Umuntu angalenza kanjani i-micro-marketing plan?Izinyathelo ezinhlanu zokuthi amabhizinisi enze ukumaketha kwe-WeChat

U-Chen Weiliang: kwenziwa kanjaniI-Micro Marketing?

Ubukhulu obu-3 kanye nengqikithi engu-1, dlala ngomcabango womdlalo wokuhlonishwa kwenkosi

(Ingqondo)

sifuna ukwenza kahleWechat marketing,WeChatUkukhushulwa kwe-akhawunti yomphakathi, Ziningi kakhulu izici okufanele zicatshangelwe, ngakho-ke ngeke ngizibale lapha okwamanje.Kunemininingwane eminingi okufanele yenziwe kahle, okubaluleke kakhulu okuwumqondo.

Okokuqala, kufanele ube nomqondo omuhle.Labo abanomqondo omubi ngokuvamile kulula ukuyeka kancane bese behluleka ukuphumelela.

Lesi sihloko sizokwabelana: Idlalwa kanjani ukumaketha kwe-WeChat ngomqondo wegeyimu wokuhlonishwa kwenkosi u-O(∩_∩)O~

Isingeniso Sencwadi Yokuhlonishwa Kwamakhosi

I-"Honor of Kings" iwumdlalo weselula we-MOBA othuthukiswe futhi oqhutshwa yi-Tencent Games futhi osetshenziswa ezinkundleni zokuxhumana ze-Android ne-IOS. Uhlolwe ngokusemthethweni ezinkundleni ze-Android ne-IOS ngomhlaka-2015 Novemba 11. Igama elisetshenziswe ekuqaleni kwegeyimu lithi "Amaqhawe" "Impi" kanye "League of Kings".

Umdlalo igeyimu yeselula efana ne-Dota. Umdlalo wegeyimu kugeyimu usekelwe kakhulu ezimpini eziqhudelanayo. Abadlali bangaqhuba izimpi ze-1V1, 3V3, 5V5 nezinye ze-PVP ngezindlela ezihlukahlukene. Bangakwazi futhi ukubamba iqhaza kumodi yokuzidela yegeyimu futhi benze Imodi yokudlula ye-PVE. Ngemuva kokuthi izimo sezihlangatshezwane, ungabamba iqhaza ekuphumeleleni kwegeyimu nokunye.

NgoNovemba 2016, "Ukuhlonishwa Kwamakhosi" kwafakwa ohlwini "lwe-China IP Value List - Top 11 Game List" emcimbini we-2016 China Pan-Entertainment Index.

2017年7月2日，腾讯方面发出游戏“限时令”：7月4日起《王者荣耀》12周岁以下(含12周岁)未成年人每天限玩1小时，并计划上线晚上9时以后禁止登陆功能；12周岁以上未成年人每天限玩2小时。超出时间的玩家，将被游戏强制下线。

Ukuhlonishwa kwenkosi kuyathandwaEMalaysia

Eqinisweni, kunabantu abaningi e-Malaysia abadlala i-King's Glory. Umphakathi wase-Malaysian Chinese yiqembu lamaShayina asekela iShayina kakhulu phesheya kwezilwandle, ikakhulukazi ngoba babandlululwa yizinqubomgomo zikahulumeni waseMalaysia endaweni futhi bayizakhamizi ezisezingeni lesibili umqondo weqiniso, ngakho-ke basekela iShayina kakhulu.AmaShayina anomuzwa onamandla wokuzazi.

AmaShayina aseMalaysia ngokuvamile asebenzisa i-TV yesathelayithi ukuze abuke izinhlelo ze-TVB nezaseTaiwanese.Manje iningi lazo libuka izinhlelo ezihlukahlukene zezwekazi nemidlalo ye-TV.Akumangalisi ukuthi inkazimulo yenkosi iyathandwa.

