Ukuba umyeni we-ZAC kunye no-Wang Tong abayenzi i-SEO, baya kukhupha njani i-3 ip?

• Igama loqobo likaFuwei nguHuang Fenghua, kwaye uFuwei ligama elifumaneka kwi-Intanethi.Isidanga sokuqalaShandongIYunivesithi yeSebe leFiziksi, ophumeleleyoBeijingIziko lonxibelelwano oluyinkimbinkimbi, iSebe leFiziksi, iYunivesithi eqhelekileyo.
• Idolophu kaMnu.FujianUPutian, wafunda kwiYunivesithi yaseShandong kwizifundo zesidanga sokuqala kunye nesidanga kwiYunivesithi yaseBeijing Normal.UMnu. Fuwei uyayihlonipha i-SEO yokusebenza kunye nombono wokulondoloza "inyathelo ngenyathelo, ishishini elihlala ixesha elide". Ukuthatha i-SEOWHY njengento esebenzayo, wenze uphawu lwewebhusayithi emva kweminyaka emi-2 yokuqalisa i-zero, kwaye unikezele ngeyona ndlela ibalaseleyo. iqonga loshishino kunye namatyala aphumeleleyo kwishishini le-SEO.

Intshayelelo yeZac

• UZan Hui, ogama lakhe lingumnatha nguZac, unesidanga se-bachelor kubuNjineli boMbane kwiYunivesithi yaseBeihang kunye nesidanga se-master's kwi-Beijing Film Academy.Ngoku sihlalaSingapho, ukunika umamkeli,Intengiso ye-Intanethikunye neenkonzo zomcebisi we-SEO.
  • Omnye wabasunguli beqonga lebhena ye-SEO yasekhaya "i-Dianshi Interactive".
  • Ibhlog ethi "SEO A Post Every Day" yeyona bhlog ixatyisiweyo nethandwayo kushishino lwaseTshayina lweSEO, kwaye ikwayibhlog ephinde yashicilelwa yakhutshelwa kakhulu.
  • Ibhlog yalinganiswa njengenye yeengcali eziphezulu ze-08 kwi-iResearch kwi-09-10.
  • Isithethi kwiinkomfa ze-SEO zoshishino ezifana ne-SMX, i-SES, i-MADCon.
  • Amava okurhweba kwi-Intanethi abonakaliswe kwi-Singapore "Lianhe Zaobao".
  • BaiI-DuSEOGuide's "ivotelwe abantu abathathu abaye banegalelo kwiphulo le-SEO lase-China" libekwe kwindawo yokuqala.

Intshayelelo kaWang Tong

​

• Wangena kwishishini le-Intanethi ngo-2000 kwaye ungomnye wabantu bokuqala e-China ukuba babandakanyeke kwiingcebiso zentengiso ye-Intanethi.

Aba bantu bathathu bangasentla bathathwa njengabaphambili kwi-SEO eTshayina . Ngoko ke, ukuba i-ZAC, i-Fuwei, kunye ne-Wang Tong abazange benze i-SEO, zeziphi iindlela abanokuzisebenzisa ukutsala iidilesi ze-IP ezintsha ezili-1000?

XNUMX. Khetha iqonga

• Khetha iqonga apho abasebenzisi bahlanganisana khona
• Ngubani umsebenzisi wohlalutyo?Indawo yokuhlanganisana?Indlela yokubatsala?

XNUMX. Iqonga lophando

• Imithetho yeQonga loPhando
• Phanda ngokuziphatha kwabasebenzisi

XNUMX. Yenza imisebenzi

• Yenza imisebenzi ngokwemigaqo yeqonga
• Ulwazi olusekwe kwindlela yokuziphatha komsebenzisi

XNUMX. Khetha iqonga

Zibuze imibuzo emi-3:

1. Ngoobani abasebenzisi bam?
2. Ngawaphi amaqonga ama-3 abaqokelela kuwo?
3. Ndingabelana ngantoni ukuze ndibatsale?

Khetha iqonga apho inani elikhulu labasebenzisi lihlangana khona, kwaye uhlalutye apho abasebenzisi baqokelela khona?

Amaqonga amakhulu abasebenzisi: iWeChat, iWeibo, iiforam, amaqonga amakhulu eendaba zobuqu , njl.njl.

