Uyenza njani intengiso ye-WeChat?WeChat network operation brand power model isishwankathelo

ukwenza njaniIntengiso ye-WechatUnyuso? Isishwankathelo seWeChat imodeli yamandla yebrand yokusebenza kwenethiwekhi

intshayelelo:

Nayiphi na inkampani okanye umntu ofuna ukuphucula impembelelo yophawu lwakhe kufuneka asebenzise le "Brand Power Model", kungenjalo uphawu aluyi kuba namandla.

(Andikwazanga ukungena kwi-akhawunti esemthethweni ye-WeChat iintsuku ezimbini, kwaye impazamo yaboniswa xa ugawula. . Vala nje iplagi kwaye ungangena njengesiqhelo.)

Enyanisweni, kungakhathaliseki ukuba yeyiphi indlela esetyenziswayo ukuyenzauKhuthazo lweWebhu, eyona njongo kukwandisa ukuvezwa kwaye ngaloo ndlela kuphuculwe impembelelo yophawu.

Ndikhumbula ndiqala ukudibana nayo ngo-2009Intengiso ye-IntanethiXa ndiphakamisa, ndafunda ukuba kukho indlela yokunyusa ye-intanethi yeqela, oko kukuthumela izithuba ze-300 yonke imihla yokunyuswa kwe-intanethi.

Ekuqaleni bebemane begqabaza kwiiblogi zabanye abantu befaka kumaqonga mihla le, ngokufutshane babeke nje izithuba ezingamakhulu amathathu ngosuku.

Izithuba ze-300 x iintsuku ezi-7 (iveki ye-1) = izithuba ze-2100
Izithuba ze-2100 x iiveki ezi-4 (inyanga eyi-1) = izithuba ze-8400
8400 izithuba x 3 iinyanga = 25200 izithuba

Thumela izithuba ze-300 imihla ngemihla, kwaye uya kubona iziphumo emva kweenyanga ze-3. Indlela ilula kakhulu, kodwa ukuba ufuna ukunyamezela, kufuneka ube nenkxaso yokubulawa okunamandla.

ndiye ndaqondaseoKuya kubakho amaxesha angama-1 amaxesha angcono, ngoko ke ndaqala ukufunda i-SEO ngokucwangcisiweyo.Emva kokuvavanya kunye nokusebenza, ndaqonda ukuba ukuba ndithumele izithuba ze-300 ngosuku kwaye ndinokudibanisa kunye neendlela ze-SEO, ngokuqinisekileyo ndiya kufumana umphumo ophindwe kabini ngesiqingatha umzamo.

Emva kokuba ndithethile oko, ngexesha lokugqibela umhlobo weqela wandicela ukuba ndibe neembono zam malunga nokusebenza kwe-WeChat. Ndathi ndiza kubhala inqaku ukuze ndibelane ngalo xa ndinexesha. Nangona ndinezinto ezibalulekileyo ekufuneka ndiziphumeze mva nje, ndingumntu ozigcina igama, ke ngoku Mandabelane ngesishwankathelo sam semisebenzi ye-WeChat.

Olu luluhlu lweemodeli endizishwankathele ngokwam kumsebenzi wam we-WeChat kwaye ndawuthiya igama elithi "iModeli yaMandla eBrand":

Nayiphi na inkampani okanye umntu ofuna ukwakha uphawu unokuphucula impembelelo yophawu ngokusebenzisa le "Brand Power Model".

1. yenzaUkubekwa endaweni

Ukuba ufuna ukuzibeka endaweni, kufuneka uzibuze imibuzo emi-3:
(1) Ngoobani amaqela am abasebenzisi?
(2) Ziziphi iintlungu zabo ezintathu ezinkulu?
(3) Ziziphi izicombululo endinokuzenza?

Kuphela emva kokuba uqonde le mibuzo mithathu unokuzibeka ngokuchanekileyo kwaye uzakhele kwingcali kwinkalo ethile.

