Uyiphucula njani indlela yokucinga yokusebenza kwe-e-commerce? Impendulo eneneni ilele kwingqondo "yomphathi"!

Ngaba ukusebenza kwakho akuphucukanga? Ingxaki ayikho kwimisebenzi, kodwa kukunqongophala kokucinga kokusebenza komphathi!

Omnye umphathi weza kuthi waza wabuza exhalabile wathi: “Ndinokuphucula njaniEzorhweboUkucinga okusebenzayo kwimisebenzi?"

Asizange sikwazi ukuzibamba yintsini xa sibona intetho yakhe ethi "help".

Sambuza, “Yintoni ingxaki ozama ukuyicombulula?”

Uthe: "Ukukhula kwentsebenzo akuzange kuhlangabezane nokulindelweyo. Intuition yam kukuba umsebenzi awukavuthwa, kodwa andinakukwazi ukuwuchaza ngokucacileyo. Lo msebenzi awukhohlisi nje."

Emva koko sabuza, "Ngubani omisela isicwangciso esipheleleyo sevenkile?"

Wathi: "Ndiza kuzihoya ngokwam kwaye enye ndiyiyeke kuqhaqho."

Akuba ethethiwe la mazwi, sasisele sinembono ezingqondweni zethu.

1. Yeyiphi eyona mpazamo? — Ukushiya indlela yokukhula kubantu abangalunganga

Ingxaki engundoqo ayiko "ngcinga yokusebenza", kodwa kukuba unike amandla obuchule kumntu ongalunganga.

Abaphathi abaninzi benza le mpazamo: bashiya umsebenzi "wobuchule bokukhula obutsha" kwimisebenzi.

Oku akulunganga kwaphela.

I-99% yemisebenzi ayinabo nje obu buchule.

Abo banokuba nolu hlobo lokucinga olucwangcisiweyo ubuncinaneInqanaba lomlingane, ixabiso lemarike liqala kumvuzo wonyaka wama-50.

Ngaba ulindele ukuba umntu orhola ngaphantsi kwe-10,000 yeeyuan ngenyanga akuncede ufumane igophe elitsha lokukhula?

Kufana nokuchitha i-5 yeedola ukuthenga itikiti lelotho kwaye ulindele ukuphumelela i-500 yezigidi. Yingqiqo efanayo.

2. Indlela yokuvula iqela elincinci: umphathi ubeka isicwangciso, kwaye iqela lokusebenza liyakwenza oko

Konke kwinto enye: Umphathi ubeka ulwalathiso kwaye abaqhubi bamisela iindlela.

Ubuchule yimephu, ukuphunyezwa kukunyathela.

Kufuneka umxelele ukuba makaye phi kuqala phambi kokuba abaleke ekunene.

Umphathi unoxanduva lokuphuhlisa indlela yokukhula ngokubanzi, njengeUkubekwa endaweni, abantu ekujoliswe kubo, kunye nolwabiwo lohlahlo lwabiwo-mali. Imisebenzi inoxanduva lokuphumeza inyathelo ngalinye, elinje ngokwenziwa konyuso, ukulandelela idatha, kunye nokuphononongwa komsebenzi.

Xa ukuphunyezwa kokusebenza kunamandla ngokwaneleyo kwaye kunokuphumeza ngokuchanekileyo iingcamango zakho, ungabavumela ukuba benze izinto ezintsha ezincinci, ukusuka ekuxeliseni ukuya ekudaleni, inyathelo ngesinyathelo.

Le nkqubo yinkqubo yokuphuhlisa ukucinga okusebenzayo.

3. Isitshixo ekukhuleni kokusebenza: ukumisela iithagethi kunye namanyathelo okubeka iliso

Ukuba ishishini le-e-commerce lifuna ukukhula, ukuthembela kwitalente kuyimfihlakalo, ukuthembela kwiindlela yindlela efanelekileyo.

Oku kubizwa ngokuba "zikhombisi zokumisela" kukwazisa imisebenzi: Yeyiphi eyona nto ibalulekileyo.

Ngokomzekelo, ukuba injongo yeshishini kukunyusa inzuzo, kufuneka ihlanjululwe kwiimpawu ezithile: ixabiso eliqhelekileyo lomyalelo, izinga lokuthenga kwakhona, i-ROI yokukhangisa, isakhiwo seendleko ... Ngamnye kufuneka aqikelelwe.

Kwaye "ukubukela intshukumo" kukwazisa umsebenzi: Yonke into oyenzayo, unoxanduva lweziphumo.

Umzekelo, ukuba injongo kukunciphisa umlinganiselo weendleko, ngoko ke i-metric engundoqo yindlela yokutsala umdla kwimveliso nganye. Emva koko, beka iliso kwiingxelo ngeveki, ubuze malunga nenkqubela phambili, kwaye uhlolisise izenzo. Jonga ukuba ukubulawa akuhambanga kakuhle okanye bekukho nawuphi na umsebenzi ongeyomfuneko.

