Isalathiso senqaku
"Ungaba nempahla eninzi, kwaye ungachitha imali ukuthenga ithrafikhi, kodwa ngaphandle kokuguqulwa, konke kukuthetha nje okungenamsebenzi." — Le yinyaniso yehlabathi leshishini langoku.
Amandla oguqulo oluphezulu ayisiyonto ingundoqo weshishini kuphela, kodwa sisixhobo samashishini ukuba ahlale engoyiswayo kwimarike.
Sisenokuhlalutya ukusuka ekuqaleni ukuya ekugqibeleni ukuba kutheni uguqulo lubaluleke ngaphezu kweemveliso kunye netrafikhi.
Ukuguqulwa okuphezulu kuyisitshixo sokwenza imali
Kungakhathaliseki ukuba imveliso ilungile kangakanani esandleni sakho, okanye ingakanani i-traffic onokuyithenga, ukuba akukho kuguqulwa okuphezulu, konke kukuhlobisa nje.
Kungakhathaliseki ukuba ungakanani uluhlu lwemveliso onayo, iya kufumba kuphela indawo yokugcina impahla, kwaye ukuchitha imali ukuthenga i-traffic ngaphandle kokuguqulwa kukunika imali kwiqonga.
Ekugqibeleni, eyona nto imiselayo yenzuzo kukuba unokujika abantu babe ngabathengi.
Ukuguqulwa okuphezulu = imali eninzi etyalwe kwi-R & D kunye ne-traffic
Ukuba namandla okuguqula okuphezulu kuthetha ukuba ungajika iimali ezityalwe imali zibe yinzuzo.
Ezi nzuzo azinakusetyenziswa kuphela ukuphucula iimveliso rhoqo, kodwa zikwakunika ukuzithemba kokuchitha imali eninzi kwintengiso ye-intanethi .
Umjikelo olungileyo weshishini kuxa uguquko oluphezulu lubuyisela imali eyinkunzi kwaye lutyise iimveliso kunye netrafikhi.
Iimpazamo eziqhelekileyo ezenziwe ngabaphathi: Ukubeka inqwelo phambi kwehashe ngeemveliso kunye nokuhamba
Abaphathi abaninzi bagxile kwiimveliso kwaye bafunde indlela yokuphucula ukusebenza kunye neenkcukacha zepolishe yonke imihla.
Nokuba imveliso intle kangakanani na, ukuba akukho mntu uyithengayo, yimpahla nje eqokelelweyo ; nokuba unabantu abaninzi kangakanani na, ukuba akukho mntu u-odolayo, konke akuncedi nganto.
Eyona nto ixhaphakileyo kwiimarike kukuba abarhwebi bachitha imali yokuthenga i-traffic, kwaye ngenxa yoko, ininzi yeenzuzo ithathwa yiqonga.
Isabelo seqonga: Ngubani ngokwenene owenza imali?
Xa abathengisi bethengisa iimveliso kwiqonga, ngokuyintloko "basebenzela iqonga . "
Ikhomishini yeqonga isuka kwi-30% ukuya kwi-60%, ingabalwa imirhumo eyahlukeneyo yentengiso.
Enyanisweni, phantsi kolawulo "olubalaseleyo" lwee-algorithms ezahlukeneyo, inzuzo yabathengisi ingaphantsi kwe-10%.
Ngamanye amazwi, ininzi yengeniso iqokelelwa yiqonga.
Isicwangciso esiphakamileyo sokuguqulwa: abantu abambalwa banikela ingqalelo kuyo, kwaye isalathiso sisoloko singalunganga.
Nangona uguquko oluphezulu lubaluleke kakhulu, iinkampani ezininzi zisathatha indlela:
- Zibaxe iimpawu zemveliso
- Yenza imifanekiso emihle yentengiso
- Ukulandela iindlela zokusasaza ezithandwayo
Ezi ndlela zinokutsala ingqalelo, kodwa akuthethi ukuba izinga lokuguqulwa liya kuba liphezulu.
Iqhinga lokwenene kunye elisebenzayo lokuguqulwa okuphezulu kukwakha ukuthembela kunye nokuchukumisa iintliziyo zabasebenzisi, kunokuba uthembele kuphela kwimbonakalo ebaxiweyo.
