Isalathiso senqaku
Amaqela amancinci e-e-commerce angangena njani emthunzini weengxilimbela?
Iqela elincinci le-e-commerce lingenza njani ukuze liphumelele kwiinkampani ezinkulu? Eli nqaku lichaza amaqhinga amathathu aphambili: ukuphepha ukhuphiswano oluqhelekileyo, ukwakha imiqobo yenkonzo enenzuzo ephezulu, kunye nokusebenzisa iingenelo zokwenza izigqibo eziguquguqukayo. Ngokusebenzisa izifundo zokwenyani kunye nohlalutyo lwedatha olugunyazisiweyo, kukunceda ufumane impumelelo yokusinda kunye nenzuzo phantsi kwesithunzi seenkampani ezinkulu, okwenza iqela lakho elincinci le-e-commerce liphumelele!
Abantu abaninzi baqala ngokuthi, "Iinkampani ezincinci azinakamva kwishishini le-e-commerce." Le ngxelo ivakala ngathi sisigwebo, kodwa eneneni ayilunganga.
Amaqela amancinci akanakuphila nje kuphela, kodwa ayachuma, logama nje engaxelisi iinkampani ezinkulu.
Inyathelo 1: Ziphephe izixhobo zokugaya inyama ezisemgangathweni
Iimveliso ezisemgangathweni zezo zithengiswa ngumntu wonke.
Umzekelo, awunakuze uphumelele imfazwe yamaxabiso ngeemveliso ezifana neentambo zedatha, iithishu, kunye ne-cola.
Iinkampani ezinkulu zingafumana iimpahla ngamaxabiso aphantsi kuneendleko zakho, kwaye amandla azo okuxoxisana ngezothutho anzima kakhulu.
Kodwa banobuthathaka obubulalayo: kufuneka benze iimveliso ezithengiswa kakhulu.
Ukuba imakethi ihlulwe kakhulu, abayi kuzikhathaza ngokungena kuyo.
Kulapho amaqela amancinci anethuba khona.
Kufuneka ujolise kwiimarike ezinqabileyo "ezinenyama encinci kunye nameva amaninzi".
Umzekelo, ukuba inkampani enkulu ithengisa iibhulukhwe zeyoga eziqhelekileyo, ungathengisa "iibhulukhwe zeyoga ngokukodwa ezenzelwe imifanekiso efana nepeya enkulu".
Iinkampani ezinkulu zithengisa ukutya kwekati okuqhelekileyo, ngelixa wena uthengisa "ukutya okukhethekileyo kweekati ezinesisu esibuthathaka emva kokuhlafuna/ukusika".
Nangona le mfuno incinci, inqaku lentlungu linzulu.
Ukuba uba ngowokuqala kule marike incinci, inzuzo yakho iya kuba phezulu kakhulu kuba abasebenzisi abanalo olunye ukhetho.
Uphando olugunyazisiweyo lukwabonisa ukuba "ukwahlulwahlulwa kweemarike kudla ngokukhokelela ekuthembekeni okuphezulu kwabathengi kunye nenzuzo." (Umthombo: Harvard Business Review)
Inyathelo lesiBini: Yenza umsebenzi onzima ongenziwa ziinkampani ezinkulu.
Iinkampani ezinkulu zithanda ukwenza izinto ngokuzenzekelayo.
Bafuna abasebenzisi babeke iiodolo buthule, ii-chatbots ziphendule, kwaye ukuthunyelwa kuqhutywe kumgca wokudibanisa.
Nayiphi na into efuna ukungenelela kwabantu, unxibelelwano olunzulu, okanye iinkonzo ezenzelwe wena, iyinto yabo.
Umzekelo, izipho ezenzelwe wena ezinexabiso eliphakathi eliphezulu le-odolo.
Abathengi bafuna ukuba uphendule imiyalezo ezinzulwini zobusuku, badinga ukuba ubhale amakhadi ngesandla, kwaye badinga ukuba ubancede bacwangcise iinkqubo zokuphana izipho.
Iinkampani ezinkulu azikwazi ukwenza olu hlobo lomsebenzi.
Inkonzo yabo kubathengi inikezelwa ngaphandle; abanalo igunya okanye inkuthazo.
Kodwa unako.
Iqela lakho elincinci lingabonelela ngenkonzo "yenqanaba lomntwana oza kuzalwa".
Nangona kuyadinisa, le yingxaki.
Kuba iinkampani ezinkulu azikwazi ukugcina umkhondo weendleko kwaye ilahleko ayinakuphepheka xa zikwenza oko.
