Amacala Okuthengisa E-Hotspot: Abantu Bemidiya Abasha Bawalandela Kanjani Ama-Hotspots? Izindlela ezi-4 zokukwenza uhlanya

Ucwaningo Lwesibonelo Sokumaketha Okuthrendayo: Ochwepheshe Bezindaba Abasha Basebenzisa Kanjani Izihloko Ezithrendayo? Izindlela Ezi-4 Zokukhulisa Ukukhula Kwabalandeli

Kungashiwo ukuthi ukuxosha izindawo ezishisayo kuyikhono okufanele libe nalo kuwo wonke umuntu omusha wemidiya.

Amacala okukhula okusheshayo kwabalandeli ngenxa yesihloko esisodwa cishe njalo ahilela ukuphishekela izihloko ezithandwa isikhathi esifushane, okuhlanganisa " uMi Meng, " naye owakhangisa i-akhawunti yakhe yomphakathi ngale ndlela.

Iyini indawo eshisayo?

Indawo eshisayo yinto noma indawo edonsa amehlo ngesikhathi esithile.

Uma uke wajaha izindawo ezishisayo, kumele wazi ukuthi izindawo ezishisayo kumele zijahe ngokushesha.Imvamisa kumele uhlale kuze kube sebusuku ukuze uzijahe.Umfutho uphezulu kakhulu,umzimba wakho uzowa isikhathi eside.Ucabanga ukuthi kunjalo. kunzima kakhulu ukuxosha izindawo ezishisayo kanje?

Ngibona abantu abaningi belandela izihloko ezithandwa kakhulu, kodwa uma lezo zihloko zingahambisani nobuntu bami , akusona isikhathi esihle sokuzilandela.

Ngakho-ke uChen Weiliang wayenomqondo omuhle kakhulu: ukuhlukanisa izihloko ezithrendayo ukuze ukwazi ukukhetha izindlela zokuphromotha eziku-inthanethi ezikufanele kakhulu ukuze uzilandele.

Izigaba ezintathu ze-hotspot

• 1) Izindawo ezishisayo ezinde (ezibikezelwayo)
• 2) I-hotspot efushane A (iyabikezelwa)
• 3) I-hotspot emfushane B (ayilindelekile)

XNUMX. Izindawo ezishisayo ezinde (kuyabikezelwa)

Izici zezindawo ezishisayo ezinde ukuthi zinesikhathi eside futhi zidingeka nje.

Kulula kakhulu ukuheha ithrafikhi , ikakhulukazi ngemibuzo yokusesha indlela yokuphila kanye namajeneretha.

amathuluzi empilo:

• Umbuzo wesimo sezulu
• Umbuzo wokwephulwa kwemoto
• Veza umbuzo wenombolo yokulandelela

Umakhi:

• I-QR code generator
• I-generator yezinkondlo zaseTibet
• I-WeChat Avatar Generator

Ngokuya ngokuma kwethu, singahlola amaphuzu obuhlungu nezidingo zabasebenzisi, futhi sinikeze amathuluzi asebenzayo angahlangabezana nezidingo zabasebenzisi.

XNUMX. I-hotspot A emfushane (iyabikezelwa)

Izici ze-hotspot A emfushane (ezibikezelwayo) ukuthi zingabikezelwa futhi zilungiswe, futhi isikhathi sifushane, ikakhulukazi emikhosini.

Izindawo zamaholide, ngokungafani nezindawo zezindaba, "ziyizindawo eziqagelekayo nezijwayelekile".

Isigaba semikhosi:

• usuku luka-Valentine
• UKhisimusi
• Iphasika

Kungani ujaha izindawo ezishisayo zamaholide?

1. Izilaleli ezibanzi
2. Kungalungiselelwa ngokugcwele kusenesikhathi ukuze kuncishiswe ingcindezi yokujaha okusalungiswa
3. Imikhosi eminingi inamaholide, ngakho-ke nginesikhathi sokufunda i-akhawunti esemthethweni

XNUMX. I-hotspot efushane B (ayilindelekile)

Izici ze-hotspot B emfushane (azibikezeli) ziyazuma futhi azibikezeli, ikakhulukazi izindawo ezishisayo abantu abazinaka:

• umcimbi womphakathi
• inhlebo yosaziwayo
• isihloko esishisayo

Izindawo zezindaba ezingalindelekile, ikakhulukazi, zidinga ukuhlaziywa ngosizo lwamathuluzi alandelayo:

• "Thina-media siyibamba kanjani imicimbi eshisayo? Amathuluzi angu-5 adingekayo ukuze uhlikihle izindawo ezishisayo"

Ukujaha ama-hotspots izindaba zempumelelo

Lapha sizothatha uhlu lwezihloko ezifundwe ngezigidi noma amashumi ezigidi ngo-2017, futhi sifunde ukuthi zilandela kanjani izindawo ezishisayo?

