Kungani u-Alibaba ephumelele?Ukuhlaziywa kwezizathu ezibalulekile zempumelelo ka-1688

Abantu abaningi bayazibuza ukuthi i-Alibaba iphumelele kanjani?

Esinye sezici zempumelelo ye-Alibaba ukusebenzisa igama lakudala, inzuzo enkulu yaleli gama:Ijwayelekile futhi kulula ukuyikhumbula.

Izimfihlo ze-Alibaba zempumelelo

Igama lomkhiqizo wenkampani

umnyombo:Landisa izinto ezaziwayo; uma abantu abaningi abayifundile, izokhunjulwa kangcono; abantu abaningi baye esikoleni samabanga aphansi, futhi bangabheka amagama emikhiqizo ezincwadini zesikole samabanga aphansi, izincwadi zomlando, kanye nezinganekwane zakudala.

1. Umsuka wegama elithi Alibaba

I-Alibaba evela ku-"Alibaba kanye namasela Angamashumi amane":UMa YunNgesinye isikhathi esesitolo sokudlela e-United States, wafikelwa yinjabulo, wabiza uweta wendawo yokudlela, wambuza ukuthi uyalazi yini igama elithi Alibaba.Uweta waphendula ngokuthi uyazi, waphinde watshela uMa Yun ukuthi isipelingi sika-Alibaba sokuvula umcebo sithi "Open Sesame".

Ngemva kwalokho, uJack Ma wabuza abanye ephindelela ezindaweni ezihlukahlukene.Emva kwalolu vivinyo, uJack Ma wathola ukuthi indaba ka-Alibaba yaziwa emhlabeni wonke, nendlela yokuphimisela icishe ifane kungakhathaliseki ukuthi uluphi ulimi. "Kusukela kugogo kuya endodaneni yami, bonke bafunda i-Alibaba." Ngale ndlela, uJack Ma wanquma ukuthi "Alibaba" njengegama lenkampani.

UMa Yun uthe: Angiqambe igama elithi Alibaba hhayi elaseShayina, kodwa elomhlaba wonke.I-Taobao, ngolunye usuku nayo izohamba emhlabeni wonke.Kusukela ekuqaleni, asenzeli nje ukwenza imali, kodwa ukwakha inkampani enhle kakhulu emhlabeni wonke engenza iminyaka engu-102.Kodwa-ke, igama lesizinda elithi "Alibaba" lithengiwe umuntu waseCanada.U-Ma Yun ubonile ukuthi leli gama lesizinda lizosatshalaliswa emhlabeni wonke ngokuzayo. Wasebenzisa amadola aseMelika angu-50 emalini yokuqala engu-1 yuan ngaleso sikhathi ukuze athenge kabusha igama lesizinda se-Alibaba kubantu baseCanada.

2. Umsuka wegama likaTaobao

Ukuthenga akusho ukuthi uyothenga, kuyisimo sengqondo esintekenteke kakhulu.Izikhathi eziningi, uma uhamba esitolo ngaphandle kwenjongo ecacile, ungase ukhangwe yilezo zinto ocabanga ukuthi zinhle.Uma ufuna ukungena futhi ubheke, bheka, le nqubo iyinqubo "yokugaya".Lapho ubona into oyithandayo, uzozwa ukuthi yiyo, leyo ngane.

Ukuthenga okuthile empeleni kuwukuzizwisa "kwenqubo kanye nomphumela".Izikhathi eziningi, ngisho noma ungawutholi umcebo, uzozizwa waneliseke kakhulu.Ngingene ngokujulile kulomuzwa, kuwumuzwa ojabula kakhulu.Ukuzithengela izinto ku-inthanethi futhi kuyinqubo "yokukhuhla" kanye "nokuthenga".Ukuthi nje isitolo osifakayo asiyi ezindaweni ngezindawo, kodwa sisebenzisa inqubo ngesandla esikrinini sekhompyutha.Konke lokhu okokwenelisa lowo muzwa enhliziyweni yami.

Ngenxa yalokho, igama elithi "Taobao" laxazululwa, futhi umkhiqizo wabizwa nangokuthi "ingane". Okubaluleke nakakhulu, umkhiqizoDNA--kumnandi,ImpiloIsitayela sokuba nobungane, ubungane, kanye ne-diaosi sesixazululiwe. Lesi "isithiyo sokuncintisana" seTaobao, futhi kuzoba "ikheji" yeTaobao.