Iningi lemikhiqizo ka-Tencent ne-Ali isakhawulelwe emibuthanweni yasekhaya neyaseShayina, futhi i-Huawei ikhawulelwe ezifundeni ezithile kuphela eziqashelwa phezulu. I-"Made in China" okwamanje iwukuzigqaja kwangempela kazwelonke kweLenovo ne-DJI.

Phesheya kwezilwandleImpiloKungakhathaliseki ukuthi ukuphi, ungabona abantu bakwamanye amazwe besebenzisa amakhompyutha akwaLenovo yonke indawo, futhi iyinkampani yaseShayina eyaziwa kakhulu emehlweni abantu bangaphandle abavamile.

I-DJI ibusa ngokuqondile imakethe ye-drone yabathengi, i-80% yenzuzo yayo ivela phesheya kwezilwandle, futhi isabelo sayo semakethe manje silinganiselwa ku-8% kuya ku-9%, silawula ngokuphelele imakethe ye-drone yabathengi emhlabeni wonke.

Ngaphezu kwalokho, lapho sithenga, sizophinde sibe nolwazi olulandelayo:

Kwesinye isikhathi uma ubhekene nomthengisi, ukunika umuzwa wokuthi akafuni ukuwuthenga, kodwa futhi kukhona abantu abathenga umkhiqizo ofanayo uma bewushintsha. Lesi yisitayela sokuthenga.

Ukuphela kwendlela engingakwenza ngayo ukusebenza kanzima ukukhuthaza nokwenza amadili kuma-akhawunti omphakathi we-WeChat. Ngaso sonke isikhathi uma wenza isivumelwano, uzothola injabulo kulesi sivumelwano. Lolu hlobo lwenjabulo alukwazi ukutholwa abadlali be-Honor of Amakhosi.

Abantu abaningi sebeyizigqila zomhlaba obonakalayo wenkazimulo yenkosi. Uma sebebuyele emhlabeni wangempela, bazobe bengakhululekile futhi bangakwazi ukuzikhipha. Zonke izimpumelelo emhlabeni wegeyimu zizophela, ngakho-ke kufanele sifunde ukudlala ngenjabulo yempilo emdlalweni. umsebenzi.

Uma sithenga, siphinde sibe nalokhu kuzizwisa:
Kwesinye isikhathi uma ubhekene nomthengisi, ukunika umuzwa wokuthi akafuni ukuwuthenga, kodwa futhi kukhona abantu abathenga umkhiqizo ofanayo uma bewushintsha. Lesi yisitayela sokuthenga.

Okuwukuphela kwendlela engingakwenza ngayo ukusebenza kanzima ukuze ngikhuthaze futhi ngenze isivumelwano ku-akhawunti yomphakathi ye-WeChat. Njalo uma wenza isivumelwano, uzothola injabulo kule dili.

Dimension 1 [Jabula njalo uma wenza isivumelwano]

Ngoba abanye abantu banomuzwa wokuthi uma benza imali encane kakhulu, ngeke bajabule, futhi ngeke bakwazi ukuthuthukisa isitayela sokuthengiselana. Ngakho-ke, "njalo uma wenza ukuthengiselana, kufanele uthole injabulo kulokhu kuthengiselana. ".

I-Dimension 2 [Thatha isivumelwano njengempumelelo yegeyimu]

Abacebile bathanda ukuthengisa, futhi bathanda ukwenza amadili.Uma ungakali impumelelo yedili lakho ngokuthi wenza imali engakanani, maningi amathuba enjabulo eyengeziwe.

Kwenziwa kanjani?Iwukuphatha okwenziwayo okuncane ngakunye njengempumelelo encane kugeyimu, futhi ukuphatha okwenziwayo njengomdlalo!

Manje, sinobukhulu obungeziwe bokukala inani lomsebenzi, hhayi ngemali kuphela, kodwa futhi njengempumelelo yegeyimu.

