Ingabe ukuphatha ithimba le-e-commerce kusekelwe kuphela ezikhuthazweni? Iqiniso: Ukulinganisa kuyisihluthulelo sesisombululo esiyisisekelo!

EzentengiselwanoIqiniso ngokuphathwa kweqembu: Izikhuthazo zimane nje ziqeda izinhlungu; ukwenziwa kwesimo esijwayelekile kuyisisombululo sangempela.

Banini bamabhizinisi e-e-commerce, nisaphatha amaqembu enu ngamasu okukhuthaza? Vukani, abasebenzi benu abathinteki kukho.

Ithimba le-e-commerce elisebenza kahle ngempela alinazo iziqubulo ezikhuthazayo ezindongeni, kodwa linencwadi egcwele izindinganiso zomsebenzi.

Kungani izindinganiso zibaluleke kakhulu kunezikhuthazo?

Izikhuthazo zifana nokufaka i-adrenaline kubasebenzi—ukukhuthaza okwesikhashana, kodwa okungasebenzi kahle ngokuhamba kwesikhathi. Ngakolunye uhlangothi, ukulinganisa kufana nokufaka uhlelo lokusebenza lwethimba; lapho uthuthukisa kakhulu, kuba bushelelezi.

Inkampani ethile inamagama ayi-100,000 ezindinganiso zomsebenzi zesikhundla ngasinye, kodwa ungesabi izinombolo.

Lezi zindinganiso azibhalwanga ngobusuku obubodwa, kodwa zanqwabelana ngokwemvelo njengebhola leqhwa eligingqika liyehla entabeni.

Isevisi yamakhasimende ihlangane nekhasimende elingavamile? Bhala phansi iskripthi sempendulo. Imisebenzi ithole iphethini entsha yemikhiqizo ethengiswa kakhulu? Yibuyekeze ngokushesha ibe yincwadi yokukhetha umkhiqizo.

Ukumiswa kwezinzuzo ezine ezinkulu zezinga lamabhomu enuzi

1. Umdlalo wenzalo ohlanganisiwe ongenazindleko eziningi, onembuyiselo ephezulu

Ezinye izinkampani zichitha ama-yuan ayi-100,000 ekwakheni iqembu, kanti enye inkampani ichitha ama-yuan ayi-zero ukwakha amazinga. Ngokubhala imigqa embalwa eyengeziwe ngemva kokuba inkinga ngayinye isixazululiwe, zingabhala "i-encyclopedia yomsebenzi" eminyakeni emithathu.

Ilungu lezisebenzi zemisebenzi yabantwana abancane lalingazi nokuthi lisebenzisa kanjani izikhangiso ezikhokhelwayo lapho liqala ukujoyina inkampani, kodwa laba ngumdlali ovelele womnyango ezinyangeni ezintathu kamuva. Imfihlo yakhe? Njalo ebusuku ngaphambi kokulala, wayepheqa incwadi yemiyalelo ejwayelekile bese ethola ukuthi abafundi bakhe base bebhale ngisho neziqondiso zamagama angu-500 mayelana "nendlela yokusebenzisa ama-emoji ukwandisa amazinga okuchofoza."

2. Imodeli Yomshini Wokukopisha Amakhono

Ngesikhathi sokuqasha, sinikeza abafakizicelo izinto ezintathu ngqo: isingeniso senkampani, umbhalo wencazelo yomsebenzi, kanye ne-akhawunti yokuhlola. Labo abangaqonda futhi abazimisele ukusebenza emsebenzini bayaqashwa; labo abakuthola kunzima kakhulu bayasuswa ngokuzenzakalelayo.

Ngonyaka odlule, ngaphambi koSuku Lwabantu Abangashadile, kwakudingeka ngiqashe ngokushesha abantu abapakisha impahla. Ngesikhathi izimbangi zami zisanikeza "imiholo yanyanga zonke engaphezu kuka-10,000 yuan," ngathumela ngqo "Izinyathelo Ezingu-22 Zokuvimbela Ukulahlekelwa Yiphasela" ezinhlanganweni zabasebenzi.

Isisebenzi esisha sasisebenza kahle kakhulu kunabasebenzi asebekhulile ngosuku lwaso lokuqala – indinganiso yayihlanganisa ngisho nomdwebo "we-angle yokugoqa efanele yetheyiphu".

