Isalathiso senqaku
Kwimarike ye-e-commerce ekhuphisana kakhulu , ukukhetha imveliso ngempumelelo akupheleli nje ekufumaneni iimveliso ezithengiswa kakhulu, kodwa kukwamalunga nokuphepha iimfazwe zamaxabiso nokufumana iimarike "zolwandle oluluhlaza". Eli nqaku liza kutyhila imithetho yegolide yokukhetha imveliso ye-e-commerce, ikuncede ubeke iimveliso zakho ngokuchanekileyo, unyuse intengiso, kwaye wakhe inzuzo ekhethekileyo yokukhuphisana. Hlola ngoku kwaye wenze ukukhetha imveliso kube lula!
Iingcebiso zokukhetha imveliso: Kuphephe “ukulandela intsingiselo” kwaye ufumane imakethi yakho echanekileyo
Uyithetha njani into?
"Esinye sezizathu zokuba iimarike zife ngokukhawuleza kukuba wonke umntu wenza into efanayo."
Ukujonga kwimarike ye-e-commerce yangoku, abantu abaninzi balandela igama elinye kuphela xa bekhetha iimveliso: ngokukhawuleza.
Wakuba uvule izixhobo ezifana neTaobao Business Advisor, iAmazon Seller Wizard, kunye neDouyin E-commerce Compass, ungabona ngoko nangoko ukuba zeziphi iimveliso ezidumileyo, aze wonke umntu akhawuleze "alandele"—nokuba yintoni na ethandwayo, nathi silandela.
Umngcipheko wokulandela lo mkhwa unzima kakhulu, kwaye imfazwe yexabiso elandelayo ayiyi kucinezela inzuzo ngokupheleleyo, kodwa itshabalalise yonke imarike!
Ke, kufuneka sizikhethe njani iimveliso zokuphuma kulo mjikelo ukhohlakeleyo?
Isixhobo esiyimfihlo seqhinga lokukhetha imveliso: ukujolisa kubaphulaphuli be-niche kwaye ungenzi izinto ze-blockbuster
1. Fumana iimveliso ze-niche kwaye uvule imarike "ye-blue ocean".
Ngelixa abathengisi abaninzi besacudisa imarike eyaziwayo, iimveliso ze-niche ziye zaba lulwandle oluluhlaza okwesibhakabhaka abantu abambalwa abakhathaleleyo. Kutheni ungazami ezi marike?
Umzekelo, abanye abantu baya kukhetha iimveliso ezidumileyo ezinjengokutya okuthandwayo okanye izixhobo zasekhaya, kodwa ngaba ukhe wacinga ngokuziphepha ezi "lwandle zibomvu" kwaye ugxile kwiimveliso ze-niche ezithandwa ngamaqela athile abantu kodwa imarike ayikahluthi?
Ngokomzekelo, xa kuziwa kwinyama yomlenze we-crab ekutyeni, ii-agent zokugcina amanzi kunye nenani elikhulu lomkhenkce liyongezwa ngokubanzi kwiimveliso ezikhoyo kwiimarike. Ukuphendula oku, sinokukhetha ukusebenzisana nabavelisi abakhulu ukwenza iimveliso kunye nokususa iiarhente zokugcina amanzi kunye nomkhenkce. .
2. Ukwandisa ngokuqhubekayo iimveliso ze-niche: iinkcukacha zinquma impumelelo okanye ukungaphumeleli
Olunye uphawu lweemveliso ze-niche kukuba uninzi lwazo ziveliswa ziindibano zocweyo ezincinci, kwaye umgangatho weemveliso awulingani. Kodwa eli lithuba lethu!
Ngokusebenzisana kunye neefektri ezithembekileyo, siya kucombulula ngokuthe ngcembe iingxaki zomgangatho weemveliso ze-niche kwaye sinikeze abathengi ngokukhetha okuphezulu. Ngokomzekelo, ininzi "yezinto ezisele" kwiimarike, njengeentloko zeentlanzi zodwa, zivela eRashiya kwaye zinevumba elithile lentlanzi, nangona kunjalo, sinokukhetha iintloko zeentlanzi ezingenanto ezivela eDenmark kwaye sicele ukuba i-factory ihlukanise intlanzi iintloko ukwenza kube lula kubathengi ukuba badle.
Nangona le nkqubo ifuna unxibelelwano oluqhubekayo kunye nokunciphisa, umphumo ucacile: imveliso ithengiswa ngaphandle. Nangona umthamo wokuthengisa wemveliso ye-niche ungekho mkhulu, uyikhuphe ngempumelelo ingxaki yemfazwe yamaxabiso ngokubekwa kwesihlwele esichanekileyo.
Amandla emarike echanekileyo: Akukho mfazwe yamaxabiso, phucula amava omsebenzisi
1. Zilumkele iimfazwe zexabiso kwaye ugxininise kwixabiso lemveliso
Kwi-e-commerce, iimfazwe zexabiso zifana nesibetho Xa sele iqalile, inzuzo iya kudliwa, kwaye akuyi kubakho ophumeleleyo ekugqibeleni.
