How to understand customer needs? From what? Sales skills communication to effectively understand customers

is having aE-commerceA friend said she went to the gym after get off work, and then the coach said that her performance was not good and she was going to be transferred. She asked if she could give her some good advice?

Then involuntarily turned on the mentor mode.

How to understand customer needs?

Because the content shared with her is very helpful for sales and service positions, I directly send the shared content.

(Internet marketingOperational positions, you can take a look at it)

1) Doing sales should understand customers

• For example, should you never deliberately observe what your customers do?
• What is the purpose of the client coming to exercise?
• Coming to fitness is just an appearance, there is more behind itLifeOn the problem.

2) Effectively understand customer needs through customer communication

• Each customer has a unique place. For example, a person has two goals for fitness, one is immunity and the other is cervical spine.
• So do you understand this person's pain point?
• Do you have special thoughts, how can you help solve the problem?

3) Don't rush customers

• For example, I came here to exercise 10 times, and 5 times you sold me to renew my card.
• The clients who come to the gym are smart people, and you don't need to act like a jerk.
• Bad experience.

4) Understand the psychological needs of customers

• Clients come to fitness with physical needs as well as psychological needs.
• Psychological needs include motivational factors and psychological comfort factors.
• No matter how professional your fitness service is, most users will not feel it.
• But if you really care about your customers, that’s what customers will feel more easily.
• In addition, there are too many "professional private teachers", you will never become the most professional, but I believe that there are not many who are dedicated enough.

5) Do some additional services to solve customer problems

• For example, if the customer does not bring a water cup, you prepare some paper cups to help him solve the problem of drinking water.
• For example, if the client does not have much time to come to the gym, then you can spend ten or twenty dollars to buy a small fitness equipment for the client.
• Remind him to practice at home and think about the client at all times.
• Always thinking, how to solve customer problems?

6) Be the best person to serve customers

• Customers have a (physical and mental) need for continuous fitness, and the older they are, the greater the need.
• Don't worry that the customers you serve seriously won't renew the fee, 90% of the ones who can buy private education are not bad money, but the demand will always exist.
• If you become the best customer service person, the customer will definitely reward you.

7) Build friendship with customers

• Sincerely for customers, and customers to build friendship.
• Third-rate sales have only the customer's money in their eyes;
• First-class sales, treat customers as friends.
• For example, if the customer has a bad cervical spine, you can provide some additional methods to help the customer solve these problems.
• Not to close customers, but to help customers solve problems.

The above is the understanding of sales positions. I think all walks of life should be able to use them. Those who are doing sales can look at it carefully and engage inWeb Promotionfriends also take a look.