How do small and medium-sized sellers play WeChat marketing?Taobao online store WeChat marketing model

now,Wechat marketingGrowing in popularity, many companies and individuals are experimenting with water.

So how to carry out WeChat marketing, what are the steps?

Next, I will guide editors through the process of opening an online store in 4 steps and give you a detailed introduction!

1. The first step: adjust the mentality

We keep saying, doInternet marketing, must have the mentality of a leader.

When WeChat marketing, let the whole enterprise have this mentality.

Of course, it's hard for a company accustomed to traditional marketing methods to change the whole concept at once.

But one thing that can be done is that everyone in the company should know what their WeChat public platform can bring to the company and what services can be provided to the target group.

First of all, the WeChat public platform is a comprehensive platform. Enterprises can complete all work from market research, customer service consultation to sales on WeChat, and they can get help on WeChat in all aspects. With this mentality and understanding of this, enterprises can WeChat marketing is available.

The company's WeChat public platform gives the target group trust and dependence. Therefore, when enterprises conduct WeChat marketing, they only need to consider how to make their new and old customers rely on themselves, so that the entire enterprise can be inspired to WeChat.Public account promotionIn order to truly realize the power of WeChat marketing!

2. Step XNUMX: Determine the focus

The key point of determination here refers to determining what functions should be on the WeChat public account of the enterprise, what content should be displayed, and what should be displayed?

For example, the WeChat public accounts of some enterprises push a weather forecast and the latest news comments broadcast by beautiful women to all new and old customers every day. For example, the WeChat public accounts of some training schools have translation functions. For example, some manufacturing WeChat public accounts have stocks. Query function, for example, some beauty salon accounts have horoscope and skin index query functions.

The above are all small functions, and China Merchants Bank can check the balance, Starbucks can wake up naturally, etc., which are more personalized. These are all customized functions for oneself.

These are all functions mentioned above, but the content is even better. Fans want to see what content they want, and input what command to give them the corresponding content.For example, fans can enter "hello" to see the company's introduction, enter "contact information" to view the company's contact information and address, enter some departments of the company to view the introduction of relevant departments, and commands such as awards, qualifications, etc. and corresponding content pages, etc.

The point of these features and content is, what does our target population need and how can we make them depend on the business?

• WeChat marketing needs innovation, and more effort is needed to find demand and interact.

3. Step XNUMX: Add old customers first

One of the biggest benefits of the WeChat public platform is managing customers, or fans.Many companies say that operating an old customer is more important than acquiring new customers, and the cost of maintaining old customers was very high, and it was very complicated and troublesome. With WeChat, it is different, because the functions and content are based on them. They are set according to their preferences, and at the same time, they are forced to be pushed by the daily group messages, so WeChat is currently the best tool for managing old customers.

This is why the leader mentality is proposed. All new and old customers experience the functions and content given by the company, and the daily information push increases the interaction between new and old customers and the company. Using WeChat for the operation of old customers is important for WeChat marketing. and the recommendation of corporate public accounts by old customers has a very high conversion rate, and the new customers that can be brought are also extremely accurate people.

4. The fourth step: comprehensive promotion

WeChat public promotion must be comprehensiveWeb Promotion, WeChat can complete all the work from market research to customer service sales for enterprises. All enterprises should comprehensively promote their WeChat accounts, display the QR code where they can display the QR code, and recommend where they can recommend. The more comprehensive the better.

How do small and medium-sized sellers play WeChat marketing?

• WeChat is just a platform,TaobaoThe key to the WeChat marketing model of online stores is to see how we do online marketing.