IP: isithethantonye noguqulo oluphezulu
Uphawu lwe-IP lubhekiselele kuphawu olusekwe kwipropathi enomgangatho ophezulu wokuqonda (IP) Ngokurhweba ngepropathi eyodwa enomgangatho ophezulu wokuqonda, umfanekiso webrendi onobuntu obahlukileyo, intsingiselo yenkcubeko kunye nexabiso lentengiso.
I-brand ye-IP eyomeleleyo inokuzisa ukuguqulwa okusebenzayo. Endaweni yokuziphakamisa ngokuthengisa kakhulu, kungcono ukuvumela abathengi bathathe inyathelo lokuthenga ngenxa yokuthembela.
Ukuthembana ngundoqo wophawu kwaye sisitshixo sezinga eliphezulu lokuguqulwa.
Ityala: Dong YuhuiUDouyinImfihlelo yoguqulo oluphezulu kukusasazwa okubukhoma
Impumelelo kaDong Yuhui ayibonakali nje kuphela kumthamo wentengiso, kodwa nakwizinga lakhe eliphezulu lokuthenga kwakhona kunye nokuthenjwa kwakhe okuqinileyo ngabathengi.
Nokuba akasoloko ebonakala kwigumbi losasazo ephilayo, unokufikelela ngokulula kwintengiso ye-7 yezigidi ngenyanga.
Oku kungenxa yokuba useke isiseko esinzulu sokuthembela, kwaye ukuthembela kwenza ixabiso letrafikhi liphantse libe zero.
Imfihlelo yezinga eliphezulu lokuguqulwa kwe-Dong Yuhui labalandeli linokuthi libalelwe kule miba ilandelayo:
Indlela eyahlukileyo yokusasaza bukhoma : UDong Yuhui usebenzisa ukufundisa ngeelwimi ezimbini, ukwabelana ngolwazi, kunye nendlela ehlekisayo kwiindlela zakhe zokusasaza bukhoma, edibanisa intshayelelo yemveliso kunye nenkcubeko, imbali, kunye nolwazi, nto leyo etsala abaphulaphuli abaninzi.
Isiseko sabalandeli ababandakanyeka kakhulu : Isiseko sabalandeli bakaDong Yuhui saziwa ngokuba "ngabalandeli bomama-zala." Bamxhasa kakhulu uDong Yuhui, bethetha ngokukhutheleyo kwigumbi losasazo olubukhoma kwaye bemthethelela kwimidiya yoluntu, besenza isiseko sabalandeli esomeleleyo.
Ugxininiso ekubandakanyekeni kwabalandeli : Iqela likaDong Yuhui lidlale iividiyo libulela abalandeli ngexesha lokusasazwa bukhoma kwaye lenze udonga lokuphawula ukuze abalandeli balufunde kwigumbi lokusasazwa bukhoma. Le ndlela yokusebenzisana yonyusa imvakalelo yabalandeli yokuba yinxalenye yabo kunye nokuthembeka kwabo.
Inkxaso evela kwiqonga likaDouyin : Iqonga likaDouyin libonelele "iDongfang Zhenxuan" ngobuninzi bokuvezwa kwetrafikhi, kwaye inkqubo yengcebiso ye-algorithm ikwabonelele "iDongfang Zhenxuan" ngokuthelekiswa okuchanekileyo komsebenzisi, nto leyo ephucula ngakumbi izinga lokuguqulwa kwegumbi losasazo olubukhoma.
Ukwahluka koMxholo : Kwimeko yoshishino lwe- e-commerce olukhuphisanayo kakhulu , uDong Yuhui uyile indlela yokwahluka komxholo ngokusebenzisa ukutsala kwabaphulaphuli bakhe, ixabiso leemvakalelo, kunye nolwaneliseko lolwazi olukhawulezileyo, nto leyo emenze wabonakala phakathi kwabaninzi abasasaza bukhoma.
