Ukuba umyeni we-ZAC kunye no-Wang Tong abayenzi i-SEO, baya kukhupha njani i-3 ip?

• Igama loqobo likaFuwei nguHuang Fenghua, kwaye uFuwei ligama elifumaneka kwi-Intanethi.Isidanga sokuqalaShandongIYunivesithi yeSebe leFiziksi, ophumeleleyoBeijingIziko lonxibelelwano oluyinkimbinkimbi, iSebe leFiziksi, iYunivesithi eqhelekileyo.
• Idolophu kaMnu.FujianUPutian, wafunda kwiYunivesithi yaseShandong kwizifundo zesidanga sokuqala kunye nesidanga kwiYunivesithi yaseBeijing Normal.UMnu. Fuwei uyayihlonipha i-SEO yokusebenza kunye nombono wokulondoloza "inyathelo ngenyathelo, ishishini elihlala ixesha elide". Ukuthatha i-SEOWHY njengento esebenzayo, wenze uphawu lwewebhusayithi emva kweminyaka emi-2 yokuqalisa i-zero, kwaye unikezele ngeyona ndlela ibalaseleyo. iqonga loshishino kunye namatyala aphumeleleyo kwishishini le-SEO.

Intshayelelo yeZac

• UZan Hui, ogama lakhe lingumnatha nguZac, unesidanga se-bachelor kubuNjineli boMbane kwiYunivesithi yaseBeihang kunye nesidanga se-master's kwi-Beijing Film Academy.Ngoku sihlalaSingapho, ukunika umamkeli,Intengiso ye-Intanethikunye neenkonzo zomcebisi we-SEO.
  • Omnye wabasunguli beqonga lebhena ye-SEO yasekhaya "i-Dianshi Interactive".
  • Ibhlog ethi "SEO A Post Every Day" yeyona bhlog ixatyisiweyo nethandwayo kushishino lwaseTshayina lweSEO, kwaye ikwayibhlog ephinde yashicilelwa yakhutshelwa kakhulu.
  • Ibhlog yalinganiswa njengenye yeengcali eziphezulu ze-08 kwi-iResearch kwi-09-10.
  • Isithethi kwiinkomfa ze-SEO zoshishino ezifana ne-SMX, i-SES, i-MADCon.
  • Amava okurhweba kwi-Intanethi abonakaliswe kwi-Singapore "Lianhe Zaobao".
  • BaiI-DuSEOGuide's "ivotelwe abantu abathathu abaye banegalelo kwiphulo le-SEO lase-China" libekwe kwindawo yokuqala.

Intshayelelo kaWang Tong

​

• Wangena kwishishini le-Intanethi ngo-2000 kwaye ungomnye wabantu bokuqala e-China ukuba babandakanyeke kwiingcebiso zentengiso ye-Intanethi.

Abantu abangentla be-3 bangumsunguli we-SEO yaseTshayinauphawu, ngoko ukuba i-ZAC, uFuwei & Wang Tong ayenzi i-SEO, yiyiphi indlela abaya kusebenzisa ngayo ukutsala i-3 ip traffic entsha?

XNUMX. Khetha iqonga

• Khetha iqonga apho abasebenzisi bahlanganisana khona
• Ngubani umsebenzisi wohlalutyo?Indawo yokuhlanganisana?Indlela yokubatsala?

XNUMX. Iqonga lophando

• Imithetho yeQonga loPhando
• Phanda ngokuziphatha kwabasebenzisi

XNUMX. Yenza imisebenzi

• Yenza imisebenzi ngokwemigaqo yeqonga
• Ulwazi olusekwe kwindlela yokuziphatha komsebenzisi

XNUMX. Khetha iqonga

Zibuze imibuzo emi-3:

1. Ngoobani abasebenzisi bam?
2. Ngawaphi amaqonga ama-3 abaqokelela kuwo?
3. Ndingabelana ngantoni ukuze ndibatsale?

Khetha iqonga apho inani elikhulu labasebenzisi lihlangana khona, kwaye uhlalutye apho abasebenzisi baqokelela khona?

Amaqonga amakhulu abasebenzisi: WeChat, Weibo, iiforam, ezinkuluzokuzonwabisaIqonga njl.

