Can Pinduoduo swipe its own store list?Taobao and Pinduoduo Natural Traffic Mechanism

Recently, friends were studying the operation of Pinduoduo and asked experts for advice. They talked about the principles of Pinduoduo’s anti-cheating mechanism. We combined it withTaobaoAfter making a comparison, I concluded that Pinduoduo’s brushing of orders is of no use. I will post a detailed analysis for your reference.Not necessarily right, discussion welcome.

First of all, Taobao and Pinduoduo's auditing systems are very powerful. The system will constantly label you according to the user's behavior path.

Then why do many people rely on swiping to bring them on Taobao?SEOSearch traffic, Pinduoduo does not help much?This is the underlying logic of the two traffic is different.

Taobao distribution mechanism

Taobao allocates traffic based on data. When a product performs well (conversion rate, click-through rate, collection and purchase rate, and evaluation of after-sales), the system will give it a high score. The higher the score, the more traffic you will receive.

But there is a loophole here, that is, the merchants cheated the system by cheating, and used the brushing to improve the conversion rate, favorable rate and other important indicators, so that the system can score high.

Over time, ten sellers and eight brushes have becomeE-commerceCommon sense of operation.

Pinduoduo Anti-Cheat Mechanism

But when it comes to Pinduoduo, it doesn't seem to work. Many sellers can't get traffic no matter how they swipe orders. This is because Pinduoduo's traffic is not given like this. He knows that you want to swipe orders, and at the same time, he can identify most of the swiping customers. , so it seems that the punishment is not as severe as Taobao, but it doesn't give you traffic. He often blocks your comments because he knows that those are brushed. If you are still disobedient and continue to brush hard, he will shut you down in a small dark room.

What is the logical purpose of Pinduoduo? I want you to burn money and doInternet marketingpromote, throughWeb PromotionIf it can make nice and real growth, he will give you organic SEO traffic.But only if you pay him more.You can't be as rude as many small businesses on Ali.When merchants are keen to make data on a platform, they spend less money on promotion. Ali is a lesson from the past.Pinduoduo is to make more money from merchants.

This trick, what Pinduoduo does is beautiful, but doesn't Ali understand this truth?After all, he has so many high-paid engineers, and this technology should not be a problem. I don't know the reason.

Since Pinduoduo encourages merchants to burn money, why does the platform still lose so much money? This is still fundamentally speaking, because Pinduoduo is facing an incomparably powerful giant - Alibaba.

The foundation of Pinduoduo's own rise is the small sellers abandoned by Ali. They are too poor. One Uniqlo on Tmall tops XNUMX small sellers. There is only one way to fight the Big Mac: subsidies and the introduction of a large number of well-known brands on the platform. At the same time, is it possible to not lose money through this method?

In addition, there are many loopholes in Pinduoduo, such as changing sales, wholesale loopholes, and collecting sales on other platforms.

Now it seems that the number of users has surpassed Ali, and it has become China's largest e-commerce platform, but I don't know how long it will last with low prices and such subsidies, and what will happen after it stops.

Therefore, as merchants, we must know why before we do any platform, and understand the underlying logic, so that we can spend less money.

Pinduoduo is a distributed intelligent distribution strategy, which is truly thousands of people.The underlying logic of the algorithm is equivalent to an iteration of Taobao.The anti-cheating mechanism should be able to be discovered by tracking the user path and the continuous value.From this perspective, Pinduoduo's information flow mechanism can make businesses more "fair".

Netizens asked:

• Friends are testing the waters on Pinduoduo, and they have also spent money on online promotion, but the traffic just doesn’t come up. Is the money spent less?
• Colleagues send 150-200 promotions every day, and there are no sales.There are not many clicks, and it is said that sales are more.
• I think it may be a basic product optimization problem, as well as the category attributes of the product itself.

Reply:

• No, the reason for not making beautiful growth may be that the products were not optimized well in the early stage, such as evaluation, price, pictures, selling points, etc., especially price. Pinduoduo people are very sensitive to price, or it may be that the product is not good.
• When Pinduoduo burns advertisements, there will be orders, control the ROI, and make money easily. The premise is to find the right products.

The above may be too complicated, and it is difficult for new e-commerce players to understand.

E-commerce platform system and business analogy

In fact, on any platform, whether it is e-commerce ornew mediaOnline marketing promotion is like a classroom, where the system is the teacher, the business is the student, the students with good grades sit in the front row, and those with poor grades sit in the back row.Children of wealthy people can also sit in the front row.

New students, the teacher doesn't know whether your grades are good or not, so put them in the middle, if you are good, you will get up quickly.This is why there is a so-called "new product period" and "new store support period".

The students in the back row are poor students, and they basically have no chance. The only way is to change classrooms. Since I can’t play with you, I won’t play with you. So everyone see, the new platform earns the first pot of gold, and many are The old platform can't do it.

In fact, life is also like this. Many people do not go to college with poor grades, but they enter social colleges and make money earlier than good students.