How to convince customers to buy insurance?Insurance brokers do a good job in sales business skills

Top insurance sales experts teach you how to do a good job in sales

Robert Sucker was a very good insurance salesman who later founded the famous American Managers Insurance Company.

Now, see how well he uses "rhetorical questions" to capture the real reason of the customer.

How to convince customers to buy insurance?

customer:"Your plan does seem to impress me. Give me a business card. I will call you in a few days."

Suk:"Thank you very much for your recognition of me, but can I ask you, why do you want to wait and call me in a few days?"

customer:"Because I have to think carefully before I make any decision."

Suk:"This is a relatively normal reaction, so can you continue to take the liberty to ask why you always think about it in detail beforehand?"

customer:"Because 10 years ago there was a guy who was selling me windshield windows for a house and I signed a contract with him without thinking. Who knows, that has been a source of trouble for me for years. If I could think about it, You won't make that mistake again."

Suk:"I can understand your situation. So why do you think the horrific experience of dealing with a windbreaker window salesman 10 years ago will prevent you from starting a program that you think is a good idea 10 years from now?"

customer:"It was because of that painful experience that I became a rather cautious person, and I have since developed a habit of taking everything slowly so that I don't make the wrong decision."

Suk:"Oh, I can understand how you feel. So, besides that, is there any other reason why you can't start this nice plan today?"

customer:"No, that's the main thing."

Now, we should know what is the reason why customers can't place an order right away?Robert Suck found out anyway, and finally got the policy.

How can a new insurance broker do well in insurance sales?

1. Be sure to learn and skillfully use the "rhetorical questioning" method if you want to do or more effectively do business.
2. When talking with customers, don't let customers lead you by the nose, and the way to avoid it is very simple, as long as you focus on key words and ask questions.
3. And this keyword is what the customer revealed in the previous excuse, and your next question can be rhetorically based on it as a keyword.

Let's simplify the conversation above.

Catch the key words to guide the other party to buy insurance

customer:I'll call you back in a few days.

Suk:Why do you want to call again in a few days?

customer:I want to think again.

Suk:Why should you think about it?

customer:Well, it's because I always think through every decision I make.

Suk:So why do you always have to think about it?

customer:because,……

You should have mastered how to use the "key" words in the other party's excuse to lead the other party until you get the important information you want, right?

Remember, rhetorical questioning is an important and effective method throughout the conversation with the customer.

Summary: How can you convince customers to buy insurance?

Before I shared this article, did you use this technique to keep asking customers why?

in conclusion:

1. Grasp the key words and keep asking "why";
2. Until the other party says the final reason, you can say: "I can understand how you feel";
3. Finally asked: "Apart from this, is there any other reason why you can't start this good plan today?