Yini ibhrendi yomuntu siqu?Ibhizinisi elincane lizakha kanjani uhlobo lomuntu siqu?

Cacisa umgomo wakho, uyini umgomo wakho wesikhathi eside?

Injongo yami:ngokusabalalisaI-Internet Marketingukucabanga, okulula futhi okusebenzisekayoWechat marketingindlela, impumelelo yangempelaUkukhuthazwa Kwewebhuicala, usizoimidiya entshaabantu,I-Wechat, Osomabhizinisi baphumelele kakhulu ku-WeChat.

Njengokuqala, i-CEO kufanele iphendule imibuzo emi-2:

1. Obani amaklayenti ami?

Abantu abafuna ukuphumelela futhi bakhulise imali yabo: osomabhizinisi, abathengisi,ezokuxhumanaAbantu.

2. Ingakanani inani elinganikeza amakhasimende?

Yabelana ngolwazi olungcono kakhulu noluwusizo kakhulu engikufundile: ukusabalalisa imibono, izindaba zempumelelo zangempela nezithembekile, i-WeChat elula futhi kulula ukuyisebenzisa.Ukukhushulwa kwe-akhawunti yomphakathiizindlela zokusiza osomabhizinisi bathole impumelelo ephezulu.

Wonke amamodeli ebhizinisi adinga ukuphendula le mibuzo emibili eyisisekelo:

• 1. Obani amaklayenti ami?
• 2. Iliphi inani ubukhona bami obunganikeza amakhasimende?

Zibheke njengomgomo wokuqala wokuqalisa kwakho:

1. Uyi-CEO yalokhu kuqalisa.Kufanele uzinike umgomo kanye nomgomo wesikhathi eside.

Uma usunomgomo kanye nemigomo yesikhathi eside, ungasetha imigomo yesikhathi esifushane.Isibonelo, engizokwenza kulo nyaka, engizokwenza ngaphansi kwesisekelo salo msebenzi kulula kakhulu - bhala izihloko.Cishe izinsuku ezimbili ngesihloko, okulula kimina.

2, kanye ngenyanga ukuqeqeshwa okunjalo.

3, futhi ufunde izincwadi eziningi nezindlela.

U-Chen WeiliangNgemva kokugcina umphakathi wokukhangisa ku-inthanethi, ukunakekela amaphrojekthi okutshalwa kwezimali, nokuphendula imibuzo eminingi, ungathola izinto zokwakha kanye nogqozi. Ngalezi zinto, ungabhala futhi ukhulume okwengeziwe.

Kungani ukwenza uphawu lomuntu siqu?

Abantu abaningi bathi banebhizinisi, baphethe abantu abaningi, futhi abafuni ukugqama, ngakho-ke abadingi ukuba igama lomuntu siqu; abanye abantu bathi angiliqali ibhizinisi, futhi ngiyazitshela ukuthi ungubani. akudingeki ube uphawu lomuntu siqu.

Njengoba sekusondele unyaka omusha, abantu abaningi banomkhuba wokwenza izinhlelo ezintsha.Zingakanani izinhlelo ozenze ngonyaka odlule ozifezile ngonyaka odlule?Eqinisweni, iningi lazo awenziwanga, ngani?

Uma kungumphathi wenkampani, iningi lezinhlelo ezenziwe yinkampani zingafezeka ekupheleni konyaka, kodwa izinhlelo ezenziwe ngabantu ngabanye azikwazi ukwenzeka?

Kungakhathaliseki ukuthi iyini inkampani, empeleni inomgomo, kungakhathaliseki ukuthi ibhaliwe noma cha, okusho ukuthi inkampani inomqondo wokuthunywa.Kodwa-ke, abantu abanawo umqondo wokuthunywa, futhi izinhlelo abazenzayo kunzima ukuzifeza.

Isibonelo, uma sinomqondo "wokusiza osomabhizinisi ukuthi bazuze impumelelo enkulu kakhulu ku-WeChat ngokusabalalisa igama mayelana nokucabanga okulungile, izindlela ezilula nezisebenzisekayo, kanye nezindaba zempumelelo yangempela.", uhlelo kulula ukulisebenzisa.

Tshala imali futhi uzisebenze njengesiqalo:

• 1. Uyi-CEO yakho siqu futhi unomgomo wakho.
• 2. Uyi-CTO yakho, umqondisi wezobuchwepheshe (uchwepheshe ophethe)

Kufanele utshale imali kuwe, utshale amakhono akho, ufunde ukubamba iqhaza ekuqeqeshweni, uthenge izincwadi zakho ukuze ufunde.