3. Ubuchwepheshe obusezingeni eliphezulu bokungafi kolwazi

Uma abasebenzi beshiya inkampani evamile, bahamba nolwazi lwabo. Kodwa kwenye inkampani, ukuhlakanipha komsebenzi wesisebenzi kuhlala kuvaliwe kumadokhumenti ajwayelekile. Umfundi omusha oqeqeshwayo uvula ifolda ethi "Negative Review Handling" futhi uthola izixazululo zokubuyekezwa okungekuhle okungu-47 okungavamile eminyakeni emihlanu edlule.

Icala eliphawuleka kakhulu: Umklami wezithombe washiya umsebenzi wakhe ukuze aqale ibhizinisi lakhe, futhi "ifomula yombala wekhasi lemininingwane" ayiklamile isaphindwaphindwa. Ithimba lakhe lamanje lengeze isahluko esisha, "Izicupho Ezibonakalayo Zesizukulwane Z," emsebenzini wakhe.

4. Isihluthulelo sokukhula okungenakuvinjelwa

Kungani amaqembu asakaza bukhoma enesibindi sokuvula ama-akhawunti amasha ayi-10 ngesikhathi esisodwa? Ngoba izindinganiso zawo zithi ukusuka kubalandeli abangu-0 kuya kwabangu-1 kudinga ukudlulela ezigabeni ezintathu: u-A, u-B, no-C, ngezinto zohlu lokuhlola ezingu-21 zesigaba ngasinye. Banezinhlelo zokubhekana nezimo "zendlela yokubhekana nama-troll ekusakazweni bukhoma."

Ngonyaka odlule, uhlobo olusha lwemikhiqizo lwathola ukwanda kwama-oda, okwenza umnyango wesitolo sawo wasebenzisa "i-Order Surge Response Manual" ngobusuku obubodwa. Kusukela ekuqeqesheni izisebenzi zesikhashana kuya ekuxhumaneni nezinkampani zeposi, izinyathelo ezingu-32 zachazwa ngokucacile. Ngesikhathi abancintisana nabo besesemihlanganweni bexoxa ngesimo, le nkampani yayisivele icubungule wonke ama-oda ayo.

Imibono Emithathu Eyiphutha Ngokuphathelene Nokuqiniswa

Inganekwane 1: Izindinganiso zilingana nobuciko obuvimbelayo. Eqinisweni, umthetho wokugcina wezindinganiso zethu zokuklama ubuciko uthi: "Yonke imithetho engenhla ingaphulwa—uma nje ungafakazela ngedatha ukuthi indlela entsha ingcono."

Inganekwane 2: Ukulinda i-HR ukuthi ibhale izindinganiso. Izindinganiso ezibaluleke kakhulu zihlala zivela kubasebenzi abaphambili. "Umhlahlandlela Owusizo Wokungakhulumi Nokuphendula Uma Uthukwa" wabaphathi benkonzo yamakhasimende manje usuyincwadi yokuqeqesha embonini.

Inganekwane 3: Ukuphatha izindinganiso njengevangeli. Amadokhumenti ethu ajwayelekile anesigaba "sokuvuselela amaphutha" samasonto onke ikakhulukazi sokurekhoda izindlela ezindala eseziguquliwe.

Iseluleko esizuzwe kanzima kosomabhizinisi

Ungalindi kuze kube yilapho iqembu lakho likhula ukuze limise amazinga; qala ukuwakha manje. Ngisho noma ungabhala amathathu kuphela namuhla:

1. Imihlangano yasekuseni kumele iqhutshwe imile (ukuvimbela noma ubani ukuthi alale).
2. Ikhibhodi yesevisi yamakhasimende ukhiye we-F1 oboshelwe kuhlamvu "亲" (konga imizuzwana engu-0.3/ukusetshenziswa)
3. Isithwebuli sebhakhodi yendlu yokugcina impahla sihlala sibekwe engela engama-degree angu-45 (sihlolwe ukuthi sisebenza kahle kakhulu).

Uzobuya uzongibonga eminyakeni emithathu. Labo baphathi abachitha izinsuku zabo becabanga ukuthi "bangabenza kanjani abasebenzi basebenze isikhathi esengeziwe ngokuzithandela" bazocindezelwa yithimba lakho elijwayelekile maduze noma kamuva.

Khumbula: izikhuthazo zibhekana nezimpawu, izindinganiso zibhekana nomsuka. Uma incwadi yakho yezindinganiso ikhulu ngokuphindwe kayishumi kuneyabancintisana nawe, impi isuke isiphelile.