Ngoku abasebenzisi phantse bonke kwi-WeChat, ngoko abasebenzisi banokuqokelelwa ngokuthe ngqo kumaqela e-WeChat, enye yamaqonga.

Kukho amanye amaqonga amakhulu, aya kwaziswa njengemizekelo engezantsi.

XNUMX. Iqonga lophando

Injongo yemigaqo yeQonga lokufunda:

1. Kuphephe ukuvalelwa ngenxa yokwaphulwa komthetho;
2. Ukuphucula ukuvezwa komxholo (indlela yokucebisa iqonga lophando).

Imithetho yeQonga loPhando

Kuphephe ukuvalelwa ngenxa yokwaphulwa komthetho

• Xa ufika nakweliphi na iqonga, kufuneka uqale ufunde imigaqo (imimiselo) echazwe yiqonga;
• Injongo kukuphepha ukuvalelwa ngenxa yokwaphulwa komthetho;
• kwiintsuku ezithile ezidlulileyoIkholeji ye-Intercept"Dandelion", umfundi ofunda naye kwiklasi ye-74, yasuswa ngumhloli wethu u-Annie ngenxa yokuba yaphula imithetho ngokuthumela iintengiso kwiqela le-WeChat.

* Kwiqela leklasi yabafundi, ukukhangisa ngaphandle kwemvume yemonitha yinto eqhelekileyoIntengiso ye-WechatIzitenxo.

(Kungcono ukufumana itrafikhi ekujoliswe kuyo ngezinye iinjini zokukhangela kunokuthengisa yonke indawo kumaqela e-WeChat)

Indlela yokucebisa iqonga

(1) I-Post Bar/Imigaqo yeForam:​

• Izithuba eziphezulu zifumana i-traffic eninzi (ezinye iiforamu zingathengwa ngentlawulo)
• Ukuba awukwazi ukuyihlawula, indlela eqhelekileyo kukuphendula kwisithuba esiphezulu kwaye uthintele isithuba ekuzikeni.

(2) Ungqinelwano olunganelanga phakathi kwee-akhawunti ezisemthethweni kunye namaqela e-WeChat:

I-akhawunti esemthethweni ye-WeChat ichaza ngokucacileyo ukuba akuvumelekanga ukukhuthaza abasebenzisi ukuba bathumele kwakhona inqaku ukuze bafumane iimvulophu ezibomvu kwinqaku, kodwa ayithethi ukuba akuvumelekanga ukubamba iimvulophu ezinkulu ezibomvu kwiqela le-WeChat ukukhokela ukuguqulwa.

(3)iindaba ezintshaImithetho yeqonga:​

Toutiao Iingcebiso Mechanism

1. Ukuthotyelwa kwemigaqo: akukho kuphulwa, akukho ngaphantsi kwamagama angama-200
2. Uqobo oluthe nkqo: Umxholo woqoboUkubekwa endaweniichanekile
3. I-CTR: Isihloko kunye nomfanekiso wekhava unomtsalane kwaye ucacile
4. Kukho iimpahla ezomileyo kunye nesaziso sokuphela: ukwandisa inani leentandokazi kunye nexesha lokufunda lomsebenzisi
5. Imbono ecacileyo, sebenzisa imibhalo engezantsi ngakumbi: yenza abafundi baxoxe, bandise inani lamagqabaza kunye nokuphinda kuthunyelwe
6. Imizobo kunye neetekisi: ukufunda okuqinileyo, ukuphucula ixesha lokufunda lomsebenzisi

Phanda ngokuziphatha kwabasebenzisi

Injongo yokuphanda ngokuziphatha komsebenzisi: ukunciphisa amathuba okuba i-bounce kunye nokutsala ingqalelo yabasebenzisi

Nciphisa izinga lokutsiba

Ukutsala umdla wabasebenzisi

• Injongo yobomi bomntu kukufumana amandla kunye nolwazi oluninzi;
• Ngaphandle kwamandla, abantu baya kuncipha;
• Amanani yindlela yokubonakalisa amandla;
• Abantu bayawathanda amanani ngokwendalo, kwaye abantu basukela amanani ubomi babo bonke.
• Amandla afika ngeendlela ezininzi, ezinje: imali, iimvakalelo, isantya, impumelelo, njl.