1) "Amabhayisikili abelwene ayisibuko esihle sesibuko sikazwelonke"

Ngomhlaka-15 kuNhlolanja 2017, i-akhawunti yomphakathi ye-WeChat ethi " Copywriting Maniac's Notes ," enabalandeli abangu-74 kuphela, yashicilela isihloko esithi "Shared Bikes: A Very Good National Mirror for Revelation." Yasuswa kamuva yizikhulu ze-WeChat ngokwephula imithetho. Ngaphambi kokususwa kwayo, yayisibukelwe abantu abangaphezu kwezigidi ezingu-3.3 futhi yathola abalandeli abayizigidi ezingu-150.

• U-Chen Quanwei, umbhali wale ndatshana, uthe:Iqhinga lokubamba izindawo ezishisayo lilele ekuboneni zonke izinhlobo zezindaba zezimali mayelana namabhayisikili abiwe ngaleso sikhathi, ngakho-ke kwahlulelwa ukuthi lesi kuzoba isihloko esihle nesikhathi.

2)"UMa YunIsuphamakethe engenamuntu iyavulwa namuhla"

一篇题为《马云的无人超市今天开业》的文章中，该作者者于2017年7月8日和9日分别在自己的两个微信公众号上进行了发布，累计阅读量超过3000万，增长36万个粉丝。

I-akhawunti ethi "Daily E-commerce Leaks" ikhiphe isihloko ngo-23:37 ngoJulayi 8, 2017, esabonakala sengathi sephule irekhodi laso, safinyelela ukubukwa okungu-1366 million esikhathini esingaphansi kwezinsuku ezintathu.

『互联网热点』的微信公众号在2017年7月9日3点55分，再次修改文章标题后发布该文，不到3天，突破1650万的浏览数。

• Umbhali u-Wang Jinghua uthe:ZibandakanyeezokuxhumanaSekuyiminyaka emi-4 ngikwenzaE-commerceOkuqukethwe okuhlobene, yazi futhiI-TaobaoKunesitolo esikhulu esinganamuntu esashaqa osokheshi ngesikhathi seCreation Festival, ngakho singabona ukuthi kuzoshuba.
• Ngemva kokuthunyelwe kokuqala, ngathola ukuthi isibalo sokufundwa sasisephezulu ngehora lesi-XNUMX phakathi nobusuku, ngakho ngashintsha ngokushesha isihloko futhi ngaphetha ngisiphushela kwenye i-akhawunti yomphakathi.
• Isihloko esingu-1 esidumile, sizuze ukuqhuma kwabalandeli bezinombolo ezi-2!

3) "Kungani u-Xi Mengyao engafanele ukuhawukelwa"

Ngomhla zingama-2017 kuNovemba 11, abasebenzisi abangu-21 kuphela abalandele i-akhawunti yomphakathi ethi "Ten Yuan Jun", ngoba u-Xi Mengyao wenza "Umbukiso We-Wrestling Wangempela" ekusakazweni bukhoma kwe-Victoria's Secret e-Shanghai, okwaba indawo eshisayo ngaleso sikhathi.

Ubhale indatshana ethi "Kungani u-Xi Mengyao engafanele ukuhawukelwa", eyafundwa abantu abangaphezu kwezigidi eziyi-48 emahoreni angama-620, nokuthandwa okungaphezu kuka-10 nabalandeli abangaphezu kuka-9!

4) "Ukubonga, uDurex unukubeze izinhlobo eziyi-13 ngesikhathi esisodwa"

Ngomhlaka-24 Novemba 2017, i-akhawunti yomphakathi ye-WeChat ethi "Shock Copywriting" yasebenzisa umkhuba weholide le-Thanksgiving ngokushicilela isihloko esithi "UDurex Teases 13 Brands in One Go on Thanksgiving," esasihlaziya ngqo amaphosta athandwayo ku-akhawunti esemthethweni ye-Durex ye-Weibo. Lesi sihloko sathola ukubukwa okungaphezu kwezigidi ezingu-732 zingakapheli amahora angu-24, ngaleyo ndlela saba isihloko esidumile kakhulu emhlabeni wokumaketha ku-inthanethi.

Njengamanje, ivolumu yokufunda yalesi sihloko idlule izigidi ezingu-1000 +, abantu abangaphezu kuka-6.8 bayithandile, futhi inani labalandeli liye landa ngo-18.

5) "Ingoma ethi Joong Ki & Ingoma Hye Kyo: Ingabe kufanele ngixolise ngothando ekuqaleni kokubona, noma ngishade?" 》

Ngomhlaka-5 kuJulayi 2017, okuthunyelwe kokuqala kukaMi Meng ngemuva kokuvulwa kwe-akhawunti yakhe, okunesihloko esithi "Ingoma Joong-ki kanye noSong Hye-kyo: Ingabe kufanele ngixolise noma ngishade mayelana nothando lapho ngiqala ukubonana?", kwathwebula izindaba zokuzijabulisa ezishisa kakhulu zosuku.