Nanku apha"Wechat ishishini ikhadi eliluhlazaIlungu" umzekelo:

1. Ngoobani abasebenzisi beWeChat Business Green Card amalungu?
(1) Abantu abafuna ukwenza imali ngeshishini elincinci elinomngcipheko omncinci;
(2) Abantu abafuna ukutya ngamaxabiso aphantsi.

2. Ngawaphi awona manqaku mathathu makhulu entlungu kumalungu ekhadi eliluhlaza?
(1) Ulwazi olungonelanga lonikezelo, alukwazi ukufumana iimveliso ezilungele ukukhuthazwa;
(2) Utyalo-mali oluyinkunzi ukuze usebenze njenge-arhente yemveliso ethile inkulu, kwaye iindleko kunye nomngcipheko wokugcinwa kwempahla ziphezulu kakhulu.
(3) Kunzima ukwenza imali ngendlela ephantsi kunye ne-zero-risk.

3. Zeziphi izibonelelo (izisombululo) ezinokufunyanwa ngamalungu ekhadi eliluhlaza?
(1) Isixa esikhulu solwazi lonikezelo, kunye nokukhetha okuninzi, okwenza kube lula ukufumana iimveliso zokuthengisa ezikufanelayo;
(2) Ukulahla iimveliso ezithengiswa ngaphandle komngcipheko wemali kunye nokugcinwa kwempahla;
(3) Yenza imali ngendlela engenaxabiso, engenabungozi;
(4) Jabulela amaxabiso obulungu akhethekileyo kwaye ugcine imali ekusetyenzisweni komntu.

2. Ukusasaza izimvo

Yintoni eyona nto iyonakalisayo? Eyona nto itshabalalisayo nenempembelelo ehlabathini kukusasazwa kwezimvo.

Bonke abona bantu banempembelelo kwesi sijikelezi-langa basasaza iingcamango.UMarx wayenoDas Kapital, uLao Tzu wayeneTao Te Ching, uConfucius wayeneeAnalects, yaye abaseki bonqulo bonke ubuncinane babenencwadi enye yakudala ebhalwe ngendlela yokusasaza eyabo. inkqubo yeengcamango.

Ke ngoko, ukuba inkampani ifuna ukonyusa impembelelo yophawu lwayo, kufuneka iseke inkqubo yethiyori yophawu kwaye isasaze izimvo zayo, ngaloo ndlela iphucula impembelelo yophawu.

Xa ndabelana ngolwazi kunye nethiyori yokunyuswa kwentengiso ye-intanethi kwaye ndishwankathela imodeli yezakhono zokuthengisa ze-WeChat, ndisasaza iingcamango zam.Abafundi bavakalelwa kukuba bafumene into ethile emva kokuyifunda, kuba iingcamango endizisasazayo ziye zachaphazela abafundi.

3. Yenza upapasho

Ukuba ufuna ukusasaza iingcamango, kufuneka ubandakanyeke kwipropaganda.Kukho iindlela ezahlukeneyo zokusasaza ezinokusetyenziswa ukwenza ubuxoki.

1. Iintshukumo ezahlukeneyo

Kukho iindlela ezininzi zokuthengisa kunye nokukhuthaza kwi-intanethi Nazi ezinye iindlela eziqhelekileyo zokunyusa kwi-intanethi.

(1) Thumela izithuba ezingama-300 yonke imihla:
Le yeyona ndlela ilula, ichaza ukuba uthumele izithuba ze-300 yonke imihla, nokuba yiblogi okanye iforamu, ngokude nje unokushiya izimvo, iya kusebenza emva kweenyanga ze-3.

(2) Yenza i-SEO kwaye ubhale amanqaku:
Esi sicwangciso segama le-SEO elide lomsila, elikukuqokelela imibuzo kunye neempendulo abasebenzisi abaxhalabele kakhulu.
Sinokukhangela ingcambu yegama elithile kwi-Baidu Zhizhi, Zhihu kunye neminye imibuzo kwaye siphendule iiwebhusayithi, ezifana: "Umphambukeli", uya kufumana imibuzo emininzi enjalo. Qokelela imibuzo, ushwankathele iimpendulo kwaye ubhale inqaku yonke imihla. Kwiinyanga ze-1, unokuqokelela malunga namanqaku angama-3 kwaye ngokukhawuleza ubeUFONdiyingcaphephe yophando, yaye ngonyaka ndipapashe amanqaku angaphezu kwama-300. Ekuhambeni kwexesha, ngokuqinisekileyo ndiya kudubula.