Amaqela amaninzi okusebenza "axakeke kakhulu, umkhombandlela omncinci kakhulu." Basebenza imini yonke, kodwa iimethrikhi aziyisusi inaliti. Ngoba? Akukho mntu ubeke iliso kwizinto.

4. Ngaba ufanele unikezele xa isiseko sokusebenza siphantsi kakhulu?

Abaphathi abaninzi bayakhalaza: “Utyando lwam lunjaloukukhupha amanziUkutsala abathengi abatsha okanye ukuvala izivumelwano kuya kuba nexabiso!"

Into endiyithethayo kukuba akusiyo ingxaki "yokucinga", yingxaki "yezakhono".

Kufana nokuxelela umntu ongakwaziyo ukuqhuba ukuba "aphuhlise ingqondo yokuqhuba" -akuncedi nto. Kufuneka afunde indlela yokunyathela i-accelerator kwaye aqhoboshe kuqala.

Ke kule meko, eyona nto ingcono ukuyenza yile: Uloliwe! Uloliwe! Uloliwe kwakhona!

Gcwalisa izithuba ngokucwangcisiweyo kwaye umncede aqonde ingqiqo yeshishini, uhlalutyo lwedatha, kunye nengqondo yomsebenzisi. Xa ulwazi olugciniweyo lwanele, ukucinga kuya kuthotywa ngokwendalo.

5. Ukukhokela nokuqesha abantu kunzima kwaye kulula.

Ngapha koko, undoqo wolawulo lwemisebenzi ngamagama amane kuphela: Qonda ishishini kwaye ubambe amanqaku aphambili.

Umphathi kufuneka aqonde indlela yokubona nge-logic ephantsi yeshishini, ugxininise kwiimpawu eziphambili, uchithe izenzo eziphambili, kwaye ugxininise kwizinto ezinkulu kwaye uvumele ukuhamba kwezinto ezincinci.

Umphathi okrelekrele akayi kwenza yonke into ngokwakhe, kodwa ngokuqinisekileyo uya kujonga iziphumo ngamehlo akhe kwaye azibambele ngokwakhe amanqaku aphambili.

Kanye njengombhexeshi, akuyomfuneko ukuba isixhobo ngasinye siyidlale yodwa, kodwa uyalazi ixesha lokuvumela isixhobo ngasinye sithethe.

6. Undoqo wokuPhucula iNgcinga yokuSebenza

Ukuphucula ukucinga okusebenzayo akuthembeli ekuyeni kwiiklasi okanye kumamela ithiyori, kodwa kuqhubekeQhubeka nokulola ishishini lakho kwishishini.

Ukucinga akuphuhliswanga ngoqeqesho, kodwa kunyanzeliswa ziinjongo, uxinzelelo kunye nophononongo.

Ingcali yemisebenzi yokwenyani ihlala ibuza: "Ngaba esi senzo sinegalelo kwisalathisi?" kwaye "Ngaba esi salathisi siyahambelana nenjongo yokugqibela?"

Xa umqhubi eqala ukubuza imibuzo efana nale, uyakhula ngokwenene.

Isiphelo: Isicwangciso-qhinga simisela ubomi nokufa, ukubulawa kumisela isantya

Ukuphuculwa kokucinga kokusebenza ekugqibeleniUkuqonda undoqo weshishini,

Ayisiyo metaphysics okanye isuphu yenkukhu, kodwa indibaniselwano yengqiqo, inkqubo, isigwebo kunye nokubulawa.

Umphathi onombono obanzi kufuneka afunde ukukhokela imisebenzi ukuze abone imeko iyonke, kwaye emva koko ubavumele bachume kwiinkcukacha.

Kuphela xa isicwangciso kunye nokwenziwa kwenza i-loop evaliweyo iqela linokugijima ngokukhawuleza kwaye kude.

kwaye,Vumela iqhinga libuyele kumphathi, ukuphumeza makubuyele kwimisebenzi, kwaye ukukhula makubuyele kwingqiqo.

Amanqaku asisishwankathelo:

• Imfuneko yokuphucula ukucinga komsebenzi kukuba umphathi kufuneka aqale acinge ngobuchule.
• Umgaqo wegolide weqela elincinci: umphathi ubeka isicwangciso kwaye iqela lokusebenza liyawenza.
• Ukukhula okusebenzayo kuxhomekeke kwizinto ezimbini: ukumisela iithagethi kunye neentshukumo zokubeka iliso.
• Ukunqongophala kolwazi lobungcali kufuna uqeqesho; ukungabikho kokucinga kuxhomekeke ekusebenzeni.
• Ukukhula kwentsebenzo yokwenyani kuvela "ekwenzeni izinto ezilungileyo + ukwenza izinto ngokufanelekileyo".

Xa uwazi kakuhle la manyathelo mahlanu, imisebenzi yakho ayiyi kuba ngumabi welifa kuphela, kodwa ibe yinjini yokukhula yexesha elizayo. 🔥