3. Umsuka wegama elithi Tmall

Abesifazane bayiqembu elikhulu labathengi e-Taobao Mall. Abesifazane bazalelwa ukuthanda amakati. Ngicabanga ukuthi igama elithi "Tmall" elabesifazane.

Mayelana nemvelaphi yegama elithi Tmall, uJack Ma wachaza:

Emuva ngaleso sikhathi, lapho iTaobao Mall izoshintsha igama layo, ozakwethu bakhetha amagama amaningi engangingakhetha kuwo.

Lapho ngifika ekhaya ebusuku, ngageza ngaphambi kokulala futhi ngokungazelelwe ngacabanga igama elithi "Tmall" ngajabula kangangokuthi ngafonela ozakwethu ngokushesha.Izwi losizi nentukuthelo lavela ngakolunye uhlangothi lombhobho: "Kungenziwa kanjani lokhu! Inhlabathi ye-TMD kakhulu!".Angizange ngiphele amandla ngabiza ozakwethu nabangane abaningi omunye ngemva komunye, ngavele ngathethiswa, ngagconwa futhi ngadikibala.

Ekuseni ngakusasa, uzakwethu ehhovisi wangithumelela umyalezo wokuthi akumele ngibize lesi sipoki.

Haha nakhu kumnandi.Ngicabanga ukuthi njengoba wonke umuntu elizonda leli gama, libonisa ukuhluka kwaleli gama.Amagama awasho nhlobo, futhi aba nengqondo lapho ephinyiswa abantu abaningi.Siyahlulela ukuthi igama lizothethiswa ngabantu abaningi uma nje selimenyezelwe.Ngicabanga ukuthi leli gama kufanele likhunjulwe.Lapho abantu belithethisa, lisakazeka ngokushesha.Okubalulekile ukuthi ungeze kanjani izincazelo zesiko egameni kamuva.

Ngaphansi kwamanyala ami, sethule "Tmall".Haha, impela, ukuthethiswa kwathatha izinsuku ezine. . .hey-hey. .Ezinsukwini ezinhlanu kamuva abantu bacabanga ukuthi igama liyathakazelisa.

Namuhla, akekho ocabanga ukuthi kukhona okungalungile ngegama elithi "Tmall".

(Imvelaphi yamagama ka-Alibaba, Taobao kanye no-Tmall abiwe ngenhla angatholakala ku-inthanethi)

Okulandelayo, ngizokwabelana ngezibonelo ezi-3 zokuqanjwa kwe-homophonic.

Ukuqanjwa kwe-homophonic

• Faka amagama angukhiye:Kulula ukukhumbula, kulula ukusabalalisa, kulula ukuthayipha.

isibonelo

1. Amanothi Okuvakasha we-Hee:Amagama okubhukuda ezingane aqanjwa kabusha ngokuthi i-Xiyouji, futhi ibhizinisi laba ngcono ngokushesha.

2. Isimo sosomabhizinisi:Idiplomacy isho ukusiza abanye ukuqala amabhizinisi.

3. 1688:I-Alibaba 1688, okusho ukuthi yonke indlela.

imodeli yamandla omkhiqizo

U-Chen Weiliangukwenza i-WeChatUkukhushulwa kwe-akhawunti yomphakathi,imidiya entshaEmsebenzini wokuzijwayeza, ngifingqa isethi yamamodeli aqanjwe "imodeli yamandla omkhiqizo":

Noma iyiphi inkampani noma umuntu ofuna ukwakha umkhiqizo angasebenzisa le sethi ethi "Brand Power Model" ukuze andise ithonya lomkhiqizo.

yenzaUkubeka

Ukuze wenze lokhu, udinga ukuzibuza imibuzo emi-3:
(1) Obani iqembu lami labasebenzisi?
(2) Yiziphi amaphuzu wabo wezinhlungu ezi-3 ezinkulu?
(3) Yiziphi izixazululo engingazinikeza?

Ngemva kokuqonda le mibuzo emithathu, ungakwazi ukuzenzela indawo efanele futhi uzenze uchwepheshe emkhakheni othile.

Lapha "aI-WechatAmalungu edolobha” ngokwesibonelo:

1. Obani abasebenzisi belungu le-Wechat Mall?
(1) Labo abafuna ukwenza imali njengebhizinisi elincane elinengozi ephansi;
(2) Abantu abafuna ukudla ngamanani aphansi.

