Isalathiso senqaku
Ngaba ufuna ukukhululeka kukhuphiswano oluqatha kunye neendleko eziphezulu zetrafikhi kwi -e-commerce ? Esi sikhokelo siza kukuxelela indlela yokunciphisa iingozi zephulo, ukuphucula amandla emveliso, kunye nokwakha isicwangciso sokukhula esiphindaphindwayo ngendlela ezinzileyo.
Nokuba unamava aphesheya okanye awunawo, unokufumana indlela efanelekileyo yokuphumeza kwiqela lakho ukuze ubuyisele ishishini lakho kwindlela yokukhula ezinzileyo.
Ngaba imarike ye-e-commerce yasekhaya inokhuphiswano kakhulu? Ingaba itrafiki ibiza kakhulu? Ngaba uyathandabuza ukuya kwihlabathi?
Ndiyazi kakuhle le nto.
Kuba oku akuyongxaki.
Le yingxaki eqhelekileyo kwishishini.
Ukubeka oku ngokucacileyo: abo bangazange bakhe iimveliso zabo xa babefumana iingenelo zendlela ngoku babonakala bechanekile kwaye bechanekile ngokupheleleyo xa ezo zibonelelo zingasekho.
Abantu abaninzi babenjalo ngelo xesha.
Emva phayaa, abo bangena kwisangqa sezendlela eBaidu baye babaleka ngesantya esiphezulu, amaqela abo akhula ukusuka kumashumi amabini ukuya kumakhulu amane abantu, besenza imali ngokukhawuleza ngokungathi bane-accelerator.
Kodwa uyayazi into endiyithethayo.
Xa umoya uvuthuza, imali iza.
Xa umoya uyeka, umzantsi wabonakala.
Ebudeni baloo minyaka, iimvakalelo zabo zazichulumancisa ngaphezu kwezicangca zezibane.
Ndifumene iodolo enkulu namhlanje, intle kakhulu!
Ukuba uluhlu lwempahla luyaqhuma ngomso, ndiza kufuna ukukhasa emngxunyeni osemhlabeni.
Iqela lisebenza yonke imihla ngathi "bangcakaza ukuba ngomso kuya kuba ngcono na".
Kude kube ngenye imini, ekugqibeleni baqonda ukuba ukuba baqhubeka bengcakaza ngetrafikhi, inkampani ekugqibeleni iya kucinezelwa ngulo mjikelo.
Ngoko bachitha iminyaka emithathu bentywilisela kwimveliso.
Ukuqonda iimfuno zokwenyani zabasebenzisi.
Zama ukufumanisa isingqisho soshishino.
Phuhlisa ukukwazi "ukubona ithuba elilandelayo lamathuba".
Kuphela emva koko inkampani yazinza ngokwenene.
Ayixhomekekanga ekungcakazeni, ayithembeli ekukopani, kwaye ayithembeli kwilishwa.
Thembela kumandla emveliso kwimijikelo yoqoqosho yemozulu.
Izithuthi aziyongxaki; ingxaki awunayo isiseko semveliso.
Lo mphathi uthe i-e-commerce yasekhaya ikhuphisana kakhulu.
Izithuthi eqongeni ziyabiza kwaye kunzima ukuzifumana.
Ndiyafuna ukuya elwandle, kodwa ndinexhala lokungabinawo amava.
Emva kokuva oku, safuna ukuthi—Mzalwana, ayingombandela wokuba uyafuna na ukuya elwandle okanye awufuni, kukuba awukawakhi na iphenyane.
Yonke intetho ibuhlungu, kodwa onke amazwi ayinyaniso.
Ukuqala ngetrafikhi akulunganga.
Le yeyona ndlela ikhawulezayo yokubona iziphumo.
Kodwa ukuba uhlala uthembele ekuphumeleleni okukhulu, ukukopa imali yabanye, kwaye uhlala naloo "oh, ndabetha enye i-jackpot" ingqondo ...
Zakuba zihambile ezo zibonelelo, yonke into iya kuba yingxubakaxaka.
Ukunqumla imida kubi nangakumbi.
Ubone omnye umntu eqhuma namhlanje.
Uthengisa iimpahla ngovuyo, kodwa kwiinyanga ezimbini kamva, imarike sele itshintshele kwindlela elandelayo eshushu.
Ngaba i-e-commerce enqumla imida isaxhomekeke kwiimali "zokukopa"?
Kufana nokubaleka umdyarho weemitha ezili-100 kwiisliphu.
Siphulukene phambi kokuba siqale.
Umqobo wokwenene ekungeneni kukuqonda imveliso, kungekhona ubuchule bokuvelisa i-traffic.
Yintoni ukuqonda imveliso?
Kuthetha ukukwazi ukuqonda iimfuno ezingachazwanga kwingqondo yomsebenzisi.
Imalunga nokwazi ukuba iphi na into enkulu elandelayo, endaweni yokutsiba nje kwi-bandwagon emva kokuba wonke umntu sele ekwenzile oko.
Kuthetha ukukwazi ukuguqula ingqiqo kwiimveliso, iimveliso zibe ziphononongo ezintle, kunye nokuphononongwa okulungileyo kwii-asethi zexesha elide ngokukhawuleza kunabo bakhuphisana nabo.
