Kungani u-Alibaba ephumelele?Ukuhlaziywa kwezizathu ezibalulekile zempumelelo ka-1688

Abantu abaningi bayazibuza ukuthi i-Alibaba iphumelele kanjani?

Esinye sezici ezifaka isandla empumelelweni ye-Alibaba ukusebenzisa igama elivamile. Inzuzo enkulu yaleli qhinga lokuqamba igama ukuthi igama lijwayelekile futhi kulula ukulikhumbula.

Izimfihlo ze-Alibaba zempumelelo

Igama lomkhiqizo wenkampani

Isimiso Esiyinhloko: Xhumana nezinto ezaziwayo; lapho abantu abaningi sebekufundile, kuba lula ukukhumbula; abantu abaningi baye esikoleni samabanga aphansi, ngakho-ke amagama emikhiqizo angatholakala ezincwadini zesikole samabanga aphansi, ezincwadini zomlando, nasezindabeni zezinganekwane zakudala.

1. Umsuka wegama elithi Alibaba

Igama elithi Alibaba livela ku-"Ali Baba and the Forty Thieves": Ngesinye isikhathi, ngesikhathi edla endaweni yokudlela e-United States, uJack Ma wathola ugqozi olungazelelwe. Waya ku-weita wambuza ukuthi uyalazi yini igama elithi Alibaba. I-weita yaphendula ngokuthi iyalazi, yaze yatshela uMa ukuthi i-Alibaba imilingo yokuvula ingcebo yayiyi-"Open Sesame."

Ngemva kwalokho, uJack Ma wabuza abanye ephindelela ezindaweni ezihlukahlukene.Emva kwalolu vivinyo, uJack Ma wathola ukuthi indaba ka-Alibaba yaziwa emhlabeni wonke, nendlela yokuphimisela icishe ifane kungakhathaliseki ukuthi uluphi ulimi. "Kusukela kugogo kuya endodaneni yami, bonke bafunda i-Alibaba." Ngale ndlela, uJack Ma wanquma ukuthi "Alibaba" njengegama lenkampani.

UJack Ma uthe: "Ngiyiqambe ngokuthi i-Alibaba hhayi ngenxa yeShayina, kodwa ngenxa yomhlaba. Ngadala iTaobao , futhi ngolunye usuku izokhula emhlabeni jikelele. Kusukela ekuqaleni, besingahlose nje ukwenza imali, kodwa nokudala inkampani yomhlaba wonke engahlala iminyaka eyi-102." Kodwa-ke, igama lesizinda elithi "Alibaba" lase lithengiwe ngumuntu waseCanada. UMa wayeqiniseka ukuthi leli gama lesizinda lizosabalala emhlabeni wonke, ngakho wasebenzisa u-$50 wemali yakhe yokuqala engu-1 yuan ukuze athenge kabusha igama lesizinda le-Alibaba kumKhanada.

2. Umsuka wegama likaTaobao

Ukuthenga akusho ukuthi uyothenga, kuyisimo sengqondo esintekenteke kakhulu.Izikhathi eziningi, uma uhamba esitolo ngaphandle kwenjongo ecacile, ungase ukhangwe yilezo zinto ocabanga ukuthi zinhle.Uma ufuna ukungena futhi ubheke, bheka, le nqubo iyinqubo "yokugaya".Lapho ubona into oyithandayo, uzozwa ukuthi yiyo, leyo ngane.

Ukuthenga okuthile empeleni kuwukuzizwisa "kwenqubo kanye nomphumela".Izikhathi eziningi, ngisho noma ungawutholi umcebo, uzozizwa waneliseke kakhulu.Ngingene ngokujulile kulomuzwa, kuwumuzwa ojabula kakhulu.Ukuzithengela izinto ku-inthanethi futhi kuyinqubo "yokukhuhla" kanye "nokuthenga".Ukuthi nje isitolo osifakayo asiyi ezindaweni ngezindawo, kodwa sisebenzisa inqubo ngesandla esikrinini sekhompyutha.Konke lokhu okokwenelisa lowo muzwa enhliziyweni yami.

Ngakho-ke, igama elithi "Taobao" lasungulwa, futhi imikhiqizo yabizwa ngokuthi "izingane." Okubaluleke kakhulu, i-DNA yomkhiqizo - impilo ejabulisayo, yansuku zonke , ukungeneka, kanye nesimo esilula - yasungulwa. Lesi "yisivikelo sokuncintisana" sikaTaobao, kodwa sizophinde sibe "ikheji" likaTaobao.

