Wechat Payment Internal Beta Industry Merchant Wechat Group Promotion: Helping Offline Store Fans Drain Traffic

WeChat Pay is currently in internal testing of a new traffic platform entry point – WeChat group promotion.

In particular, using the WeChat Pay page helps offline merchants attract customers to their fan base.

• In the process of WeChat competing with offline merchants, in order to help small and medium-sized enterprisesSmall tradeto develop their own WeChat community, providing merchants withDrainage promotionnew opportunities.
• In recent years, WeChat andAlipayIt has been competing with offline merchants in the payment field.
• The best way to retain offline merchants is to help them get more traffic and get more deals.

This time, the WeChat group promotion tool launched by WeChat can actually help offline merchants solve their own traffic acquisition problems.

• The specific operation is as long as the user clicks the payment interface and joins the merchant welfare group
• Add customer service WeChat account, you can directly join the group.
• The displayed micro-signal can be freely set.

Through the promotion of WeChat groups, it is very simple to complete user conversion.

For offline businesses doing WeChat marketing , this is a great opportunity to acquire users' private domain traffic.

A person who has more contact with WeChat said that the logic of WeChat payment's group promotion function can be summarized into three aspects:

(1) Group promotion tools:

• It can help merchants accumulate customers in stores to online.

(2) Three exposure channels:

1. Online page (after payment is completed + payment voucher);
2. Online communication (merchant store page, poster page);
3. Offline dissemination (poster page image print).

(3) Directly guide customers to become members:

• Accumulate points and guide you to join the merchant WeChat group.

From the above summary of WeChat group promotion function, it can be seen that WeChat payment has been playing a role in the payment field.

The benefits of using the WeChat group promotion function for merchants

As China's largest social media platform , WeChat uses its social resources to help businesses solve user retention and repurchase issues through community marketing .

• This is an advantage that Alipay does not have.

Although many people say that WeChat payment user experience, still can not compete with Alipay.

However, given the social resources and the massive penetration of WeChat, merchants using WeChat group promotion functions for online marketing will make WeChat Pay extremely popular!

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