Esi sikhundla sixabiso lamawaka alishumi kunentengiso.
Ndandithetha kakubi ngalo mphathi:
I-Trafiki yindlela emfutshane; imveliso yinjongo yokugqibela.
Isiqingatha sokuqala sithembele kubabukeli.
Isiqingatha sesibini siya kuba malunga nomgangatho wemveliso.
Awunakubaleka ngonaphakade kwisiqingatha sokuqala, akunjalo?
Impempe iya kuvuthela kwelo bala kungekudala okanye kamva.
Kutheni le nto amaqela amaninzi esilela okwangoku "ithuba legolide liphela"?
Ngenxa yokuba abazange baqonde ngokwenene abasebenzisi kubomi babo bonke.
Bayazi kuphela "apho kukho itrafikhi".
Kodwa abaqondi "kutheni abasebenzisi bezimisele ukuthenga".
Bajonga kuphela "oko kutyhilwe ngabanye".
Kodwa abayi kubuza, "Ngaba ndingayenza ngcono?"
Banobuchule ekusebenziseni amathuba.
Kodwa abanalo nofifi lokuba baza kuhlangabezana njani nemini yokuma komoya.
Kubalulekile ukuqonda ukuba itrafikhi ayiyo-asethi.
Imveliso yeyona nto ibalulekileyo.
Imali oyifumana kwiindlela zokuhamba ifana nesipho esivela emoyeni.
Imali oyifumanayo kwiimveliso zakho ikhula kwimizamo yakho.
Ezi zimbini zahluke kakhulu.
Jonga laa mbiza yentsimbi engatyiwayo evela eRuian mva nje.
Loo nto yaqhubeka iminyaka engaphezu kweshumi ngaphandle kokuwohloka.
Umzi-mveliso weembiza wonakele.
Ngenxa yoko, umthengi uthumele ividiyo ethi:
"Ndisebenzise le mbiza iminyaka engaphezu kweshumi."
Ukuqukuqela kwezithuthi kwangena ngathi sisikhukula.
Umzi-mveliso ugcinwe yitrafikhi ye-intanethi.
Ycinge.
Ngaba olu hlobo lwesithintelo yinto ongayenza ngokuphosa imali kwiintengiso?
Ayinakufikelelwa ngokupheleleyo.
Ngenxa yokuba oku kunamandla emveliso.
Oku kukuthembela okunzulu abasebenzisi abavakalelwa ngayo xa "bafuna ukuyisebenzisa kwakhona."
Ukuba imveliso yakho idibana nabantu ngokwenene, unokuba yinto ebethayo ngaphandle komgudu.
Ndihambe ngeyiphi indlela?
Isishwankathelo:
I-Traffic inokukufumana imbiza yakho yokuqala yegolide, kodwa ukuba unokuya kude kuxhomekeke kumandla wemveliso.
Ufuna ukuya elwandle?
Amava ayingowona mqobo mkhulu.
Owona mqobo mkhulu kukuba usaphupha:
"Ngaba ndingakwazi ukulwa idabi ndisebenzisa i-traffic?"
Makhe ndikuxelele inyani:
uyakwazi.
Kodwa kungekudala okanye kamva, siya kudibana nomqobo.
Kufuneka uhambe ngemijikelo.
Kufuneka uphephe imiqobo emikhulu yeshishini.
Kufuneka uqinisekise ukuba inkampani ayiphili ngethamsanqa.
Emva koko kufuneka wakhe isiseko semveliso.
Ukuqukumbela: Ikamva lelabo baqonda zombini i-traffic kunye nemveliso.
Kweli xesha lolwazi olugqithisileyo, ukhuphiswano lweshishini ngokuthe ngcembe lubuyela kwimo yalo.
Itekhnoloji iya kutshintsha.
Iqonga liya kutshintsha.
Izithuthi zinokuguquguquka.
Kodwa iimfuno zokwenyani zabasebenzisi aziyi kutshintsha.
Iinkampani ezinokumelana nemijikelo yezoqoqosho ngokwenene zezo zinokubamba iipateni ezingaguqukiyo phakathi kweenguqu.
Ukufumana amandla emveliso kukulawula "imigaqo yokuqala" yeshishini.
Ayikuncedi nje ukuba uhlale uzolile phakathi kokuguquguquka, kodwa ikuvumela ukuba ubone isalathiso ngokucacileyo phakathi kwesiphithiphithi, utyumza abantu okhuphisana nabo "ngokuzola kobuchule" kunye "nezibonelelo zesakhiwo".
Oku kuya kuba sisitshixo soloyiso kwixesha elizayo.
Qala ukwakha ubunakho bemveliso yakho ngoku, ukuze konke ukukhula okuzayo kuvela kumandla owalawulayo ngokwenyani.
Ngethemba, inqaku elithi "Urhwebo lwe-E lwasekhaya lukhuphisana kakhulu: I-E-commerce enqamlezileyo ingaphumelela njani kwaye iphumelele kwihlabathi liphela?" elabelwe kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ) liza kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-33418.html