Isalathiso senqaku
Ngaba usathembele ekusebenzeni ubusuku bonke ungakhange ucinge kwaye ulahlekelwe yimali ukuze unyuse ithrafikhi? Eli nqaku liza kubonelela ngohlalutyo olunzulu lwengqiqo esisiseko " indlela yokwandisa intengiso ye-e-commerce ngokuphindwe kalishumi!"
Ukuyeka uguquko olungasebenzi kakuhle, eyona nto iphambili kukuphucula "ukusebenza kakuhle kwabantu" kunye nokuseka "i-SOP ephumelelayo" yenkqubo epheleleyo.
Ukususela ekukhetheni imveliso ngokuchanekileyo ukuya kwimisebenzi ezenzekelayo, sikunika isisombululo sokukhula esisebenziseka lula, esivumela ishishini lakho le-e-commerce ukuba lifumane ukukhula okukhulu kwenzuzo ngaphandle kokwandisa iqela lakho! Yoyisa imiqobo yokukhula kwe-e-commerce!
Ndithethe nabanini bamashishini amaninzi e-commerce kwaye ndifumanise into enomdla kakhulu.
Phantse wonke umntu unesimo sengqondo esifanayo: ukuba ndifuna ukwandisa ukusebenza kwam ngokuphindwe kalishumi, ngaba oko kuthetha ukuba kufuneka ndiqeshe abantu abaphindwe kalishumi okanye ndichithe imali ephindwe kalishumi kwintengiso?
Ukuba nawe ucinga njalo, ndikucebisa ukuba uyiyeke loo ngcinga ngokukhawuleza.
Asikuko ukuba kukho into engalunganga ngale ngcamango, kodwa endaweni yoko, ukunyuka ngokuthe ngqo ngokwemodeli ekhoyo kuya kuphazamisa iindlela zakho zokuphatha kwaye kubangele ukuba ukuhamba kwemali yakho kuphele. Ekugqibeleni, akuyi kuphela nje ukuba ungayiphindi kabini imali yakho, kodwa uya kulahlekelwa yimali yakho ephambili.
Ingcamango Engachanekanga Yokukhula Okuphindwe Kaninzi Kwi-E-commerce: Ukwandiswa Komgca Akulingani Nokukhula
Ndibone imizekelo emininzi kakhulu efana nale.
Umhlobo wam oqhuba ishishini lempahla ufumene intengiso ye-8 yezigidi kunyaka ophelileyo. Kulo nyaka, umphathi wakhe ngequbuliso wagqiba ekubeni ajonge i-800 yezigidi. Ngoko ke waqala ukuqesha abantu ngendlela engaqhelekanga, wandisa inkonzo yabathengi ukusuka kwi-3 ukuya kwi-15, imisebenzi ukusuka kwi-2 ukuya kwi-3000, waza wasusa indawo yokugcina impahla ukusuka kwi-200 square metres ukuya kwi-2000 square metres.
Ngenxa yoko, emva kweenyanga ezintathu, abasebenzi abatsha benkonzo yabathengi babengenakukwazi ukusingatha inkonzo emva kokuthengisa, izinga leempazamo kwindawo yokugcina impahla laphindeka kathathu, kwaye i-ROI yeendleko zentengiso ezityalwe liqela lokusebenza yancitshiswa ngesiqingatha.
Umphathi wayesebenza ixesha elongezelelweyo de kwaba yintsimbi yesi-2 kusasa yonke imihla, waza ekugqibeleni wafumanisa ukuba ukusebenza kwentengiso kwanda ukusuka kwizigidi ezisi-8 ukuya kwizigidi ezili-12. Kodwa inzuzo yehle ukusuka kwi-1.5 yezigidi ukuya kwi-500,000 engentle.
Oku akukokukhula; kukuzibulala.
Ingqiqo engundoqo yokukhula okuphindwe kalishumi: ukuphindaphinda, kungekhona amandla angaqhelekanga.
Ukukhula okuphindwe kalishumi akufikelelwa ngokusebenza nzima, kodwa ngokuphindaphindwa.
Sifanele sikuqonde njani oku?
Khawucinge nje, amaqela amaninzi amancinci e-e-commerce axhomekeke kwintoni ukuze enze imali kule mihla? Axhomekeke kwingqiqo yomphathi.
Umzekelo, ukuba unomdla kakhulu ekukhetheni imveliso, okanye unobuchule obugqwesileyo ekubhaleni iikopi , okanye unobuchule obukhulu ekuxoxisaneni neefektri kwaye unokunyusa amaxabiso aye kumanqanaba abanye abangenakukwazi ukuwanyusa, kulungile. Ezi zizimali zakho zokuqala, nto leyo ekwenza wahluke kwabanye.
Nangona kunjalo, olu buchule alunakuphindwa.
