How should novice seller Xiaobai choose products for cross-border electricity?What data analysis needs to be done

The following will talk about the new cross-border from the way of thinkingE-commerceHow do small sellers choose products?

How do small cross-border e-commerce sellers choose products?

Before choosing a product, determine what your goals are.

Every day see a lot ofVibrato, Weibo or other channels said:

• "I want to sell on amazon/shopee/souq. I have no experience with the relevant category and I don't know much about the product, what would be better to sell?"
• "I started with only 3 funds, and I chose 50 products to put on the shelves, but I didn't place an order."
• "I don't have supply chain resources, I don't know manufacturers or acquaintances"
• ……

These are a lot of novice sellers are very confused.Assuming you're a novice seller, we have some great ways to select products for these questions.

If you have no experience in related categories, we can use Amazon/shopee/souq platform data to analyze category products to better understand products and categories; if your initial capital is small, we do not need to choose high-priced products, we can You can find products on Yiwu Go and 1688. If you do not have supply chain resources, slowly accumulate resources.

There are always solutions to problems, but these are just methodology.

Whether it is product selection,Internet marketingOperation or other, when we do these things, the most important thing is to first determine the goals, figure out what resources we have, what are my strengths and weaknesses, and gradually dismantle the goals step by step and gradually realize them.

For example, I invested 2 yuan in the early stage, but I have no category experience and no supplier resources.This is your resource situation.Depending on my existing resources, I can choose the way that suits me to implement the choice.

What data analysis needs to be done for cross-border e-commerce small sellers to select products?

At the beginning, we can't eat a fat man in one bite. First of all, what are your goals?At this time, we first set the target range a little smaller. This is very simple. It is to choose one or two products that sell well.

OK, let's move on, so here comes the point.

If you find a hair drying cap and want to see if it is suitable for you, the average seller will start by thinking:

"How much does this hair drying cap sell for on the platform?
"Or how much money can you make?"

I tell you, if you think that way, you probably won't make any money!

At this point, your first reaction should be to seeThe product on the platformhow much supply.In other words, look at how many people are selling this product on the platform. If the supply is large, it means that there is a lot of competition for selling this product.

Still taking the dry hair cap as an example, enter the keyword H in the Amazon search boxairDryingTowels, search for HairDryingTowels, the results are as follows:

Then the 4000 results for "FastDryingHairCap" here is the matching number of hair drying caps. More experienced sellers may find that any platform will not give an accurate product supply. The 4000 here is just an approximate number, you can understand that it is a Index, there is a ratio in it, but generally you can see the supply quantity of this product on the platform and the degree of competition.

In addition, the main keywords of hair drying caps are not only HairDryingTowels, but also FastDryingHairCap and BathHairCap, so friends need to pay attention to whether the products they are looking for have multiple main keywords, they all need to be tracked.

Then we continue to think, what data do we need to know?

The second step,You have to look at the size of the demand, the customer's needs are reflected through what?

Keyword search volume, you can roughly see the demand by searching for keywords. You must pay attention to the relationship between supply and demand when doing business. How to check the keyword search volume?

I use seller genie for thissoftware.Enter the keyword "HairDryingTowels" in the search box, as shown in the figure, the monthly search volume in the United States is 8837.

If your product satisfies both: small supply and high demand, the product already has certain qualities of success.

Does this make this product available?

My answer is: no.

The first indicator of whether a product has market capacity must be the sales volume of the platform. Only how much is sold can truly reflect the market demand.

At this time, we need to find a way to knowHow many products of the same type are sold on the platform per month.If the amount sold on the first page is very small, you will not make this product without profit?

Next, we need to track the monthly sales of the listings on the homepage by searching for the keyword ""HairDryingTowels"". Here I tracked two representative styles, as shown in the figure:

Please see, one is a regular type of hair drying cap, which can be sold more than 2000-3000 per month by tracking sales through the seller wizard, and the other is a new type of drying cap, which sells more than 90 per month.

Here, friends need to think about which style should you choose?Is the monthly sales of 2000 or the monthly sales of 90?If it was me, I would choose a monthly sales volume of 90.Why?

Although the monthly sales volume of 2000 looks very attractive, we have to consider our capital allocation and operational strength, right? If you choose a monthly sales volume of 90, the pre-stocking funds can be relatively small. The most important thing is, do you think you have a 90-month sales volume? Is it difficult to compete or to compete with 2000?Of course, if you feel that you are strong enough to kill the seller who sells 90 per month this month, you can also choose this model.

After reading the market capacity, customer demand, and daily sales, can the product be listed?Not yet, we need to know how much profit is, and it is futile to sell 2000 per month without profit.

To calculate the profit, we need to know the purchase price, retail price, weight, head cost, and Amazon deduction of this product.Next, what is the profit of this product?

一个产品的零售价10.79美金（约73元）。1688上进价10块，产品重量0.12kg。每发200套到FBA，打包好后20-40公斤波段美国红单每公斤的价格在40块左右，平均下来每个运费：（200×0.12×40）÷200=4.8块。

毛利润=73（零售价）-10（成本）-4.8（头程运费）-34（亚马逊扣除费用）=24.2元。

This is only gross profit. In the future, you will find that there are other losses, such as domestic express fees, Amazon customer returns, and storage fees, etc. If you encounter customer returns, this data cannot be estimated in the early stage.In general, the profit of a product is about 20 yuan, which is not bad. This product can earn 1800 yuan per month. If we develop several more products of this kind every month, the profit is quite considerable.

Of course, some sellers must be too few, but I'm just telling you a method here. As for what to choose, you can refer to this idea to choose.

Cross-border e-commerce small sellers such asWhat should you pay attention to when choosing products?

When choosing products, it is best not to be the "first person to eat crabs".As a new seller, you don’t know much about products and categories, and rashly creating products that have not been verified on the platform will only have a higher failure rate.

What are the points that need to be paid attention to? To summarize:

First: Similar products have a certain sales volume on the homepage, In short, there needs to be a market, and product sales are tested by the Amazon platform.

Second: Your product should be a little different from your peers, so that there are changes in imitation, and differentiation can give more opportunities to kill opponents.

Why do you say that?If you think about your competitors selling for so long before you, the weight must be higher than you. Secondly, even if you are on the homepage, it is not consumer friendly for the same product to appear on the homepage at the same time.

The above is all the content shared about how novice Xiaobai sellers choose products.