(1) Ibha yeposi/iqonga lokuziphatha komsebenzisi:​

• Xa abasebenzisi bebona izihloko zeposi ezikhangayo kwiforum, kunye nalabo abanenani eliphezulu lokucofa kunye neempendulo, baya kucofa ukungena ngokumangalisayo.

(2) Ukuziphatha komsebenzisi weqela leWeChat:​

• Uya kuba nemincili xa ubambe imvulophu enkulu ebomvu, kwaye kulula ukuyiguqula xa unemincili.
• Ngenxa yokuba unombulelo ngokuthatha imvulophu enkulu ebomvu, ukungaphindi u-tweet kudla ngokukhokelela ekubeni netyala. Ngaba uyafana?Ke abantu ababambe imvulophu enkulu ebomvu baya kukunceda ugqithise inqaku, hehe!
• Ukusuka kwindlela yokuziphatha edibeneyo yabasebenzisi ababamba iimvilophu ezibomvu, sinokuqonda ukuba kutheni abanye abantu besithi: eweIntengiso yoLuntu, ukusebenza 10 amaxesha isiphumo akukho uluntu.
• Abantu baphilela ukufumana ulwazi kunye namandla, ngenxa yokupha kwakho kunye nokwabelana, abasebenzisi bafumana ulwazi oluninzi kunye namandla.

(3) Ukuziphatha komfundi omtsha weendaba:​

• Imifanekiso kunye neetekisi zitsala ingqalelo, kwaye izinga lokucofa liphezulu; umxholo utyebile, onokuhlangabezana neemfuno zabasebenzisi; amava omsebenzisi alungile, kwaye ireyithi yokuqhafaza iphantsi...

Oku kulandelayoChen WeiliangIziphumo zovavanyo lwe:​

1. Isihloko sinquma umthamo wokufunda: isihloko sinesilingo esinamandla - umthamo wokufunda ophezulu, kodwa umxholo uswele kwaye izinga lokuqwalaselwa liphantsi.
2. Umxholo umisela inani lengqwalasela: isihloko sibanzi kakhulu - umthamo wokufunda uncinci, kodwa umxholo uphezulu kwaye izinga lokuqwalaselwa liphezulu.
3. Indibaniselwano yezi zimbini zingasentla yeyona inamandla.

(4) Iakhawunti esemthethweni ye-ZACukukhupha amanziItyala:

• Enyanisweni, uWang Tong kunye noFuwei abasebenzisi i-SEO, kodwa basebenzisa iindlela ezifanayo ukutsala i-traffic.
• Ke, yi-akhawunti esemthethweni ye-ZAC kuphela eyaziswa apha"Ukuthengisa ngentsholongwane“Ityala lokutsala izithuthi kwanele.
• “Ihlabathi liyanyakazela, bonke beze kwenza ingeniso; ihlabathi liyanyakazela, konke oko kusenzelwa inzuzo”, oku kuthetha ukuba abantu baya kuthontelana ukuze baxhamle.
• Ukuthengisa i-WeChat izakhono eziqhelekileyo:Intlalontle yasimahla, yenza imisebenzi, utsale itrafikhi kunye nokwandisa abalandeli.

XNUMX. Yenza imisebenzi

Yenza imisebenzi: Ngokwemigaqo yeqonga, yenza izicwangciso zomsebenzi, kwaye wenze imisebenzi ngolonwabo.

Yenza imisebenzi ngokwemigaqo yeqonga

Yenza isicwangciso sobuthunywa

(1) Iplani yeposi/iqonga lobuthunywa:​

• Izithuba eziphiniweyo zineendlela ezininzi (ezinye iiforamu zingathengwa ngentlawulo);
• Ukuba awukwazi ukuhlawula ukuthenga, indlela eqhelekileyo kukuphendula kwisithuba esiphezulu kwaye uthintele isithuba ekuzikeni;
• Ngokwesantya sokucwila kwesithuba, phendula kwisithuba esiphezulu rhoqo imihla ngemihla, umzekelo: setha isikhumbuzi se-alamu, kwaye uyithumele kanye kwiiyure ze-3.

