Comparison of the difference between public domain traffic and private domain traffic: how to monetize content e-commerce traffic?

As long as you can play with traffic and do light assets in the form of self-media, you can maintain a good state.

However, a lot of people say they can't, and that's because they're newbies.

Before doing something, you have to move your head, think before you act.

As a researchInternet marketingPeople who have been promoting traffic for many years and trying to do all kinds of traffic, I will share with you today and explain the traffic clearly.

More fans does not mean more traffic

Let’s start with the fact that more fans does not mean more traffic. Many people want to know how much money a blogger with one million fans can make?

They thought there was a formula to calculate this, but it wasn't.

I know a top account with 2000 million fans, and the annual turnover is only a million. Note that turnover is not profit, and he has to support the team.

In addition, I also know a lot of small Internet celebrities with only tens of thousands of followers,Small trade, with an annual income of several million.

So fans and traffic are two different things, and the most important thing is to understand traffic.

Comparison of the difference between public domain traffic and private domain traffic

From a platform perspective, traffic is divided into public domain traffic and private domain traffic.

public domain traffic

Public domain traffic refers to merchants directly entering the platform, such as the familiar Pinduoduo, JD.com,Taobao, Hungry, etc., as well as public domain traffic platforms such as Himalaya, Zhihu, and Get in the content payment industry.

Public domain traffic is also called intra-site traffic, that is, the traffic in the majorE-commerce,new mediaplatform to achieve traffic conversion.

Major e-commerce platforms, such as: Taobao, Tmall, Jingdong, Pinduoduo,Vibrato, equivalent to a large shopping mall, doing mass business.

Public domain traffic was very cheap in the early days, such as the early Taobao Tmall, Pinduoduo in 2017, and Douyin in 2020, which will become more and more expensive later.

Private domain traffic

Private domain traffic is created by various IPs (personal branding), such as: Internet celebrities, micro-businesses, which are equivalent to small shops in the community, doing business with repeat customers.

Private domain traffic is traffic that can be controlled by oneself. For example, actively following you and actively adding your friends belongs to private domain traffic, and the community also belongs to private domain traffic.

Private domain traffic is difficult in the early stage, and it takes a lot of effort to build it, attracting others’ attention and adding friends. When the scale is formed, it will become cheaper and cheaper in the later stage.

4 types of public domain traffic

Public domain traffic is divided into the following four types:

1. SEOsearch traffic
2. Paid promotion traffic
3. APP recommended traffic
4. Get traffic off site

SEO search traffic

• Search is when users find you through active search and click through, which is free.
• 使用WordPress websiteTo do SEO search traffic is to obtain a large amount of low-cost public domain traffic.
• In the bonus period of the e-commerce platform, you only need to add keywords in the title and take a good picture of the main image, and you can make the search traffic flow continuously.
• When it comes to the "involution period" (red ocean competition) of the e-commerce platform, you need to surpass most of your competitors in order to have SEO rankings.
• Therefore, many people brush orders on Taobao, just to make the data higher than their opponents.

Paid promotion traffic

• Paid promotion traffic is calculated after the advertisement is placedProduction ratio, such as: Taobao Express, Pinduoduo's Duoduo Search, Douyin's dou+, etc.
• In the same way, it is very cheap in the early stage, and it is done laterWeb PromotionIt is getting more and more expensive, and even more than millions of through trains are burned every year.

APP recommended traffic

• Recommended traffic is when users enter the APP, and the platform gives you matching traffic according to the tags of users and merchants.
• For example, the ones you see when you open Taobao are matched according to your preferences, and so are the ones you swiped on Douyin.
• These are also free traffic, but when there are more competitors, it will take a lot of effort, and free becomes the hardest.

Get traffic off site

• The off-site traffic is the intersection of the private domain and the public domain, which is the traffic that merchants attract through other platforms.
• For example: Internet celebrities from WeibodrainageGo to Taobao to make a deal.
• The same is true of Douyin live broadcast. In the first half of last year, as long as you start the broadcast, there is no problem with thousands of people coming.
• Now your new Douyin account is on the air, with only a few hundred people and only single digits online at the same time.
• If you want to have a lot of people, you need to spend money on advertising, or spend energy in the early stage to set up a character.

The difference between content traffic and e-commerce traffic

From the perspective of value, traffic is divided into content traffic and e-commerce traffic:

1. E-commerce traffic is the most valuable, because it is consumers who spend the money, whether you go to Taobao or go to a certain internet celebrity, you always buy things directly.
2. Content traffic is much more difficult. Content traffic needs to be accumulated by your talent, appearance, knowledge, and experience, and then realized through commercialized products and services.

To put it bluntly, you can’t make money immediately after you have traffic.

To monetize content traffic, the most important thing is to match your personality, which is the most difficult.

If the match is not good, it will overturn and become "cutting leeks", and the previous accumulation will fall short.

How to monetize content traffic?

The realization of content traffic can be divided into two categories:

• 1) People bring goods;
• 2) The goods bring people.

1. When people bring goods, the most important thing is to gain trust, and gain trust according to their respective fan groups, some rely on personal charm, and some rely on word of mouth.
2. The essence of bringing goods to people depends on goods. Many Weibo internet celebrities are typical goods carrying people. Because the products they choose are cost-effective and can help you save money, there are many repeat customers every time, and everyone is rushing goods instead of people. I came here because I found that many trolls are also buying.

Why do you say that the factory has the world?

Because you have your own factory or control the factory, you can generate traffic, obtain traffic, and connect traffic by developing and producing good products, and it is accurate e-commerce traffic, which is much easier than creating content yourself.

The most important part of traffic: crowd tags

The space is limited, and the specifics will not be expanded. An example explains everything:

Many clothing and beauty bloggers will block male fans who enter the live broadcast room when they start broadcasting, because these male fans come to see beautiful women and will not buy your clothes, which will cause the system to misjudgment your live broadcast room and not give you Push accurate shopping powder.

Crowd hashtags are all about matching your product.

How to maximize the efficiency of public domain traffic and private domain traffic?

Summarize 2 sentences:

1. If you are an internet celebrity (with traffic), then look for a massive source of goods;
2. You are the source of supply (with products), then find a large number of Internet celebrities.

• By understanding the above two essences, you can avoid many detours.
• The essence of traffic is people, that is, the time users spend online.

If you want to make good use of traffic, the key is to first look at the people behind the traffic data:

1. What user portrait?What crowd label?
2. What can you offer people?
3. What value does it bring?

If you want to understand these, you will naturally be able to successfully realize and make money.