Ngoku abasebenzisi phantse bonke kwi-WeChat, ngoko abasebenzisi banokuqokelelwa ngokuthe ngqo kumaqela e-WeChat, enye yamaqonga.

Kukho amanye amaqonga amakhulu, aya kwaziswa njengemizekelo engezantsi.

XNUMX. Iqonga lophando

Injongo yemigaqo yeQonga lokufunda:

1. Kuphephe ukuvalelwa ngenxa yokwaphulwa komthetho;
2. Ukuphucula ukuvezwa komxholo (indlela yokucebisa iqonga lophando).

Imithetho yeQonga loPhando

Kuphephe ukuvalelwa ngenxa yokwaphulwa komthetho

• Xa ufika nakweliphi na iqonga, kufuneka uqale ufunde imigaqo (imimiselo) echazwe yiqonga;
• Injongo kukuphepha ukuvalelwa ngenxa yokwaphulwa komthetho;
• kwiintsuku ezithile ezidlulileyoIkholeji ye-Intercept"Dandelion", umfundi ofunda naye kwiklasi ye-74, yasuswa ngumhloli wethu u-Annie ngenxa yokuba yaphula imithetho ngokuthumela iintengiso kwiqela le-WeChat.

Ukuthumela iintengiso kwiqela leklasi yabafundi ngaphandle kwemvume yomhloli weklasi kukwaphulwa okuqhelekileyo kwemithetho yokuthengisa yeWeChat .

(Kungcono ukufumana itrafikhi ekujoliswe kuyo ngezinye iinjini zokukhangela kunokuthengisa yonke indawo kumaqela e-WeChat)

Indlela yokucebisa iqonga

(1) Imithetho yeTieba/yeForam :

• Izithuba eziphezulu zifumana i-traffic eninzi (ezinye iiforamu zingathengwa ngentlawulo)
• Ukuba awukwazi ukuyihlawula, indlela eqhelekileyo kukuphendula kwisithuba esiphezulu kwaye uthintele isithuba ekuzikeni.

(2) Ungqinelwano olunganelanga phakathi kwee-akhawunti ezisemthethweni kunye namaqela e-WeChat:

I-akhawunti esemthethweni ye-WeChat ichaza ngokucacileyo ukuba akuvumelekanga ukukhuthaza abasebenzisi ukuba bathumele kwakhona inqaku ukuze bafumane iimvulophu ezibomvu kwinqaku, kodwa ayithethi ukuba akuvumelekanga ukubamba iimvulophu ezinkulu ezibomvu kwiqela le-WeChat ukukhokela ukuguqulwa.

(3) Imithetho yamaQonga amatsha eendaba :

Toutiao Iingcebiso Mechanism

1. Ukuthotyelwa kwemigaqo: akukho kuphulwa, akukho ngaphantsi kwamagama angama-200
2. Uqobo oluthe nkqo: Umxholo woqoboUkubekwa endaweniichanekile
3. I-CTR: Isihloko kunye nomfanekiso wekhava unomtsalane kwaye ucacile
4. Kukho iimpahla ezomileyo kunye nesaziso sokuphela: ukwandisa inani leentandokazi kunye nexesha lokufunda lomsebenzisi
5. Imbono ecacileyo, sebenzisa imibhalo engezantsi ngakumbi: yenza abafundi baxoxe, bandise inani lamagqabaza kunye nokuphinda kuthunyelwe
6. Imizobo kunye neetekisi: ukufunda okuqinileyo, ukuphucula ixesha lokufunda lomsebenzisi

Phanda ngokuziphatha kwabasebenzisi

Injongo yokuphanda ngokuziphatha komsebenzisi: ukunciphisa amathuba okuba i-bounce kunye nokutsala ingqalelo yabasebenzisi

Nciphisa izinga lokutsiba

Ukutsala umdla wabasebenzisi

• Injongo yobomi bomntu kukufumana amandla kunye nolwazi oluninzi;
• Ngaphandle kwamandla, abantu baya kuncipha;
• Amanani yindlela yokubonakalisa amandla;
• Abantu bayawathanda amanani ngokwendalo, kwaye abantu basukela amanani ubomi babo bonke.
• Amandla afika ngeendlela ezininzi, ezinje: imali, iimvakalelo, isantya, impumelelo, njl.