Uneeyure ezili-12 kuphela ngosuku. Nokuba uzisebenzela nzima, ukusebenza kwakho kuya kuphindaphindeka kabini kuphela. Kuba uphahla lwakho ngamandla akho omzimba.
Ukuze unyuse ixabiso lakho ngokuphindwe kalishumi, kufuneka ukhuphe izakhono zakho uze uziguqule zibe yinkqubo.
Yinkqubo kuphela enokuphindaphindeka ngokungenammiselo.
Indlela yoku-1: Ukuphindaphinda kwemodeli yemveliso enye ngendlela enqamlezileyo
Ingcamango yam kukuba zimbini kuphela iindlela eziphambili zorhwebo lwe-e-commerce ukuze kuphunyezwe ukukhula okuphindwe kalishumi: enye ithe tye, enye ithe nkqo.
Masiqale ngecala elithe tye.
Ukuba uphumelele ukwenza imveliso enye ibe yeyona ithengiswa kakhulu kwiqonga elifana neTaobao , kwaye imodeli yakho yenzuzo iyasebenza, musa ukugxila nje ekulawuleni elo qonga kwaye uzame ukufumana abantu abaninzi abathengisa iimveliso zabo.
Kuba ithrafikhi evela kwisitishi esinye inomda, kwaye iindleko ezisezantsi ziya kuqhubeka zinyuka.
Okufuneka ukwenze kukuthatha olu didi oluqinisekisiweyo lwemveliso nomxholo odumileyo, uze ulukhuphele kwaye uluncamathisele kwamanye amaqonga.
Nje ukuba ndiphumelele ekudaleni umxholo kwiDouyin , ndiwusasaza ngoko nangoko kwiWeChat Channels, eKuaishou, naseXiaohongshu . Abantu abaninzi bathi iqonga ngalinye lineempawu ezahlukeneyo, kwaye abaqondi.
Inyaniso kukuba, bubuvila nje.
Indalo yomntu iyafana. Imveliso enokwenza oomama abahlala ekhaya bachithe imali kwiDouyin isenokuthengiswa kakuhle nakwiWeChat Video Channel. Kufuneka wenze uhlengahlengiso oluncinci kwiqonga ngalinye, ungaqali ekuqaleni.
Okwangoku, ukukhula kwakho akuhambelani, kodwa kuyabonakala. Oku kungenxa yokuba iindleko zakho zophando nophuhliso kunye nezinto eziphathekayo zincitshisiwe, kwaye itshaneli nganye eyongezelelweyo imele ukukhula okucokisekileyo.
Le yindlela enamandla okuphindaphinda.
Indlela yesiBini: Ulwandiso lweCandelo lwabaphulaphuli abajoliswe kubo
Ngoku masithethe ngecala elithe nkqo.
Ukuba uneqela labathengi abathembekileyo kakhulu, masithi abasebenzisi be-domain yabucala abangama-5 abanexabiso eliphezulu lokuthenga kwakhona, aba bantu banokungafuneki ukuba baphinde bathenge ishampu yakho kungakapheli unyaka.
Kule ngongoma, ingxaki yakho kukugcwala kwemfuno.
Ukuze ufumane inzuzo ephindwe kabini, kuya kufuneka ubathengisele i-conditioner, i-shower gel, kwanee-hair dryer.
Oku kumalunga nokwenza ushishino phakathi kwabantu, kungekhona phakathi kweemveliso zomntu ngamnye.
Abanini bamashishini abaninzi bayasilela xa bezama ukwandisa iindidi zeemveliso zabo kuba bengenabo abathengi ababalulekileyo. Ukuthengisa ama-apile namhlanje kunye neekawusi ngomso kuthetha ukujolisa kwiindidi ezahlukeneyo zabantu, nto leyo ebangela ukuba uhlale uvelisa abantu abatsha, nto leyo edinisayo.
Ukwandiswa kwecandelo lakho kuyavakala kuphela xa ujolise kwiindidi zabantu abakhethekileyo njengoomama abanamava abahlala ekhaya abaneminyaka engama-25 ukuya kwengama-35, okanye amadoda axabisa kakhulu angaphezu kwama-40. Oku kungenxa yokuba akufuneki uhlawule iindleko ezintsha zendlela; usebenzisa ixabiso lobomi bonke labathengi abakhoyo.
Ubuchule bokuSebenza: Ingxaki yokwenyani yoKhulo oluphindwe kalishumi
Kungakhathaliseki ukuba ukhetha yiphi indlela, into eza kukubambezela ekugqibeleni ayizukuba yimoto, kodwa kukuhlela izinto.
Le nxalenye ibaluleke kakhulu, ngoko mandicacise kancinci.
Inkqubo yokusuka ku-1 ukuya kwi-10 yinkqubo yokuba umphathi ehle aye kumgca wesibini.