(2) Khangela isicwangciso somsebenzi wokulinganisa: 

• Umgangatho womxholo
• Ukuduma
• Hlaziya amaxesha amaninzi: Hlaziya amanqaku kwiiAkhawunti ezisemthethweni zeWeChat kwaye uthathe inxaxheba kumathuba okukhangela iWeChat.
• Ngethuba nje le miqathango mithathu ingentla idibene, igama le-akhawunti esemthethweni, umsebenzi, kunye namagama angundoqo aya kuba nethuba lokuthatha inxaxheba, kwaye ukukhangela kwe-WeChat kuya kuba phezulu.

  (IChen WeiliangNangona i-akhawunti esemthethweni yeblogi ayinakuhlaziywa imihla ngemihla, idla ngokuhlaziywa ubuncinane kanye ngeveki ngokomndilili.Ngenxa yokuba ndihlala ndixakekile, kwaye "i-WeChat No. 1", esetyenziselwa ngokukodwa ukuskena ikhowudi yokungena kwi-akhawunti esemthethweni, kaninzi ayikwazi ukuxhuma kwi-Intanethi ngesizathu esithile, ngoko ndisebenzisa.软件Bopha i-akhawunti esemthethweni ukutyhalaChen WeiliangIkhonkco leBlog.Nangona kunjalo, okoko nje ndisenza kakuhle kwisiza nakwindawo engekhoyo, ndiyakwazi ukutsala itrafikhi ngezinye iinjini zokukhangela)

• Ukuba ufuna ukubeka phezulu ekukhangeleni kwaye wenze imisebenzi ngokwemigaqo yeqonga, kufuneka uhlaziye amanqaku rhoqo yonke imihla.
  

  ubuthunywa obonwabisayo

Kutheni uyonwabele ukwenza imisebenzi?

• Kuba ulonwabo lungamandla, nceda ujonge le mizobo ilandelayo yamanqanaba amandla:

Indlela yokwenza imisebenzi ngovuyo?

Yenza imisebenzi ngengqondo yobomi bomdlalo ^_ ^

Indlela yokwenza izinto ngengqondo yobomi bomdlalo?​

Enye yezona zinto zibalulekileyo kukuhleka:Ukuhleka yi "sex X orgasm" yengqondo, kwaye ukuhleka yeyona ndawo iphakamileyoukucamngca ^_^

1. Isizathu sokuba kugxininiswe ukuba kufuneka wenze izinto ngoncumo ebusweni bakho kungokubabonwabileQala ngokuhleka, intsika yobulumko kunye nokuvuka ^ _ ^
2. Xa sizimisele, asenzi izinto ngendlela eyakhayo, kufuneka sicinge ngokulingana kwengqondo.

• Okukhona sizimisele ngakumbi, kokukhona siyingozi ngakumbi xa kufikwa kwimpilo yengqondo.Kulula ukuyiqonda kuba xa sinyanisekile, uninzi lweehomoni ezimbi zihamba emzimbeni, umzimba wethu wonke awuziva mnandi, kwaye umzimba awukwazi ukusebenzisana kakuhle ukwenza oko ufuna ukukwenza.

Ngalo lonke ixesha khumbula ukuhleka, ukonwaba, kunye nokwenza uhlekisa ^_^
Kuba ukuhleka kunokuzisa ukukhanya, kwaye ukuba kukho ukuhleka, kuya kubakho uBuddha ^_ ^

• UBuddha ubizwa nje ngokuba nguBuddha, oku kuthetha "okhanyisiweyo", ngoko xa sihleka, sivula iiseli zethu zengqondo.
• Imfihlo yokuba nguBuddha ngokukhawuleza kukuvula intliziyo yakho ukuba ihlekwe, ukuhleka kukuqonda kakhulu, kwaye ukusebenzisa ingqondo enkulu kukuhleka O(∩_∩)O haha~
• Xa sihleka, xa sihleka njengabantwana abaphambeneyo, yonke into emzimbeni isebenza ngokugqibeleleyo!
• Ezinye izibhedlele ziphatha ukuhleka njengonyango lomhlaza, kwaye kusebenza ngokwenene, kwezo zibhedlele, izigulane zibukela imiboniso ehlekisayo imini yonke, kwaye impilo yabo iphucula ngokuthe ngcembe, ngoko ukuhleka kuyaphucula Indlela yamandla ^_ ^

Ulwazi olusekwe kwindlela yokuziphatha komsebenzisi

• Ivavanyiwe, kunye nengqalelo yedijithaliukukhuphela, izinga lokuqwalaselwa komsebenzisi linyuke ngamaxesha e-3.

