyo labalandeli, kufuneka "uxhamle ngobuchule kunyuso".

总结ukukhupha amanziUmbono jikelele ngolu hlobo lulandelayo:

• 1. Khetha iqonga apho inani elikhulu labasebenzisi lihlangana khona
• 2. Imithetho yeqonga lophando (ukuphepha ukuvinjelwa ukuphulwa, kunye nokwandisa ukubonakaliswa)
• 3. Beka "imbewu yesilingo"

yenzaIntengiso ye-WechatKukho umahluko omkhulu kwireyithi yokuguqulwa phakathi kwekopi yomxholo enesilingo esiyilwe kakuhle kunye nekopi yesihloko ngaphandle kwesihendo.Kuba loo nto yindalo yomntu, kwaye ndiyenzile iimvavanyo kunye nothelekiso.

Eli nqaku liza kusebenzisa realIntengiso ye-IntanethiItyala lokunyusa, ukuhlalutya kunye nokucacisa indlela yokuyila isilingo?

(Ukongezelela, ndizakwabelana ngemephu yomfuziselo wendlela yoyilo oluthile lwesilingo. Logama ulandela le mephu yomfuziselo ukuyila isihendo, kufuneka ungaphambuki)

(1) Hlalutya imfihlelo yesihloko senqaku ebangela ukuchasana kwesiphumo

Sonke siyazi ukuba xa ubhala inqaku, isihloko sibaluleke ngamaxesha e-10 ngaphezu kwenqaku, ngoko ke ndifuna ukuhlalutya isihloko senqaku lokuqala ngu @ Qin Gang "Akunjalo ukuba ikhaya lemoto lihle kakhulu, kodwa ezinye iiwebhusayithi zilungile. ukonqena kakhulu", kutheni inomtsalane nje?

Ngoku ndiye ndajonga uGoogle "ayisiyiyo into yokuba i-Autohome ilungile kakhulu, kodwa ezinye iisayithi zonqena kakhulu" kwaye ndifumene malunga neziphumo ezili-12,000 (imizuzwana eyi-0.54)

Uyilo lwesi sihloko lufeza izinto ezimbini:

1. Ingqwalasela yengqondo

• Njengoko u-Qin Gang, oyingcali yokuqhwanyaza, wathi, "I-Autohome idwelisiwe, kwaye ixabiso layo lemarike liphezulu ukuya kwi-30 yeebhiliyoni zeedola zaseMelika, eye yawela ngaphantsi kweeglasi zewebhusayithi ezininzi ezithe nkqo. Ngequbuliso, i-intanethi igcwele iingxoxo malunga ne-Autohome", ngoko ke inkosi ye-Flicker Qin Gang yaboleka ukuthengisa okunokwenzeka.

2. Ukuthelekisa

• "Kuhle kakhulu" kunye "nevila kakhulu" kuhluke, kwaye kuya kubakho ukungafani okukhulu kwingqwalasela yengqondo.
• Xa ugxininiso lwengqondo kunye nokuchasana zidityanisiwe, kuya kubakho umphumo wokuchasana.

Umzekelo wokuthelekisa:

• ngaphambi vs emva
• max vs min
• ewe vs hayi
• ngokukhawuleza vs ukucotha
• Ukwandisa vs ukunciphisa
• I-Negative vs i-affirmative
• hayi VS kodwa
• Kulunge kakhulu vs ukonqena kakhulu
• indoda vs umfazi
• Ukuzibuza vs ukuziphendulela

Omnye umzekelo

Kwiintsuku ezimbalwa ezidlulileyo, iqabane lethu uCao Weiying, wabhala inqaku kwaye waphumelela la manqaku ama-2——Ugxininiso lwengqondo + umahluko.

"Kumema ukuba ube ngumfazi omnandi (kumadoda kuphela)"

Ivumba lisisichazi, "umfazi onevumba elimnandi" kugxilwe kwingqondo, kwaye "amadoda ayeke ukubukela" ahluke.

