Why use Alipay?Why is Alipay more popular with consumers?

Why should consumers useAlipay?Why do consumers prefer Alipay?

LifeFeatures such as payment or gold rush tickets are what attract consumers, but only if they have a large business base.Therefore, merchants will always be the core of Alipay.  

Alipay can you socialize?Of course you can.There are only different approaches to what I call the socialization of business.When implementing, be sure to learn to use judo tactics. 

Alipay Opportunities

For the current WeChat, the development team of nearly 2000 people has taken a very different weight in Tencent's strategy.

The organization of the WeChat team, I believe Zhang Xiaolong should be experienced, even in some aspects.

WeChat now has a very discreet feature, even if it is an advertisement, it is very restrained, because the product is heavier and heavier, the problems will increase.This is the opportunity for Alipay.

Doing all the socializing with Alipay, the happiest one must be WeChat, because the WeChat team is happy to see Alipay getting more and more mixed and heavier, dragging its bulky body into the familiar WeChat area to fight.

Therefore, Alipay must implement a judo strategy to put WeChat in a dilemma by moving quickly, using Wei Li's own power to attack WeChat itself.

For example:

 1. Take the circle of friends as an example.It is both an asset and a liability of WeChat.

Our WeChat may prevent many who are doingSmall trade"friends", because Moments are often screened out, but this is something you can take advantage ofWechat marketingThe place.

 2. I have added some friends on WeChat, but actually I would rather add these merchants as friends on Alipay than on WeChat.

Strengthening the user experience is the direction of Alipay's efforts

So how to enhance the experience of adding merchants or consumer friends on Alipay?This is the direction that the Alipay team must strive for.

Implementing the above two strategies, WeChat becomes a tool for acquaintances to communicate, Alipay becomes a tool for communication between merchants and consumers (strangers), and Alipay and WeChat become a symbiotic relationship rather than competition. 

After Alipay has attracted a large number of merchants and consumers by optimizing its products, it can implement its own strategy, that is, the in-depth development of users.

• 1. Potential customers of wealth management products are transferred to Ant Jubao;
• 2. Small and micro enterprises and individual entrepreneurship have led to the networking of commercial banks; 
• 3. Sesame Credit provides the credit basis for the above two services and other services. 

Alipay Ant Financial's grand strategy

This should also be Ant Financial's grand strategy, but, at the end of the day, all of this is premised on the product working well, not the data looking good.

Factors that affect the past success of an individual or organization will hinder its further development.

TaobaoIt is by cultivating people's habits that it has become an important factor in the rise of Alibaba, but at the same time, please remember not to fight against trends and humans.

In the era of mobile Internet, in this wave, in order to continue to maintain a high speed of development.

Simple and easy-to-use products that people need, Alibaba only changes its thinking and develops easy-to-use products.

Rather than "teach" people how to use the new version of Alipay.