(1) Indlela abasebenzisi abaziphethe ngayo kwiBaidu Tieba/iiforam :

• Xa abasebenzisi bebona izihloko zeposi ezikhangayo kwiforum, kunye nalabo abanenani eliphezulu lokucofa kunye neempendulo, baya kucofa ukungena ngokumangalisayo.

(2) Ukuziphatha kwabasebenzisi beqela le-WeChat :

• Uya kuba nemincili xa ubambe imvulophu enkulu ebomvu, kwaye kulula ukuyiguqula xa unemincili.
• Ngenxa yokuba unombulelo ngokuthatha imvulophu enkulu ebomvu, ukungaphindi u-tweet kudla ngokukhokelela ekubeni netyala. Ngaba uyafana?Ke abantu ababambe imvulophu enkulu ebomvu baya kukunceda ugqithise inqaku, hehe!
• Ukusuka kwindlela yokuziphatha edibeneyo yabasebenzisi ababamba iimvilophu ezibomvu, sinokuqonda ukuba kutheni abanye abantu besithi: eweIntengiso yoLuntu, ukusebenza 10 amaxesha isiphumo akukho uluntu.
• Abantu baphilela ukufumana ulwazi kunye namandla, ngenxa yokupha kwakho kunye nokwabelana, abasebenzisi bafumana ulwazi oluninzi kunye namandla.

(3) Ukuziphatha kwabafundi beendaba ezintsha :

• Imifanekiso kunye neetekisi zitsala ingqalelo, kwaye izinga lokucofa liphezulu; umxholo utyebile, onokuhlangabezana neemfuno zabasebenzisi; amava omsebenzisi alungile, kwaye ireyithi yokuqhafaza iphantsi...

Ezi zilandelayo ziziphumo zovavanyo lukaChen Weiliang :

1. Isihloko sinquma umthamo wokufunda: isihloko sinesilingo esinamandla - umthamo wokufunda ophezulu, kodwa umxholo uswele kwaye izinga lokuqwalaselwa liphantsi.
2. Umxholo umisela inani lengqwalasela: isihloko sibanzi kakhulu - umthamo wokufunda uncinci, kodwa umxholo uphezulu kwaye izinga lokuqwalaselwa liphezulu.
3. Indibaniselwano yezi zimbini zingasentla yeyona inamandla.

(4) Ityala Lokuveliswa Kwetrafikhi Kwiakhawunti Esemthethweni ye-ZAC WeChat :

• Enyanisweni, uWang Tong kunye noFuwei abasebenzisi i-SEO, kodwa basebenzisa iindlela ezifanayo ukutsala i-traffic.
• Ke, yi-akhawunti esemthethweni ye-ZAC kuphela eyaziswa apha"Ukuthengisa ngentsholongwane“Ityala lokutsala izithuthi kwanele.
• “Ihlabathi liyanyakazela, bonke beze kwenza ingeniso; ihlabathi liyanyakazela, konke oko kusenzelwa inzuzo”, oku kuthetha ukuba abantu baya kuthontelana ukuze baxhamle.
• Ukuthengisa i-WeChat izakhono eziqhelekileyo:Intlalontle yasimahla, yenza imisebenzi, utsale itrafikhi kunye nokwandisa abalandeli.

XNUMX. Yenza imisebenzi

Yenza imisebenzi: Ngokwemigaqo yeqonga, yenza izicwangciso zomsebenzi, kwaye wenze imisebenzi ngolonwabo.

Yenza imisebenzi ngokwemigaqo yeqonga

Yenza isicwangciso sobuthunywa

(1) I-Baidu Tieba/iSicwangciso soMsebenzi seForam :

• Izithuba eziphiniweyo zineendlela ezininzi (ezinye iiforamu zingathengwa ngentlawulo);
• Ukuba awukwazi ukuhlawula ukuthenga, indlela eqhelekileyo kukuphendula kwisithuba esiphezulu kwaye uthintele isithuba ekuzikeni;
• Ngokwesantya sokucwila kwesithuba, phendula kwisithuba esiphezulu rhoqo imihla ngemihla, umzekelo: setha isikhumbuzi se-alamu, kwaye uyithumele kanye kwiiyure ze-3.

