Isho ukuthini indawo ye-Alexa?Izinga lamawebhusayithi angama-50 aphezulu emhlabeni

Kumawebhusayithi ayi-11 ashushumbiswa kakhulu, ama-5 avinjelwe eChina, yiziphi ezi-5 otshelwe ngazo kulesi sihloko?

Iyini i-Alexa ne-Alexa Rank?

• I-Alexa (etholwe yi-Amazon kanye no-Jeff Bezos ongusomandla) yinkampani egcina idatha yethrafikhi yewebhusayithi.
• Ulwazi lwezinga lewebhusayithi elaziwa kakhulu yi-Alexa Rank.
• I-Global Alexa Rank ikhombisa ukuthi iwebhusayithi yakho idume kangakanani emhlabeni wonke, kanti i-Local Alexa Rank ikhombisa ukuduma ezweni lapho igama lesizinda libhaliswe khona.

Ingabe i-Alexa Rank inendaba? 

Isikhundla se-Alexa siyithuluzi elibaluleke kakhulu kubathengisi be-inthanethi ngoba sibonisa amandla okukhangisa ewebhusayithi ye -e-commerce.

Uma isibalo siphansi, kulapho isizindalwazi sithola khona ithrafikhi eyengeziwe, kanjalo nabasebenzisi abaningi bewebhusayithi.

Izinga le-Alexa liyahlukahluka ngokuhamba kwesikhathi

Izinga le-Alexa lamawebhusayithi alandelayo lizoshintsha ngokuhamba kwesikhathi futhi lingereferensi kuphela ▼

1) Google.com

• I-Google njengomholi wemboni, i-Alexa ibekwe kuNombolo 1 kuyindaba eyiqiniso futhi engabikezelwa.

2 ) I-Youtube.com

• Njengoba i-YouTube isethe ividiyo eqediwe ukuthi idlale ngokuzenzakalela ividiyo elandelayo ngokuzenzakalelayo, iwebhusayithi ye-Alexa ikleliswe endaweni yesibili, yedlula ngokuqondile.Facebook,

3) Facebook.com

• Yayikade ingunombolo 2 emhlabeni, yabe isidlulwa yi-YouTube, futhi manje isiyinombolo 3 emhlabeni ku-Alexa.

4 ) I-Baidu.com

• I-Baidu iyinjini yokusesha yaseShayina.
• Ikleliswe endaweni engu-XNUMX kuthrafikhi yewebhusayithi e-China.

5) Wikipedia.org

• omunye usebenzisa i-wiki软件I-encyclopedia yamahhala eyakhiwe ngokubambisana.

6) QQ.com

• Ingosi yesevisi ye-inthanethi esetshenziswa kakhulu yaseChina, ephethwe yi-Tencent.

7) Amazon.com

• I-Amazon.com izibophezele ekubeni inkampani enkulu kunazo zonke egxile kumakhasimende emhlabeni, lapho amakhasimende angathola futhi athole khona.

8) Yahoo.com

• Imiphumela yosesho evela kwenye yezingosi ze-inthanethi ezinkulu nabahlinzeki besevisi.

9) Taobao.com

• I-TaobaoYethulwe ngoMeyi 2003, i-Taobao.com (www.taobao.com) iwebhusayithi ethandwayo yokuthenga ku-inthanethi yabathengi baseShayina abafuna okwengeziwe, okungabizi kakhulu futhi okulula.Abathengi bangakhetha emikhiqizweni namasevisi ahlukahlukene e-Taobao, afaka amakhulu ezigidi zohlu lwemikhiqizo nezinsiza.Ngokusho kwedatha evela ku-iResearch, iTaobao Market ibiyiwebhusayithi enkulu yokuthenga ku-inthanethi e-China ngenani eliphelele lokuthengiswayo ngo-5.I-Taobao iyibhizinisi le-Alibaba Group. 

10) Twitter.com

• Inethiwekhi yokuxhumana nomphakathi kanye nezinsizakalo zokubloga ezincane zemiyalezo esheshayo, umlayezo wombhalo noma isixhumi esibonakalayo sewebhu.

11) Tmall.com

• Yethulwe ngo-Ephreli 2008, i-Tmall.com (www.tmall.com) inikezelwe ekuhlinzekeni ukuthenga kwekhwalithi.