Ukongeza "ingqwalasela yengqondo" kwi "contrast" kuya kudala umahluko.Okukhona umahluko, kokukhona impendulo enkulu.Ngoko ke, emva kokuba inqaku lishicilelwe, abantu abaninzi baya kucofa ukulifunda.

Ingqwalasela yengqondo + umahluko, le ndlela yokubhala inokwenza isihloko sibe nefuthe elinamandla lokuchasana.

(2) Nxulumanisa umsebenzi wangoku ukunciphisa ukukhatywa kwentengiso

Sihlala sibona ulwazi oluninzi kunye neentengiso kumaqela e-WeChat kunye namaxeshaWechatIzibhengezo ezithunyelweyo ziyanyanyeka kakhulu, kutheni ezinye izibhengezo zingezozothe?

Nokuba lishishini elincinci okanye umntu weendaba ezizimeleyo, xa usenza intengiso ye-WeChat, kufuneka ufunde ukubona ubume bomntu.

Sinokuyibona njani indalo yomntu?

Ekubeni yonke indlela yokuziphatha komntu isekelwe kwiziphumo zempendulo yengqondo, ukuba ufuna ukuqonda indalo yomntu, kufuneka uhlalutye ukuziphatha kwengqondo.

Enye yeenjongo zokuya kwisangqa sabahlobo kukwanelisa “umnqweno wengqondo.” Ingqondo ifuna ukwazi ukuba abahlobo benza ntoni?

Ke, singancokola njani kunye nabantu abazisasaza ngokwabo ukuthumela iintengiso ze-Moments ukunciphisa ukuzonda?Umsebenzi wokuqala kukwanelisa umsebenzi wangoku.

Umsebenzi wethu wangoku ekujongeni isangqa sabahlobo kukwanelisa "umnqweno we-voyeuristic" wengqondo, ngoko sinxulumanisa iintengiso kunyeUbomiIdityanisiwe, ayinakwanelisa kuphela umnqweno we-voyeuristic wabantu, kodwa iphinde idlale indima yentengiso.

Kungenxa yoko le nto ii-selfies esizithumelayo kunye namava okusebenzisa iimveliso ze-Wechat ngabantu bokwenyani abaya phesheya baya kutsala izimvo kunye nezinto abazithandayo kubahlobo.

Ukugxila kwengqondo (unxulumano nomsebenzi wangoku + umahluko):

Enyanisweni, ukuze kuphunyezwe impembelelo yoluntu, ukuba intengiso kwisangqa sabahlobo isebenzisa kuphela ugxininiso lwengqondo, isenokungasebenzi.

Ngenxa yobuninzi bolwazi olufanayo, ingqondo iyancipha kwingqwalasela.Ngeli xesha, kuyimfuneko yokongeza umahluko ukwenza umahluko, oya kubangela ukuba ingqondo iphendule ngamandla.

Ngethuba nje sinikela ingqalelo kwizinto zokukhangisa zezinye iimveliso ze-Weshang Media, ezinye zazo zihluke ngokungafaniyo, ezifana: umatshini wokuhlamba imifuno ye-Caibao, i-Alpha Egg (i-robot ye-intelligence eyenziwe yi-iFLYTEK), i-heater yenkomo efudumele, njl. .

Kukho umahluko, kukho umahluko

• 1. Umatshini wokuhlamba imifuno waseCai Baobao: Thelekisa imifuno, iziqhamo kunye nenyama ethe yacocwa yaza yacocwa yiCai Baobao.
• 2. I-Alpha Little Egg: Thelekisa umatshini webali kunye nomatshini wemfundo yasekuqaleni.
• 3. Isifudumezi senkomo esishushu: thatha ilanga elincinci, iityhubhu ze-oyile, ukufudumeza umgangatho kunye ne-air conditioning njengothelekiso.

Ndiyakholelwa ukuba amaqabane amaninzi afaka iiodolo kuba abathengi babona ezi ntengiso zahlukileyo kwaye banomnqweno wokuthenga.

