Ungabhala kanjani ikhophi yeqembu le-WeChat?4 amafomula amakhulu wokukopisha wokubhala izehlakalo zakudala zokukhangisa nge-micro-marketing

Iqembu le-WeChatUkubhalaukubhala kanjani?

bhalaI-Micro Marketing4 amafomula okukopisha amacala akudala

EzanamuhlaI-Wechat,EzentengiselwanoAbasebenzi benza i-WeChatUkukhushulwa kwe-akhawunti yomphakathi, udinga ukufunda futhi ufunde ukuthi ungabhala kanjani ikhophi enhle nsuku zonke, inhloso ukufeza "Ukumaketha ngegciwaneUkuphromotha" komphumela we-fission.

Ngike ngabona ngaphambiliI-Intercept CollegeUmfundi engifunda naye wathi, angazi ukubhalaUkukhuthazwa KwewebhuUkubhala amakhophi...

Ngenxa yalokhu,U-Chen WeiliangUkuze nje ukwabelana nawe:Isetshenziswa kanjani amafomula amakhulu okubhala ama-4 ukuze ubhaleI-Internet MarketingIkhophi yakudala!

Wechat marketingizindinganiso ezinhle zokukopisha

1. Okuhehayo:Ikhophi yakho kufanele ibe namandla kangangokuthi awukwazi ngisho nokuzibamba uma uzifundela wena.
2. kufushane:Ngaphakathi kwamagama ayi-100 ~ 200, izindaba ezinde azikwazi ukufundwa, kuyilapho izindaba ezimfushane ziheha futhi zenza abantu bathathe isinyathelo ngokushesha.

I-WeChat copywriting classic case

Okulandelayo aimidiya entshaindoda eyenzaUkukhangisa KomphakathiLapho ebhala icala lakudala lokukopisha kwe-WeChat (waqoqa imali ngempumelelo ngemiyalezo yeqembu le-WeChat):

[Izindaba ezihamba phambili]: Ungaklama kanjani isiphakamiso sokuthengiselana esingenakuvinjelwa ukwenza amakhasimende ahlukane ngokushesha njengegciwane?
[Ukusakaza bukhoma]: Ngiyisebenzise kanjani le ndlela ukuqala ku-1 phakathi nosuku olulandelayo, kanye nayo yonke inqubo yokuvala amakhasimende angaphezu kuka-0 eqenjini lokushaja le-WeChat!
Kusukela ngo-21:00 kusasa ebusuku, ngizomemezela inqubo yokuvala amakhasimende embuthanweni wabangane, okuyinto emangalisayo futhi eshaqisayo!
Manje ngiphendula u-8 emazwaneni ami okuqala e-Moments⭕️, uzothola ulwazi lwangaphakathi abanye abangakwazi ukulubona kusengaphambili ngo-9 ekuseni kusasa!

ifomula enhle yokubhala

1) Khuthaza ilukuluku futhi udale ukungabaza

• Ukuqala ngemibuzo efana nokuthi "Kanjani...", "Kanjani...", njll., kuvusa ilukuluku futhi kuhehe abantu ukuthi babheke phansi.
• Bese, nge  "Imiphumela emihle" idala ukungabaza,

2) Ukubumba inani kanye nezinzuzo ezizayo

• Qoqa amaphuzu wenani (imisebenzi eyahlukene, izici, amaphuzu olwazi) engalethwa imikhiqizo noma amasevisi
• Vula umcabango wakho:"Funda indlela yakhe, ngeke usashoda ngamakhasimende, futhi ngeke usakhathazeka ngokumema amakhasimende. Ungakopisha indlela yakhe, futhi ungenza imali kalula ngephrofayili ephezulu!"

3) Qinisa isifiso (icala lempumelelo) ukwakha ukwethembana

• Ngemva kokudala ikhophi yabantu abangu-300 emahoreni amathathu, inani lokwenziwe ladlula ku-20.
• Iqembu lezigelekeqe labesifazane, okuyiqembu losomabhizinisi besifazane elasungulwa ngezinsuku ezimbili, laba yingoma eshisa izikhotha, kwafika amalungu angu-150, futhi ukusebenzisana kwaba mnandi!

4) Faka isicelo esenzweni

• Nikeza isiphakamiso sedili esingavimbeki esiqhuba isenzo.
• Vuselela izifiso ngokuqhathanisa:"Khokha namuhla, awudingi ama-yuan angama-900, ama-yuan angama-99 kuphela, uma unganelisekile, ngizokubuyisela ama-yuan ayi-100 futhi ngikunikeze isipho"
• Dala umuzwa wokushoda:"Uyafuna ukwazi ukuthi wenze kanjani? Zisekhona izindawo zokugcina ezingu-50, ezimahhala nezivuliwe, chofoza isixhumanisi ukuze ujoyine iqembu"

Ukuhlaziywa kokubhala kokukopisha okujwayelekile, ingabe lokhu sekuphelile?

Linda umzuzu nje!Ingabe kusekude ukuphela ngale ndlela?

Empeleni,futhiUMa YunUkuze uthole incazelo emangalisayo yekhophi yenkulumo, sicela uchofoze "Ukufunda Okunwetshiwe" ngezansi!

Ukufunda okunwetshiwe:

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Ngifunde enkulumweni ebabazekayo ka-Jack Ma ukuthi ibhalwa kanjani ikhophi ephuma endleleni Khuthaza ukudalwa kwezindatshana ezithambile.Eqinisweni, uma ufuna ukubhala ikhophi enhle, lingisa...