How to make money by operating a WeChat video e-commerce account? The secret of how to sell goods through live video account

📱💸WeChat video accountE-commerceOperation secrets revealed! A new way to make money! ✨💰

🔍 Want to know the secrets of making money through WeChat video account e-commerce? This article reveals the secrets of how to sell goods through live streaming of video accounts, revealing new techniques and secrets for making money by operating WeChat video accounts! From live video selling to e-commerce operations, let you master it easilyWechat marketingA great way to make money! 💡💼🌟

Let’s dig deeper into how video account e-commerce operates and makes money. Then I will reveal the secrets of a more popular live streaming selling method. It is definitely something you have never seen elsewhere. This thing is something that a certain C company and my buddies around me have worked on. I have fought countless times before I am qualified to discuss it with you.

There are several ways to make money from video accounts:

1. The money-making model for video account native masters
2. Private domain trafficdrainageGo to the video account to sell goods
3. How to make money by walking around
4. Make money by doing live broadcast with your own video account
5. Preferred Alliance Money Making Model
6. Video account store money-making model
7. WeChat video account paid traffic

The money-making model for video account native masters

The first are those original video account masters who accumulate fans through short videos.

Because most of the original users of the video account are middle-aged and elderly, most of these experts are of the agricultural, rural and rural types, mainly engaged in farm work and health care.

After accumulating fans, you have to make money through live broadcasts. If you just rely on short videos to sell goods, the effect will be a bit poor, because middle-aged and elderly men don’t like to order those “little yellow cars”, and they are more willing to send you private messages to ask for details. This is not So convenient.

So you have to rely on live broadcast to sell goods. You teach them how to buy during the live broadcast. This kind of account mainly sells agricultural products and so on, and sometimes some health products.

But the key is that you have to have a "personality". You have to have a bit of a simple farmer image, or be a health expert, so that your products can be sold easily.

Hey, someone has to ask, are "chicken soup account" and "mixed account" also considered this kind of thing? Well, actually those two things are quite different.

Chicken soup with a cut account is easy to impress the middle-aged and elderly people, and it is easy to become popular, but the problem is that without a "personality", it is not very good at selling goods.

Why do you believe me? Because a certain expert from Company C made two "seafood delicacies" mixed with chicken soup. He had 2 million fans, but the money he made was not satisfactory. why? Because popular videos don’t have a “personality”.

Private domain trafficdrainageGo to the video account to sell goods

WeChat official account, Weibo,Little Red BookBloggers and bloggers who originally had a lot of private domain trafficSmall trade, they lead fans to the video account to sell goods.

This trick is really low-key to make money. Now many of the video accounts can earn an average sales of more than one million per game.

How to make money by walking around

There are two types of this method. One is "walking around". The expert goes to various brand venues to provide brands with goods, links, live broadcast rooms, and assistants. They are super professional and rich, and we don't even need to worry about setting up the live broadcast room. .

Same as back thenVibratoThe set of walking is almost the same. A certain C company introduced a WeChat public account Big V in June. This is how it plays. It relies on its own supply chain resources to make money in the live broadcast rooms of major brands.

The big V of a certain C has to make an appearance, and product descriptions are provided by brand anchors.

I did more than 20 shows because Big V has his own fan base. The average sales volume is about 15, and the highest one sold was 27. The sales were women's clothing. Big V is a man, but the fans are OK. But the return rate is as high as 52%.

There is nothing wrong with the goods, it’s mainly because of the excessive impulse consumption. The overall return rate of clothes on the video account is indeed much higher than that of other platforms.

Make money by doing live broadcast with your own video account

The other is like Douyin store broadcasting. For example, if you are a certain clothing brand, or you have a clothing supply chain, you open a store on a video account and show off your goods every day for live broadcasts. Most of the initial fans here are from WeChat ,TaobaoOr old customers brought in by Douyin.

Why not sell it on Taobao and Douyin?

Because WeChat is not allowed, this is a way of using the private domain to influence the public domain, which is to let fans in your private domain buy from your video account. Here is an example.

At the beginning, there were 100 people online who were private fans. With continuous transactions, the number of people online could be increased to 1000 with the help of the public domain of the video account.

Preferred Alliance Money Making Model

People who don't know how to shoot videos and don't have much "personality" can make waves during live broadcasts with the help of a certain product and some live broadcast experience.

There is a young man in a certain C's circle who sells plums. He sells the plums live in the orchard, and also packages and delivers goods live. He uses the video account of a certain C's small shop to start working, and he can sell several plums a day. Ten thousand.

But the young man was inexperienced, and after a few days there were many after-sales problems that he failed to deal with. The result was tragic, and a certain C's fresh food store was kicked out of the preferred alliance.

In particular, certain C's shrimps are quite difficult to enter in that alliance. The fresh food store struggled to get in, and this farce caused a lot of losses. It's been 3 months and it still hasn't recovered.

When it comes to selected alliances, many people may think that they are like the selected alliance on Douyin, which has rich products and can help experts quickly become popular through drop shipping, but in fact, the difference is quite big.

At present, the preferred alliances are basically filled with "three-way dealers", which are expensive, poor, and have poor service. Unable to find a good source of goods, if Tencent wants to build a good video account, it must first solve the problem of supply in the preferred alliance.

Video account store money-making model

Let’s talk about the video account store. Just like the store that imitates Douyin, it can self-broadcast and be affiliated with the alliance.

Now the video account has cut off all external links, and the shopping cart can only display goods from the video account’s store, and nothing else (just like when Douyin cut off links to Taobao and JD.com).

However, there are too few actual good products in the preferred alliance now, because most high-quality brands are selling well on other platforms and are too lazy to come up with video accounts. Experts want to sell products, but they cannot find suitable products in the alliance.

Therefore, experts usually have to open their own video account stores, or find products themselves and ask familiar merchants to help them hang them up.

But then you have to worry about customer service, after-sales, and delivery, which is quite troublesome. Just like the previous tragedy, the young man found a snack for the elderly in the Select Alliance, and he had a falling out with the store while selling it (the store was also a "four-way dealer"), and then borrowed it from a certain C's seafood shop to sell it. For the fruits in his hometown, one person had to do live broadcasts and also have to deal with customer service, delivery, and after-sales. He was busy doing this and that, and it turned out to be a mess.

Therefore, I think the preferred alliance is too confusing, making it impossible for experts to develop, and it is also the biggest obstacle to the development of WeChat video account e-commerce.

Tencent will definitely make every effort to solve this problem. Until then, capable influencers can stop rushing to sell goods and rely on content to accumulate fans first.

WeChat video account paid traffic

Finally, let’s talk about whether to surrender?

Video accounts currently don’t have enough paid traffic, and user tags are not accurate enough.

Therefore, most merchants still have to rely on free natural traffic to sell goods.

The big trend in the future is definitely to develop paid traffic. After all, the platform has to make money.