Lawa mawebhusayithi amahlanu, naphezu kokuba nethrafikhi ephezulu kakhulu, avinjelwe eShayina futhi adinga i -VPN ukuze afinyelele:

• 1) Google.com
• 2) Youtube.com
• 3) Facebook.com
• 5) Wikipedia.org
• 10) Twitter.com

Ngenxa yokuthi amazinga amawebhusayithi angu-50 aphezulu emhlabeni wonke ngokwe-Alexa ashintsha njalo, sicela uvakashele iwebhusayithi ye-Alexa ngqo ukuze ubuke idatha yakamuva kumawebhusayithi angu-50 aphezulu emhlabeni wonke ngokwe-Alexa. ▼

Kungani ungeza ikhodi yewebhusayithi ye-ALEXA?

• yenzaUkukhuthazwa KwewebhuKanyeSEO, ukufunda imithetho yesikhulumi.
• ku "Iphromoshini yokukhipha amanzi"ithiyori entsha yokugeleza(U-Chen WeiliangIqalisiwe), kuyagcizelelwa ukuthi imithetho yenkundla yocwaningo yileamanziEnye yezinhlaka zobuningi.
• Ngoba izinga le-ALEXA lingenye yezigaba zokucatshangelwa kwemithetho yokukala injini yokusesha (yize ingxenye ingenkulu kakhulu).
• Ngakho ukwengeza ikhodi yewebhusayithi ye-ALEXA kunomphumela omuhle, kungcono kunokungayingezi.
• Yize ingathuthukisi ngokuphelele izinga le-ALEXA, ingenza idatha yezinga le-ALEXA inembe kakhudlwana.

I-ALEXA ilinganisela isilinganiso sethrafikhi yansuku zonke nokubukwa kwamakhasi kuwebhusayithi ngayinye ezinyangeni ezingu-3 ezedlule.

Isayithi yokuqala enokuvakasha okuningi nokubukwa kwamakhasi ezinyangeni ezintathu ezedlule.

Ngesikhathi sokuhlolwa, kutholakale ukuthi ezinye iziguquko ezimbalwa (ngokulandelana kokubaluleka) zitholwe ku-algorithm yezinga le-Alexa, ehlanganisa:

1. Ithrafikhi evela kubantu abasebenzisa ibha yamathuluzi ye-Alexa (lesi isilinganiso esibi senani labavakashi bewebhusayithi)
2. ukubukwa kwekhasi
3. Isikhathi isivakashi ngasinye esisichitha kuwebhusayithi
4. I-Bounce Rate kanye ne-CTR
5. Ikhwalithi enconyiwe nokuhlukahluka
6. Inombolo yezixhumanisi ezingenayo (ezaziwa nangokuthi ama-backlink) kusayithi
7. Ukwabelana kwenkundla yezokuxhumana, njengamazwana
8. isivinini sokulayisha iwebhusayithi
9. Iwebhusayithi ye-UX/UI

Ingabe amazinga e-Alexa anegunya?

• I-Alexa rank iyimethrikhi evamile esetshenziselwa ukuhlola ithrafikhi eya kuwebhusayithi ethile.
• Eqinisweni, izinga le-Alexa lisekelwe kudatha abasebenzisi abalanda futhi bafake ibha yamathuluzi ye-Alexa eshumekwe ku-Internet Explorer, FireFox nezinye iziphequluli ukuqapha amawebhusayithi abawavakashelayo.
• Ngakho-ke, ukukala idatha akusona igunya eliphelele.

Nokho, njengoba inikeza ulwazi lwamamethrikhi amaningi okuhlola, okuhlanganisa:

• Izinga eliphelele, izinga lesigaba, izinga lezwe, izinga lokufinyelela kwekhasi, njll....
• Ngakho-ke, abantu abaningi basakubheka njengesilinganiso esigunyazwe kakhulu sethrafikhi yewebhusayithi.

Ngiyithola kanjani iwebhusayithi yami ukuthi iqinisekiswe yi-Alexa?

"Ukuqinisekiswa" kusho ukuthi ufake ikhodi yokuqinisekisa ye-Alexa kuwebhusayithi yakho ukuze i-Alexa ikwazi ukukala ngokuqondile ithrafikhi yewebhusayithi yakho.

Ngemuva kokuthi amamethrikhi ewebhusayithi yakho eseqinisekisiwe, ungakhetha ukuthi ubonise esidlangalaleni izivakashi ezihlukile ezikalwa, ukubukwa kwamakhasi kanye namazinga.