(2) Khangela isicwangciso somsebenzi wokulinganisa: 

• Umgangatho womxholo
• Ukuduma
• Hlaziya amaxesha amaninzi: Hlaziya amanqaku kwiiAkhawunti ezisemthethweni zeWeChat kwaye uthathe inxaxheba kumathuba okukhangela iWeChat.
• Ngethuba nje le miqathango mithathu ingentla idibene, igama le-akhawunti esemthethweni, umsebenzi, kunye namagama angundoqo aya kuba nethuba lokuthatha inxaxheba, kwaye ukukhangela kwe-WeChat kuya kuba phezulu.

  ( Iakhawunti esemthethweni yebhlog kaChen Weiliang yeWeChat, nangona ingahlaziywa yonke imihla, idla ngokuhlaziywa ubuncinane kanye ngeveki ngokomyinge. Ngenxa yokuba ndihlala ndixakekile, kwaye iakhawunti yam yesibini yeWeChat, endiyisebenzisela ngokukodwa ukuskena iikhowudi zeQR ukuze ndingene kwiakhawunti, isoloko ilahlekelwa lunxibelelwano lwe-intanethi ngesizathu esithile, ndisebenzisa isoftware ukuqhagamshela kwiakhawunti esemthethweni kwaye ndityhale ikhonkco lebhlog likaChen Weiliang . Nangona kunjalo, lo gama nje ndilungisa ithrafikhi esesitratweni nangaphandle kwesiza, ndingayiqhuba ithrafikhi kwezinye iinjini zokukhangela.)

• Ukuba ufuna ukubeka phezulu ekukhangeleni kwaye wenze imisebenzi ngokwemigaqo yeqonga, kufuneka uhlaziye amanqaku rhoqo yonke imihla.
  

  ubuthunywa obonwabisayo

Kutheni uyonwabele ukwenza imisebenzi?

• Kuba ulonwabo lungamandla, nceda ujonge le mizobo ilandelayo yamanqanaba amandla:

Indlela yokwenza imisebenzi ngovuyo?

Yenza imisebenzi ngengqondo yobomi bomdlalo ^_ ^

Singayisingatha njani imisebenzi ngendlela yokudlala nengenaxhala ?

Eyona nto ibalulekileyo kukuhleka: ukuhleka yi "orgasm" yengqondo, kwaye ukuhleka lolona hlobo luphezulu lokucamngca . ^_^

1. Isizathu sokuba kugxininiswe ukuba kufuneka wenze izinto ngoncumo ebusweni bakho kungokubabonwabileQala ngokuhleka, intsika yobulumko kunye nokuvuka ^ _ ^
2. Xa sizimisele, asenzi izinto ngendlela eyakhayo, kufuneka sicinge ngokulingana kwengqondo.

• Okukhona sizimisele ngakumbi, kokukhona siyingozi ngakumbi xa kufikwa kwimpilo yengqondo.Kulula ukuyiqonda kuba xa sinyanisekile, uninzi lweehomoni ezimbi zihamba emzimbeni, umzimba wethu wonke awuziva mnandi, kwaye umzimba awukwazi ukusebenzisana kakuhle ukwenza oko ufuna ukukwenza.

Ngalo lonke ixesha khumbula ukuhleka, ukonwaba, kunye nokwenza uhlekisa ^_^
Kuba ukuhleka kunokuzisa ukukhanya, kwaye ukuba kukho ukuhleka, kuya kubakho uBuddha ^_ ^

• UBuddha ubizwa nje ngokuba nguBuddha, oku kuthetha "okhanyisiweyo", ngoko xa sihleka, sivula iiseli zethu zengqondo.
• Imfihlo yokuba nguBuddha ngokukhawuleza kukuvula intliziyo yakho ukuba ihlekwe, ukuhleka kukuqonda kakhulu, kwaye ukusebenzisa ingqondo enkulu kukuhleka O(∩_∩)O haha~
• Xa sihleka, xa sihleka njengabantwana abaphambeneyo, yonke into emzimbeni isebenza ngokugqibeleleyo!
• Ezinye izibhedlele ziphatha ukuhleka njengonyango lomhlaza, kwaye kusebenza ngokwenene, kwezo zibhedlele, izigulane zibukela imiboniso ehlekisayo imini yonke, kwaye impilo yabo iphucula ngokuthe ngcembe, ngoko ukuhleka kuyaphucula Indlela yamandla ^_ ^

Ulwazi olusekwe kwindlela yokuziphatha komsebenzisi

• Ivavanyiwe, kunye nengqalelo yedijithaliukukhuphela, izinga lokuqwalaselwa komsebenzisi linyuke ngamaxesha e-3.

