Can Pinduoduo swipe its own store list?Taobao and Pinduoduo Natural Traffic Mechanism

A friend recently researched Pinduoduo operations and consulted experts. They explained the principles behind Pinduoduo's anti-fraud mechanism, comparing it to Taobao's . Their conclusion was that order boosting on Pinduoduo is ineffective. I'm sharing my detailed analysis for reference. It may not be entirely accurate, and discussion is welcome.

First of all, Taobao and Pinduoduo's auditing systems are very powerful. The system will constantly label you according to the user's behavior path.

So why can many people boost SEO search traffic on Taobao by engaging in fake orders , while it doesn't help much on Pinduoduo? This is because the underlying logic of traffic generation on the two platforms is different.

Taobao distribution mechanism

Taobao allocates traffic based on data. When a product performs well (conversion rate, click-through rate, collection and purchase rate, and evaluation of after-sales), the system will give it a high score. The higher the score, the more traffic you will receive.

But there is a loophole here, that is, the merchants cheated the system by cheating, and used the brushing to improve the conversion rate, favorable rate and other important indicators, so that the system can score high.

Over time, the fact that eight out of ten sellers engage in fraudulent practices has become common knowledge in e-commerce operations.

Pinduoduo Anti-Cheat Mechanism

But when it comes to Pinduoduo, it doesn't seem to work. Many sellers can't get traffic no matter how they swipe orders. This is because Pinduoduo's traffic is not given like this. He knows that you want to swipe orders, and at the same time, he can identify most of the swiping customers. , so it seems that the punishment is not as severe as Taobao, but it doesn't give you traffic. He often blocks your comments because he knows that those are brushed. If you are still disobedient and continue to brush hard, he will shut you down in a small dark room.

Pinduoduo's logic is to get you to spend money on online marketing and promotion. If you achieve impressive and genuine growth through these promotions , they'll give you organic SEO traffic. But the prerequisite is that you have to pay them more. Unlike many small businesses on Alibaba that refuse to spend a penny, Pinduoduo doesn't want to. When merchants on a platform are keen on generating data, they're less likely to spend money on promotion—Alibaba serves as a cautionary tale. Pinduoduo's strategy is simply to extract more money from its merchants.

This trick, what Pinduoduo does is beautiful, but doesn't Ali understand this truth?After all, he has so many high-paid engineers, and this technology should not be a problem. I don't know the reason.

Since Pinduoduo encourages merchants to burn money, why does the platform still lose so much money? This is still fundamentally speaking, because Pinduoduo is facing an incomparably powerful giant - Alibaba.

The foundation of Pinduoduo's own rise is the small sellers abandoned by Ali. They are too poor. One Uniqlo on Tmall tops XNUMX small sellers. There is only one way to fight the Big Mac: subsidies and the introduction of a large number of well-known brands on the platform. At the same time, is it possible to not lose money through this method?

In addition, there are many loopholes in Pinduoduo, such as changing sales, wholesale loopholes, and collecting sales on other platforms.

Now it seems that the number of users has surpassed Ali, and it has become China's largest e-commerce platform, but I don't know how long it will last with low prices and such subsidies, and what will happen after it stops.

Therefore, as merchants, we must know why before we do any platform, and understand the underlying logic, so that we can spend less money.

Pinduoduo is a distributed intelligent distribution strategy, which is truly thousands of people.The underlying logic of the algorithm is equivalent to an iteration of Taobao.The anti-cheating mechanism should be able to be discovered by tracking the user path and the continuous value.From this perspective, Pinduoduo's information flow mechanism can make businesses more "fair".

Netizens asked:

• Friends are testing the waters on Pinduoduo, and they have also spent money on online promotion, but the traffic just doesn’t come up. Is the money spent less?
• Colleagues send 150-200 promotions every day, and there are no sales.There are not many clicks, and it is said that sales are more.
• I think it may be a basic product optimization problem, as well as the category attributes of the product itself.

Reply:

• No, the reason for not making beautiful growth may be that the products were not optimized well in the early stage, such as evaluation, price, pictures, selling points, etc., especially price. Pinduoduo people are very sensitive to price, or it may be that the product is not good.
• When Pinduoduo burns advertisements, there will be orders, control the ROI, and make money easily. The premise is to find the right products.

The above may be too complicated, and it is difficult for new e-commerce players to understand.

E-commerce platform system and business analogy

In reality, doing online marketing and promotion on any platform, whether it's e-commerce or new media , is like a classroom. The system is the teacher, and the merchants are the students. The high-achieving students sit in the front row, and the low-achieving students sit in the back row. Even the children of wealthy people can sit in the front row.

New students, the teacher doesn't know whether your grades are good or not, so put them in the middle, if you are good, you will get up quickly.This is why there is a so-called "new product period" and "new store support period".

The students in the back row are poor students, and they basically have no chance. The only way is to change classrooms. Since I can’t play with you, I won’t play with you. So everyone see, the new platform earns the first pot of gold, and many are The old platform can't do it.

In fact, life is also like this. Many people do not go to college with poor grades, but they enter social colleges and make money earlier than good students.