Uhla lwemibhalo ye-athikili
Kulezi zinsuku, imodeli yamawebhusayithi azimele aya phesheya zisashisa, futhi isiphenduke into evamile ezinkampanini eziya phesheya kwezilwandle.Nokho, izinhlobo eziningi zaphesheya kwezilwandle zehlulekile.Bashonephi?
Ukuze imikhiqizo iye phesheya kwezilwandle ngokuzimela, ukufaniswa kwezigaba kuyisinyathelo sokuqala.
Imikhiqizo ezimele yaseShayina ingazuza kanjani emakethe yaseYurophu?
1. Imikhiqizo yaphesheya enenani eliphezulu leyunithi nenzuzo ephezulu (ngaphezu kuka-30%)
Imikhiqizo eqonde ngqo kubathengi njengemfashini esheshayo, izimonyo zobuhle, nekhaya elihlakaniphile, kungaba amabhrendi wendawo wedijithali nomaEzentengiselwanoAbathengisi bezinkundla bangasebenza ngokuzimela.
2. I-Platform e-commerce iqongelele iqembu elithile labasebenzisi, futhi yaze yakha uhlobo lwaphesheya kwezilwandle olunomthelela othile womkhiqizo.
Kuphela ngokuphuma kumodi yesikhulumi ngesikhathi futhi siguqulele esiteshini esizimele lapho singathuthuka kangcono.Kulaba bathengisi, amabhrendi angena enkathini yebhodlela yokuthuthukiswa kwe-e-commerce yesikhulumi kuzoholela ekwehleni kwenzuzo.
Ngemodeli yesiteshi esizimele saphesheya kwezilwandle, laba bathengisi bangaqongelela ukugcwala kwesizinda sangasese seziteshi ezizimele, futhi babone indawo ekhulayo yesikhathi eside kanye nophahla lwenzuzo ephezulu.
3. Kukhawulelwe umthamo wokuthengisa, iziteshi ezizimele zingathengisa izigaba ezinenzuzo ephezulu, njengemikhiqizo yabantu abadala nokunye.Ukuya phesheya kwezilwandle ngemodi yesiteshi esizimele kunethuba elihle.
Ngamafuphi, kungakhathaliseki ukuthi i-DTC brand noma umthengisi wesiteji, uma amandla aqinile omkhiqizo angahlangabezana nemibandela engenhla, kuyoba lula kakhulu ukuqala kwimodi yokuzimela.
Ngokuncintisana komkhiqizo, umkhiqizo udinga ukubuyela ekwenzeni okwasendaweni.Okulandelayo, idatha ibekwa enhliziyweni yezinqumo ezibalulekile ohlelweni lokuthola ukuqonda kubasebenzisi bendawo.
Amabhrendi omhlaba abheke phambili akhetha amawebhusayithi azimele njengezisekelo zawo eziku-inthanethi, aguqule le datha ibe ulwazi olubaluleke kakhulu kanye nemininingwane esezingeni eliphansi ukusekela ukuthathwa kwezinqumo kwamasu nokusebenza komkhiqizo.
Imikhiqizo yasekhaya yaseShayina ithembele kukhwalithi nesevisi ukuze ithole isisekelo esiqinile
Isiteshi esizimele siya olwandle, kanti isigaba yisondo lokushayela.Uma isigaba singafaneleki, amabhrendi aphesheya angase alahlekelwe yimali ngisho noma etshala izigidi ezingu-1 zamadola ase-US kuwebhusayithi ezimele.
Ngamanye amazwi, amandla aqinile omkhiqizo ngokwawo ayimfuneko yokuya phesheya kwezilwandle ngokuzimela. Imikhiqizo yaphesheya kwezilwandle kuphela ehlangabezana nalezi zimo ezilandelayo engathola ukugxilwa okuqinile kumodeli yokuya phesheya kwezilwandle ngokuzimela:
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwana ngokuthi "Izinkampani ezizimele zaseShayina zingathola kanjani ukuma okuqinile emakethe yaseYurophu?"Ukuthembela kusevisi yekhwalithi ukuze uthole ukuma okuqinile" kuyasiza kuwe.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-29103.html
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