Amanye amaqabane e-Weishang Media enze umsebenzi omhle kakhulu kula manqaku mabini abalulekileyo, okufanelekile ukuba sifunde.

Ukunciphisa ukungathandwa komsebenzisi kwiintengiso kwisangqa sabahlobo, kuyimfuneko ukudibanisa iintengiso kunye nobomi (ezihambelana nomsebenzi wangoku + umlinganiselo wokuchasana).

(3) Izinto ezinomdla + ukuqonda umahluko

Ziziphi izinto abantu abanomdla kuzo ngokwendalo?

Umzekelo: ubuhle, isondo (ithuku lokuzala), ukutya, i-anecdotes, iindlela zokuphumelela, njl ...

Xa ndabona igama elithi "intle", ndakhunjuzwa ngemveliso ye-Weshang Media - i-Swiiny Slimming Milkshake Meal Replacement, ehlala isebenzisa imifanekiso yabasetyhini abahle njengendlela yokwazisa.

Ukuba nje wabelane ngemifanekiso yabasetyhini abahle besela i-milkshakes, kusenokungabi lula kubasebenzisi ukucofa kwaye banikele ingqalelo.

Kuba mininzi kakhulu imifanekiso yabafazi abahle abathatha ii-selfies kwi-WeChat Moments yethu, kwimeko enjalo, kufuneka senze ingqiqo yokwahlula kwaye sisebenzise indlela eyahlukileyo ukwenza imifanekiso yabasetyhini abahle ibonakale.

Nanku umzekelo wendlela iSwiiny Slimming Shake esebenzisa ngayo uthelekiso lobuhle:

• 1. Iifoto ezibi ngaphambi kokulahlekelwa kwesisindo vs. Abantu ababini abahlukeneyo emva kokulahlekelwa kwesisindo
• 2. Unyango lwabafazi abatyebileyo VS unyango lobuhle obunomtsalane
• 3. Umfazi otyebileyo odandathekileyo VS bonwabileubuhle obonwabisayo

Ngalo lonke ixesha ndibona olu hlobo lwemifanekiso yobuhle ekwabelwana ngayo ngamaqabane e-Wechat Media, ngenxa yokungafani, andinakukwazi ukucofa ukuyibona, haha!

Ingabonwa ukuba umntu we-self-media okanye umntu we-micro-shishini ufuna ukwenza i-WeChat yokuthengisa, ukwabelana ngemifanekiso kwisangqa sabahlobo, kwaye unethemba lokuba abasebenzisi baya kunikela ingqalelo kwizinto abanomdla kuzo, kufuneka bongeze imifanekiso. ngombono wokuchasana, ukuze ingqondo yomsebenzisi icofe ngokulula.

Izinto ezinomdla + ukuchasanisa, kunokubangela ukuba ingqondo yomsebenzisi iphendule ukunikela ingqalelo kwinto esabelana ngayo.

(4) Nxulumanisa iingongoma zentlungu uze uthelekise izibonelelo

Ngesinye isikhathi phakathi kobusuku, ndathumela umxholo okwabelwana ngawo kwiqela le-WeChat leqela leLin Yu Elite Ikampu yoQeqesho oluKhethekileyo. Kungekudala emva koko, ndabona umhlobo ogama lingu "JAKE" othumele umfanekiso weskrini wewebhusayithi yeLuzhou News. Iindaba Isihloko sithi "Ukumka kombane eLuzhou ukusuka ngomhla wesi-4 ukuya kowe-5 kuTshazimpuzi".

Emva koko, wafumanisa ukuba iqela elingalunganga lithunyelwe, kwaye ngokukhawuleza lihoxise umfanekiso, kodwa umfanekiso sele ubonwe ndim, hahaha!

Kwakutheni ukuze athumele imifanekiso enjalo yesikrini?

