Why does Alipay give 10 billion red envelopes?Deciphering the purpose of Alipay's red envelope activity

This article will decipher whyAlipayWill you give out red envelopes?What is the purpose of Alipay's red envelope activity?

From 2017 till now,Ma YunThey are very popular. Not only have their dreams of being a singer and a dream of being a movie star come true, but they also sang a song with Faye Wong, and also made a movie "Gong Shou Dao" with the kung fu superstar. Double XNUMX sales hit a new high again. .

E-commerceAli occupies more than half of the country's market, but at the Wuzhen Conference in 2017, Jack Ma was very lonely.

Lonely Jack Ma and Alipay

In Ding Lei's Wuzhen dinner, Ma Huateng, Liu Qiangdong and other Internet bigwigs all participated, but without Ma Yun, it has almost become an open secret whether this famous dinner has Ma Yun, it seems that Ma Yun has been isolated from the entire Internet circle.

So Jack Ma said in an interview after the event:

• "A meal can't beat me."
• "They didn't ask me, please. I didn't have time either. Do you believe I have a dinner party today, I can invite people from all over the world, and I invite a bunch of rich people. They are world class and few can afford me meal."

The situation is very similar to that of Papa Ma, as well as Alipay, the first financial terminal under Papa Ma.

Alipay can be said to be the pioneer of China's mobile payment, in 2003 in ChinaE-commerceIn its infancy, Alibaba faced the problem that no one could trust each other because no one could see each other online.

So Jack Ma could only set up an intermediary by himself. You don’t give the money directly to the merchant when you buy something, but to the intermediary. After you receive the goods and confirm the receipt, the intermediary will give the money to the merchant.

Alipay lets ChinaE-commercesuccessful start

It is the pioneering work of this intermediary that allowed China's e-commerce to start, and the problem of information asymmetry in the Internet that no one knows who can be solved, and this intermediary department finally became independent, and its name is Alipay.

However, although Alipay is extremely brilliant, it has also made him the target of most online and offline companies, and the most successful of them is undoubtedly the old rival Tencent.

Tencent took advantage of the red envelope to complete Alipay's ten-year market construction in less than a year. It was not until this time that Alipay really realized what kind of competitor it was encountering.

Purpose of Alipay Red Packet Activity

Just taking the payment market as an example, Alipay faces the surging Tencent-based opponents, but in fact, to some extent, it is also incompetent.

This is a natural difference in user size and usage.No matter what the increase in Tencent's users is, it's not a trivial matter, let alone the payment industry. Alipay's active users are estimated to be about 4.5 million, while WeChat's active users are 9.8 million, and there are QQ-level active users, and the number is the same. .

In terms of the number of users, the Alipay and Tencent systems are indeed not orders of magnitude.

At the same time, WeChat's social attributes have unparalleled high stickiness.

According to statistics, WeChat Tencent SocialsoftwareThe average opening time for Alipay is 30 minutes per day, while Alipay’s data is less than 1 minute per day.

From the user's point of view, users are definitely used to the easiest payment method, and WeChat is often the first choice.

Now, you finally know why Alipay sent 10 billion red envelopes, right?

• Obviously, the purpose of Alipay giving red envelopes is not to lose toWeChat payment!