How to write the selling point and style of e-commerce products?Taobaobei selling point selection and refinement example

This article shares someTaobaoExamples and methods of selecting and refining product selling points:

• Generally speaking, when we sell products on Taobao, we must choose a selling point.
• Most of the small and medium-sizedSmall tradeSellers will tend to "how do my peers write the selling points of Taobao Beibei, I will write the selling points of Taobao products like this", which is precisely the taboo when choosing selling points.
• Taobao goodsPositioningThe choice of selling point is to be different.
• So, do TaobaoE-commerceThe first basic skill in choosing a selling point is to list out the main selling points of your peers and write down what you think is its main selling point.
• After this work is done, then look for peer reviews. Those comments about the product in their reviews, good or bad, may become the selling point of your Taobao product selection.

How to write the selling point and style of Taobao products? ?

Even if the same product on Taobao can basically sell well, the selling points of the main products are different.

1. When describing the selling point and style of Taobao products, it should be written from the perspective of consumer demand. For example, if they don’t want to bump into shirts when they buy clothes, they need to have their own unique style. Then you should write a limited edition style in the description.

2. Then in terms of price, many people want to buy more affordable things, so when describing, you can write that the product is being promoted or sold at a discount to stimulate buyers' desire to buy.

3. When describing the selling point, if the seasons change or festivals like Valentine’s Day are celebrated, the atmosphere of these festivals must be permeated between the lines to give buyers greater appeal.

Taobaobei selling point selection and extraction example

For example, a peer review:

Something good is good, but a little small.

Then "big" may be the selling point of your choice.

Many sellers choose selling points, just rely on their brains to think, but the core is actually to analyze and find differentiated positioning with heart.