3. Umsuka wegama elithi Tmall

Abesifazane bayiqembu elikhulu labathengi e-Taobao Mall. Abesifazane bazalelwa ukuthanda amakati. Ngicabanga ukuthi igama elithi "Tmall" elabesifazane.

Mayelana nemvelaphi yegama elithi Tmall, uJack Ma wachaza:

Emuva ngaleso sikhathi, lapho iTaobao Mall izoshintsha igama layo, ozakwethu bakhetha amagama amaningi engangingakhetha kuwo.

Lapho ngifika ekhaya ebusuku, ngageza ngaphambi kokulala futhi ngokungazelelwe ngacabanga igama elithi "Tmall" ngajabula kangangokuthi ngafonela ozakwethu ngokushesha.Izwi losizi nentukuthelo lavela ngakolunye uhlangothi lombhobho: "Kungenziwa kanjani lokhu! Inhlabathi ye-TMD kakhulu!".Angizange ngiphele amandla ngabiza ozakwethu nabangane abaningi omunye ngemva komunye, ngavele ngathethiswa, ngagconwa futhi ngadikibala.

Ekuseni ngakusasa, uzakwethu ehhovisi wangithumelela umyalezo wokuthi akumele ngibize lesi sipoki.

Haha nakhu kumnandi.Ngicabanga ukuthi njengoba wonke umuntu elizonda leli gama, libonisa ukuhluka kwaleli gama.Amagama awasho nhlobo, futhi aba nengqondo lapho ephinyiswa abantu abaningi.Siyahlulela ukuthi igama lizothethiswa ngabantu abaningi uma nje selimenyezelwe.Ngicabanga ukuthi leli gama kufanele likhunjulwe.Lapho abantu belithethisa, lisakazeka ngokushesha.Okubalulekile ukuthi ungeze kanjani izincazelo zesiko egameni kamuva.

Ngaphansi kwamanyala ami, sethule "Tmall".Haha, impela, ukuthethiswa kwathatha izinsuku ezine. . .hey-hey. .Ezinsukwini ezinhlanu kamuva abantu bacabanga ukuthi igama liyathakazelisa.

Namuhla, akekho ocabanga ukuthi kukhona okungalungile ngegama elithi "Tmall".

(Imvelaphi yamagama ka-Alibaba, Taobao kanye no-Tmall abiwe ngenhla angatholakala ku-inthanethi)

Okulandelayo, ngizokwabelana ngezibonelo ezi-3 zokuqanjwa kwe-homophonic.

Ukuqanjwa kwe-homophonic

• Faka amagama angukhiye:Kulula ukukhumbula, kulula ukusabalalisa, kulula ukuthayipha.

isibonelo

1. Ingoma yokubhukuda yezingane yaqanjwa kabusha ngokuthi "Xi You Ji" (嘻游记), futhi ibhizinisi lathuthuka ngokushesha.

2. I-Entrepreneurship Alliance: Lokhu kubhekisela ku-enterprise union esiza abanye ukuqala amabhizinisi abo.

3. 1688: I-Alibaba ka-1688, okusho ukuthi "ukuchuma yonke indlela".

imodeli yamandla omkhiqizo

Ngolwazi lwakhe lokukhangisa ama-akhawunti asemthethweni e-WeChat nokusebenzisa imithombo yezindaba emisha , uChen Weiliang wafingqa imodeli ayiqambe ngokuthi "i-Brand Power Model":

Noma iyiphi inkampani noma umuntu ofuna ukwakha umkhiqizo angasebenzisa le sethi ethi "Brand Power Model" ukuze andise ithonya lomkhiqizo.

yenzaUkubeka

Ukuze wenze lokhu, udinga ukuzibuza imibuzo emi-3:
(1) Obani iqembu lami labasebenzisi?
(2) Yiziphi amaphuzu wabo wezinhlungu ezi-3 ezinkulu?
(3) Yiziphi izixazululo engingazinikeza?

Ngemva kokuqonda le mibuzo emithathu, ungakwazi ukuzenzela indawo efanele futhi uzenze uchwepheshe emkhakheni othile.

Lapha, sithatha "ilungu lesitolo esithile se -WeChat " njengesibonelo:

1. Obani abasebenzisi belungu le-Wechat Mall?
(1) Labo abafuna ukwenza imali njengebhizinisi elincane elinengozi ephansi;
(2) Abantu abafuna ukudla ngamanani aphansi.

