Isalathiso senqaku
Abantu abanobuchule ekwenzeni iimveliso kufuneka bazikhuthaze njani iimveliso zabo? Yeyiphi indlela efanelekileyo?
Ngaba ulungile ekwenzeni iimveliso, kodwa awazi ukuba ungazikhuthaza njani? Esi sikhokelo sonyuselo sibonelela ngeengcebiso ezisebenzayo zokukunceda wophule umqobo wakho wokunyusa. Nokuba sisicwangciso sokusasaza, ukhetho lwetshaneli, okanye indlela yokuthengisa kabini imveliso, nazi iimpendulo ezineenkcukacha! Yenza iimveliso zakho zingabukeki zilungile kuphela, kodwa 'zithengise'
Iinkampani ezininzi zisebenza nzima ukuze ziphuhlise iimveliso kwaye zizifake emarikeni, kodwa zifumanisa ukuba ingeniso incinane.
Okwangoku, ngaba abo banobuchule ekuphuhliseni imveliso akufuneki bazibuze oku: Ngaba ndikhethe indlela efanelekileyo yokuthengisa kwi-intanethi ?
Nokuba imveliso yakho yahlukile, ukuba intengiso yakho ilandela isihlwele, kusenokwenzeka ukuba uza kuba nzima ukugqama. Ngoko ke, makhe sithethe ngendlela iingcali ezikhetha ngayo amaqhinga azo okuthengisa kwi-intanethi kunye neendlela ezizilungeleyo.
1. Ukuhanjiswa kunye ne-arhente: vumela inzuzo ihambe iye "kumanzi aphilayo"
Kumashishini amaninzi, ukusasazwa kunye ne-arhente ngokungathandabuzekiyo ziindlela eziqhelekileyo zokukhuthaza. Iimveliso zifikelela kancinci kancinci kwimarike ngokusebenzisa amanqwanqwa abasasazi, nto leyo evumela iinkampani ukuba zigcine ingeniso ezinzileyo ngelixa zabelana ngenzuzo. Kutheni ke iinkampani ezininzi zisakhetha le ndlela ibonakala ngathi "yokwabelana ngenzuzo"?
Enyanisweni, imodeli yokusasazwa izisa ukuhamba kwemali okuzinzileyo kunye nokungena kwimarike . Ngokubonelela ngenzuzo kubasasazi, iinkampani azinciphisi nje kuphela iindleko zazo zokunyusa kodwa zikwasebenzisa izixhobo zabasasazi ukuze zifikelele ekubonakaleni ngokubanzi kophawu. Nangona inzuzo yenkampani ekugqibeleni inokuba malunga ne-10% kuphela, le modeli ifanelekile kwiinkampani ezifuna uphuhliso oluzinzileyo kwaye zineenjongo zexesha elide.
Nangona kunjalo, nangona imodeli yokusasazwa izinzile, kunzima ukufikelela ekukhuleni kwenzuzo ngokukhawuleza . Ukuba ungumphathi wemveliso ofuna ukukhula okuphezulu kunye nenzuzo ekhawulezileyo, le ndlela isenokungabi lolona khetho lufanelekileyo.
2. Ukuthengisa okuzisebenzelayo: inzuzo enkulu iphezulu, kodwa iindleko nazo ziphezulu
Iinkampani ezininzi, emva kokuzama ukusasaza, zifumanise ukuba inzuzo iphantsi kakhulu, ngoko ke zikhethe ukurhoxisa izivumelwano zokusasaza kunye neearhente kwaye zithengise iimpahla ngokuthe ngqo . Nangona kunjalo, iziphumo azisoloko zinjengoko bekulindelwe. Inzuzo epheleleyo ihlala imalunga ne-10%. Kutheni kunjalo?
Oku kungenxa yokuba ukuthengisa ngokuthe ngqo kufuna utyalo-mali olukhulu ekufumaneni izithuthi kunye neendleko zentengiso . Ngelixa ukuthengisa ngokuthe ngqo kwandisa inzuzo epheleleyo, iindleko zokufumana izithuthi kunye nentengiso zidla inxalenye enkulu yezo nzuzo. Le modeli ifanelekile ngakumbi kumashishini asele enomgangatho othile wolwazi lwebhrendi kwaye anokuvelisa ithrafikhi yendalo. Ukuba kufuneka uthembele kwintengiso ukuqhuba yonke iodolo, ukunyusa inzuzo kuya kuba nzima ngakumbi.
