Isalathiso senqaku
Ishishini elithile elincinci lixelise imodeli yevenkile enkulu yaseMelika iCostco.
Kwiminyaka yakutshanje, iWeChat iye yathandwa kakhulu kwi-intanethi. Nangona kunjalo, ngenxa yokuba iWeChat yinto entsha, abantu abaninzi abazi ukuba bayisebenzisela njani ukukhuthaza kwi-intanethi , benze imali ngeWeChat, kwaye bafumane ingeniso engasebenziyo.
Indlela yokulinganisa ivenkile enkulu yaseMelika iCostco yeyona ndlela isetyenziswa kakhulu kwi-e-commerce .
UChen Weiliang wayekhe weva inkokeli yamashishini amancinci eseBeijing isithi, "I-CEO yethu yayikade ibekwe njengomphathi, kwaye amalungu ethu njengabasebenzi."
Ukwathe, "Kutshanje, bendicinga kwaye ndishwankathela iimodeli zokuthengisa zeWeChat . Ngaba i-CEO ngumsebenzisi wethu oyintloko ngokwenene? Ixabiso lomsebenzisi oyintloko kukuba banokuzisa abasebenzisi abaninzi ngokwenene."
Sikulungele ukuthatha amalungu njengeyona nto iphambili, kwaye amalungu angazisa inzuzo entsha kunye namalungu amatsha. "
Uthe emva kokufunda ngethiyori yokuthengisa kwi-intanethi , wafumana ezi ngcamango zilandelayo: "Besisoloko sigcina imithetho kakhulu ngaphambili, kwaye imigaqo-nkqubo yethu yayikhusela kakhulu ii-CEO."
Enyanisweni, amalungu ngabona abasebenzisi abangundoqo.Ukuba akukho lungu phantsi kwe-CEO, i-CEO yi-Commander engenanto.
Kuchasene nendalo yomntu ukuthembela kuphela kwi-CEO ukuba inxibelelane nomntu wonke imihla ngemihla ukukhokela iqela, kuba indalo yomntu iyazingca.
Kuyo yonke i-Intanethi ye-WeChat, sibekwe njengemodeli yase-US ye-Costco. Indawo yokuqala ka-Lei Jun e-US kukuya e-US Costco ukuya kuphanda ukuba kwenziwa njani. "
Imodeli ye-COSTCO yevenkile yaseMelika
I-Costco lityathanga levenkile esekwe kubulungu elinamasebe amaninzi kwihlabathi liphela, kunye naseTshayina.
Ivenkile enkulu yaseMelika i-Costco yivenkile enkulu yelungu kuphela esetyenziswayo:
- Umzekelo, ukuba uhlawula i-100 yeedola ukuze ube lilungu, unokonwabela ixabiso lobulungu xa uthenga izinto kwiivenkile ezinkulu zase-Costco kwixesha elizayo.
- Le modeli yahlukile kuhlobo lwevenkile enkulu yaseTshayina.Imodeli yevenkile enkulu yaseTshayina yeyokuthengisa ubukhulu becala, yimodeli yeB2C, kunye nemodeli yeB2C engasebenziyo.
Imodeli ye-B2C lishishini lomntu nomntu.Uthengisa iimpahla kubasebenzisi bokuthengisa kubasebenzisi ngabanye, kwaye ivenkile kufuneka ifumane umahluko wexabiso eliphakathi.
Ngapha koko, ivenkile enkulu ikwalishishini elenza inzuzo, kodwa ayinangeniso njengeshishini leeglasi.
Le nkqubo, ukusuka kumenzi ukuya kumthengi, ifune umgudu omkhulu, njengokusebenzisa i-Alibaba kunye ne-Taobao . Ungavula ivenkile e-Alibaba, ufumane abathengisi, uze uthengise e-Alibaba.
Namhlanje, urhwebo lwe-e-commerce luguquke ukusuka kwiivenkile zemveli ezithengisa izinto ezithengiswayo ukuya kwi-intanethi ye-PC, kwaye emva koko ukusuka kwi-intanethi ye-PC ukuya kwi-intanethi yeselula.
ibango lokuba phambili ngakumbi kune-US
Imodeli yabo yeshishini elincinci le-COSTCO libanga ukuba lihambele phambili ngakumbi kuneyaseMelika, kuba ivenkile yaseMelika i-COSTCO ayinayo intengiso ye-intanethi.
Imodeli yobulungu yenza ixabiso liphantsi kakhulu. Enyanisweni, inzuzo yidijithi enye kuphela. Inzuzo yonke yimali yobulungu, kodwa ixabiso lemveliso liphantsi kakhulu kunezinye iimveliso zevenkile, malunga ne-10% okanye ngaphantsi.
Kwixesha elizayo, iChina ngokuqinisekileyo iya kubhekisa kusetyenziso olusekwe kubulungu.
Umzekelo, amalungu abo athengisa izifudumezi malunga ne-1000 RMB, kodwa abangengawo amalungu 1680 RMB.
Ukuba uchitha unyaka kwishishini le-WeChat COSTCO, kuqikelelwa ukuba imali egcinwe ngobulungu kulo nyaka ingaphezulu komrhumo wobulungu.
Ubulungu babo bangoku bukudibanisa abathengi kunye nabasasazi.
Iivenkile ezinkulu zaseCostco eUnited States ngabathengi kuphela. Kwinkqubo yobulungu, abathengi abanakuthengisela abantu besithathu iimpahla. Ukuba uqhuba uye evenkileni uyothenga izinto, unokuzisebenzisa kuphela kusetyenziso lwendlu yakho, kwaye awunaziqinisekiso kwaye awunaziqinisekiso. iindlela zokuya evenkileni Ukuthengisa kwakhona, kuba igosa alinayo le mvume yokubonelela.
Eli nqaku lizisa i-COSTCO, iqonga leenkampani ezincinci, elijolise ekukhumbuzeni wonke umntu ukuba yintoni na iinkampani ezincinci.
Ukuyibeka ngokuthe ngqo, i-micro-business yinto eyahlukileyo yokuthengisa ngokuthe ngqo ephepheni!
Ngethemba, inqaku elithi "Ishishini elincinci lilinganisa iModeli yeCostco" elabelwana ngalo kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ) liza kukunceda.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-615.html