Ngenxa yokuba ezi ndaba "ziyintlungu enxulumene nam", kwenzeka nje ukuba yincwadi, kwaye yenye yeenkxalabo zengqondo endifuna ukuthetha ngayo "ezinxulumene namanqaku entlungu yomsebenzisi".

Ekubeni abantu bekhathalela kuphela iingxaki zabo, kufuneka sidibanise iintlungu zabasebenzisi.

Kwakhona, ingqondo idla ngokuba ndindisholo kulwazi olufanayo, kodwa ingqondo ivakalelwa ngakumbi kutshintsho nakuchaso.

Ngoko ke, ukuba thina-media abantu kunye namashishini amancinci athengisa kwi-Moments, ukuba bathetha kuphela ukuba imveliso yabo okanye iimpawu zenkonzo zilungile kangakanani, kodwa azihambelani neentlungu zabasebenzisi, kwaye ukuba abadali ukuchasana, banjalo. bethetha ngeziqu zabo.

Ke, ungaqala njani ukudibanisa amanqaku entlungu yomsebenzisi, kwaye emva koko uchaze izibonelelo zokuthelekisa (ukuchasana)?

(1) Nanku umzekelo wekopi yentengiso yemveliso ye-Weishang Media-Caibao Umatshini wokuvasa iVegetable:

"Iholide encinci ye-Qingming, ndibuyile ekuphumeni, andinanto yokupheka, andikatyi ixesha elide.
Ndisahlamba umntana wemifuno emva kwamaxesha amane evasa kuvele kubenegwebu elincinci, utyisa ntoni abalimi, ngelixa ulimaza abanye, uyazenzakalisa!
Kodwa senza ntoni ngezulu?Khawuleza uzisindise, Cai Baoba khawuleza uyisebenzise!Ngaphandle koko, emva kweminyaka emi-5 ukuya kwe-10, iihomoni kunye ne-antibiotics ziya kuqokelelana kakhulu, zibangele ukugula okukhulu kunye nokuzisola.
Ixesha liphelile! "

Uhlalutyo lwe-1: Nxulumanisa iintlungu zomsebenzisi
"Emva kwamaxesha ama-4 okuhlanjwa, kusekho amagwebu amancinci. Umtyisa ntoni umlimi? Ngelixa ulimaza abanye, uzenzakalisa nawe!"
Ngaphandle koko, emva kweminyaka emi-5 ukuya kwe-10, amahomoni kunye ne-antibiotics ziya kuqokelela kakhulu, kwaye kuya kuba sekwephuzile ukuzisola ngesifo esibi!

Uhlalutyo 2: Ukuthelekiswa kweenzuzo (ukuchasana)
"Khawuleza uzisindise, Baby Cai, khawuleza uyisebenzise!"

(2) Ndathi kwiqela le-WeChat:

"Ukusebenza kwe-akhawunti kawonkewonke ye-Wechat kufuna isethi yeenkqubo zeengcamango kunye neemodeli zethiyori ukukhokela, ngaphandle koko kulula ukuthabatha."

Emva koko, umntu wathatha inyathelo lokuqala ukundongeza njengomhlobo ukuze andibuze malunga nokusebenza kweakhawunti yoluntu ye-WeChat.

Uhlalutyo lwe-1: Nxulumanisa iintlungu zomsebenzisi
"Kungenjalo kulula ukuphambuka"

Uhlalutyo 2: Ukuthelekiswa kweenzuzo (ukuchasana)
"Ukusebenza kweakhawunti esemthethweni yeWeChat kufuna iseti yenkqubo yeengcamango kunye neemodeli zethiyori ukukhokela"

Ukudibanisa amanqaku entlungu yomsebenzisi + uthelekiso lwenzuzo (ukuchasana) yindlela eqhelekileyo nekulula ukuyisebenzisa yokuthengisa kunye ne-WeChat.

(5) Balisa amabali achukumisayo ukuze avakale

Ngenxa yokuba wonke umntu uneemvakalelo zovuyo, umsindo kunye nosizi, kwaye ingqondo iya kusebenzisa iimvakalelo ukubonisa inkxaso okanye inkcaso kwizinto, ngoko "amabali achukumisayo" anokutsala ingqalelo yengqondo.