此文阅读量3分钟突破10万+，10小时突破10万+点赞，累计阅读突破1000万。

Isithombe esingezansi idatha yesikhulumi se-akhawunti esemthethweni emahoreni ayi-12 ngemuva kwe-tweet ▼

I-Mi Meng yi-akhawunti yomphakathi ethinta imizwa, ngakho-ke noma nini lapho kunendawo eshisayo embonini yezokuzijabulisa, u-Mi Meng naye uvame ukuxoshwa.

Izindatshana ezimbili ezilandelayo yilezo uMi Meng abekade ejahe muva nje, izindatshana ezishisayo embonini yezokuzijabulisa ▼

• "ULi Xiaolu & PGone: Yini abesilisa nabesifazane abayenzayo ukuze babhekwe njengokukopela? 》
• "U-Li Xiaolu no-PGone: Mayelana Indlela Yokulala Ngokuphephile Nodadewabo"

Izindlela ezine zokujaha izindawo ezishisayo

Ngakho-ke, uMi Meng wazilandela kanjani izindatshana ezishisayo embonini yezokuzijabulisa?

Ngemva kokuhlaziya izimo ezihlukahlukene eziphumelelayo zokujaha izindawo ezishisayo, abanye abantu abasha bemidiya bafingqa le migomo emine:

• 1) Ukuqapha
• 2) Ukuhlonza
• 3) Isivinini
• 4) Ukuqamba okusha

1) Ukuqapha:

• Noma ngabe ngokuqapha kwe-hotspot yohlelo,
• Noma hlola mathupha uhlu lwe-hotspot yesikhathi sangempela,
• Kufanele uthole i-hotspot ngendlela esheshayo ngangokunokwenzeka.

2) Ukuhlonza:

• Ngemva kokuthola indawo eshisayo, udinga futhi ukukhomba ukuthi amandla amahle noma amandla angalungile?
• Mude kangakanani umkhawulo wesikhathi?Ingabe ilungele ukuzisebenzisa?Ifaneleka kangakanani?nokunye okuningi……
• Kungenzeka sibone izibonelo eziningi zokwehluleka ukuthola izindawo ezishisayo.Kuleyo nkinga ebangela amahloni, kungcono ukungajahi!

3) Isivinini:

• Shesha wenzele abadumile okuqukethwe, umncintiswano uyijubane.
• Ebusweni bezindawo ezishisayo, ayifaneleki kakhulu ukubuyekezwa okunemininingwane futhi okuphindaphindiwe.
• Uma kungenjalo, kulula ukubangela izindawo ezishisayo ukuthi zifiphele isikhathi eside ngemva kokuphuma kokuqukethwe kwakho, kanye nethrafikhi enkulu yendawo eshisayo ibekwe ngaphambili ngabanye.

4) Ukuqamba okusha:

• Yenza okuqukethwe okushisayo kuhluke ngangokunokwenzeka.
• Ngenxa yokuthi sijaha izindawo ezishisayo, okungasatshalaliswa kabanzi akukhona neze okuqukethwe okujwayelekile nokufana kakhulu.
• Kungcono ukusebenzisa indawo yokubuka ehlukile futhi engavamile njengendawo yokungena yokujaha izindawo ezishisayo.
• 1, 2, 3 yenza uhlu lwama-engeli avame kakhulu, gxuma uphume ekucabangeni okufanayo, bese uhlanganisa imibono emisha

Kungenzeka kanjani ukuthi kuhlale kukhona ama-engeli amasha?

• Kukhona indlela elula, ucabanga ngama-engeli ajwayelekile kuqala, bhala u-1, 2, 3, bese uyaweqa bese ucabanga amasha.

(Lapho kuqubuka indawo eshisayo, uma ungayijahi indawo eshisayo, abanye bayoyijaha.)

Izihloko ezilandelayo ziyizifinyezo ze-Mimon futhi zinconywa kakhulu:

• "Ungabhala kanjani indatshana edumile ye-WeChat enomthamo wokufunda wesigidi esingu-100+?"

Kungani iMi Meng ithandwa kangaka?

Ngaphambilini, ibhulogi kaChen Weiliang yafingqa futhi yabelana ngezizathu zempumelelo kaMi Meng:

• "Iphumelele kanjani i-akhawunti esemthethweni yakwaMi Meng?Kungani kushisa kangaka?Kunesizathu ngemuva kwakho!"
• "Ungazenza kanjani izindatshana zebhulogi ye-Sina zinconywe ekhasini lasekhaya le-blog ye-Sina?"
• "Amashumi ezigidi zama-Mimen amakhulu athembele kanjani kokuqukethwe ukukhulisa abalandeli? Ama-cores angu-3 nezixhumanisi ezingu-7 kudala izindaba ezinhle"

Uma uphuthelwa yisihloko esifingqiwe nguChen Weiliang ngenhla , ungase uphuthelwe isikhathi esikhulu! ^_^

Ukufunda okunwetshiwe:

• "Thina-media siyibamba kanjani imicimbi eshisayo? Amathuluzi angu-5 adingekayo ukuze uhlikihle izindawo ezishisayo"
• "Hlobo luni lwesihloko se-athikili esidonsa amehlo akho kakhulu? 107 Izihloko Ezikhanga Kakhulu ze-WeChat"