Ubuhle bomntu kunye nobuchule bobungcali : Ububele bukaDong Yuhui kunye nokuhlekisa kwakhe kubonakaliswa ngokupheleleyo kwiinkqubo zakhe zokusasaza bukhoma. Unxibelelana nabaphulaphuli esebenzisa ulwimi olufudumeleyo, oluyinyani, noluhlekisayo, edala umoya okhululekileyo nowonwabisayo. Kwangaxeshanye, ubuchule bakhe bobungcali kunye nokuzinikela emsebenzini wakhe kumenza angabi ngumsasazi owaziwayo kuphela kodwa abe yinkokeli kushishino.
Isimo sengqondo esifanelekileyo malunga notshintsho lwendlela : Ejongene nokuguquguquka kweendlela, uDong Yuhui wabonisa ukucaca okumangalisayo kunye nengqondo evulekileyo. Wayesazi ukuba izithuthi azimi ndawonye, kwaye endaweni yoko wagxila kwindlela yokusebenzisa kakuhle ingqalelo ekhoyo yoluntu kwaye ayiguqule ibe sisixhobo esinamandla sokuqhuba utshintsho kushishino.
Ezi zinto zisebenza kunye ukugcina izinga lokuguqulwa kwabalandeli be-Dong Yuhui kwinqanaba eliphezulu.
Thengisa imveliso yakho kubantu abakuthembileyo
Undoqo woguqulo oluphezulu kukuthengisa iimveliso zakho kubantu abakuthembayo ngokwenene.
Xa abathengi bethenga ngenxa yentembeko, ayizukuba phezulu nje kuphela izinga lokuguqulwa, kodwa baya kukusasaza ngokuzenzekelayo ilizwi lomlomo kuwe.
Ngakolunye uhlangothi, ukuba ingxaki yokuguqulwa isonjululwe, i-traffic kunye neengxaki zemveliso ziya kusonjululwa ngokulula, kwaye awusayi kuba nexhala malunga nokuhamba.
Ukubaluleka kokubonisa ubuso bakho ukuzisa iimpahla: amandla okuthemba
Kwi-e-commerce esasazwa ngqo, ukubonisa ubuso bakho kunokunyusa kakhulu ukuthembana.
U-Xiao Xu, umqeshwa wenkampani ethile, akazange abonise ubuso bakhe kwixilongo lakhe, kwaye intengiso yakhe yayiphakathi.
Emva kokuba iguqulwe kwifomathi yobuso ngobuso, idatha yokuthengisa yanda ngokukhawuleza. Ithetha ntoni le nto?
Abathengi kufuneka babone abantu bokwenene ; oku kubenza bazive besondelelene kwaye bekulungele ngakumbi ukufaka iodolo.
Isiphelo: Uguqulo oluphezulu lungundoqo weshishini eliyimpumelelo
I-Traffic kunye neemveliso zibalulekile, kodwa ngaphandle kokuguqulwa okuphezulu, yonke into ililize.
Iinkampani eziphumelele ngokwenene ziyayiqonda into yokubaluleka kokubeka phambili ukuguqulwa , ukwenza iimveliso kunye nezixhobo zendlela eziza kwenza kube lula ukuguqulwa, kungekhona uxanduva. Kwihlabathi lezoshishino, nabani na oqonda iimfihlo zokuguqulwa uya kugqama kwimarike.
Isishwankathelo: Thatha inyathelo lokususa ixhala
Esikhundleni sokukhathazeka malunga nendlela yokufumana itrafikhi engaphezulu yonke imihla, gxila ekuphuculeni izinga lakho lokuguqulwa.
Ukunyuka kwezinga lokuguqulwa akuthethi nje kuphela inzuzo eyongeziweyo, kodwa kukwabonisa imodeli yeshishini ekhulileyo.
Phambi kokhuphiswano lwentengiso, yakha eyakho ibhrendi kwaye usombulule imiba yokuthembana, iimveliso zakho ziya kuthengisa ngcono ngokwendalo.
Ukuba unengxaki yokwenza izinto ezithengiswayo kunye nokugcina impahla yakho, ngoku lixesha elifanelekileyo lokuthatha inyathelo! Yakha ukuthembana, uphucule amazinga okuguqulwa kwezinto, kwaye uqinisekise ukuba yonke imali oyityalayo iyaphumelela.
Khumbula: uguquko sesona sixhobo somlingo kwishishini.
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