Ngokukodwa kumashishini afana nokutya, impahla, kunye neemfuno zemihla ngemihla, iimfazwe zexabiso azichaphazeli kuphela umfanekiso we-brand, kodwa zikhokelela ekuhlahleni komgangatho, okuchaphazela kakhulu amava omsebenzisi.
Abathengi abanamandla okuthenga ngokwenene banemfuno ephezulu yomgangatho wobomi . Iimfazwe eziqhubekayo zamaxabiso ziya kubadanisa kwaye zinokubangela ukuba bayeke urhwebo lwe-elektroniki kwaye babuyele ekuthengeni ngaphandle kweintanethi.
2. Gxininisa kumaqela achanekileyo abantu kwaye useke ukwahluka kwebrendi
Esinye isitshixo ekukhethweni kwemveliso kukuseka ukuma okukodwa kwe-brand Oku akukona nje ukwahlula ukhetho lwemveliso, kodwa nokuqinisekisa ukuba imveliso ngokwayo inokuhlangabezana neemfuno zamaqela athile abantu.
Ngokomzekelo, nangona ukutya kwe-niche kunye namaxabiso aphezulu akufanelekanga kubathengi abaphishekela amaxabiso aphantsi, bayathandeka kubathengi abazimisele ukuhlawula umgangatho ophezulu.
Ukubekwa kwindawo echanekileyo kuphelisa isidingo sokuthatha inxaxheba kukhuphiswano oluqatha lwemalike, ngelixa kusekwa ukuqondwa kophawu olulodwa kumacandelo emarike.
Yenza isicwangciso esikhethekileyo sokukhetha imveliso kwaye ufumane izibonelelo zakho ezahlukeneyo
1. Sebenzisa izixhobo zedatha, kodwa ungazilandeli ngobumfama
Izixhobo zokukhetha imveliso ezifana noMcebisi weShishini, iWizard yomthengisi, i-Douyin E-commerce Compass, njl.
Ukuze ugqame phakathi kwesihlwele, into efunekayo yingqiqo kunye nezinto ezintsha. Ukuthintela iimveliso ukuba zikhawuleze zifakwe kwi-homogenized, kufuneka uqale uchaze ngokucacileyo amaqela akho abathengi, ucacise iimfuno zabo, kwaye emva koko ujonge iimveliso ezinokuhlangabezana okanye zigqithise okulindelweyo.
2. Ukuzingisa ekuqaliseni izinto ezintsha kunye nokuseka imiqobo yemveliso
Iimveliso ezilinganayo azikwazi ukuzisa uncedo olukhuphisanayo, kodwa endaweni yoko ziya kuphosa iinkampani kumgxobhozo weemfazwe zamaxabiso. Kufuneka sigxininise ekuveliseni izinto ezintsha xa sikhetha iimveliso, kwaye siseke imiqobo yeemveliso ngokuphuculwa okuqhubekayo komgangatho kunye nemisebenzi, okwenza kube nzima ukukopisha.
Ngokomzekelo, kwishishini lokutya, sinokunyusa ixabiso lemveliso ngokufumana ababoneleli abakhethekileyo, ukuphucula iinkqubo zokuvelisa, ukulungelelanisa ukupakisha, njl.
Ngale ndlela, nokuba iimveliso ezifanayo ziyavela kwimarike, sinokuqinisekisa ukuba uphawu lwethu luneenzuzo ezingenakubuyiselwa.
Isiphelo: Ukukhethwa kwemveliso akukhona nje malunga nokusukela iindlela, kodwa kunye nokubonakaliswa kombono weqhinga.
Kushishino lwe-e-commerce, ngokukhawuleza ukulandela iindawo ezishushu zentengiso ngokwenene kunokuzisa izibonelelo zexesha elifutshane, kodwa ukuthembela ngokugqithisileyo kwiintlawulo ezilandelelweyo ngokuqinisekileyo kuya kukhokelela kumjikelo omfutshane wemveliso, ukhuphiswano oluqilima lwentengiso, kwaye ekugqibeleni umjikelo okhohlakeleyo weemfazwe zamaxabiso.
Kunokuba uchithe amandla kwiimfazwe zamaxabiso, kungcono ukhethe indlela yokukhetha imveliso ecwangcisiweyo, ugxininise kwiimveliso ze-niche ezikumgangatho ophezulu kumacandelo emarike, kwaye useke imiqobo yebhrendi yakho ngokuqhubeka nokwenza izinto ezintsha.
Khumbula, ukhetho lwemveliso ye-e-commerce ayilobudlelwane obulula phakathi kokubonelela kunye nemfuno, kodwa ngumdlalo wentengiso ozele bubulumko. Kuphela ngokufumana ukhuphiswano lwakho olungundoqo kunye nokudala iimveliso ezahlukileyo onokuthi uhlale ungoyiswayo kwimarike ye-e-commerce ekhuphisanayo.
Ukuba unengxaki nokukhetha imveliso, ungazama ezi ndlela zingasentla: yeka ukulandela iindlela ezithandwayo uze ujonge elinye icala lemarike.
Ngethemba, inqaku elithi "Ungaziphepha njani iimfazwe zamaxabiso ekukhetheni iimveliso ze-e-commerce? Imithetho yegolide yokubeka iNiche Product" ekwabelwana ngayo kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ) iya kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-32162.html