Uyenza njani imodeli yeshishini kwi-e-commerce?Eyona modeli ilula yokucinga yokwenza ishishini kunye nokwenza imali

Ukwenza urhwebo lwe-e-commerce malunga nokudala imodeli yeshishini.

Uninzi lwabaphathi abancinci abazi ukuba benze njani iimodeli zoshishino?

Andazi nokuba mabenze ntoni ngeyona modeli ilula yengqondo yokwenza ishishini kunye nokwenza imali?

Imodeli yengeniso yefektri

• 工厂年产量100万件，平均销售单价50元，所以产值5000万元，其中原材料2500万元，辅料800万元，工资300万元 、管理费200万元、水电150万元、租金150万元、税金150万元。
• Intengiso ye-IntanethiIindleko yi-yuan esisigidi esi-100, ukuhla kwexabiso lokugcinwa kwezixhobo si-100 sesigidi seeyuan, kunye neendleko eziziintlobo ngeentlobo yi-50 yeyuan.
• Inzuzo yokugqibela i-500 yezigidi, kwaye umda wenzuzo yi-10%.

Ngeli xesha, kufuneka ucinge malunga nokuba le 10% yanele ukujongana nemingcipheko eyahlukeneyo kunye nokutshintsha kweemarike?

Imodeli yenzuzo ye-E-commerce yokucinga

Xa ubona imveliso ethengisa i-yuan eyi-100 kwaye ixabisa i-yuan engama-50, le datha ilandelayo kufuneka ivele kwangoko:

• I-50% yengeniso epheleleyo, i-15% yokunyuselwa, i-5% yezocwangciso, i-5% yabasebenzi, i-5% yeqonga, i-5% yelahleko yembuyekezo, i-3% yokugcina impahla, i-2% yeendleko ze-ofisi, kunye ne-10% yenzuzo yokugqibela.
• Ngeli xesha, kufuneka ucinge ukuba imali yanele ukuba ihoye, kwaye kukho iirhafu?

Imodeli yenzuzo yenkampani yokurhweba ilula

Masithi inkampani yokurhweba ngabantu abangama-20 ineentengiso ze-5000 yezigidi, kwaye i-gross profit margin (ixabiso lentengiso - ixabiso le-ex-factory - ukukhutshwa kwempahla kunye neendleko zokuthutha) ngokuqhelekileyo yi-15%, okanye i-750 yezigidi.

Kufuneka ukubala kuphela ukuba imali yanele umvuzo (15 kubantu abaqhelekileyo, malunga ne-6%), iindleko zokuthengisa zi-100% ngokusekelwe kwi-2 yezigidi, ikhomishini (i-20% yenzuzo okanye i-1% yokuthengisa, i-1% yerenti yeofisi. ), iimveliso zemveli Inkampani yorhwebo lwangaphandle ngokubanzi ineengongoma ezi-5 zengeniso, egqitywe yimarike.

I-e-commerce enqumla umda nayo ineseti ye-algorithms yemodeli yeshishini

Imodeli yefaneli ye-GMV:

• GMV kunjaloEzorhweboIgama elibalulekileyo kushishino sisishunqulelo se-Gross Merchandise Volume, leyo yimali iyonke yempahla ethengisiweyo. I-GMV sisalathisi esibalulekileyo sokulinganisa ukusebenza kwee-platforms ze-e-commerce.
• Ingundoqo yokusebenza kwe-e-commerce isekelwe kwiimpawu ze-GMV, kodwa akunakwenzeka ukuqala ngezibonakaliso zodwa, kwaye izikhombisi kufuneka zihlulwe.Eyona nto isetyenziswa kakhulu yimodeli yohlalutyo lwefanitshala:

Intengiso (GMV) = iRhafu yeTrafikhi✖️Conversion Rate✖️Ixabiso lomThengi✖️Repurchase Rate

• I-traffic: Bangaphi abantu abangena evenkileni, ngaphandle kwe-intanethi kukwabizwa ngokuba yi-traffic, kwaye iivenkile ezinabantu abaninzi zibizwa ngokuba ziivenkile eziphumelelayo.
• Izinga loguqulo: Abantu abangena evenkileni bagqibela ngokuthenga into, ngaphandle kweintanethi ebizwa ngokuba lixabiso lentengiselwano.
• Ixabiso leyunithi yomthengi: Umthengi uchithe malini ngexesha kwaye uthenge malini?Okukhona uthenga, kokukhona ixabiso eliphezulu.
• Ixabiso lokuphinda lithengwe: Nokuba lo mthengi uyahamba, kunokwenzeka kangakanani ukuba abuye kwixesha elizayo?I-Offline ibizwa ngokuba ngabathengi abaphindayo.

Ngokubanzi, ingeniso yengeniso ibalwa kuqala, ixabiso lentengiso - ixabiso langaphambili lefektri - okokuqala - ikhomishini - intengiso - ukuhanjiswa - indawo yokugcina impahla, kunye nezaphulelo zerhafu Ngokuqhelekileyo inzuzo enkulu kufuneka ibe ngaphezu kwe-20%, thabatha umvuzo kunye neendleko zeofisi, oku inzala emveni kotsalo.

zokuzonwabisaYeyona modeli ilula yokucinga yokwenza ishishini kunye nokwenza imali.

• Ngokubanzi, yenziwa ngumntu omnye, akukho ndleko, konke okuhlawulayo lixesha;
• Awudingi ukwenza imodeli, unokwenza ngaphezulu okanye ngaphantsi, konke kuxhomekeke kwizinto ozikhethayo.