Isalathiso senqaku
Iindlela ezine zokuqhuba ukukhula korhwebo lwe-elektroniki : Uhlalutyo olupheleleyo ukusuka ekusebenzeni kakuhle ukuya kwinkqubo yendalo
Ukukhula korhwebo lwe-e-commerce akusilo uhambo lokubaleka lwe-100-meter, kodwa yimarathon. Nabani na onokubaleka ngokuzinzileyo uya kuhleka okokugqibela.
Kweli nqaku, ndiza kukukhokela ngeendlela ezine zokufezekisa ukukhula korhwebo lwe-e-commerce, nganye inengqiqo yayo, imigibe, kunye namathuba ayo.
Ukuqonda ezi ndlela kufana nokuba nemephu ecwangcisiweyo; ikuvumela ukuba ubone ngokucacileyo indlela omawuyithathe endaweni yokulandela isihlwele ngokungaboniyo.
Uhlobo lokuqala: Ishishini elikhoyo – umdlalo wokugqibela wokuphucula ukusebenza kakuhle
Oko kwenziwa ziinkampani zorhwebo lwe-e-commerce yonke imihla ngokuyintloko kukuthengisa iimveliso ezindala kwiitshaneli ezindala.
Ixesha lokukhula kwezithuthi ngokulula liphelile kudala. Endaweni yokukhangela izithuthi ezintsha kuyo yonke indawo, kungcono ukusebenzisa ngokupheleleyo izithuthi osele unazo.
Eyona nto ibalulekileyo apha asikokuvelisa izinto ezintsha, kodwa kukusebenza kakuhle.
Umzekelo, ngokwakha idomeyini yabucala, ungazisa abasebenzisi kumaqela e-WeChat, ubalawule rhoqo, kwaye unciphise ukukhutshelwa ngaphandle kwewebhusayithi.
Umzekelo, ungayisebenzisa inkqubo yobulungu, usebenzisa amanqaku kunye nezaphulelo ukugcina abasebenzisi kwaye ubakhuthaze ukuba bathenge rhoqo.
Omnye umzekelo kukulungiswa kwenqanaba lokuguqulwa (i-CRO), equka ukuguqula iphepha leenkcukacha zemveliso kunye nokulungisa iindlela zokukhuthaza ukuze kufumaneke ingeniso engakumbi ngaphandle kokutshintsha ithrafikhi.
I-Double 11 kunye ne-618 ngokuyintloko zimalunga nokutsalwa ngaphezulu kwamandla okuthenga akhoyo.
Ekugqibeleni, konke kuxhomekeke kubuninzi bedatha.
Ukuba ungaqikelela ngokuchanekileyo ukuba umsebenzisi uza kuyigqiba nini ifomyula yomntwana wakhe uze umthumelele umyalezo obhaliweyo kwiintsuku ezintathu ngaphambi kokuba iphele, oko akukokuhlukumeza, kodwa yinkonzo echanekileyo.
Nabani na onokwenza oku ngoyena usebenzayo.
Ngokutsho kophando lukaMcKinsey, ukuthengisa ngokuchanekileyo kunokunyusa amazinga okuguqulwa nge- 20%-30% , nto leyo enamandla okusebenza kakuhle (Umthombo: McKinsey, Ikamva Lokwenza Umntu Abonakale Engumntu Owahlukileyo).
Indlela yesibini: Ukuthengisa iimveliso ezintsha ngeendlela ezisetyenzisiweyo - ukusebenzisa kwakhona ii-trust assets.
Ngoku ekubeni abathengi sele bekuthembile kwaye sele uhlawulele ukuthenga abathengi, kuya kuba yinkcitho ukuthengisa into enye kuphela.
Ingqiqo kukusebenzisa kwakhona ii-trust assets kunye nokusasaza iindleko zethrafikhi.
Njengo-Anker, owaqala ngokwenza iintambo zokutshaja, waza kamva wenza iibhanki zamandla kunye nezithethi.
Kuba abasebenzisi bayo liqela leengcali zedijithali, ezidla ngokufuna ukuthenga ezinye izixhobo zedijithali emva kokuthenga intambo.
Kukwakho neNetEase Yanxuan, echaza ukuba zeziphi iindidi zeemveliso ezithengiswa kakuhle kwaye isebenzisana ngokuthe ngqo neefektri ukuze iphinde iphawule kwaye izithengisele abasebenzisi bayo.
Nangona kunjalo, ukwandisa iindidi zeemveliso akunakwenziwa ngokungacwangciswanga; kufuneka kulandele ithiyori ethi "i-concentric circle".
Uthengisa izihlangu zokuhamba ngeenyawo, ngoko ke ukuthengisa iintonga zokuhamba ngeenyawo akuyongxaki kuwe.
Nangona kunjalo, ukuba uqala ukuthengisa ukutya kwekati kuba nje ubona ukuba kunenzuzo, indlela abasebenzisi ababona ngayo ubuchule bakho iya kuncipha.
I-Harvard Business Review iveza ukuba izinga lempumelelo yokwandiswa kwebhrendi lixhomekeke "kukubaluleka kwecandelo." Ukwandiswa okunokubaluleka okuphezulu kunezinga lempumelelo elingaphezulu kwama -70% , ngelixa ukwandiswa okungahambelaniyo kunezinga lokusilela elifikelela kuma- 80% (Umthombo: Harvard Business Review, "Brand Extension: The Good, the Bad, and the Ugly").
