Is AliExpress B2C?How does AliExpress do brand positioning promotion?

E-commerceIt has been developing continuously, so it has also derived a lot ofInternet marketingMode, the typical modes are B2B and B2C, as well as C2C, which is more popular now, which one is the AliExpress platform?Web Promotionmode?Is it a B2C model?

In the beginning, it was also B2B, but the international station also did wholesale, so AliExpress slowly transformed into B2C.Due to the advantages of manufacturing, there are some super cost-effective products on AliExpress.Some small sellers abroad will also find suppliers and purchase goods on AliExpress, and then sell them, which can also be regarded as a small B model.In fact, both modes have their own advantages.

Is AliExpress B2C?

B2B形式的平台是国际站，而B2C形式的是速卖通。B2B和B2C商业模式具有本质上的区别，但是大部分人都只关注B2C。

AliExpress is a B2C model, so sellers can’t do without AliExpressPositioningYes, how is AliExpress positioned?

Those who choose the three modes of brand, channel and platform are usually traditional enterprises doing B2CE-commerceThe choice, brand model is to build an independent brand online.The choice of channel mode is toE-commerceoperate as a channel.The platform model is to integrate other enterprise products and sell them on a B2C e-commerce website platform.

The choice of the brand model is very important to the requirements of the company's own positioning and core competitiveness.

When choosing the channel model, the first consideration for enterprises is how to resolve the conflict between online and offline channels.

When choosing the platform model, what needs to be tested is the control power of the enterprise in the depth direction, and the coordination and balance of various resources and products in the horizontal direction.

do e-commerce,drainageQuantity is important, but conversion rate and customer unit price are equally important.To achieve the synchronization optimization of the three, the management, service and marketing of members is a core work of e-commerce.

How does AliExpress do brand positioning promotion?

Due to the increasing number of entrants in the e-commerce field and the increasingly fierce competition, companies must also position their e-commerce and brands well before entering e-commerce. We have summarized these three aspects:

1. What do you sell?Your product portfolio must be clearly planned.Product line planning, you must consider clearly what core competencies you have, and how can you ensure that you have an advantage over others?When you think about this problem, you can know what you can do in e-commerce.

2. Who do you sell to?Who are our customers?What products are they most willing to buy?What kind of preferences do these customers have?How do they usually enter our website or store?What are their requirements for delivery time and speed?

3. What value do you provide to customers?This does not just refer to the value of the product, the real value lies in your core competitiveness or core advantage.Similar: Is the product more cost-effective?Better and more complete product supply?Supply chain service level fast and efficient?Better products and services are different from other companies.

Each e-commerce model has its own disadvantages. If you want to develop in AliExpress, you should take the time to understand the B2C model, instead of being influenced by this model and not afraid to enter AliExpress.If you find my introduction helpful, please pay more attention to this site.