Lilonke, le modeli izenzela ngokwayo ifanelekile kwiinkampani esele zinabalandeli kunye nempembelelo enamandla kuphawu , ngelixa iinkampani ezintsha zinokujongana noxinzelelo olukhulu lweendleko ukuba zikhetha le ndlela.
3. EzorhweboUkuzisa iimpahla: Umdlalo phakathi kwesikali sokugqibela sokuthengisa kunye nenzuzo eshiyekileyo
Kwiinkampani ezininzi, ukufumana ingeniso eyi-1 yeebhiliyoni zeerandi kunye ne-10 yezigidi zeerandi ngonyaka kwiiplatifomu zorhwebo lwe-e-commerce yimpumelelo ebalaseleyo. Nangona kunjalo, umzamo ongasemva kwale mpumelelo mkhulu kakhulu.
Amaqonga e-e-commerce anenzuzo yokuba nesiseko esibanzi sabasebenzisi, kodwa iindleko zokufumana ithrafikhi nazo ziphezulu kakhulu . Amashishini kufuneka aqhubeke nokuphucula iivenkile zawo kwaye atyale imali kwintengiso ukuze afumane indawo kwimarike ekhuphisana kakhulu. Ke ngoko, nangona imodeli ye-e-commerce inokufikelela kwintengiso enkulu, inzuzo eseleyo isacinezelwe ukuya kuthi ga kwi-10%. Le ndlela ifanelekile kwiinkampani ezifuna ukwanda ngokukhawuleza kwaye zonyuse ulwazi lophawu.
Icebo eliphambili lokuthengisa ngokusasaza bukhoma kwi-e-commerce kukwandisa "ukusebenza kakuhle kwabantu ." Iinkampani zinokunyusa ngokukhawuleza ukuthengisa ngokunxibelelana nenani elikhulu labantu abanefuthe kunye neenkokheli zoluvo eziphambili (ii-KOL). Kwiinkampani ezibalaseleyo ekuveliseni imveliso kwaye zinomgangatho othile wokwaziwa kophawu, le yindlela elungileyo yokwandisa ngokukhawuleza ukuthengisa, kodwa ikwaza neendleko eziphezulu zentengiso kunye nezithuthi.
4. Ukuhlanganiswa kwekhonkco lokubonelela: isixhobo esilula sokwandisa
Xa inzuzo yenkampani ihlala imalunga ne-10%, abanye banokucinga ngokugxila kwikhonkco lokubonelela ngeenkonzo endaweni yokuthengisa ngokuthe ngqo . Inzuzo yokudibanisa ikhonkco lokubonelela ngeenkonzo kukukwazi ukusebenzisana nabasasazi abaninzi okanye abantu abanefuthe, bedlulisela umthwalo wokukhuthaza kumaqabane.
Umzekelo, iqela leshishini lenkampani linokunxibelelana ne-100 okanye i-1000 labasasazi beengcali, ukuze iqela labantu abali-10 likwazi ukufikelela kwisiphumo sokuzisa iimpahla kumawaka abantu. Le ndlela ayinciphisi kuphela iindleko zokuthengisa ngokuthe ngqo zenkampani, kodwa ivumela umsasazi ngamnye ukuba enze imisebenzi yakhe kwaye aphucule ukusebenza kakuhle kwabantu.
Iimodeli ze-supply chain zifanelekile kwiinkampani ezineemveliso ezahlukeneyo kunye nabaphulaphuli abaninzi ekujoliswe kubo . Ukuba inkampani inezixhobo ezininzi kwaye ikulungele ukuthwala iingozi ezithile zokusasazwa, ukuhlanganiswa kwe-supply chain ngokungathandabuzekiyo lukhetho olufanelekileyo "lokunciphisa iindleko kunye nokwandisa ukusebenza kakuhle" ekukhuthazeni imveliso.
5. Ukuqaliswa kweemarike eziqhutywa yi-innovation: ixesha lebhonasi kwiimveliso ezizodwa
Ukuze imveliso ibonakale ngokwenene, ukuba yimveliso yokuqala neyintsha kubalulekile kwimpumelelo. Imakethi izaliswe ziimveliso ezifanayo, kwaye abathengi badla ngokuba nomdla ngakumbi kwizinto ezintsha nezingaqhelekanga. Umzekelo, ukuqalisa imveliso entsha eyahlukileyo efana ne "Cordyceps underwear" kunokubangela intengiso enkulu kunye nenzuzo xa sele ifumene ukwamkelwa kwimarike.