Ingxelo kaMcKinsey ithi, "Inkonzo eyenzelwe wena inokunyusa ulwaneliseko lwabathengi ngaphezu kwama-40%." (Umthombo: McKinsey & Company)
Inyathelo lesi-3: Ukuguquguquka sisixhobo sakho esikhulu.
Iindleko zolawulo lweenkampani ezinkulu ziyamangalisa.
Ukwahluka kolwazi oluvela kumaqela, ukuvunywa kweenkqubo, ezopolitiko zeofisi, kunye neentlanganiso ezingasebenzi kakuhle zonke ziindleko ezifihlakeleyo.
Kwaye kuthini ngawe?
Isenokuba ngabantu ababini kuphela, okanye abazalwana abambalwa.
Akukho zindleko zolawulo; izigqibo zenziwa etafileni yesidlo sangokuhlwa, kwaye ukuphunyezwa kwenzeka kwimizuzwana elandelayo.
Iinkampani ezinkulu zidinga iinyanga ezimbini ukuvavanya iqonga elitsha abalifumeneyo.
Ukuba ubona ithuba, ungaqala ukusasaza ngobo busuku.
Ukuguquguquka sisixhobo sodwa esinaso iinkampani ezincinci ukuze zoyise iinkampani ezinkulu.
Isifundo Setyala: Uloyiso Lwabancinci Nabahle
Iqela labantu abathathu lenza izimemo zomtshato ezenziwe ngokwezifiso.
Banikezela ngoyilo oluzotywe ngesandla, iifonti ezenziwe ngokwezifiso, kwaye banceda abathengi ukuba babhale iintsikelelo.
Ngenxa yoko, bafikelele kwindawo ephezulu kwimarike yabo encinci ngenzuzo engaphezulu kwe-40%.
Iinkampani ezinkulu azinasibindi sokuyichukumisa kuba "inzima kakhulu".
Le yindlela amaqela amancinci aphila ngayo.
Isiphelo: Encinci kodwa inamandlaIfilosofi
Eyona nto iphambili kwishishini ayikokuba ngubani omkhulu, kodwa kukuba ngubani ophila ixesha elide aze aphile ubomi obutofotofo.
Iinkampani ezinkulu zitya inyama kuba zifuna ukutya inyama ukuze zizive zanelisekile.
Umncinci, ngoko ke utya inyama phakathi kwamathambo.
Nangona iqhekekile, akukho mntu uza kulwa nayo, kwaye akufuneki ube neqela elikhulu lolawulo.
Ekugqibeleni, inzuzo yakho iyonke inokuba phezulu kuneyomlawuli kwinkampani enkulu.
Njengoko i-Art of War kaSun Tzu isitsho: "Ziphephe amandla otshaba kwaye uhlasele ubuthathaka balo; zivumelanise nemeko yotshaba kwaye uphumelele."
Uloyiso lweqela elincinci luyintsingiselo yanamhlanje yale ngqiqo.
Ukhuphiswano lokwenyani alukho malunga namandla aqatha nxamnye neengqwabalala, kodwa malunga nokusebenzisa ubulumko ukuze ufumane indawo yakho.
Ikamva lamaqela amancinci e-e-commerce alikho ekuxelisweni, kodwa likwinto yokuqala.
Yiba nesibindi ngokwaneleyo sokuba "ungabi ngowomgangatho oqhelekileyo," "ugxile kwinkonzo," kwaye ube ngumdlali oguquguqukayo.
Kwihlabathi lezoshishino, ukuguquguquka ngamandla, ukwahlulwahlulwa kwabantu ngumjelo, kwaye inkonzo likrele lokumkani.
Cebisa
Jonga uluhlu lwemveliso yakho.
Chonga ezo modeli ziqhelekileyo ezikhuphisana ngokuthe ngqo nee-giants kwaye zinciphise ukufumaneka kwazo kancinci kancinci.
Kwangaxeshanye, chonga indawo enye okanye ezimbini ezibuhlungu ezithi ezi zigebenga zifumane zinzima okanye zingakhangi, uze utyale imali eninzi kwiinkonzo nakubasebenzi kuzo.
Ukuba ufumana inzuzo ephezulu ngelo xesha, ungachuma nangakumbi phantsi kwesithunzi seenkunzi ezinkulu.
Ngethemba, inqaku elithi "Iqela elincinci le-e-commerce lingakhuphisana njani neenkampani ezinkulu? Ukutyhila amaqhinga ama-3 angundoqo okugqitha iinkunzi ezinkulu," elabelwana ngalo kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ), liza kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-33910.html