Dimension 3 [Ungenza abangani ngokuthengiselana]

Kufanele sibe nalokhu kuqwashisa: kungakhathaliseki ukuthi kwenzekaniI-Internet MarketingUkuthi iphromoshini yenze isivumelwano noma cha, ngaso sonke isikhathi lapho sixhumana nabanye, kufanele sihlose ukwenza abangani njengomgomo obaluleke kakhulu. Ngisho noma ungenzi isivumelwano, ngeke kube buhlungu kakhulu, futhi uzobonisa. isimo sengqondo esihle kakhulu futhi senza elinye iqembu lizizwe lilungile.Ibhizinisi elilandelayo lakha isisekelo somsebenzi.

Uma kwenziwa isivumelwano, ngeke sigxile esivumelwaneni ngokwaso, kodwa sibheke isivumelwano njengokuthuthukisa ubudlelwano nomunye umuntu.

Inkosi Yodumo ingenza abangani, ngakho ukwenza ukumaketha kwe-WeChat nakho kungenza abangani abaningi.

umdlalo wengqondo yokuphila

Indlela yokwenza izinto ngengqondo yempilo yegeyimu?

Enye yezinto ezibaluleke kakhulu ukuhleka:Ukuhleka "kuyi-orgasm" yobuchopho, futhi ukuhleka kuyisimo esiphakeme kakhuluukuzindla ^ _ ^

Khumbula: Ngokumamatheka ebusweni bakho, ukuhleka kucisha yonke into

1. Isizathu sokuthi kungani kumele wenze izinto ngokumamatheka yingobaujabuleQala ngokuhleka, ukuhleka kuyinsika yokuhlakanipha nokuvuka ^_^

2. Uma sizimisele, ngeke sikhuthale ekwenzeni izinto, kufanele sicabangele ukulinganisela kobuchopho.

Uma sibucayi kakhulu, siba yingozi kakhulu uma kuziwa empilweni yengqondo.Kulula ukukuqonda ngoba uma sizimisele, kugeleza amahomoni amaningi amabi emzimbeni, umzimba wethu wonke awuzizwa kahle, nomzimba awukwazi ukubambisana kahle ukwenza lokho ofuna ukukwenza.

3. Khumbula njalo ukuhleka, ukuzijabulisa, nokwenza inhlekisa

Ngoba ukuhleka kungaletha ukukhanyiselwa, futhi uma kukhona ukuhleka, kuyoba khona uBuddha ^_^

UBuddha ubizwa nje ngokuthi uBuddha, okusho ukuthi "okhanyiselwe", ngakho-ke lapho sihleka, sivula amangqamuzana obuchopho bethu.

Imfihlo yokuba u-Buddha ngokushesha iwukuvulela inhliziyo yakho uhleko, ukuhleka kuwukuqaphela okukhulu, futhi ukusebenzisa ukuqonda okukhulu kuwuhleko O(∩_∩)O haha~

Lapho sihleka, lapho sihleka njengezingane ezihlanyayo, yonke into esemzimbeni isebenza kahle!

Ezinye izibhedlela ziphatha ukuhleka njengendlela yokwelapha umdlavuza, futhi kusebenza ngempela, kulezo zibhedlela, iziguli zibukela imibukiso ehlekisayo nehlekisayo usuku lonke, futhi impilo yazo iba ngcono kancane kancane, ngakho ukuhleka kuwukuthuthukisa Indlela yamandla ^_^

Izinyathelo ezinhlanu zokuthi amabhizinisi enze ukumaketha kwe-WeChat

1. EqondileUkubekaAmakhasimende aqondiwe ngokuqondile
2. Inkampani inokuqonda okucacile kwayo ngokwayo
3. Hlaziya izidingo zabasebenzisi abaqondiwe
4. Lungiselela kusengaphambili ukuguqula amadivayisi wokugcina
5. khetha okulungileUkukhuthazwa Kwewebhuindlela

1) Thola ngokunembile amakhasimende okuhlosiwe

Ngaphambi kokwenza ukumaketha kwenethiwekhi, kufanele uqale ukhethe isizinda samakhasimende.
Efonini yakho noma kukhompuyutha, uhlelo lokusebenza noma injini yokusesha ye-Baidu, noma i-WeChat.
Okusho ukuthi, esinyathelweni sokuqala, abantu bangakwazi ukuhlaziya ngokunembile indawo yekhasimende ngokusekelwe ekuhlaziyweni kwezibalo zedatha.