(3) Iincwadi ezipapashiweyo:
Impembelelo ayinakujongelwa phantsi, kwaye ekugqibeleni iya kuqhuma ngokuhamba kwexesha.

Ndibonile ukuba oosaziwayo abaninzi bebesasaza iingcinga zabo.Ngokwabelana nokubhala amanqaku, baye bafumana ukuthenjwa ngabalandeli abaninzi, baze bacele abalandeli ukuba bafake imali eninzi kwaye bapapashe iincwadi.Le yimpembelelo.

(4) Intengiso yevidiyo:
Impembelelo yokuthengisa ividiyo ayinakuze ibe mbi ngaphezu kokubhala amanqakuITUBENjengoko kubonwa kwi-Intanethi, baninzi abantu abadumileyo be-Intanethi abasebenzisa iividiyo ukwabelana ngobuchule kunye namava abo, befumana ingqwalasela enkulu kwaye bazuze zombini udumo kunye nobutyebi.

(5) Imidiya yoluntu,iindaba ezintshaukuthengisa:
Yabelana ngamanqaku kunye neevidiyo kumajelo eendaba ezentlalo kunye namaqonga amatsha eendaba ukunyusa ngakumbi ukuvezwa kunye nokwandisa impembelelo yophawu.

(6) Intengiso ye-WeChat:
Ngexesha le-Intanethi ephathwayo, phantse bonke abasebenzisi bakwi-WeChat. Ukuba sinokudibanisa i-ID yobuqu ye-WeChat, iakhawunti kawonkewonke ye-WeChat, iqela le-WeChat (Intengiso yoLuntu) idityaniswe enye kwenye ikwayintshukumo esebenzayo.

1. Qala uhlalutye amanqaku akwiiakhawunti zikawonke-wonke zeWeChat.Ngawaphi anomthamo omkhulu wokufunda? (Umthamo wokufunda ophezulu ubonisa ukuba olu hlobo lwenqaku luxhalabele kakhulu ngabasebenzisi)
2. Emva koko ukhokele abasebenzisi kwiqela le-WeChat, kwaye usebenzisane nabasebenzisi kwesi sihloko kwiqela.Emva kokuba ingxoxo iphelile, cwangcisa ingxoxo ibe ngamanqaku kwaye uwathumele kwi-akhawunti esemthethweni ye-WeChat ukuze irekhodwe.
3. Emva kokupapasha inqaku kwi-akhawunti esemthethweni, yabelane ngayo kwiqela le-WeChat. Xa abasebenzisi bebona umxholo abawupapashile kwaye bawurekhode kwinqaku, banokuthi bathathe inyathelo lokuqala lokuthumela kwaye babelane ngayo kwi-WeChat Moments, enokwenza isiphumo sonxibelelwano.

(Ndiza kwabelana ngezakhono zokuthengisa ze-WeChat kwixesha elizayo, hlala ubukele)

2. Iintshukumo zokuboleka

Ubuchwephesha obungasentla abunamsebenzi, kodwa bufuna ukubulawa okungaqhelekanga kunye nexesha elithile lokuqokelela ukuze ubone iziphumo ezilungileyo.

Ngaba kukho indlela engcono nekhawulezayo?

Enyanisweni, unokubona umphumo ngokukhawuleza ngokusebenzisa "intshukumo zamandla" Ndiya kubelana ngamatyala athile kunye neendlela zokusebenza xa ndinethuba kwixesha elizayo, ngaphandle kokuba ubeke ingqalelo.Chen WeiliangIakhawunti yoluntu yeWeChat: cwlboke