Iimbekiselo (1):

Ungabhekisa kwinqaku elithambileyo likaAlpha Xiaodan "Kuvela ukuba ubulumko buxhomekeke kuye" ibhalwe ngu @春王lord.

"Konke kuBulumko Bakhe"

UXiaoming noXiaohong ngabahlobo bokwenene, kwaye abazali babo bakwangabahlobo bokwenene.Aba babini bahlala kwindawo enye.Njengoko isikolo singekude, bakunye xa besiya esikolweni naxa besiya esikolweni.

Kutsha nje uXiaoming wafumanisa ukuba akamazi uXiaohong, oku kwenzeka kwintetho kaXiaohong, kwenzeka njani ukuba ngesiquphe abe ngowokuqala eklasini? Yayindim lo, le ntombazana yayingamaziyo, yayineentloni xa ithetha. KuXiaohong Ukusukela ekubeni ndithathele ingqalelo kuyo yonke intshukumo kaXiaohong, ndifumanise ukuba uXiaohong uthanda ukuthetha mva nje, kwaye uqhula ngelizwi lakhe lasekhohlo, kodwa bendingalindelanga ukuba ashune xa encwina...

Kwenzeka ntoni?UXiao Ming uyaxakwa.Ingaba mhlawumbi uye wathatha inxaxheba kolu qeqesho?Akufani no-Ah,abazali kumacala omabini ngokubanzi abakhuthazi ukuba banyanzeliswe ukuba bafundele bona.Wambuza nokuba uyile na kwiklasi yoqeqesho. ?UXiaohong uphendule wathi hayi...

UXiao Ming waba nomdla ngakumbi, wagqiba kwelokuba ajonge ngakumbi ukuba kwenzeka ntoni kuXiaohong.Omnye emva komnye, wafumanisa ukuba uXiaohong wayenexesha elincinane lokudlala phandle kutshanje.UXiao Ming wancuma kancinane, kwaye abantu basebenza nzima, akumangalisi oko.

Emva kokuyicingisisa le nto, isengalunganga.Andikamboni utitshala wosapho lukaXiaohong kunye nezalamane ezitsha.Kubonakala ngathi kufuneka ndiye kwaXiaohong ukuze ndifumanise...

UXiaoming wafumana isizathu sokuya kwaXiaohong wankqonkqoza emnyango. UXiaohong akazange abulise njengakuqala, kodwa wajika wabalekela kwigumbi lakhe lokulala. Ukuvula Buza imibuzo, amaqanda e-Ista ayaphendula...

UXiaoming wajonga iqanda elincinane le-Ista emangalisiwe, kwaye uXiaohong ngebhongo wamnika eminye imisebenzi: ukucula, ukubalisa amabali, ukothusa...

Bathe xa bemamele aba babini, wabuya utata kaXiaohong, xa uXiaoming ebuza ukuba uwathenge phi amaqanda, utata kaXiaohong wathi: “Ndingumzobi weWeshang Media. Le mveliso yenye yethu. Sinemveliso ezininzi ezikumgangatho ophezulu. izihlangu zokuphulula phantsi kweenyawo zam nazo zenziwe sithi, zinefuthe elifanayo njenge-massage pedicure ...

I-bottom of the mfihlelo yatyhilwa, kwaye u-Xiao Ming wanquma ukuvumela abazali bakhe ukuba bathathe inxaxheba kwi-Wechat Media, kungekhona nje ukufumana umntwana amthandayo, kodwa nokuvumela abazali bakhe ukuba banandiphe iimveliso ezilungileyo, ezifana nezicathulo zokusilalisa, kunye nabanye. ..