I-2) Inkampani inokuqonda okucacile kwayo ngokwayo

Ukumaketha kwenethiwekhi yebhizinisi kufanele kube nokuqonda okucacile kwebhizinisi ngokwalo.

1. Yiziphi izinsiza inkampani enazo?
2. Uphi ukuncintisana okuwumongo?
3. Yiziphi izingxenye ezikhona?

Isimo semboni kanye nemakethe, amathemba okuthuthukiswa kwenkampani kanye nezimboni, isimo esiyisisekelo sabaphikisi, ulwazi oluningiliziwe lwabaphikisi ohlangothini oluqondile lwemboni esifundeni kanye nokuqhathaniswa kwayo nayo ngokwayo.

3) Hlaziya izidingo zabasebenzisi abaqondiwe

Okusho ukuthi, abantu badinga ukuphenya ngezidingo zamakhasimende ukuze baqinisekise ukuthi imikhiqizo yabantu ingasiza abasebenzisi.

Ukuphendula izidingo zomsebenzisi ofanayo kanye nabantu abahlukene, abantu babanikeza izixazululo ezihlukene.

Inqubo esuka ekudingweni komsebenzisi kuye kokwethulwa kohlelo lokuthuthukisa umkhiqizo ibizwa ngokuthi inqubo yokuchaza isidingo sempahla.

4) Lungiselela kusenesikhathi ukuguqula imishini yokugcina

Isibonelo, ukusebenzisa ukuguqulwa kwe-WeChat, ukuguqulwa kwewebhusayithi yokumaketha, noma ukuvulwaI-TaobaoUkuguqulwa kwesitolo.

Lena into edingekayo ukuze ushayele ivolumu yomsebenzisi.

5) Khetha indlela efanele yokuthuthukisa inethiwekhi

njengokukhuthazwa kwewebhusayithi.

Ukukhushulwa kwewebhusayithi kubhekise ekuthuthukiseni izinga eliphelele lewebhusayithi ngokuya ngeziteshi ezahlukahlukene, ukuze abasebenzisi bakwazi ukuthola iwebhusayithi yenkampani ngokushesha nangokushesha.

IwebhusayithiSEOKuyindlela eyinhloko yokuthuthukisa iwebhusayithi, ikakhulukazi amabhizinisi anamuhla amancane naphakathi.

Ngenxa yezinsiza ezilinganiselwe, izimpahla zebhizinisi zokumaketha kwenethiwekhi azikwazi ukukukhokhela, ngakho kuba kudingekile kakhulu ukuthuthukisa ukukhuthazwa kwenethiwekhi kubuchwepheshe be-inthanethi.
.Njengoba umqondo we-inthanethi + ungena kuyo yonke imikhakha yempilo, amabhizinisi endabuko kufanele akhuthaze ngokumaketha kwenethiwekhi, asungule ukuqwashisa ngomkhiqizo futhi athuthukise ukwabelana kwemakethe.

Ngakho-ke, ama-SME angenza kanjani umsebenzi omuhle ekuhleleni ukumaketha kwenethiwekhi?

• Ama-SME ethu angaseshwa kuwebhu.
• Ukumaketha kwe-Encyclopedia, ukumaketha kwe-Q&A, ukukhuthazwa kwenkundla yemboni, ukumaketha komtapo wolwazi, ukumaketha kwebha yeposi, izinkundla ze-B2B nezinye iziteshi zokumaketha nokukhangisa ku-inthanethi.
• Kuphinde kube nezindlela ezimbalwa zokumaketha ezinjengokumaketha kokuqukethwe, ukukhushulwa kwevidiyo, ukunyuswa kwe-WeChat, njll. Osomabhizinisi bangakhetha indlela efanele yokumaketha ku-inthanethi yokuphromotha ukumaketha ngokwamandla abo aphelele nezinsiza!