How does a free business model make money?Profitable Cases & Methods in Free Mode

The rise of free mode, filled with majorE-commercefree offers on the website,Chen WeiliangComment here.

How does a free business model make money?Profitable Cases & Methods in Free Mode

Yu Haiming killed Liu Hailong, why is the lawyer willing to provide him with free legal aid?

Because...free is the best advertising

After the Kunshan murder case, the characterization of the cyclist's behavior has also sparked heated debate in the legal community.
On the afternoon of August 2018, 8, Wang Wanqiong, a well-known lawyer, said in an interview with a reporter from the Modern Express that the existing evidence is sufficient to prove that the behavior of the cyclist was self-defense.Wang Wanqiong said she was willing to provide free legal aid to the cyclist in order to activate the "zombie clause" in the criminal law regarding special defense.
"This case is even more typical than the Yu Huan case. If the family members of the parties need it, I can provide them with free legal aid."
Wang Wanqiong said that she hopes to defend judicial justice by providing free legal aid to electric vehicle owners and activate the "zombie clause" of the criminal law that has been neglected.
In the real-name authentication Sina Weibo, Wang Wanqiong stated: If there is no legitimate defense in this kind of case, it will be hard to tolerate!

  • The biggest benefits of free + leverage marketing:Lawyers can use the news media to report for free, thus automatically increasing exposure at zero cost!
  • If other people see news reports about this lawyer, they will provide free legal aid, and those with similar needs will ask him for paid consultation.

The value of the free model

  • free is oneWeb PromotiondrainageIn this way, with traffic, the transaction rate can be increased.
  • "Viral marketing"It is to use the free model to attract users to fission.
  • Free is the front-end, and back-end consumption is the ultimate value gain.

Classic case of business free model

1) 360 free antivirus, is it just an antivirussoftware?

  • The profit method of 360 free business model is to sell advertising, electronic products and software to make money.

2) WeChat chat software is also free. Is it a chat tool?

  • new mediaEveryone hasPublic account promotionWechat can make money by selling advertisements in the circle of friends and public accounts.
  • Although WeChat games are free, game props are paid to make money.
  • Although WeChat emoticons are free, some celebrities also make money by charging for WeChat emoticons.
  • WeChat paymentWithdraw cash, collect fees and make money.
  • WeChat provides third-party partners with traffic portals to make money.

3) eSender OfChinese mobile number, is it just a 7-day free trial?

according to eSender Official customer service instructions:

Regardless of trial or renewal, only 3 documents can be registered for the same document eSender Chinese number.
For the 4th time, the application cannot be continued with the same document.
Only one Chinese account can be bound to the same WeChat accountcellphone number, if there is no recharge extension within 15 days after the expiration date, the Chinese mobile phone number will be automatically cancelled, and the same certificate can be applied for a maximum of 3 trials.
Hong KongAfter the mobile phone number expires, it will be kept for 3 days. If the package is not purchased after the expiration, the system will cancel the number and cannot be retrieved.

  • Therefore, if you apply every time you are due and do not pay, you will be limited in the 4th application, and you will not be able to apply.
  • if you wantunlimiteduse eSender Chinese mobile number, you can "purchase a package" to extend eSender Validity period of a Chinese mobile number.
  • It is best to buy a package of 128 Hong Kong dollars (360-day period), so that the number will not be cancelled due to expiration and no renewal.
  • The renewal fee is not much, you just renew the fee, otherwise you may want to use it in the future and can't use it (restricted).

In fact, free has always existed, it is not new, it is just a different form.

You have to see the essence through the phenomenon, not racing on the periphery,Internet marketingNo amount of methods will be outdated.

If you understand the core, you will follow the times and change your methods.

Free themes are not very popular these days, because your focus is here, so it becomes part of your world.

Then if others have not entered into this focus consciousness, then the free consciousness may be unfamiliar to them.

Why, many people have listened to a lot of truth, and the more they listen, the more confused they become?

  • Because they follow other people's conscious focus, and do not use "system thinking" to overlook the overall situation.
  • If every time you hear a topic that you think makes sense, you think it makes sense, it's your whole world.

Marketing is to let you enter its world field through a series of value sharing.

So as to recognize it and carry out a series of consumption.

You will only act if you agree, right?

The premise that you agree with is that the product has value to you.

  • Products that have no sense of value are disliked if they are given away for nothing.

Free marketing plays with human nature

This is human nature, and marketing plays with human nature and people's hearts.

I remembered, bird's nest, and a series of high-end products, is it really so powerful?

  • The essence of bird's nest is the saliva of swallows. Where can the saliva of swallows be nutritious?
  • In fact, many health products are a series of value shaping, scarcity and so on...
  • Instead, someSmall tradedoWechat marketingSell ​​bird's nest, you can sell a higher price.

This is the sense of value, why not say the value, but bring a sense of the word?

Feeling is feeling, the value you feel exists.

If you don't understand this product, you will naturally not have a favorable impression of it.

Feeling consciousness, where does it come from?

  • Eyes, ears, nose, tongue, body and mind are all your senses.
  • you introduce the productCopywriting, To make people feel as if they touch the product with these senses and resonate, your value shaping will have power.

Chanel ad copy

A copywriter of a company believes that it is good for a woman to be kind.

Until one day, I saw an advertisement from Chanel:

"Blindly flaunting the inside and ignoring the outside is also a kind of superficial, feminine: it should look elegant, sound meaningful, smell good, and feel slippery."

  • Look at this advertisement, are you using your senses to touch its products?
  • Will your feelings deepen?

Most of the time, we don't know ourselves, we are strangers to ourselves.

We take a disguised "me" as ourselves, living the wrong days and endless daily troubles.

What is even more frightening is that it is not the lack of the ability to know oneself, but the fear of knowing oneself.

Thinking about a free business model

Summarize 1 sentences:Free is the best advertising (business model)!

  • Now please think about it, what free method can your product or service use to attract users' attention and trial?

Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) shared "How does a free business model make money?Profitable Cases & Methods in Free Mode", will help you.

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