Uma wena ungakuqondi, thola umuntu ozosebenzisana naye, thola umuntu ozomthuthukisa futhi utshale imali kwabanye, futhi uvumele abanye bakusize uzuze izinto eziningi.

Isibonelo, uma ufuna ukwenza i-e-book, akudingekile ukuthi uzenzele, kodwa thola umuntu ongakwazi ukwenza i-e-book engcono kakhulu.

Ukwazi ukubhala nokukhuluma kuyikhono lami, ngidinga ukukwenza okungcono kakhulu, futhi ngitshele nabanye ochwepheshe abasezingeni eliphezulu ukuthi angikho kahle, ngakho ngingakwazi ukubambisana nabo.

Uma uzicabangela njengesiqalo, kufanele ube namakhono ama-2:

1. Kumele ube namakhono okuphila futhi uphile, futhi ungaqhubeka nokwenza kahle kakhulu leli khono.

2. Amakhono okuhlanganiswa kwezinsiza kanye namakhono okufanele anikezwe ozakwethu.Bavumele benze yonke into ongayiqondi, futhi uzokwenza kalula kakhulu.

Ngaphambi kokukhuluma ngemikhiqizo, bheka uhlu olulandelayo:

• 1. UDell
• 2. HP
• 3. I-Disney
• 4. Mercedes Benz
• 5. Chrysler
• 6. Ford
• 7. Panasonic
• 8. Ericsson
• 9. Philips
• 10. Ikhasino
• 11. Ishaneli
• 12. VERA WANG
• 13. I-Boeing
• 14. I-Bayer
• 15. UHermes
• 16. GUCCI

Wonke umuntu uwabonile la magama emikhiqizo, akunjalo?Eqinisweni, lezi zinhlobo zonke zingamagama abantu, wonke okungamagama abantu.

Wake wacabanga ngegama lakho, uhlobo lwakho lomuntu siqu?

Ibhrendi yakho, njengomsunguli we-Disney kudala washona, noma ngabe unyamalele kulo mhlaba, ungawudlulisela ezizukulwaneni ezizayo.

Uma uke waba yinkampani, uyazi ukuthi uma unomkhiqizo, kulula kakhulu ukuthengisa izinsizakalo noma imikhiqizo.

Kunzima kakhulu ukuthengisa noma yini uma ungenalo igama lomkhiqizo.

Eqinisweni, njengawe njengomuntu ngamunye, uma unomkhiqizo womuntu siqu noma lo muntu ozishayayo ngokwakho, une-aura yakho engenza abasebenzisi nabalandeli bakwethembe, futhi ungenza yonke into kalula, akunjalo?

Ukuthengisa imikhiqizo kunoma iyiphi imboni nokwenza noma yini kulula, kungakhathaliseki ukuthi ukhulisa imali, kodwa uzoba lusizi uma ungenalo uphawu lomuntu siqu.

Uma uzicabangela njengesiqalo, ucabanga ukuthi lapho uchaza umgomo wakho namakhono akho, into ebaluleke kakhulu ukwakha umkhiqizo wakho siqu.

Indlela yokwakha ibhrendi yomuntu siqu?

ngicela uboneU-Chen WeiliangIsihloko sokuqala: "Lakhiwa kanjani i-Alibaba brand?"

Ngeke ngikhulume ngezinye izingxenye, ngizokutshela isethi yonke yezindlela zokuthi ungazakha kanjani umkhiqizo womuntu siqu ku-WeChat ngokuhamba kwesikhathi.

Esikhathini se-inthanethi ye-WeChat, iyona elula futhi edingeka kakhulu ukwakha uhlobo lomuntu siqu. Kungani?

Ku-inthanethi ye-PC kanye nezimboni zendabuko, asikho isidingo sokusungula noma yiluphi uhlobo lomuntu siqu, ngoba ngemuva kwekhompyutha awazi ukuthi ungumuntu noma inja?

Kepha kwehlukile ku-WeChat, wonke umuntu uwuhlelo lwamagama angempela.Umthwali wemvelo we-WeChat umakhalekhukhwini, futhi umakhalekhukhwini usetshenziselwa ukuxhumana nabantu. Ngokwemvelo, unomuzwa wokuthi umakhalekhukhwini ungumuntu wangempela. Uma wonke umuntu ecabanga ukuthi ungumuntu, kufanele uzakhele igama lomuntu siqu. Uma awuwakhi igama lomuntu, uzoba buhlungu kakhulu .

Uma uyinkanyezi emkhakheni othile, unamandla akho angaba namandla, zonke izinsiza namakhasimende azonamathiselwa kuwo ngokuzenzekelayo, futhi okwenzayo kulula kakhulu. Ngizokwabelana ngakho lapha namuhla, ngiyabonga nonke!