2. Yiziphi amaphuzu amathathu amakhulu ezinhlungu zelungu lenxanxathela ye-WeChat?
(1) Ulwazi olunganele lokunikezela, abakwazi ukuthola imikhiqizo elungele ukunyuswa kwabo;
(2) Imali yokutshalwa kwezimali ye-ejenti yomkhiqizo othile inkulu, futhi izindleko nobungozi bokuqoqwa kwempahla kuphezulu kakhulu.
(3) Kunzima ukwenza imali ngendlela engabizi kakhulu futhi engenabungozi.

3. Yiziphi izinzuzo (izixazululo) engingazijabulela njengelungu le-micro mall?
(1) Inani elikhulu lemininingwane yokuhlinzeka, izinketho eziningi, ukuthola kalula imikhiqizo yokukhangisa efanelekile;
(2) Abukho ubungozi bemali kanye nokuqoqwa komkhiqizo owodwa ukuze udayiswe egameni lomunye;
(3) Yenza imali ngezindleko zero futhi akukho bungozi;
(4) Jabulela amanani obulungu akhethekile futhi wonge imali ozoyisebenzisa.

dlulisa imibono

Yini ebhubhisa kakhulu?Into ecekela phansi futhi enamandla kakhulu emhlabeni ukusabalalisa imibono.

Lapho uJack Ma ekhuluma emhlabeni wonke, usakaza imibono.

Bonke abantu abanethonya elikhulu emhlabeni basakaza imibono, uMarx uneDas Kapital, uLao Tzu uneTao Te Ching, uConfucius une-The Analects, futhi labo basunguli benkolo bonke banencwadi okungenani eyodwa yakudala yokusakaza imibono yabo.

Ngakho-ke, uma ibhizinisi lifuna ukuthuthukisa ithonya lomkhiqizo walo, lidinga ukusungula uhlelo lwethiyori lwemibono yomkhiqizo, lisakaze imibono yalo, futhi ngalokho lithuthukise ithonya lomkhiqizo walo.

ngiyabelanaUkukhuthazwa Kwewebhuithiyori yolwazi, ukufingqaWechat marketingImodeli yekhono iwukusabalalisa imicabango yami, futhi abafundi bazizwa bevuzwa ngemva kokuyifunda, ngoba imicabango engiyisakaza ithinte abafundi.

hlanganyela emphakathini

Uma ufuna ukusabalalisa imibono, kufanele uhileleke ku-propaganda, futhi kunamaqhinga ahlukahlukene e-propaganda angasetshenziselwa inkulumo-ze.

iminyakazo ehlukahlukene

I-Internet MarketingZiningi izindlela zokuphromotha, okulandelayo kuzoklelisa ukunyakaza okuhlukahlukene okujwayelekile kwenethiwekhi.

(I-1)yenzaSEObhala i-eseyi:
I-SEO ifushanisiwe kusuka ku-English Search Engine Optimization, ukuhumusha kwesiShayina "ukwenza ngcono injini yokusesha", futhi isibizo sesiShayina sithi "ukwenza kahle iwebhusayithi" - uchungechunge lokuthuthukisa indawo kanye nokwenza kahle kwewebhusayithi, ukuze kuthuthukiswe Igama elingukhiye lewebhusayithi enjinini yokusesha Izinga, lapho izinga liphezulu, likhulu ithuba lokuchayeka.

Indlela yokwenza izihloko zokubhala ze-SEO isu elingukhiye le-SEO lomsila omude, okuwukuqoqa imibuzo nezimpendulo abasebenzisi abakhathazeke kakhulu ngazo.

Singasesha impande ethile kumawebhusayithi e-Q&A njenge-Baidu Know ne-Zhihu, isibonelo: "Umfokazi”, uzothola imibuzo eminingi enjalo, uqoqe imibuzo, ufingqe izimpendulo bese ubhala isihloko esi-1 ngosuku, futhi ungaqongelela izihloko ezingaba ngu-3 ezinyangeni ezi-100 futhi ube ngokushesha.UFONgiyingcweti yocwaningo, futhi kunezihloko ezingaphezu kuka-300 ngonyaka, futhi zizoqhuma ngemva kwesikhathi eside.

Isihluthulelo sempumelelo ye-Alibaba

I-Alibaba yiwebhusayithi yokuqala yesiShayina ye-B2B ukwenza i-SEO yesiNgisi. I-Alibaba isebenzisa inkulumo-ze ye-SEO ukuze ilinganise amagama angukhiye amaningi we-B2B ekhasini lokuqala le-Google, futhi ithole ukusakazwa okungapheli kwethrafikhi ye-SEO. Lena Imfihlo yempumelelo ye-Alibaba.