Nantsi umzekelo osebenzisa umfanekiso oyintloko wenqaku elivela kwiakhawunti kawonkewonke yeWeChat ethi "Inyaniso Ngabo Baphambukeli kunye neeUFO ":

​

• Ibonisa ngokukhawuleza:3 imizuzwana elandelayo, 10 imizuzwana elandelayo
• chaza inyaniso:100% ubungqina bobukho basemzini

 
Ukongeza abahlobo kunye noguqulo lokudlulisela, nceda ujonge ezi meko zilandelayo:
Isicoci somoya sangaphakathi sangena kubhazabhaza wevenkile ukuze siphelise itrafikhi, kwaye isiphumo soguqulo sasingesihle.

• (Khetha iqonga) Indawo yopapasho itshintshiwe yaba yindawo esanda kunikezelwa yezindlu nezindlu eBeijing
• (Imigaqo yeqonga: indlela yokucebisa) Chitha imali ukuqasha indawo yokuhlala ekuhlaleni.
• (Ulwazi olusekwe kwindlela yokuziphatha komsebenzisi) Isilingo sasimahla se-7 ~ 14 iintsuku ukutsala umdla wabathengi kunye nokongeza abahlobo.

E-Beijing, sijolise kwi-real estate esandula ukuziswa njengeprojekthi yokulinga ukuqhekeza umthombo wabathengi.

Ikhomponi yamalungu osapho lomkhosi itshixiwe, nezitshixo zisandul’ ukwakhiwa, yaye abaninimzi sele beqalile ukuhombisa.Banxibelelana nalo mhlaba, bangena ekuhlaleni, baza bamisa indlwana kwindawo kawonke-wonke yasekuhlaleni.Ecaleni kwayo kukho abarhwebi bezinto zokuhombisa ezahlukeneyo, kwaye wonke umntu ulwela ikeyiki yasekuhlaleni.

Nangona kunjalo, le ndlu ayisiyondawo ilula, yimowudi yokutyhala emhlabeni eye yaqinisekiswa ngokuphindaphindiweyo.

Ukuze aphule kwiimarike, umsunguli wagqiba ukuthetha ngekhadi lexilongo kuphela esandleni sakhe, oko kukuthi, "umphumo, ngedatha" ukuthetha.

Ke, ukuboleka kwimodeli yasimahla ye-Intanethi: 

1. Isimahla ukuvavanya umgangatho womoya wekhaya kubathengi;
2. Yifake simahla kubathengi kwaye uyivumele ibe namava eentsuku ezi-7-10

Ngethuba nje umniniyo enomdla kwaye eze kubona ukuba yeyiphi imveliso oyithengisayo, iya kuzisa impembelelo ecacileyo yovakalelo kumthengi.

Bamba ngokuqinisekileyo okuqinisekileyo: yiza kumthengi, nesibindi sokushiya umthengi, kodwa ngokuqinisekileyo ushiye umbono onzulu kumthengi.

总结

Oku kulandelayo sisishwankathelo se-"New Traffic Theory 2.o":

XNUMX. Khetha iqonga

• Khetha iqonga apho abasebenzisi bahlanganisana khona
• Ngubani umsebenzisi wohlalutyo?Indawo yokuhlanganisana?Indlela yokubatsala?

XNUMX. Iqonga lophando

• Imithetho yeQonga loPhando
• Phanda ngokuziphatha kwabasebenzisi

XNUMX. Yenza imisebenzi

• Yenza imisebenzi ngokwemigaqo yeqonga
• Ulwazi olusekwe kwindlela yokuziphatha komsebenzisi

Le "New Traffic Theory 2.0" (umsebenzi wokuqala we-100% kaChen Weiliang, ilungelo lokushicilela lelikaChen Weiliang) ingasetyenziselwa kungekuphela nje ukukhuthazwa kwi-intanethi ukutsala ithrafikhi, kodwa nakwiivenkile ezibonakalayo ezingaxhunyiwe kwi-intanethi ukutsala ithrafikhi.