Apha sisebenzisa iakhawunti yoluntu ye-WeChat "Alien"UFOInyaniso” inqaku lesihloko somfanekiso njengomzekelo:

​

• Ibonisa ngokukhawuleza:3 imizuzwana elandelayo, 10 imizuzwana elandelayo
• chaza inyaniso:100% ubungqina bobukho basemzini

 
Ukongeza abahlobo kunye noguqulo lokudlulisela, nceda ujonge ezi meko zilandelayo:
Isicoci somoya sangaphakathi sangena kubhazabhaza wevenkile ukuze siphelise itrafikhi, kwaye isiphumo soguqulo sasingesihle.

• (Khetha iqonga) Indawo yopapasho itshintshiwe yaba yindawo esanda kunikezelwa yezindlu nezindlu eBeijing
• (Imigaqo yeqonga: indlela yokucebisa) Chitha imali ukuqasha indawo yokuhlala ekuhlaleni.
• (Ulwazi olusekwe kwindlela yokuziphatha komsebenzisi) Isilingo sasimahla se-7 ~ 14 iintsuku ukutsala umdla wabathengi kunye nokongeza abahlobo.

E-Beijing, sijolise kwi-real estate esandula ukuziswa njengeprojekthi yokulinga ukuqhekeza umthombo wabathengi.

Ikhomponi yamalungu osapho lomkhosi itshixiwe, nezitshixo zisandul’ ukwakhiwa, yaye abaninimzi sele beqalile ukuhombisa.Banxibelelana nalo mhlaba, bangena ekuhlaleni, baza bamisa indlwana kwindawo kawonke-wonke yasekuhlaleni.Ecaleni kwayo kukho abarhwebi bezinto zokuhombisa ezahlukeneyo, kwaye wonke umntu ulwela ikeyiki yasekuhlaleni.

Nangona kunjalo, le ndlu ayisiyondawo ilula, yimowudi yokutyhala emhlabeni eye yaqinisekiswa ngokuphindaphindiweyo.

Ukuze aphule kwiimarike, umsunguli wagqiba ukuthetha ngekhadi lexilongo kuphela esandleni sakhe, oko kukuthi, "umphumo, ngedatha" ukuthetha.

Ke, ukuboleka kwimodeli yasimahla ye-Intanethi: 

1. Isimahla ukuvavanya umgangatho womoya wekhaya kubathengi;
2. Yifake simahla kubathengi kwaye uyivumele ibe namava eentsuku ezi-7-10

Ngethuba nje umniniyo enomdla kwaye eze kubona ukuba yeyiphi imveliso oyithengisayo, iya kuzisa impembelelo ecacileyo yovakalelo kumthengi.

Bamba ngokuqinisekileyo okuqinisekileyo: yiza kumthengi, nesibindi sokushiya umthengi, kodwa ngokuqinisekileyo ushiye umbono onzulu kumthengi.

总结

Oku kulandelayo sisishwankathelo se-"New Traffic Theory 2.o":

XNUMX. Khetha iqonga

• Khetha iqonga apho abasebenzisi bahlanganisana khona
• Ngubani umsebenzisi wohlalutyo?Indawo yokuhlanganisana?Indlela yokubatsala?

XNUMX. Iqonga lophando

• Imithetho yeQonga loPhando
• Phanda ngokuziphatha kwabasebenzisi

XNUMX. Yenza imisebenzi

• Yenza imisebenzi ngokwemigaqo yeqonga
• Ulwazi olusekwe kwindlela yokuziphatha komsebenzisi

Le "Theory New Traffic 2.0" (100% yoqobo nguChen Weiliang, ilungelo lobunikazi lelikaChen Weiliang), ayinakusetyenziswa kuphelauKhuthazo lweWebhuUnokusebenzisa amaqumrhu angasebenziyo ukuphelisa itrafikhi.