Inzuzo yokuqalisa imveliso entsha okokuqala kukuba akukho khuphiswano lwemarike ekuqaleni, nto leyo evumela iinkampani ukuba zibeke amaxabiso ngokukhululekileyo kwaye zonwabele inzuzo enkulu. Ukuba imveliso iba yinto ethengiswayo ngoko nangoko, iiarhente kunye nabasasazi baya kuphuma baye kuyo ngokuzenzekelayo, nto leyo enciphisa kakhulu iindleko zokukhuthaza zenkampani.
Kakade ke, iimveliso ezintsha nazo zinemingcipheko. Ukuba impendulo yemarike ayilunganga, utyalo-mali lusenokungabuyiselwa . Ke ngoko, ukuqalisa imveliso entsha kufuna ukuba iinkampani zibe nolwazi olucacileyo lwemarike kunye nobuchule obukhethekileyo bokuphuhlisa imveliso. Kwabo banobuchule ekuphuhliseni imveliso, ukuqalisa iimveliso ezintsha okokuqala ngqa kunokuba yindlela yexesha elide yokufumana inzuzo.
6. Fumana iqabane elifanelekileyo: indibaniselwano epheleleyo yokuthengisa kunye nemveliso emitsha
Kwabo banobuchule ekuphuhliseni imveliso, iindlela zokukhuthaza kufuneka zikhethwe ngokusekelwe kwindawo ezibekwe kuyo iimveliso. Amaqela anobuchule ekufumaneni abantu abanefuthe kunye nabasasazi anokugxila kwiimveliso ezintsha ezikhethekileyo nezintsha, nto leyo eyenza zibe ziiprojekthi zawo eziphambili zokukhuthaza.
Kumaqela agxile ekuthengiseni, ukukhetha uthotho lokubonelela oluchanekileyo kubalulekile . Ukukhetha uthotho lokubonelela olubonelela ngokuqaliswa kwemveliso entsha kunye nophuhliso oluqhubekayo akunakunceda kuphela umgca wemveliso yabo kodwa nokubanceda bafumane ithuba lokukhuphisana kwimarike.
Kwintengiso, iingcali zokwenyani ziyazi ukuba eyona nto ibalulekileyo ayikokukwazi ukuthengisa, kodwa kukufumana iinjongo ezifanelekileyo . Ezi kufuneka zibe ziimveliso ezintsha ezinemfuno ephezulu yemarike okanye amaqonga okuhambisa adumileyo, anezixhobo ezifanelekileyo. Olu hlobo lobambiswano lubalulekile ekufezekiseni ukukhula okuzinzileyo kwentengiso.
Isiphelo: Khetha isicwangciso sokunyusa esikufanelayo kwaye uye phambili kwaye ngokuthe ngcembe
Kwimarike yanamhlanje enokhuphiswano olukhulu, iinkampani kufuneka zikhethe amaqhinga azo okuthengisa ngokusekelwe kwiimpawu zazo. Ukusasazwa, iarhente, ukuzisebenzela, urhwebo lwe-elektroniki, ukuhlanganiswa kwekhonkco lokubonelela, kwanokuqaliswa kweemveliso ezintsha— indlela nganye yokuthengisa ineemeko zayo ezifanelekileyo kunye neentlobo zenkampani.
Kwintengiso, akukho cebo ligqibeleleyo, kukho ukhetho olufanelekileyo kuphela . Abo banolwazi ngophuhliso lwemveliso kufuneka baqwalasele ngononophelo indlela yokuqinisekisa ukuba iimveliso zabo ziyamkelwa yimarike kwaye benze inzuzo ephezulu xa bezisungula.
Okokugqibela, khumbula ukuba ukhuphiswano oluphambili lwemveliso sisiseko sozinzo lwexesha elide . Nokuba zingaphi na iindlela zokukhuthaza ezikhoyo, ziimveliso ezintsha kuphela ezihlangabezana neemfuno ezithile ezinokuseka indawo kwimarike. Sinethemba lokuba wonke umphathi wemveliso unokufumana icebo lakhe lokukhuthaza, evumela imveliso nganye ukuba ikhanye ngokwenene kwimarike.
Ngethemba, inqaku elithi "Ulungile ekuphuhlisweni kweMveliso kodwa awuqondi ukuthengisa kwi-intanethi? Esi sikhokelo sokuthengisa siza kukunceda uphume kwingxaki" esabelwe kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ) siza kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-32195.html