Iimbekiselo (2):

“Sekuphele isiqingatha sonyaka,
Abantu abandikhaphayo ukuba ndinciphise umzimba kwaye babaleke batshintshe ubuncinci be-10,
Kodwa iikawusi ze-AUN zedeodorant endizinxibayo azikatshintshwa!
Ngoba?Kuba yomelele! "

Uhlalutyo: Imveliso ikude kugxininiso lwengqondo yomsebenzisi, kwaye amabali achukumisayo angasetyenziselwa ukucutha umgama ukusuka kugxininiso lobuchopho.

Uhlalutyo lokuziphatha lokugxila kwengqondo

Kwimeko yolwazi olukhukulayo, ulwazi olunokuqhuba ingqondo lulinganiselwe, kwaye isizathu esibalulekileyo esinokutsala ingqalelo yengqondo ngokwenene "yi-hippocampus" engqondweni yokucoca ulwazi olungenamsebenzi.

Loluphi ulwazi olunokujongwa yihippocampus kwaye lube lugxininiso lwengqondo?

"Imalunga nam":

• (1) Abanye baxhalabile:Iziganeko ezidumileyo, iimpawu ezidumileyo.
• (2) Nxulumanisa umsebenzi wangoku:Yehlisa ukungathandwa kwentengiso kwaye uhlalutye into eyenziwa ngabasebenzisi ngoku?
• (3) Izinto ezinomdla:Ubuhle, isondo (ithuku lokuzala), ukutya okulungileyo, i-anecdotes, iindlela zokuphumelela ...
• (4) Amanqaku anxulumene neentlungu zomsebenzisi:Iingxaki (amanqaku entlungu) oye wadibana nawo.
• (5) Amabali achukumisayo:Ngovakalelo, ukubalisa amabali.

Ukubaluleka kokuthelekisa

Kutheni ndishwankathela iinkxalabo ezi-5 zengqondo?

Ekubeni ingqondo ithambekele ekubeni ndindisholo kwizinto ezingaguqukiyo, ikopi yesihloko yeentengiso eziyila isilingo kufuneka itshintshwe, kwaye kuyimfuneko ukutshintshela phakathi kwe-5 yeentlobo ezahlukeneyo "zokugxila kwengqondo" kunye "nokuchasana" ukwenza umphumo ochaseneyo.

Iinkxalabo ezintlanu zobuchopho endizishwankathele zigxininisa ukubaluleka kokuchasana.

Ngenxa yokuba izinto ezingahambiyo, azitshintshi kwaye azikho umehluko kunzima ukutsala ingqalelo yengqondo, kodwa izinto eziguqukayo kunye nezihambayo ngokuqinisekileyo ziya kutsala ingqalelo yengqondo.

Ke ngoko, kwimeko yokwanda komxholo we-homogenized, ukuba ufuna ukuma kwaye utsale ingqalelo yengqondo, kufuneka ube nokwahlukileyo.

(Uthelekiso lwesishwankathelo, nceda ubone imephu yengqondo engezantsi)

Isizathu sokushwankathela kunye nokwabelana ngeenkxalabo zobuchopho kukuba eyona njongo ikukunceda thina-media kunye namashishini amancinci enze umsebenzi olungileyo wokuyila izilingo.

Nangona kunjalo, isiseko sokuyila isilingo kukufunda ukubona indalo yomntu ngokucacileyo, ukuba ufuna ukubona indalo yomntu ngokucacileyo, kufuneka uhlalutye indlela yokuziphatha kwengqondo, kwaye ekugqibeleni wenze isigqibo.

Chen Weiliangisishwankathelo

Ukuyila isilingo, iimeko ezimbini kufuneka zifezekiswe:

• 1. Kumalunga nam - ukugxila kwengqondo.
• 2. Ukwahlula - ukutshintsha ugxininiso lwengqondo.

Iintlobo ezi-5 zokugxila kwengqondo + umahluko, ndigqibile ukwabelana namhlanje, andazi ukuba wonke umntu ucinga ntoni?

Ukuba unayo nayiphi na imibuzo okanye ezinye izimvo, nceda ushiye umyalezo kum ^_^

Chen WeiliangWeChat: 2166713988