2. Yiziphi amaphuzu amathathu amakhulu ezinhlungu zelungu lenxanxathela ye-WeChat?
(1) Ulwazi olunganele lokunikezela, abakwazi ukuthola imikhiqizo elungele ukunyuswa kwabo;
(2) Imali yokutshalwa kwezimali ye-ejenti yomkhiqizo othile inkulu, futhi izindleko nobungozi bokuqoqwa kwempahla kuphezulu kakhulu.
(3) Kunzima ukwenza imali ngendlela engabizi kakhulu futhi engenabungozi.

3. Yiziphi izinzuzo (izixazululo) engingazijabulela njengelungu le-micro mall?
(1) Inani elikhulu lemininingwane yokuhlinzeka, izinketho eziningi, ukuthola kalula imikhiqizo yokukhangisa efanelekile;
(2) Abukho ubungozi bemali kanye nokuqoqwa komkhiqizo owodwa ukuze udayiswe egameni lomunye;
(3) Yenza imali ngezindleko zero futhi akukho bungozi;
(4) Jabulela amanani obulungu akhethekile futhi wonge imali ozoyisebenzisa.

dlulisa imibono

Yini ebhubhisa kakhulu?Into ecekela phansi futhi enamandla kakhulu emhlabeni ukusabalalisa imibono.

Lapho uJack Ma ekhuluma emhlabeni wonke, usakaza imibono.

Bonke abantu abanethonya elikhulu emhlabeni basakaza imibono, uMarx uneDas Kapital, uLao Tzu uneTao Te Ching, uConfucius une-The Analects, futhi labo basunguli benkolo bonke banencwadi okungenani eyodwa yakudala yokusakaza imibono yabo.

Ngakho-ke, uma ibhizinisi lifuna ukuthuthukisa ithonya lomkhiqizo walo, lidinga ukusungula uhlelo lwethiyori lwemibono yomkhiqizo, lisakaze imibono yalo, futhi ngalokho lithuthukise ithonya lomkhiqizo walo.

Uma ngabelana ngolwazi kanye nemibono mayelana nokukhushulwa kwe-inthanethi futhi ngifingqa amasu namamodeli okumaketha e-WeChat , ngisakaza imibono yami. Uma abafundi benomuzwa wokuthi bazuze okuthile kokuqukethwe kwami, kungenxa yokuthi imibono engiyabelana ngayo ibathonye.

hlanganyela emphakathini

Uma ufuna ukusabalalisa imibono, kufanele uhileleke ku-propaganda, futhi kunamaqhinga ahlukahlukene e-propaganda angasetshenziselwa inkulumo-ze.

iminyakazo ehlukahlukene

Kunezindlela eziningi zokumaketha nokuphromotha ku-inthanethi. Ngezansi kunezindlela ezivamile zokuphromotha ku-inthanethi.

(I-1)yenzaSEObhala i-eseyi:
I-SEO ifushanisiwe kusuka ku-English Search Engine Optimization, ukuhumusha kwesiShayina "ukwenza ngcono injini yokusesha", futhi isibizo sesiShayina sithi "ukwenza kahle iwebhusayithi" - uchungechunge lokuthuthukisa indawo kanye nokwenza kahle kwewebhusayithi, ukuze kuthuthukiswe Igama elingukhiye lewebhusayithi enjinini yokusesha Izinga, lapho izinga liphezulu, likhulu ithuba lokuchayeka.

Indlela yokwenza izihloko zokubhala ze-SEO isu elingukhiye le-SEO lomsila omude, okuwukuqoqa imibuzo nezimpendulo abasebenzisi abakhathazeke kakhulu ngazo.

Singasesha impande ethile yamagama, njenge-" alien ", kumawebhusayithi e-Q&A afana ne-Baidu Knows kanye ne-Zhihu . Sizothola imibuzo eminingi yalolu hlobo. Ngokuqoqa nokufingqa izimpendulo zale mibuzo nokubhala isihloko esisodwa ngosuku, singaqoqa izihloko ezingaba yi-100 ezinyangeni ezintathu futhi ngokushesha sibe uchwepheshe wocwaningo lwe -UFO . Ngonyaka, sizoba nezihloko ezingaphezu kuka-300. Ngemva kokuqongelela le mizamo, ngokuqinisekile sizophumelela kakhulu.

Isihluthulelo sempumelelo ye-Alibaba

I-Alibaba yiwebhusayithi yokuqala yesiShayina ye-B2B ukwenza i-SEO yesiNgisi. I-Alibaba isebenzisa inkulumo-ze ye-SEO ukuze ilinganise amagama angukhiye amaningi we-B2B ekhasini lokuqala le-Google, futhi ithole ukusakazwa okungapheli kwethrafikhi ye-SEO. Lena Imfihlo yempumelelo ye-Alibaba.