Ukuze uthole isitifiketi, udinga:

1. Bhalisela i-akhawunti futhi uthole okubhaliselwe kwe-premium noma kwe-premium kwethrafikhi ephezulu
2. Engeza iwebhusayithi yakho ekubhaliseni ngesikhathi senqubo yokugibela.
3. hamba uye kwakhoIzilungiselelo zewebhusayithi,
4. Chofoza isixhumanisi "sesimo sesitifiketi".
5. Landela imiyalelo ukuze ungeze ikhodi yokuqinisekisa ye-Alexa kuwo wonke amakhasi ewebhusayithi yakho.
6. Cindezela inkinobho ethi "Skena Isayithi Lami" ukuze uhlole ukuthi ikhodi ifakwe kahle yini?

Ukuqapha

• Ungakhetha ukusebenzisa i-"Isixhumanisi sokulungisa i-Metric Display sibonisa esidlangalaleni amamethrikhi aqinisekisiwe.
• Qaphela ukuthi idatha izoqala ukuhamba phakathi namahora angu-3 uma ikhodi yokuqinisekisa ifakwe kahle.
• Ngaphezu kwalokho, kanyeAlexaQinisekisa ukuthi ikhodi ifakwe kahle okungenani ku-60% wamakhasi esayithi lakho futhi isayithi lakho liqinisekiswe ngempumelelo.
• Uma iwebhusayithi yakho ingakafinyeleli inzuzo, awukwazi ukwengeza okwesikhashana ikhodi yokuqinisekisa yewebhusayithi ye-Alexa, ngoba ikhokhwa ukungeza, futhi iwebhusayithi ye-Alexa ibeka ama-akhawunti wedatha ngengxenye encane ye-SEO.
• Yize ingxenye incane, kumawebhusayithi anenzuzo, iwukuthuthukisa izinkomba zedatha ezinemininingwane ye-SEO, ukuze kutholwe ithrafikhi yamagama angukhiye anomsila omude.

Ungalithuthukisa kanjani izinga lewebhusayithi ye-Alexa?

Esikhathini esedlule, abantu bathuthukise ngokushesha amazinga abo e-Alexa ngokusebenzisa:

1) Landa futhi ufakeAlexai-Google Chromeandisa

Uma ungakwazi ukuvula Isitolo se-Google Chrome, sicela uchofoze isixhumanisi esingezansi ukuze ubuke isisombululo▼

🔗Yini okufanele ngiyenze uma ikhasi lewebhusayithi elisemthethweni le-Google lingakwazi ukuvulwa? Injini yokusesha ye-Google ayikwazi ukuvulwa isixazululo

2) Shicilela izindatshana kuwebhusayithi yakho njalo

• (Ngoba lokhu kuthinta imithetho yokuthi izinjini zokusesha ezifana "nokuqukethwe okusha", okuzokwenza isayithi lakho libe phezulu ku-Google)

3) Dala Okuqukethwe Okuyingqayizivele

• Sebenzisa amasu e-SEO anamandla ukuze udale okuqukethwe okuhlukile okulinganisa kahle ku-Google (futhi kusasebenza kahle kakhulu).

Yize lezi zindlela zingakusiza ukuthi uthuthukise izinga lakho le-Alexa, zithatha isikhathi futhi ngeke zithinte kakhulu isikolo sakho.

Izindlela ezisebenzayo neziphusile zokuthuthukisa i-Alexa Rankings

1. Empeleni ngibhala okuqukethwe okuhle ukuze ngithole amamaki amahle ku-Google.
2. Uma ufuna ukwenza i-SEO ngokwakho, nanka amathiphu we-SEO angasiza.
3. Uma ufuna ukuheha abaphathi bewebhu (okungenzeka bafake Ibha yamathuluzi ye-Alexa), kufanele ubhale phansi lokho abangase bakufunde kakhulu, njengokuthi:NameSiloOkokufundisa Kwegama Lesizinda,Isifundo sokwakha iwebhusayithi ye-WordPressLinda.
4. Ungazama nokusebenzisa izikhangiso ze-FB ukuze uthole ithrafikhi yokuxhumana nabantu.
5. Thola ama-backlink futhi uthumele kwamanye amasayithi ukuze ukhulise igunya lesizinda sakho.
6. Okubaluleke nakakhulu, yabelana ngalokhu okuqukethwe yonke indawo (Facebook, Twitter, Reddit) futhi uthole ukubukwa kwekhasi okuhlukile.
7. Ubuwazi ukuthi i-RankBrain iyinto yesithathu ebaluleke kakhulu kumazinga we-Google SEO?

• I-Google ithe: I-RankBrain (uhlelo lwe-algorithm ye-intelligence yokufakelwa) iyisici sesi-3 esibaluleke kakhulu esilinganisweni sosesho lwe-Google, izici ezimbili zokuqala okuqukethwe kanye nezixhumanisi zangaphandle.