Indlela yesithathu: Ukufumana iindlela ezintsha zeemveliso ezindala - i-arbitrage esekelwe kwijografi nakwingqiqo.
Xa iimpahla zakho ziyeka ukuthengiswa kwindawo enye, okanye zithengiswa kakuhle kakhulu kwaye ufuna ukwandisa intengiso, kuya kufuneka utshintshe iimarike.
UShein kunye noTemu ngowona mthetho wokulwa ngokwejografi.
Ukuhambisa impahla eninzi yasekhaya phesheya kweelwandle kuyinzuzo.
Ezinye iimpawu zeTaobao zifudukele eDouyin ( TikTok) , zithengisa iimveliso ezifanayo kodwa neqela elahlukileyo labantu.
Kodwa akulula njengoko kubonakala.
Abantu abaninzi bafa apha kuba bengayithatheli ngqalelo "ingxaki yokungqubana kwesiteshi".
Iimveliso ezithengiswa kakuhle kwiTmall zisebenzisa i-search logic zisenokungafumani mbono xa zitshintshelwa kwi-e-commerce logic kaDouyin esekelwe kwiminqweno.
Kuba iimveliso ezifunekayo kwiitshaneli ezintsha ziya kwahluka.
Ingxelo yeBoston Consulting Group (BCG) ikhomba ukuba izinga lokungaphumeleli kokutshintsha itshaneli liphezulu ukuya kuthi ga kwi- 60% , kuba indlela yokuziphatha komsebenzisi wetshaneli entsha ayiqondwa (Umthombo: BCG "Icebo le-Omnichannel kwiRetail " ).
Uhlobo lwesine: Ukudala imijelo emitsha kunye neemveliso ezintsha – indawo yokuvavanya indalo yeengcungcu.
Urhwebo lwe-e-commerce olusasazwa bukhoma lweNew Oriental ngumzekelo woku.
Nangona kunjalo, kufuneka nditsho ukuba esi sigaba sesine asivumelekanga kwiinkampani ezininzi zorhwebo lwe-e-commerce eziphakathi.
Le yindlela edla ngokuba yiyo ethathwa ziinkampani ezinkulu xa zifuna ukwakha inkqubo yendalo okanye xa amashishini azo okuqala engasasebenzi.
Ukuba imali yakho yangoku ilungile kwaye neqela lakho liqhuba kakuhle, musa ukuzama iindlela ezintsha ngokupheleleyo kunye neemveliso ezintsha.
Oko akupheleli nje ekutshintsheni iindlela zomsebenzi; kudla ngokuthetha ukuba kufuneka utshintshe abasebenzi bakho, uthotho lwezinto oza kuzithenga, kunye nendlela ocinga ngayo, nto leyo ekunzima kakhulu ukuyilawula.
Ngokophando lweDeloitte, izinga lokungaphumeleli kweeprojekthi zorhwebo lwe-e-commerce eziwela ngokupheleleyo kwamanye amacandelo lidlula i-70% , ngelixa amabali empumelelo phantse onke evela kwiinkampani ezinkulu ezixhaswa ngemali eninzi (Umthombo: Deloitte "Digital Commerce Transformation").
Isiphelo: Ukukhetha okucwangcisiweyo kubaluleke ngaphezu komzamo.
Iindlela ezine zokukhulisa urhwebo lwe-e-commerce zingabonakala ngathi ziikota ezine, kodwa eneneni zimigaqo emine ephambili.
- Ishishini elikhoyo limele eyona nto iphambili ekusebenzeni kakuhle.
- Ukuthengisa iimveliso ezintsha ngeendlela ezikhoyo kukusebenzisa kwakhona ukuthembana.
- Ukufumana iindlela ezintsha zeemveliso ezindala bubulumko bokurhweba ngezimali.
- Iitshaneli ezintsha kunye neemveliso ezintsha ziyindlela ebaluleke kakhulu yokubheja kwiinkampani ezinkulu zoshishino.
Kwishishini, akufuneki uzalise zonke iikota.
Qonda amakhadi owanikiweyo, khetha icebo elifanelekileyo, kwaye oko kwanele.
Njengoko uPeter Drucker watshoyo, "Ukusebenza kakuhle kukwenza izinto ngendlela eyiyo, ukusebenza kakuhle kukwenza izinto ezilungileyo."
Ukukhula korhwebo lwe-e-commerce akubhekiselele ekubeni wenza malini, kodwa malunga nendlela oyikhethayo.
Ngoko ke, musa ukufuna izinto ezidumileyo ngokungaboniyo, kwaye musa ukucinga ngempumelelo ekhawulezileyo.
Inkosi yokwenyani iyazi indlela yokwenza intshukumo ekhuselekileyo kumdlalo onzima.
Ngethemba, inqaku elithi "Zithini iindlela zokukhula korhwebo lwe-elektroniki? Isikhokelo esisebenzayo seendlela ezi-4 zokutshintsha ukusuka kubathengi abakhoyo ukuya kwinkqubo entsha ye-ecosystem" esabelwe kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ) siya kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-33809.html