• Khumbula lesi sambulo sempumelelo ye-Alibaba, singakulethelaokungenamkhawuloUkubamba okukhulu!

Ngokubona kwami, iwebhusayithi ye-Chuangyebang nayo yenza i-SEO. Ukusesha kwe-Baidu "kwezohwebo" ngokwemvelo kusezingeni ekhasini 1, futhi ukusesha kwe-Google "kwezohwebo" ngokwemvelo kuhlanganisa ikhasi 1. Ngakho-ke, indlela yokuthuthukisa i-akhawunti yomphakathi kaChuangyebang ye-WeChat isebenza kahle kakhulu, futhi abalandeli Ukukhula okuzenzakalelayo, kungabonakala ukuthi i-SEO iyisinyathelo esinamandla kakhulu.

(2) Izincwadi ezishicilelwe:
Umthelela wokubhala izindatshana awunakubukelwa phansi, futhi uzoqhuma ngokuhamba kwesikhathi.

Ngibone osaziwayo abaningi abaku-inthanethi kanye nezinkanyezi ezizenzele zona ebezisakaza imibono yazo ngokwabelana ngezihloko nokuthola ukwethenjwa abalandeli abaningi. Bese, benza abalandeli bazo baqoqe imali futhi bashicilele izincwadi. Yilokho amandla okubhala amakhophi .

(3) Ukuthengisa ngevidiyo:
Umphumela wokumaketha kwevidiyo awumbi neze kunokubhala izindatshana, singakwaziI-YOUTUBEKungabonakala ku-inthanethi ukuthi kukhona osaziwayo abaningi be-inthanethi abasebenzisa amavidiyo ukuze babelane ngobuchule nolwazi lwabo, bathole ukunakwa okuningi futhi bathole kokubili udumo nengcebo.

(4) Inkundla yezokuxhumana kanye nokumaketha kwemidiya entsha:
Yabelana ngezindatshana namavidiyo ezinkundleni zokuxhumana kanye nezinkundla ezintsha zemidiya ukuze ukhulise ukuchayeka futhi uthuthukise ithonya lomkhiqizo.

(5) Ukumaketha kwe-WeChat:
Esikhathini se-inthanethi yeselula, abasebenzisi cishe bonke bakwi-WeChat. Uma uyibhizinisi le-WeChat, uma usebenzisa i-akhawunti yakho ye-WeChat, i-akhawunti yomphakathi ye-WeChat, iqembu le-WeChat (Ukukhangisa Komphakathi) kuhlanganiswe nomunye futhi kuyisenzo se-propaganda esisebenzayo.

Amakhono engeziwe wokukhangisa we-WeChat, ngizokwabelana nge-akhawunti yomphakathi ye-WeChat (ID: cwlboke) esikhathini esizayo, qhubeka nokunaka ^_^

Khulisa ukunyakaza

Ukunyakaza okungenhla okuhlukahlukene akusizi ngalutho, kodwa kudinga ukubulawa okungavamile, futhi kuthatha isikhathi esincane ukuqongelela ukuze ubone imiphumela emihle.

Ukusebenzisa imali ethile ekukhangiseni nasekusebenziseni izikhangiso ezintsha zemidiya nezosaziwayo ezinomthelela kungasheshe kuveze imiphumela. Kuyindlela elula futhi esheshayo yokukhangisa umkhiqizo wakho ( i-Chazuo Academy nayo isebenzisa le ndlela ukukhangisa i-akhawunti yayo esemthethweni ye-WeChat).

Kuthiwani ngombuthano ononya?

Kodwa-ke, uma uthembele kuphela ekusebenziseni imali ekukhangiseni, inqobo nje uma iphrojekthi ilahlekile, kulula ukungena embuthanweni ononya.

Ngakho-ke, ukuze kusizwe wonke umuntu ukuthi afake ithrafikhi entsha yamahhala, uChen Weiliang wafingqa ngqo " Ithiyori Entsha Yethrafikhi ":

Kodwa njengoba kungakabi ngaphambi kwesikhathi, ngizohlaziya ithiyori entsha yethrafikhi nezimo lapho ngithola ithuba, futhi ngabelane "nethiyori entsha yethrafikhi" ku-akhawunti yami yomphakathi ye-WeChat. Siyakwamukela ukuskena ikhodi bese ulandela ^_^

Ukufunda okunwetshiwe:

• Uma umyeni we-ZAC no-Wang Tong bengayenzi i-SEO, bazokhipha kanjani i-ip eyi-3? (Isifinyezo Sethiyori Entsha Yethrafikhi)