• Khumbula lesi sambulo sempumelelo ye-Alibaba, singakulethelaokungenamkhawuloUkubamba okukhulu!

Ngokubona kwami, iwebhusayithi ye-Chuangyebang nayo yenza i-SEO. Ukusesha kwe-Baidu "kwezohwebo" ngokwemvelo kusezingeni ekhasini 1, futhi ukusesha kwe-Google "kwezohwebo" ngokwemvelo kuhlanganisa ikhasi 1. Ngakho-ke, indlela yokuthuthukisa i-akhawunti yomphakathi kaChuangyebang ye-WeChat isebenza kahle kakhulu, futhi abalandeli Ukukhula okuzenzakalelayo, kungabonakala ukuthi i-SEO iyisinyathelo esinamandla kakhulu.

(2) Izincwadi ezishicilelwe:
Umthelela wokubhala izindatshana awunakubukelwa phansi, futhi uzoqhuma ngokuhamba kwesikhathi.

Ngibone osaziwayo abaningi be-internet abasabalalisa imibono yabo kusukela kosaziwayo.Ngokucobelelana nokubhala izindatshana bathole ukwethenjwa ngabalandeli abaningi, bese benabalandeli beqoqa izincwadi.UkubhalaIthonya.

(3) Ukuthengisa ngevidiyo:
Umphumela wokumaketha kwevidiyo awumbi neze kunokubhala izindatshana, singakwaziI-YOUTUBEKungabonakala ku-inthanethi ukuthi kukhona osaziwayo abaningi be-inthanethi abasebenzisa amavidiyo ukuze babelane ngobuchule nolwazi lwabo, bathole ukunakwa okuningi futhi bathole kokubili udumo nengcebo.

(4) Inkundla yezokuxhumana kanye nokumaketha kwemidiya entsha:
Yabelana ngezindatshana namavidiyo ezinkundleni zokuxhumana kanye nezinkundla ezintsha zemidiya ukuze ukhulise ukuchayeka futhi uthuthukise ithonya lomkhiqizo.

(5) Ukumaketha kwe-WeChat:
Esikhathini se-inthanethi yeselula, abasebenzisi cishe bonke bakwi-WeChat. Uma uyibhizinisi le-WeChat, uma usebenzisa i-akhawunti yakho ye-WeChat, i-akhawunti yomphakathi ye-WeChat, iqembu le-WeChat (Ukukhangisa Komphakathi) kuhlanganiswe nomunye futhi kuyisenzo se-propaganda esisebenzayo.

Amakhono engeziwe wokukhangisa we-WeChat, ngizokwabelana nge-akhawunti yomphakathi ye-WeChat (ID: cwlboke) esikhathini esizayo, qhubeka nokunaka ^_^

Khulisa ukunyakaza

Ukunyakaza okungenhla okuhlukahlukene akusizi ngalutho, kodwa kudinga ukubulawa okungavamile, futhi kuthatha isikhathi esincane ukuqongelela ukuze ubone imiphumela emihle.

Chitha imali ethile ukuze ukhangise, usebenzise imidiya entsha enethonya nekhofi elikhulu ukuze uphromothe, futhi ubone umphumela ngokushesha okukhulu.I-Intercept CollegeAbanye abantu basebenzisa leli qhinga ekunyusweni kwe-akhawunti yomphakathi ye-WeChat).

Kuthiwani ngombuthano ononya?

Kodwa-ke, uma uthembele kuphela ekusebenziseni imali ekukhangiseni, inqobo nje uma iphrojekthi ilahlekile, kulula ukungena embuthanweni ononya.

Ngakho-ke,U-Chen WeiliangUkuze sikusize ufake ithrafikhi entsha yamahhala, sifingqa ngokukhethekile "ithiyori entsha yokugeleza":

Kodwa njengoba kungakabi ngaphambi kwesikhathi, ngizohlaziya ithiyori entsha yethrafikhi nezimo lapho ngithola ithuba, futhi ngabelane "nethiyori entsha yethrafikhi" ku-akhawunti yami yomphakathi ye-WeChat. Siyakwamukela ukuskena ikhodi bese ulandela ^_^

Ukufunda okunwetshiwe:

• Uma umyeni we-ZAC no-Wang Tong bengayenzi i-SEO, bazokhipha kanjani i-ip eyi-3? (Isifinyezo Sethiyori Entsha Yethrafikhi)