Does AliExpress require a brand to enter?How to enter AliExpress without a brand?

We know that AliExpress has relatively strict requirements for entering merchants, such as having a business license or brand trademark, etc. Recently, some friends want to know whether AliExpress needs a brand?

So next, we will explain this to you.

Does AliExpress require a brand to enter?

Not necessarily, it is good to have your own brand, but it is also possible to have no brand. Although AliExpress has strict requirements on the qualifications of the store, as long as you prepare the relevant materials according to his AliExpress rules, you can go smoothly. Passing the audit, and the brand is not a necessary condition for opening a store.

How to enter AliExpress without a brand?

The most direct method is for the seller to apply for registration of a brand trademark, which can be a domestic or overseas trademark.

1. Registered brand trademark

You can prepare the corresponding materials according to the specific requirements, and then go to the Trademark Office for registration.However, the time for brand trademark registration is relatively long, and it takes about 7-8 months.

The AliExpress brand has the following rules:

(1) The registered place is the English registered brand trademark in China or overseas.

(2) It can be R standard or TM standard.

(3) Some brand trademarks can only be settled by platform invitation.

2. Obtain brand authorization

You can also get a brand authorization certificate by contacting some brand companies or suppliers who have the right to resell certificates, and then choose the brand to sell when you settle in.

For brand authorization, you must obtain a complete brand authorization chain; otherwise, if you are complained, it is difficult to appeal successfully without the authorization certificate of any link.

3. Choose an unbranded category

Not all categories of products, AliExpress requires sellers to have brands; if the above two operations do not work, then everyone can find out which products of AliExpress do not use brands, and then sell these categories. product.However, there are relatively few unbranded categories, and sellers need to find corresponding categories according to these categories, which is more troublesome.

If the merchant does not have a brand, you can obtain the brand according to the above methods. With a brand, it is more beneficial for the merchant to operate the store, so if you have the conditions, you can get the brand trademark!