Ukuba kusafuneka ujonge umsebenzi wabayili bemizobo kwaye uphonononge yonke ividiyo, inkampani yakho ayisayi kuze ikhule.
Kufuneka wakhe iqela eliphakathi labaphathi. Kufuneka ubhale iinkqubo zokusebenza ezisemgangathweni (ii-SOP) zezinto ezinje ngokukhethwa kwemveliso, ulawulo lwephulo, kunye nenkonzo yabathengi, ukuze umntu ophumelele eyunivesithi alandele ezo nkqubo aze afikelele kwi-80% yenqanaba lakho.
Kuphela xa abantu abaqhelekileyo bekwazi ukufumana iziphumo ezibalaseleyo kwinkqubo yakho apho unokuba nesiseko sokuphinda-phinda imbuyekezo yakho ngokuphindwe kalishumi.
Kungenjalo, ukuba ishishini likhula ngokuphindwe kalishumi, ukusilela kwezinto ezikhoyo, izikhalazo zabathengi, kunye noxinzelelo lwemali engenayo ziya kuyityumza inkampani yakho ngoko nangoko.
Lungisa itshasi kuqala, uze unyathele igesi.
Umnini-shishini lorhwebo lokutya nge-e-commerce wakha wathi into eyandichukumisayo. Wathi, "Musa ukulandela isikali ngokungaboniyo. Okokuqala, zibuze, ukuba i-odolo yethu inyuka ngokuphindwe kalishumi ngomso, ngaba uthungelwano lwethu lokuhambisa izinto luya kuwa? Ngaba inkonzo yethu yabathengi iya kuwa?"
Ukuba impendulo ngu-ewe, musa ukungxama ukunyathela ipetroli; buyela umva uze ulungise itshasi kuqala.
Enyanisweni, ndicinga ukuba uninzi lweengcali zorhwebo lwe-e-commerce ziyazazi kakuhle iingxaki zenkampani yazo. Kodwa azifuni ukujongana nazo. Kuba ukulungisa iingxaki ezisisiseko akuyonto intle, akuvelisi ziphumo, kwaye kunenzuzo encinci kunokutyala imali kwintengiso.
Kodwa ukuba awuyilungisi, kuza kwenzeka into kungekudala.
Jonga ishishini lakho langoku. Ukuba ubungagcina ubungakanani beqela lakho langoku bungatshintshi kwaye uphindaphinde ingeniso yakho, yeyiphi inxalenye ocinga ukuba ingasilela kuqala? Ingaba ingaba kukunqongophala kwabantu, ukunqongophala kwemali, okanye ukunqongophala kwezinto ezikhoyo?
Hlalutya ikhonkco elingasebenziyo kuqala; le yeyona ngxaki inkulu onokuba nayo yokukhula.
Izifundo ezivela kwixesha lombane: Izinto ekufuneka ziqondwe ziingcali zorhwebo lwe-elektroniki
Njengoko ndandibhala, ndakhumbula ibali elidala kakhulu ngequbuliso.
Kwiminyaka yoo-1880, umbane waqala ukusasazeka eMelika, kwaye abanini beefektri abaninzi bachitha imali eninzi ukuthenga iijenereyitha kunye neemoto zombane baze bazifake kwiifektri zabo. Nangona kunjalo, emva kokufakwa, abaninzi bafumanise ukuba ukusebenza kakuhle kwemveliso akuzange kuphucuke kakhulu. Oku kwakungenxa yokuba babetshintshe iinjini zomphunga ngeemoto zombane, kodwa uyilo lulonke, iinkqubo, kunye neendlela zolawulo lomzi-mveliso azizange zitshintshe.
Abo bazuze ngokwenene kukwanda kombane ngokwenene yayiliqela lokuqala ukuqonda ukuba umbane uthetha ukuthini ngokwenene.
Oku kuyasebenza nakwi-e-commerce. Kweli nqanaba, amaqhinga abantu abaninzi awahlukanga ekutshintsheni injini yomphunga ngenjini yombane.
Ukukhula okwenyani kwe-10x akusoloko kuxhomekeke kumandla angaqhelekanga.
Konke kuxhomekeke ekubeni uzimisele na ukuziguqula ube yinkqubo.
Ekubeni sele uyifundile le ncwadi, ukuba uyifumene iluncedo, nceda uyithande kwaye uyibelane ngayo. Ukuba ufuna ukufumana uhlaziyo kuqala, ungandilandela.
Enkosi ngokufunda inqaku lam. Siza kubonana kwixesha elizayo.
Ngethemba, inqaku elithi "Ungayandisa njani intengiso ye-e-commerce kalishumi? I-SOP ephindaphindwayo kunye neLogic esisiseko yoThengiso oluQhushulayo" elabelwana ngalo kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ) liza kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-34358.html